{"id":631909,"date":"2024-08-23T16:00:00","date_gmt":"2024-08-23T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-prioritize-technical-seo-tasks\/"},"modified":"2024-08-23T16:00:00","modified_gmt":"2024-08-23T13:00:00","slug":"how-to-prioritize-technical-seo-tasks","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/","title":{"rendered":"#How to prioritize technical SEO tasks"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f3cd315f55\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f3cd315f55\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Use_a_multi-column_matrix_categorizing_tasks_by_impact_effort_and_urgency_focusing_on_site-wide_and_revenue-driving_optimizations\" >Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Define_your_goals_and_set_a_benchmark\" >Define your goals and set a benchmark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Create_your_prioritization_matrix\" >Create your prioritization matrix\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Not_a_system_issue\" >Not a system issue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Can_I_do_it_by_myself\" >Can I do it by myself?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Is_it_a_site-wide_issue\" >Is it a site-wide issue?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Is_it_on_revenue-generating_pages_or_will_the_fix_drive_revenue\" >Is it on revenue-generating pages or will the fix drive revenue?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Will_it_have_a_high_impact\" >Will it have a high impact?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Is_the_effort_low\" >Is the effort low?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Is_it_urgent\" >Is it urgent?\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Multi-column_prioritization_matrix_Template\" >Multi-column prioritization matrix: Template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Put_your_project_management_hat_on\" >Put your project management hat on<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Break_down_large_technical_tasks_into_manageable_smaller_ones\" >Break down large technical tasks into manageable smaller ones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Get_everyone_on_board\" >Get everyone on board<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Balance_with_other_SEO_tasks\" >Balance with other SEO tasks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-prioritize-technical-seo-tasks\/#Monitor_and_adapt\" >Monitor and adapt<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Use_a_multi-column_matrix_categorizing_tasks_by_impact_effort_and_urgency_focusing_on_site-wide_and_revenue-driving_optimizations\"><\/span>Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGreat content is essential, but technical SEO is the foundation that supports it. <\/p>\n<p>Even the best content will struggle to succeed if your website can\u2019t be crawled, has rendering issues or suffers from poor indexing. <\/p>\n<p>Without a solid technical base, getting to Page 1, earning a link in an AI Overview or driving organic traffic will be nearly impossible.<\/p>\n<p>The problem? <\/p>\n<p>Technical SEO often feels like no man\u2019s land. Marketing teams don\u2019t understand it due to jargon like server codes and meta tags, while engineering teams don\u2019t prioritize it because the website functions fine and their QA tests pass.<\/p>\n<p>As the SEO, you\u2019re stuck in the middle, the bearer of bad <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, responsible for creating a technical SEO roadmap. But without clear prioritization, your plan can quickly fall apart and you risk losing support.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-define-your-goals-and-set-a-benchmark\"><span class=\"ez-toc-section\" id=\"Define_your_goals_and_set_a_benchmark\"><\/span>Define your goals and set a benchmark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many SEOs make the big mistake of jumping directly to the technical audit and the fixing part. <\/p>\n<ul>\n<li>They fail to understand the business\u2019s goals and define SEO KPIs that are aligned with them. <\/li>\n<li>They also miss setting a benchmark for both the current state and the desired outcome in 6 or 12 months.\u00a0<\/li>\n<\/ul>\n<p>Without clear goals and a benchmark, other teams and the leadership might easily deprioritize your SEO efforts. The reasons are simple:<\/p>\n<ul>\n<li>If your KPIs aren\u2019t tied to business objectives, you miss the chance to translate technical issues into a business language that earns support.\u00a0<\/li>\n<li>Without a current-state benchmark, progress becomes difficult to prove, making your work seem like a never-ending task.\u00a0<\/li>\n<li>And without a future benchmark, engineering teams may resist prioritizing your requests, unsure of when they\u2019ve done \u201cenough.\u201d<\/li>\n<\/ul>\n<p>Setting clear goals and benchmarks should always be the first step in your SEO prioritization process. Once these are in place, you can take that huge list of technical fixes from your audit and start assigning them the right priority.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to get faster SEO results<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-create-your-prioritization-matrix-nbsp\"><span class=\"ez-toc-section\" id=\"Create_your_prioritization_matrix\"><\/span>Create your prioritization matrix\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many different <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaches to setting a priority for your tasks. Some of the famous ones are:<\/p>\n<ul>\n<li><strong>Eisenhower matrix<\/strong>: A simple two-by-two grid with \u201cimportance\u201d on the X-axis and \u201curgency\u201d on the Y-axis. This approach categorizes tasks into four priorities, ranging from low urgency\/low importance to high urgency\/high importance.<\/li>\n<li><strong>ICE scoring model<\/strong>: This one assigns scores from 1 to 10 for three key factors: impact, confidence and ease. Higher scores indicate higher priority tasks.<\/li>\n<li><strong>PIF framework<\/strong>: Similar to ICE, but evaluates tasks based on potential, importance and ease, offering a slight variation in prioritization criteria.<\/li>\n<li><strong>RICE scoring model<\/strong>: This is another, more detailed approach. RICE stands for reach, impact, confidence and effort, providing a more granular analysis of task value.<\/li>\n<li><strong>Cost-benefit analysis matrix<\/strong>: This one weighs the cost (in terms of time, resources and effort) against the potential benefits, ensuring that the most efficient tasks are prioritized.<\/li>\n<\/ul>\n<p>The specific method you start with doesn\u2019t matter as much. Ultimately, you\u2019ll likely blend elements from different frameworks, creating a customized approach tailored to your unique needs and circumstances.<\/p>\n<p>In my day-to-day work, I use the following template \u2013 created with Google Sheets or Excel \u2013 which includes the following columns:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-not-a-system-issue\"><span class=\"ez-toc-section\" id=\"Not_a_system_issue\"><\/span>Not a system issue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If the answer is no, brace yourself for a long battle. System issues typically need to be addressed at the product or business leadership level, which means securing prioritization from higher-ups.<\/p>\n<p><strong>Example<\/strong>: One website I worked on used a CMS that served images from a CDN. While this seemed fine, the CDN also delivered other elements the provider\u2019s team didn\u2019t want bots to find. So, they restricted all bots via robots.txt. As a result, search engine bots could see the content but not the images.<\/p>\n<p>Unfortunately, this means either the CMS provider must prioritize fixing this, or we should migrate to another CMS. For me, as an SEO, this can be considered a lost battle.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-can-i-do-it-by-myself\"><span class=\"ez-toc-section\" id=\"Can_I_do_it_by_myself\"><\/span>Can I do it by myself?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having the ability to fix things on your own is invaluable. Many times, technical SEO tasks aren\u2019t prioritized by other teams, or even if they are, there might not be enough resources to address them on time.<\/p>\n<p><strong>Examples<\/strong>: These tasks might include fixing redirects or broken links, updating meta titles and descriptions or optimizing image alt tags. While some of these can be automated with scripts, it\u2019s sometimes faster to manually address them rather than waiting on an automated solution that may take much longer to implement.<\/p>\n<p>Or you can think of a mixed approach. For example, my team has updated 9,000 alt tags, writing first manually everything in English, translating them with AI and implementing them in bulk with a script.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-is-it-a-site-wide-issue\"><span class=\"ez-toc-section\" id=\"Is_it_a_site-wide_issue\"><\/span>Is it a site-wide issue?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fixing one element that resolves multiple issues is a dream scenario. Often, this can serve as a powerful filter to help you prioritize which tasks to tackle first.<\/p>\n<p><strong>Example<\/strong>: This category includes issues like a broken link in the footer, unnecessary heavy JavaScript loading on every page or programmatic meta tag templates that apply to hundreds of pages. Essentially, anything that affects the website or page template level falls here.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-is-it-on-revenue-generating-pages-or-will-the-fix-drive-revenue-nbsp\"><span class=\"ez-toc-section\" id=\"Is_it_on_revenue-generating_pages_or_will_the_fix_drive_revenue\"><\/span>Is it on revenue-generating pages or will the fix drive revenue?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Technical SEO fixes don\u2019t always directly and im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely impact revenue, making it harder to connect the fix with a tangible result in the short term.<\/p>\n<p>Example: Consider a broken \u201cContact Us\u201d or demo page versus a broken blog post. Similarly, optimizing meta tags for product pages typically has a more direct link to revenue than optimizing the meta tags for an ebook page.<\/p>\n<p>The key here is to clearly understand your website\u2019s segments \u2013 know which pages drive conversions and which focus on awareness. At least in the beginning, it is always a good practice to consult with Google Search Console, Google Analytics or your company\u2019s analytics tool before deciding on whether a fix has revenue potential.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-will-it-have-a-high-impact\"><span class=\"ez-toc-section\" id=\"Will_it_have_a_high_impact\"><\/span>Will it have a high impact?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This one and the next two are self-explanatory. You will often rely on your best knowledge and gut feeling. <\/p>\n<p>But usually, if you fix a side-wide issue or an issue related to revenue, you can say with greater confidence that the impact will also be high.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-is-the-effort-low\"><span class=\"ez-toc-section\" id=\"Is_the_effort_low\"><\/span>Is the effort low?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I usually break this one down by time: <\/p>\n<ul>\n<li>Anything up to two hours can be considered low effort.<\/li>\n<li>Between three and five hours is a medium one.<\/li>\n<li>Everything above will require more effort and resources.<\/li>\n<\/ul>\n<p>The logic behind this is that we work on a weekly sprint basis, meaning 40 working hours. <\/p>\n<p>In reality, after spending some time in meetings, answering emails or messages, you can consider yourself lucky if you have 25-30 working hours. A 7-hour project is \u2013 more than 20% of your time in the week. Usually, these projects are prolonged in a couple of weeks.<\/p>\n<p>The hours should be adjusted based on your situation. If, for example, you are a contractor and have limited time for communication, you can increase the limits.<\/p>\n<p>If the task will require external help from other teams, try to understand the amount of effort they will need to invest and consider.\u00a0<\/p>\n<p>For example, detecting the issue and collecting all related information may take three hours, but for the engineering team, it could easily mean five working days, especially during the QA phase.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-is-it-urgent-nbsp\"><span class=\"ez-toc-section\" id=\"Is_it_urgent\"><\/span>Is it urgent?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I love this one, as it is so tricky to evaluate correctly. People often mix it with impact, but not everything that will have a big impact is urgent.<\/p>\n<p><strong>Example<\/strong>: If you notice a sudden spike in 404 errors, it\u2019s likely an urgent issue. However, if your site has had the same 500 broken pages for months without new developments, urgency might not apply.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-multi-column-prioritization-matrix-template\"><span class=\"ez-toc-section\" id=\"Multi-column_prioritization_matrix_Template\"><\/span>Multi-column prioritization matrix: Template<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a result, my <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1K9uTubWUpwdLr8GSSEpnqXmRsQ_ATQ-vUdSOOaY_sn0\/edit?usp=sharing\">multi-column prioritization matrix<\/a> is structured with drop-down options for each column.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"139\" alt=\"A custom multi-column prioritization matrix for technical SEO tasks\" class=\"wp-image-445415\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template-600x52.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template-800x70.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template-200x17.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template-768x67.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template-1536x133.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"139\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template.png.webp\" alt=\"A custom multi-column prioritization matrix for technical SEO tasks\" class=\"wp-image-445415\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template-600x52.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template-800x70.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template-200x17.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template-768x67.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Multi-column-prioritization-matrix-Template-1536x133.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>A custom multi-column prioritization matrix for technical SEO tasks<\/em><\/figcaption><\/figure>\n<\/div>\n<p>Each drop-down includes three options:<\/p>\n<ul>\n<li><strong>Yes<\/strong><\/li>\n<li><strong>No<\/strong><\/li>\n<li><strong>Don\u2019t know<\/strong> (for cases where the answer is unclear or not strictly yes\/no).<\/li>\n<\/ul>\n<p>In all cells with a drop-down, there is also conditional formatting, which, in my case, adjusts the cell color based on the selected value. <\/p>\n<p>This step is needed as, thanks to the cell color, I can automatically count the cells with concrete value. Unfortunately, the \u201cCountif\u201d formula doesn\u2019t work with dropdowns.<\/p>\n<p>To count the cells with concrete color, you will need to use the following script:<\/p>\n<pre class=\"wp-block-code\"><code>function countByColor(range, color) {\n  var sheet = SpreadsheetApp.getActiveSpreadsheet();\n  var range = sheet.getRange(range);\n  var values = range.getBackgrounds();\n  var count = 0;\n\n\n  for (var i = 0; i &lt; values.length; i++) {\n    for (var j = 0; j &lt; values[i].length; j++) {\n      if (values[i][j] == color) {\n        count++;\n      }\n    }\n  }\n return count;\n}<\/code><\/pre>\n<p>Just place it in <em>Extensions &gt; Apps Script<\/em>. And the newly created formula,<strong> <\/strong><code>=countByColor(\"A:A\", \"#ff0000\")<\/code>, where you just need to adjust the color code.<\/p>\n<p>To calculate the priority, I assign one point to every <em>Yes<\/em> and 0.5 for every <em>Don\u2019t know<\/em>.<\/p>\n<p>This custom prioritization matrix may initially feel complex, but it becomes second nature with practice. Eventually, you might not even need Google Sheets to manage it.<\/p>\n<p>If you\u2019re working with a smaller site or don\u2019t have the time for a thorough evaluation, focus on these three key areas:<\/p>\n<ul>\n<li><strong>Site-wide issues<\/strong> you can resolve independently.<\/li>\n<li><strong>High-impact, low-effort tasks<\/strong>.<\/li>\n<li><strong>Revenue-related tasks<\/strong>.<\/li>\n<\/ul>\n<p>But remember, assigning priority to your tasks is just the first step of the process.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-put-your-project-management-hat-on\"><span class=\"ez-toc-section\" id=\"Put_your_project_management_hat_on\"><\/span>Put your project management hat on<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technical issues are often not simple to resolve, and fixing them requires a lot of effort and resources from other teams. However, there are three simple techniques you can use if you want to succeed.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-break-down-large-technical-tasks-into-manageable-smaller-ones\"><span class=\"ez-toc-section\" id=\"Break_down_large_technical_tasks_into_manageable_smaller_ones\"><\/span>Break down large technical tasks into manageable smaller ones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first step is to embrace an agile approach by breaking large technical tasks into smaller, manageable pieces. <\/p>\n<p>For instance, if you\u2019re dealing with a rendering issue across multiple website widgets, sending the entire project to the engineering team simultaneously may lead to a lengthy timeline \u2013 potentially months \u2013 since each widget will require individual attention.<\/p>\n<p>Chances are, this project won\u2019t be prioritized anytime soon because it demands too many resources at once.<\/p>\n<p>Instead, present the project as a whole (especially if the issue is consistent across all widgets), but propose a phased approach. <\/p>\n<p>For example, out of the 10 widgets, start with the highest-priority widget, \u201cX,\u201d allowing the team to address the most critical issue first while easing the overall workload.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-get-everyone-on-board\"><span class=\"ez-toc-section\" id=\"Get_everyone_on_board\"><\/span>Get everyone on board<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let me share a real-life example to illustrate this. Before my maternity leave, I was leading a project to migrate our website from HTTP to HTTPS. <\/p>\n<p>Unfortunately, the project wasn\u2019t completed before I left, and shortly afterward, the entire SEO team exited the company. When I came back from a long maternity leave, the project was still unfinished.<\/p>\n<p>The mistake was that only our team knew all the details and why this was so important. It will hurt our organic rankings and if we stayed on HTTP, users would see the \u201cThis website is unsafe\u201d message, negatively impacting our organic traffic and conventions.<\/p>\n<p>The lesson? <\/p>\n<p>Get everyone on board from the start. <\/p>\n<p>Share all relevant information, provide clear examples and link to external resources that explain the issue. <\/p>\n<p>The better informed other teams are, the more support you\u2019ll gain to drive the project forward.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-balance-with-other-seo-tasks\"><span class=\"ez-toc-section\" id=\"Balance_with_other_SEO_tasks\"><\/span>Balance with other SEO tasks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Prioritizing technical SEO gives you a solid foundation, but without direction, it\u2019s pointless \u2013 like having an airplane without a pilot. It may be well-built, but it won\u2019t take you anywhere.<\/p>\n<p>Don\u2019t neglect the other critical aspects of SEO to make a real impact. <\/p>\n<p>On-page optimization, competitive analysis, topic research and more must work together. <\/p>\n<p>Your SEO strategy requires attention to all these areas to truly succeed.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Agile for SEOs: How in-house teams get projects prioritized<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-monitor-and-adapt\"><span class=\"ez-toc-section\" id=\"Monitor_and_adapt\"><\/span>Monitor and adapt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Prioritizing technical SEO tasks is just the beginning of your journey. <\/p>\n<p>To maintain and grow your SEO success, you must continuously monitor your efforts and be ready to adapt.<\/p>\n<p>Review your KPIs regularly and evaluate the impact of your technical changes. This will help you identify what\u2019s working and where further adjustments are needed.<\/p>\n<p>SEO is an ongoing process \u2013 algorithms change, your company and the competition evolve, and new technical challenges arise. Keep monitoring and adapting because SEO success is not a one-time achievement but a never-ending journey.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Maria Georgieva\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/09\/Maria-Georgieva.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/09\/Maria-Georgieva.jpeg.webp\" alt=\"Maria Georgieva\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Maria Georgieva<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=Maria_GGeorgiev&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/mariaggeorgieva\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Maria Georgieva has been working for more than a decade in digital marketing, specializing in search engine optimization in the last eight. She is now heading SEO at Payhawk, Bulgaria&#8217;s premier unicorn company. Her r\u00e9sum\u00e9 also includes overseeing the SEO team at the US-based Progress Software. Her user-centric approach underscores her belief that optimal sites are designed with users in mind. Before beginning her digital path, Maria held positions in project management and business journalism.                  <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/prioritize-technical-seo-tasks-445412\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations. Great content is essential, but technical SEO is the foundation that supports it. Even the best content will struggle to succeed if your website can\u2019t be crawled, has rendering issues or suffers from poor indexing. Without a solid&#8230;<\/p>\n","protected":false},"author":1,"featured_media":631910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/How-to-prioritize-technical-SEO-tasks-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070,148084],"class_list":["post-631909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo","tag-technical-optimization"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/631909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=631909"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/631909\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/631910"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=631909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=631909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=631909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}