{"id":632277,"date":"2024-08-26T20:57:45","date_gmt":"2024-08-26T17:57:45","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/survey-google-updates-self-preferencing-ai-overviews-are-top-seo-threats\/"},"modified":"2024-08-26T20:57:45","modified_gmt":"2024-08-26T17:57:45","slug":"survey-google-updates-self-preferencing-ai-overviews-are-top-seo-threats","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/survey-google-updates-self-preferencing-ai-overviews-are-top-seo-threats\/","title":{"rendered":"#Survey: Google updates, self-preferencing, AI Overviews are top SEO threats"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af49e70282a4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af49e70282a4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/survey-google-updates-self-preferencing-ai-overviews-are-top-seo-threats\/#To_counter_these_threats_SEOs_are_focusing_on_content_quality_E-E-A-T_traffic_diversification_and_staying_updated\" >To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"To_counter_these_threats_SEOs_are_focusing_on_content_quality_E-E-A-T_traffic_diversification_and_staying_updated\"><\/span>To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle\u2019s favoritism of certain types of websites \u2013 or itself, in the form of search features and AI Overviews \u2013 are the biggest threats facing SEO consultants, according to a new survey from Aleyda Solis.<\/p>\n<p><strong>SEO threats in 2024.<\/strong> Google updates that favor certain types of sites (e.g., user-generated content, big brands) in the search results is the biggest threat to SEO consulting efforts, according to 52% of survey respondents. <\/p>\n<ul>\n<li>Google favoring its own features\/services over external sites was the second biggest threat (48%) while AI Overviews came in third (41%). <\/li>\n<li>Other real SEO threats are the adoption of LLMs to search instead of Google (37%); AI personalization of Google Search results (32%) and adoption of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> platforms to search (28%). <\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1693\" height=\"851\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/seo-threats-seofomo-survey.jpg.webp\" alt=\"Seo Threats Seofomo Survey\" class=\"wp-image-446033\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/seo-threats-seofomo-survey.jpg.webp 1693w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/seo-threats-seofomo-survey-600x302.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/seo-threats-seofomo-survey-800x402.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/seo-threats-seofomo-survey-200x101.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/seo-threats-seofomo-survey-768x386.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/seo-threats-seofomo-survey-1536x772.jpg 1536w\" sizes=\"(max-width: 1693px) 100vw, 1693px\"><\/figure>\n<\/div>\n<p><strong>Counter threats.<\/strong> So how are SEOs combating these threats? Based on responses Solis received, SEOs are focusing on:<\/p>\n<ul>\n<li><strong>Improving content quality.<\/strong> High-quality, valuable, engaging, helpful and intent-based content. Which really is not new, per se.<\/li>\n<li><strong>E-E-A-T. <\/strong>This is a concept that represents a collection of ranking signals related to content, links and user interactions.<\/li>\n<li><strong>Traffic diversification. <\/strong>This is something Google\u2019s Danny Sullivan discussed recently.<\/li>\n<li><strong>Staying updated. <\/strong>Which you can do, in part, by signing up for Search Engine Land\u2019s daily <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter. <\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> SEO is more difficult than ever in 2024 \u2013 especially for smaller and mid-sized brands and websites. We\u2019re already seeing many threats in 2024 (e.g., Google algorithm updates, more competition and complexity, less resources). But there continue to be many opportunities to reach and influence people during search journeys in today\u2019s fragmented search landscape.<\/p>\n<p><strong>About the survey.<\/strong> The results are based on responses from 337 SEO consultants, collected between July 21 and Aug. 21.<\/p>\n<p><strong>The report.<\/strong> You can read it here: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hub.seofomo.co\/surveys\/the-seofomo-seo-consulting-survey\/\">The SEOFOMO State of SEO Consulting \u2013 Survey 2024 Results<\/a>.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-threats-google-updates-self-preferencing-ai-overviews-survey-446032\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated. Google\u2019s favoritism of certain types of websites \u2013 or itself, in the form of search features and AI Overviews \u2013 are the biggest threats facing SEO consultants, according to a new survey from Aleyda Solis. SEO threats in 2024&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":632278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-logo-turbulent-waters-1920.jpeg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-632277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/632277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=632277"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/632277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/632278"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=632277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=632277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=632277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}