{"id":632569,"date":"2024-08-28T15:00:00","date_gmt":"2024-08-28T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/global-search-engine-ai-innovations-what-seos-need-to-know\/"},"modified":"2024-08-28T15:00:00","modified_gmt":"2024-08-28T12:00:00","slug":"global-search-engine-ai-innovations-what-seos-need-to-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/global-search-engine-ai-innovations-what-seos-need-to-know\/","title":{"rendered":"#Global search engine AI innovations: What SEOs need to know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3298e650922\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3298e650922\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/global-search-engine-ai-innovations-what-seos-need-to-know\/#Baidu_Yandex_Naver_and_Seznam_are_reshaping_the_global_search_market_with_new_products_and_features_using_AI_and_LLMs\" >Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/global-search-engine-ai-innovations-what-seos-need-to-know\/#Baidu_China\" >Baidu (China)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/global-search-engine-ai-innovations-what-seos-need-to-know\/#Yandex_Russia\" >Yandex (Russia)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/global-search-engine-ai-innovations-what-seos-need-to-know\/#Naver_South_Korea\" >Naver (South Korea)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/global-search-engine-ai-innovations-what-seos-need-to-know\/#Daum_and_NATE\" >Daum and NATE<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/global-search-engine-ai-innovations-what-seos-need-to-know\/#Seznam_Czechia\" >Seznam (Czechia)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Baidu_Yandex_Naver_and_Seznam_are_reshaping_the_global_search_market_with_new_products_and_features_using_AI_and_LLMs\"><\/span>Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle and Bing get a lot of attention, which you\u2019d expect given both hold <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">95% of the global search market share<\/a>.\u00a0<\/p>\n<p>However, users searching for \u201cGoogle alternatives\u201d has increased by 7% year-on-year (mainly driven by a big spike at the end of May), with the U.S. seeing a 4% increase, according to data from Glimpse.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1129\" height=\"418\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Google-alternatives-Monthly-search-volume.png.webp\" alt=\"Google alternatives - Monthly search volume\" class=\"wp-image-446062\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Google-alternatives-Monthly-search-volume.png.webp 1129w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Google-alternatives-Monthly-search-volume-600x222.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Google-alternatives-Monthly-search-volume-800x296.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Google-alternatives-Monthly-search-volume-200x74.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Google-alternatives-Monthly-search-volume-768x284.png.webp 768w\" sizes=\"(max-width: 1129px) 100vw, 1129px\"><\/figure>\n<\/div>\n<p>While this isn\u2019t substantial, the spike at the end of May correlates with the period im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely after Google I\/O and the less-than-desirable AI Overview results.<\/p>\n<p>It\u2019s uncertain how much the end-of-May spike was due to SEO articles about Google alternatives. <\/p>\n<p>If broader market trends mostly caused the spike, the recent DOJ lawsuit might change how we understand the market\u2019s reaction to Google and its feature issues.<\/p>\n<p>It also reminds us that Google and Microsoft Bing aren\u2019t the only search engines out there; they aren\u2019t the only search engines developing core search products or new products and features using AI and LLMs as a backbone.<\/p>\n<p>For several years, I\u2019ve been covering Yandex, Baidu and other search engines worldwide as they develop their search products with and without AI.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-baidu-china\"><span class=\"ez-toc-section\" id=\"Baidu_China\"><\/span>Baidu (China)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Baidu has faced new competition in recent years. While it remains the dominant search engine in China, it has lost market share to non-traditional \u201csearch engine\u201d applications.<\/p>\n<p>Baidu is looking to AI to revamp its content ecosystem, bringing new capabilities to existing platforms like Baidu App, Baidu Content Ecosystem, Baidu Tieba and Baidu Marketing.<\/p>\n<p>At the forefront of Baidu\u2019s search revolution is Wenxin Yiyan (a.k.a. ERNIE).<\/p>\n<p>ERNIE (Enhanced Representation through kNowledge Integration) is an AI language model developed by Baidu that leverages knowledge graphs to enhance natural language understanding and generation.\u00a0<\/p>\n<p>While ERNIE is a part of Baidu\u2019s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.<\/p>\n<p>Another key product in Baidu\u2019s portfolio is Wenku.<\/p>\n<p>Wenku is being transformed into a smarter, more intuitive document creation tool, much like Copilot, making it easier for users to create and manage content.<\/p>\n<p>Baidu is, however, feeling the pressure as other platforms improve and work to acquire user focus, develop their own search tools and use AI.<\/p>\n<p>Recently, competition has heated up even more. On July 10, Alibaba\u2019s search engine, Quark, launched its AI-driven \u201cSuper Search Box.\u201d\u00a0<\/p>\n<p>Tencent\u2019s Yuanbao rolled out a new deep search feature on July 1, and DingTalk\u2019s AI search started its exclusive testing phase on June 26.<\/p>\n<p><strong><em>Dig deeper: International SEO: How to avoid common translation and localization pitfalls<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-yandex-russia\"><span class=\"ez-toc-section\" id=\"Yandex_Russia\"><\/span>Yandex (Russia)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yandex has claimed to have used AI in search technologies for more than 2020 years. At the 2020 YAC (Yet Another Conference), Tigran Khudaverdyan unveiled YATI (Yet Another Transformer with Improvements).<\/p>\n<p>YATI is a machine learning algorithm developed to enhance its search engine capabilities. It focuses on better understanding the semantic meaning of search queries and documents, similar to human comprehension.\u00a0<\/p>\n<p>YATI processes more of the text content on a page than previous Yandex algorithms, which only looked at partial text on a page.<\/p>\n<p>Yandex introduced Neuro, an AI tool designed for the Russian market and language, in May. It uses advanced linguistic models to handle Cyrillic script better than competitors like Gemini and Copilot.<\/p>\n<p>Neuro is now integrated into important Yandex products, including Alice and YaBrowser. Its core functions and use are in image and speech recognition and NLP tasks like search and content creation.<\/p>\n<p>Yandex upgraded its YandexGPT to the third version in April.\u00a0At the time of launch, YandexGPT 3 was free (100 API requests per hour), and plans were made to integrate this technology into wider products.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-naver-south-korea\"><span class=\"ez-toc-section\" id=\"Naver_South_Korea\"><\/span>Naver (South Korea)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A core element of Naver\u2019s strategy is the introduction of \u201cCue:,\u201d a new AI-powered search service designed to understand complex queries and provide structured conversational results.<\/p>\n<p>After experimenting with Cue:, I\u2019d compare it more to Copilot than to Gemini.<\/p>\n<p>South Korean media have likened the extended use of Cue: to be closer to a search \u201cpersonal assistant\u201d than a traditional information retrieval search engine.\u00a0<\/p>\n<p>Cue: also appears to be positioned as an \u201cadd-on\u201d to the traditional Naver search ecosystem and not detract from traditional results, Cafes or Blogs.<\/p>\n<p>Cue:\u2019s capabilities and success are down to the LLM behind it, HyperCLOVA X.<\/p>\n<p>HyperCLOVA X builds on the original HyperCLOVA, first launched in 2021. The X iteration is more powerful, enabling complex, context-aware interactions beyond simple queries and has been integrated into other business tools, such as CLOVA studio.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-daum-and-nate\"><span class=\"ez-toc-section\" id=\"Daum_and_NATE\"><\/span>Daum and NATE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Staying in South Korea, I feel it is important to mention two other region-specific search engines:<\/p>\n<ul>\n<li><strong>Daum<\/strong>, operated by Kakao, uses AI to improve the relevance and personalization of search results. It tailors outcomes based on user behavior, particularly in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> and local searches.\u00a0<\/li>\n<li><strong>NATE<\/strong>, by SK Communications, uses AI to enhance search accuracy, especially in news and life searches, focusing on trustworthiness. Its AI approach is more cautious, avoiding experimental or generative AI features.<\/li>\n<\/ul>\n<p>Neither Daum nor NATE\u2019s AI integrations are as prominent as Naver\u2019s AI efforts, although according to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.opensurvey.co.kr\/trendreport\/search-2024\/\">a 2024 survey<\/a>, Daum does have a higher market share in South Korea than ChatGPT.<\/p>\n<p><strong><em>Dig deeper: Multinational SEO vs. multilingual SEO: What\u2019s the difference?<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-seznam-czechia\"><span class=\"ez-toc-section\" id=\"Seznam_Czechia\"><\/span>Seznam (Czechia)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seznam.cz is a Czech search engine and web portal, often considered the \u201cGoogle of the Czech Republic.\u201d<\/p>\n<p>In addition to its search engine, Seznam provides various other services like Sreality (real estate), Sauto (automobile classifieds) and Novinky (news).<\/p>\n<p>Seznam\u2019s LLM is already being utilized in its search engine, Vyhled\u00e1v\u00e1n\u00ed, with plans to expand its deployment across other Seznam services this year and the next.\u00a0<\/p>\n<p>In June 2023, Seznam introduced Hacsiko, the first AI-created female presenter with a synthetic voice, on Expres FM radio. This marked a groundbreaking event in the audio market in the Czech Republic and Europe.<\/p>\n<p>Seznam has also collaborated with Microsoft to showcase the practical uses of AI to Czech companies, showcasing them through the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/native.seznamzpravy.cz\/ai-v-cesku\/?_gl=1*lns50z*_gcl_au*MTc0NTIzNTMwMS4xNzIzNjczOTcy\">Seznam Native project<\/a>.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Dan Taylor\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/dan-taylor.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/dan-taylor.png.webp\" alt=\"Dan Taylor\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Dan Taylor<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=danny_taywitter&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/danielrwtaylor\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Dan Taylor is head of technical SEO at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/salt.agency\/\">SALT.agency<\/a>, a UK-based technical SEO specialist and winner of the 2022 Queens Award. Dan works with and oversees a team working with companies ranging from technology and SaaS companies to enterprise e-commerce.                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/global-search-engine-ai-innovations-seo-446055\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs. Google and Bing get a lot of attention, which you\u2019d expect given both hold approximately 95% of the global search market share.\u00a0 However, users searching for \u201cGoogle alternatives\u201d has increased by 7% year-on-year (mainly driven&#8230;<\/p>\n","protected":false},"author":1,"featured_media":632570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Global-search-engines-and-their-AI-innovations-What-SEOs-need-to-know-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149397,124783,78070],"class_list":["post-632569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence-optimization-aio","tag-international","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/632569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=632569"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/632569\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/632570"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=632569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=632569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=632569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}