{"id":632627,"date":"2024-08-29T16:00:00","date_gmt":"2024-08-29T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-54-google-ads-experiments-taught-me-about-lead-gen\/"},"modified":"2024-08-29T16:00:00","modified_gmt":"2024-08-29T13:00:00","slug":"what-54-google-ads-experiments-taught-me-about-lead-gen","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/","title":{"rendered":"#What 54 Google Ads experiments taught me about lead gen"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f135fd4318\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f135fd4318\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#Two_years_of_experiments_reveal_key_findings_on_the_best-performing_bid_strategies_keyword_match_types_campaign_settings_and_more\" >Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#TLDR\" >TL;DR<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#What_are_Google_Ads_experiments\" >What are Google Ads experiments?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#Experiment_setup_overview\" >Experiment setup overview<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#Key_test_categories\" >Key test categories\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#Timings\" >Timings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#Evaluation\" >Evaluation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#Experiment_results\" >Experiment results\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#1_Exact_match_vs_phrase_match\" >1. Exact match vs. phrase match\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#2_Maximize_conversion_bidding_vs_other_bidding_strategies\" >2. Maximize conversion bidding vs. other bidding strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#3_Target_CPA_vs_target_CPA_at_different_levels\" >3. Target CPA vs. target CPA at different levels\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/what-54-google-ads-experiments-taught-me-about-lead-gen\/#Next_steps\" >Next steps<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Two_years_of_experiments_reveal_key_findings_on_the_best-performing_bid_strategies_keyword_match_types_campaign_settings_and_more\"><\/span>Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nFor two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including:<\/p>\n<ul>\n<li>Bidding techniques.<\/li>\n<li>Keyword match types.<\/li>\n<li>Campaign setting adjustments.<\/li>\n<li>Ad copy changes.\u00a0<\/li>\n<\/ul>\n<p>This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own Google Ads accounts.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-tl-dr\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>TL;DR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>We ran 54 experiments over two years covering a range of features for a lead generation business.<\/li>\n<li>Key tests covered bid strategies, match types and ad copy.<\/li>\n<li>Exact match keywords almost always perform better than phrase match keywords.<\/li>\n<li>Maximize conversion strategy tended to underperform other bid strategies.<\/li>\n<li>Target CPA bidding helped us hone in on an optimal CPA level for us.\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-what-are-google-ads-experiments\"><span class=\"ez-toc-section\" id=\"What_are_Google_Ads_experiments\"><\/span>What are Google Ads experiments?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads experiments allow advertisers to test changes within their campaigns before fully implementing them.\u00a0<\/p>\n<p>These experiments, conducted at the campaign level, provide a structured framework to easily set up these changes, test for significance and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ly the changes to the whole campaign if they are effective.<\/p>\n<p>For more detailed information, the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/10682377?hl=en-AU&amp;ref_topic=6319800&amp;sjid=7518093974314598410-AP\">official Google Ads support pages<\/a> offer additional guidance.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-experiment-setup-overview\"><span class=\"ez-toc-section\" id=\"Experiment_setup_overview\"><\/span>Experiment setup overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Across two years, we conducted 54 experiments, testing a variety of levers in Google Ads. Below are a few examples of the experiments.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-key-test-categories-nbsp\"><span class=\"ez-toc-section\" id=\"Key_test_categories\"><\/span>Key test categories\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Bidding<\/strong>: Testing different bidding methods against each other. For example, maximize conversions vs. target CPA or target CPA of $90 vs. target CPA of $120.\u00a0<\/li>\n<li><strong>Ad copy<\/strong>: Pinning certain ad copies down, testing certain copies or new landing pages.<\/li>\n<li><strong>Keyword match<\/strong>: Testing exact match keywords vs. phrase match.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"791\" height=\"669\" alt=\"Experiment setup overview\" class=\"wp-image-446090\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview.png.webp 791w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-400x338.png.webp 400w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-709x600.png.webp 709w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-768x650.png.webp 768w\" data-lazy-sizes=\"(max-width: 791px) 100vw, 791px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"791\" height=\"669\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview.png.webp\" alt=\"Experiment setup overview\" class=\"wp-image-446090\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview.png.webp 791w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-400x338.png.webp 400w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-709x600.png.webp 709w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-134x113.png.webp 134w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Experiment-setup-overview-768x650.png.webp 768w\" sizes=\"(max-width: 791px) 100vw, 791px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-timings\"><span class=\"ez-toc-section\" id=\"Timings\"><\/span>Timings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There was no set time for each experiment, but we tried to run each experiment for at least 30 days.\u00a0<\/p>\n<p>However, sometimes when the results were clear in less time, we made a decision. Many of the experiments ran for over three months, and most ran for over two months.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-evaluation\"><span class=\"ez-toc-section\" id=\"Evaluation\"><\/span>Evaluation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We evaluated all experiments based on conversion rate, conversion volume and cost per acquisition \u2013 balancing these metrics to make a decision. (For ad copy tests, we also used CTR.)\u00a0<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-experiment-results-nbsp\"><span class=\"ez-toc-section\" id=\"Experiment_results\"><\/span>Experiment results\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-1-exact-match-vs-phrase-match-nbsp\"><span class=\"ez-toc-section\" id=\"1_Exact_match_vs_phrase_match\"><\/span>1. Exact match vs. phrase match\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Exact match keywords performed better on all criteria when compared to phrase match. They had lower CPAs and higher conversion rates and maintained similar conversion volumes to phrase match keywords.<\/p>\n<p><strong>Insights<\/strong><\/p>\n<ul>\n<li>Although exact match keywords were more expensive, they still almost always had higher conversion rates and lower CPA than phrase match keywords.\u00a0<\/li>\n<li>While certain phrase match keywords can be useful, when taken as a grouped campaign, it was always better for us to run exact match keywords only.\u00a0<\/li>\n<li>Phrase match has a place and can be useful for search term discovery and in new campaigns, but if there is enough volume for exact keywords, the latter should always be preferred.\u00a0<\/li>\n<li>Exact match keywords often perform better than phrase match keywords because Google hides many search terms on phrase match keywords.\u00a0<\/li>\n<li>In many cases, we found up to 80% of search term impressions and clicks are hidden when compared to keyword impressions and clicks.\u00a0<\/li>\n<li>You can see this on the search terms report. The percentage hidden on exact match is far lower because the search term possibilities are far lower.\u00a0<\/li>\n<li>With phrase, you don\u2019t actually know many of the keywords you have bid on and are unable to negative out many search terms, which further lowers the quality of these keywords.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-2-maximize-conversion-bidding-vs-other-bidding-strategies\"><span class=\"ez-toc-section\" id=\"2_Maximize_conversion_bidding_vs_other_bidding_strategies\"><\/span>2. Maximize conversion bidding vs. other bidding strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In all of the experiments where we ran maximize conversions against a target CPA strategy, the target CPA strategy always outperformed, driving more leads at the same cost.\u00a0<\/p>\n<p>When we ran maximize conversions against manual bidding, maximize conversions performed better.\u00a0<\/p>\n<p><strong>Insights<\/strong><\/p>\n<ul>\n<li>If you are using manual bidding and you have enough conversion data, then you should move to automated bidding. Either target CPA or maximize conversions would be a good option.\u00a0<\/li>\n<li>If you don\u2019t have a lot of conversion data, you should wait or test maximize conversion bidding. In <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>, we found that compared to tCPA, maximize conversion bidding drove bids too high to be effective. It allowed Google to set bids too high, sometimes excessively so.<\/li>\n<li>Google\u2019s advice here was that the bids would stabilize over time. However, we ran these tests often for three months and did not see bids come down.\u00a0<\/li>\n<li>It\u2019s likely most advertisers, like us, would not be able to sustain such high bids for this long.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-3-target-cpa-vs-target-cpa-at-different-levels-nbsp\"><span class=\"ez-toc-section\" id=\"3_Target_CPA_vs_target_CPA_at_different_levels\"><\/span>3. Target CPA vs. target CPA at different levels\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Essentially, we tested tCPA at different levels (e.g., tCPA 90 vs. 120). Approximately half of our target CPA experiments failed and half succeeded.<\/p>\n<p><strong>Insights<\/strong><\/p>\n<ul>\n<li>The results showed that a target CPA of around 120 produced the best outcomes.\u00a0<\/li>\n<li>Tests with target CPAs lower than 120, such as 110, did not improve performance.\u00a0<\/li>\n<li>The 120 target CPA consistently delivered higher conversions at a better cost per conversion.<\/li>\n<li>For our account, which is heavily lead-based, tCPA tends to be the best model.\u00a0<\/li>\n<li>We found the optimal target CPA that maximizes leads within our budget. Your goal with experiments should be to find your own optimal target CPA, which may vary.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-next-steps\"><span class=\"ez-toc-section\" id=\"Next_steps\"><\/span>Next steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While our results provide valuable insights, remember that every PPC account and campaign is unique. <\/p>\n<p>Testing these strategies in your specific context will help confirm whether our outcomes apply to your situation.<\/p>\n<p>Our experiments can serve as a starting point for optimizing your lead gen campaigns. By leveraging our findings, you can save time and effort in your own testing process.\u00a0<\/p>\n<p>Validate our results with your own data, and if the outcomes align, confidently implement those changes in your account for improved performance.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Mark Meyerson\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Mark-Meyerson.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Mark-Meyerson.png.webp\" alt=\"Mark Meyerson\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Mark Meyerson<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=markmeyerson1&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/mark-meyerson-92351015\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Mark is a Director and Head of Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.oneegg.com.au\/\">One Egg Digital<\/a>.  He has 15 years\u2019 experience specializing in marketing strategy and advanced campaign implementation.  He is experienced in growth marketing, building eCommerce brands and guiding start-ups through rapid growth.  Mark teaches 3 best-selling Udemy courses on these topics and consults for major brands in Australia and Asia.                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-experiments-lead-gen-446088\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more. For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes.\u00a0 This article delves into those&#8230;<\/p>\n","protected":false},"author":1,"featured_media":632628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/What-54-Google-Ads-experiments-taught-us-about-lead-gen.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-632627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/632627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=632627"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/632627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/632628"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=632627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=632627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=632627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}