{"id":632755,"date":"2024-08-30T16:44:30","date_gmt":"2024-08-30T13:44:30","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-search-now-supports-avif-file-formats\/"},"modified":"2024-08-30T16:44:30","modified_gmt":"2024-08-30T13:44:30","slug":"google-search-now-supports-avif-file-formats","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-search-now-supports-avif-file-formats\/","title":{"rendered":"#Google Search now supports AVIF file formats"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ed93313c0a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ed93313c0a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-now-supports-avif-file-formats\/#This_means_AVIF_images_will_show_in_Google_Search_Images_News_Discover_and_more\" >This means AVIF images will show in Google Search, Images, News, Discover and more.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"This_means_AVIF_images_will_show_in_Google_Search_Images_News_Discover_and_more\"><\/span>This means AVIF images will show in Google Search, Images, News, Discover and more.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> and so forth.  \u201cWe\u2019re h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>y to announce that AVIF is now a\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/indexable-file-types\">supported file type<\/a>\u00a0in Google Search, for Google Images as well as any place that uses images in Google Search,\u201d John Mueller, Google Search Advocate, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/blog\/2024\/08\/happy-avifriday\">wrote<\/a>.<\/p>\n<p><strong>What is AVIF. <\/strong>AV1 Image File Format is an open, royalty-free image file format specification for storing images or image sequences compressed with AV1 in the HEIF container format. It competes with HEIC, which uses the same container format built upon ISOBMFF, but HEVC for compression. <\/p>\n<p>Google said it is one of the mostly widely used image formats today.  \u201cAVIF is an open image file format based on the AV1 video compression standard,\u201d Google added.<\/p>\n<p><strong>What this means for SEO. <\/strong>Technically nothing.  Google said, if you are using AVIF formats, you don\u2019t need to do anything, Google will now process them and use them like they would other image formats.  \u201cYou don\u2019t need to do anything special to have your AVIF files indexed by Google,\u201d John Mueller wrote.<\/p>\n<p>In March 2024, Google <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/google-search-does-not-support-avif-images-yet-37113.html\">hinted<\/a> this support was coming soon and now it is here.<\/p>\n<p>You can see the full list of supported image file types <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/indexable-file-types\">over here<\/a>.<\/p>\n<p><strong>More details. <\/strong>Mueller wrote:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\n\u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/AVIF\">AVIF<\/a>\u00a0is an open image file format based on the AV1 video compression standard. It\u2019s supported by all major web browsers, and images in AVIF image file format are supported by a variety of services and platforms on the web, including\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/make.wordpress.org\/core\/2024\/02\/23\/wordpress-6-5-adds-avif-support\/\">WordPress<\/a>,\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/issues.joomla.org\/tracker\/joomla-cms\/41381\">Joomla<\/a>, and\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.cloudflare.com\/generate-avif-images-with-image-resizing\/%20class=\">CloudFlare<\/a>. It\u2019s not recommended to blindly make sweeping changes to images across a website: take the time you need to evaluate which format works best for your specific needs. If you do choose to change image file formats for some of your images, and if this results in changes to filenames or extensions, make sure to set up\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/301-redirects#serverside\">server-side redirects<\/a>.\u201d\n<\/p><\/blockquote>\n<p><strong>Why we care.<\/strong> If you are using workarounds for AVIF files on your sites, you no longer need to. Google now natively supports AVIF file types in Google Search.<\/p>\n<p>Also, any workarounds you have, you can now remove.<\/p>\n<p>Make sure to watch your Search Performance reports for any changes you make around AVIF files, to ensure Google is processing those images properly going forward.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Barry Schwartz<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics.<\/p>\n<p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p>\n<p>Barry can be followed\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/barry\">Barry Schwartz over here<\/a> or on his <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.barryschwartz.org\/\">personal site<\/a>.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-now-supports-avif-file-formats-446136\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This means AVIF images will show in Google Search, Images, News, Discover and more. Google Search finally supports the AVIF file format in Google Search, Google Images and all locations Google Search shows images such as Google Discover, Google News and so forth. \u201cWe\u2019re happy to announce that AVIF is now a\u00a0supported file type\u00a0in Google&#8230;<\/p>\n","protected":false},"author":1,"featured_media":632756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/woman-working-images-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,147868,78070],"class_list":["post-632755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-seo","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/632755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=632755"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/632755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/632756"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=632755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=632755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=632755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}