{"id":632782,"date":"2024-08-30T21:57:13","date_gmt":"2024-08-30T18:57:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-analytics-4-introduces-benchmarking-data\/"},"modified":"2024-08-30T21:57:13","modified_gmt":"2024-08-30T18:57:13","slug":"google-analytics-4-introduces-benchmarking-data","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-analytics-4-introduces-benchmarking-data\/","title":{"rendered":"#Google Analytics 4 introduces benchmarking data"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ee06da7012\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ee06da7012\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-analytics-4-introduces-benchmarking-data\/#You_can_now_compare_your_performance_across_key_metrics_with_industry_peers_providing_crucial_context_for_strategic_decision-making\" >You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"You_can_now_compare_your_performance_across_key_metrics_with_industry_peers_providing_crucial_context_for_strategic_decision-making\"><\/span>You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry.<\/p>\n<p><strong>Why we care:<\/strong> This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.<\/p>\n<p><strong>How it works<\/strong>.<\/p>\n<ul>\n<li>Users can access benchmarking data if their property has the \u201cModeling contributions &amp; business insights\u201d setting enabled in <em>Admin &gt; Account Settings<\/em>.<\/li>\n<li>Benchmarks are refreshed every 24 hours.<\/li>\n<li>The summary displays:\n<ol>\n<li>Your trendline.<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>n in your peer group.<\/li>\n<li>Range in your peer group (25th to 75th percentile).<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"748\" height=\"542\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.07.png.webp\" alt=\"Screenshot 2024 08 30 At 15.35.07\" class=\"wp-image-446144\" style=\"width:841px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.07.png.webp 748w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.07-466x338.png.webp 466w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.07-156x113.png.webp 156w\" sizes=\"(max-width: 748px) 100vw, 748px\"><\/figure>\n<p><strong>Key features<\/strong>.<\/p>\n<ul>\n<li><strong>Customizable peer groups:<\/strong> Users can select from various categories to find the most relevant comparison group.<\/li>\n<li><strong>Data privacy: <\/strong>Google assures that benchmarking data is encrypted, protected and aggregated to maintain privacy.<\/li>\n<li><strong>Wide range of metrics:<\/strong> Covers acquisition, engagement, retention and monetization.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"378\" alt=\"Screenshot 2024 08 30 At 15.35.12\" class=\"wp-image-446143\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.12.png.webp 720w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.12-600x315.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.12-200x105.png.webp 200w\" data-lazy-sizes=\"(max-width: 720px) 100vw, 720px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.12.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"378\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.12.png.webp\" alt=\"Screenshot 2024 08 30 At 15.35.12\" class=\"wp-image-446143\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.12.png.webp 720w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.12-600x315.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.12-200x105.png.webp 200w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\"><\/figure>\n<p><strong>The big picture<\/strong>. This update addresses a long-standing need in the analytics community for comparative data, allowing businesses to gauge their performance more accurately within their industry context.<\/p>\n<p><strong>What\u2019s next<\/strong>. Users are encouraged to check their GA4 accounts for <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/analytics\/answer\/13771577\">this new feature<\/a> and explore how it can enhance their analytics insights.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-analytics-4-benchmarking-data-446142\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":632783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Why-the-shift-from-\u2018conversions-to-\u2018key-events-in-GA4-is-a-game-changer-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147869,107942],"class_list":["post-632782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-analytics-conversion","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/632782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=632782"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/632782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/632783"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=632782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=632782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=632782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}