{"id":633276,"date":"2024-09-03T16:14:17","date_gmt":"2024-09-03T13:14:17","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/"},"modified":"2024-09-03T16:14:17","modified_gmt":"2024-09-03T13:14:17","slug":"chatgpt-for-ppc-17-strategic-prompts-you-can-use-today","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/","title":{"rendered":"#ChatGPT for PPC: 17 strategic prompts you can use today"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36d01e7507c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36d01e7507c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Learn_how_to_use_ChatGPT_to_level_up_your_paid_search_efforts_without_sacrificing_strategy_authenticity_and_creativity\" >Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#ChatGPT_Basic_vs_Plus\" >ChatGPT: Basic vs. Plus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#How_ChatGPT_prompts_work\" >How ChatGPT prompts work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Create_strategic_ads_and_assets_with_ChatGPT\" >Create strategic ads and assets with ChatGPT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Produce_a_viable_AB_test_for_responsive_search_ads\" >Produce a viable A\/B test for responsive search ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Get_creative_concepts_for_responsive_display_ads\" >Get creative concepts for responsive display ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Optimize_your_landing_pages\" >Optimize your landing pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Use_ChatGPT_for_AI-assisted_research_and_planning\" >Use ChatGPT for AI-assisted research and planning\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Create_a_SWOT_analysis_for_your_company\" >Create a SWOT analysis for your company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Build_a_display_media_plan\" >Build a display media plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Conduct_competitor_research\" >Conduct competitor research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Augment_Auction_Insights_data\" >Augment Auction Insights data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Drive_deeper_insights_and_reporting_analysis\" >Drive deeper insights and reporting analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Investigate_performance_change\" >Investigate performance change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Generate_an_experiment_or_report_summary\" >Generate an experiment or report summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Stress-test_your_assumptions\" >Stress-test your assumptions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Improve_your_client_management_skills\" >Improve your client management skills<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Create_a_budget_request_email\" >Create a budget request email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Customize_communication_for_personality_type\" >Customize communication for personality type<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-for-ppc-17-strategic-prompts-you-can-use-today\/#Get_the_most_from_ChatGPT\" >Get the most from ChatGPT<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_how_to_use_ChatGPT_to_level_up_your_paid_search_efforts_without_sacrificing_strategy_authenticity_and_creativity\"><\/span>Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nSince ChatGPT came on the scene in late 2022, PPC marketers have a new way of using artificial intelligence.<\/p>\n<p>We use AI-powered platforms like ad engines, third-party management tools and copywriting software daily. With generative AI tools like ChatGPT, you can use artificial intelligence without trading control for automation.<\/p>\n<p>Read on to learn how ChatGPT can help you improve your marketing without sacrificing strategy, authenticity and creativity.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-chatgpt-basic-vs-plus\"><span class=\"ez-toc-section\" id=\"ChatGPT_Basic_vs_Plus\"><\/span>ChatGPT: Basic vs. Plus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you still haven\u2019t logged into ChatGPT yet, no worries!<\/p>\n<p>To get started, go to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/chatgpt.com\/\">chatgpt.com<\/a> and create your account. The basic version is free, so you can experiment without worrying about trial periods or token limits.<\/p>\n<p>The paid version, ChatGPT Plus, offers benefits like faster response times and access to the latest models, but the free version is more than enough to get started and see what the tool can do.<\/p>\n<p>Once logged in, you\u2019ll see a search-style box where you can enter text. Go ahead and try it out!<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-chatgpt-prompts-work\"><span class=\"ez-toc-section\" id=\"How_ChatGPT_prompts_work\"><\/span>How ChatGPT prompts work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT can generate full movie <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>s, thousands of headlines or a year\u2019s worth of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> posts.<\/p>\n<p>You also know that AI tends to produce some pretty dumb results.<\/p>\n<p>However, you can control the quality of your responses (outputs) just by changing the quality of your prompts (inputs).\u00a0<\/p>\n<ul>\n<li><strong>Poor prompt<\/strong>: \u201cWrite a headline for my landing page.\u201d<\/li>\n<li><strong>Better prompt<\/strong>: \u201cWrite a headline for my landing page that sells organic skincare products to women looking for natural alternatives.\u201d<\/li>\n<li><strong>Great prompt<\/strong>: \u201cWrite a headline for my landing page that sells organic skincare products to women looking for natural alternatives, emphasizing the benefits of our all-natural ingredients and the satisfaction guarantee for first-time customers.\u201d<\/li>\n<\/ul>\n<p>The first prompt is generic and lacks any substance for ChatGPT to use. It is the embodiment of \u201cGarbage In, Garbage Out.\u201d<\/p>\n<p>The last example provides information like:<\/p>\n<ul>\n<li>Product details.<\/li>\n<li>Value proposition and key benefits.<\/li>\n<li>Risk-reversal element.<\/li>\n<li>Target market.<\/li>\n<\/ul>\n<p>The prompt is clear, explicit and specific and will create a far better headline. We\u2019ll dig deeper into even more powerful prompts for headlines, but you get the idea.<\/p>\n<p><strong><em>Dig deeper: 7 ways to use generative AI in PPC<\/em><\/strong><\/p>\n<p>Here are 17 strategic prompts to inspire you, lighten your workload and improve your results.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-create-strategic-ads-and-assets-with-chatgpt\"><span class=\"ez-toc-section\" id=\"Create_strategic_ads_and_assets_with_ChatGPT\"><\/span>Create strategic ads and assets with ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT is great for outputs at scale, but doesn\u2019t always give the most strategic responses. Let\u2019s ask ChatGPT to apply the same type of strategic thinking to your ads that you would use on your own.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-produce-a-viable-a-b-test-for-responsive-search-ads\"><span class=\"ez-toc-section\" id=\"Produce_a_viable_AB_test_for_responsive_search_ads\"><\/span>Produce a viable A\/B test for responsive search ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What happens when we don\u2019t just request ad variants but also ask for the underlying methodology?\u00a0<\/p>\n<p><strong>Prompt 1<\/strong><\/p>\n<ul>\n<li>\u201cCreate two Google Ads in an RSA format (using multiple headlines and descriptions) for an A\/B test for \u201cMs. Hvac\u2019s HVACs.\u201d Explain why the ads would make a good test.\u201d<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1192\" height=\"1058\" alt=\"ChatGPT prompt - A\/B test for &quot;Ms. Hvac's HVACs.&quot;\" class=\"wp-image-446147\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22.png.webp 1192w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22-381x338.png.webp 381w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22-676x600.png.webp 676w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22-127x113.png.webp 127w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22-768x682.png.webp 768w\" data-lazy-sizes=\"(max-width: 1192px) 100vw, 1192px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1192\" height=\"1058\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22.png.webp\" alt=\"ChatGPT prompt - A\/B test for &quot;Ms. Hvac's HVACs.&quot;\" class=\"wp-image-446147\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22.png.webp 1192w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22-381x338.png.webp 381w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22-676x600.png.webp 676w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22-127x113.png.webp 127w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-AB-test-for-22Ms.-Hvacs-HVACs.22-768x682.png.webp 768w\" sizes=\"(max-width: 1192px) 100vw, 1192px\"><\/figure>\n<\/div>\n<p>Here, ChatGPT did a great job explaining the merits of the test: Ad 1 is focused on providing reliable and efficient services, while Ad 2 is focused on cost savings and energy efficiency.<\/p>\n<p>Now, it didn\u2019t hit the target with character count (it often doesn\u2019t) or number of description lines, but those are easy edits now that the bulk of the work has been done for you.<\/p>\n<p>Let\u2019s look at another example.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-get-creative-concepts-for-responsive-display-ads\"><span class=\"ez-toc-section\" id=\"Get_creative_concepts_for_responsive_display_ads\"><\/span>Get creative concepts for responsive display ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this prompt, I\u2019m asking for a lot of creative consideration for some image-heavy ads.<\/p>\n<p><strong>Prompt 2\u00a0<\/strong><\/p>\n<ul>\n<li>\u201cI need to create some responsive display ads for a Google Ads campaign. Please suggest images, headlines and descriptions for a meatless shepherd\u2019s pie with spokesperson Paul McCartney. Lyric puns are acceptable.\u201d<\/li>\n<\/ul>\n<p>Not only did ChatGPT recommend compelling ideas for product shots and ad copy, it came up with this line: \u201cThe Vegetarian Way to Live and Let Pie.\u201d\u00a0<\/p>\n<p>Bravo, ChatGPT. Bravo.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-optimize-your-landing-pages\"><span class=\"ez-toc-section\" id=\"Optimize_your_landing_pages\"><\/span>Optimize your landing pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you a paid search marketer who doesn\u2019t build landing pages? If so, you probably feel out of your depth giving feedback on them \u2013 even if the pages are hurting your ad performance.<\/p>\n<p>Use these prompts to identify smart LP recommendations and share them with confidence.<\/p>\n<p><strong>Prompt 3<\/strong><\/p>\n<ul>\n<li>\u201cWhat can a person do from this page and why would they want to do it? [LP URL]\u201d<\/li>\n<\/ul>\n<p>This is a quick-and-dirty way to evaluate whether the page content and call to action are appropriate for your prospects.<\/p>\n<p><strong>Prompt 4<\/strong><\/p>\n<ul>\n<li>\u201cRewrite a headline for [LP URL] that explains [unique value proposition] and includes the phrase [keyword phrase].\u201d<\/li>\n<\/ul>\n<p>Many landing page headlines are still catchy instead of clear. Use this prompt to create a better message-match sequence and stronger above-the-fold content.<\/p>\n<p>Andrew Yedlin, Founder at Tested: Landing Page Optimization, recommends this next prompt to use ChatGPT to create natural-sounding ideas for headlines and crossheads:<\/p>\n<p><strong>Prompt 5<\/strong><\/p>\n<ul>\n<li>\u201cYou are a [description of your ideal customer]. Give me 10 statements that describe what you want from a [product category]. Use normal, everyday language. Your output should start with the words \u201cI want\u201d, then give me a bullet list of the 10 statements.\u201d<\/li>\n<\/ul>\n<p>Yedlin shares an example input:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\n<em>\u201cYou are a Sales director at a company with 50 salespeople. Give me 10 statements that describe what you want from a CRM. Use normal, everyday language. Your output should start with the words \u201cI want\u201d, then give me a bullet list of the 10 statements.\u201d<\/em>\n<\/p><\/blockquote>\n<p>With this prompt, you\u2019ll get specific prospect desires like \u201cI want to be able to see all our sales activities in one place, so nothing slips through the cracks,\u201d which you can easily rewrite as a natural sounding headline.\u00a0<\/p>\n<p>We\u2019ve looked at prompts for RSAs, RDAs and landing pages. You can expand your ChatGPT skills further by enlisting its help for ad extensions, YouTube ad scripts and hooks, product feeds and other assets.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-use-chatgpt-for-ai-assisted-research-and-planning-nbsp\"><span class=\"ez-toc-section\" id=\"Use_ChatGPT_for_AI-assisted_research_and_planning\"><\/span>Use ChatGPT for AI-assisted research and planning\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you ever ask a client for their key benefits and they come back with \u201c<em>we\u2019ve been around for 30 years<\/em>\u201d and \u201c<em>our products are high quality<\/em>?\u201d No? Just me?<\/p>\n<p>Either way, it just got much faster to get intel on your clients \u2013 and their competitors.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-create-a-swot-analysis-for-your-company\"><span class=\"ez-toc-section\" id=\"Create_a_SWOT_analysis_for_your_company\"><\/span>Create a SWOT analysis for your company<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Get an objective overview of your company\u2019s strengths, weaknesses, opportunities and threats with this simple prompt.<\/p>\n<p><strong>Prompt 6<\/strong><\/p>\n<ul>\n<li>\u201cPlease write a SWOT analysis for EGO power products.\u201d<\/li>\n<\/ul>\n<p>ChatGPT responded with a correctly formatted SWOT analysis. I took the list and pasted it into a template I found on Canva, and in less than five minutes, I had this polished deliverable:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"881\" alt=\"ChatGPT prompt - Write a SWOT analysis\" class=\"wp-image-446148\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis.png.webp 1060w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis-407x338.png.webp 407w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis-722x600.png.webp 722w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis-136x113.png.webp 136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis-768x638.png.webp 768w\" data-lazy-sizes=\"(max-width: 1060px) 100vw, 1060px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"881\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis.png.webp\" alt=\"ChatGPT prompt - Write a SWOT analysis\" class=\"wp-image-446148\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis.png.webp 1060w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis-407x338.png.webp 407w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis-722x600.png.webp 722w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis-136x113.png.webp 136w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Write-a-SWOT-analysis-768x638.png.webp 768w\" sizes=\"auto, (max-width: 1060px) 100vw, 1060px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-build-a-display-media-plan\"><span class=\"ez-toc-section\" id=\"Build_a_display_media_plan\"><\/span>Build a display media plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Prompt 7<\/strong><\/p>\n<ul>\n<li>\u201cIf I were going to run ads for Impossible Foods on the Google Display Network, what types of sites and channels should I target?\u201d<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"1097\" alt=\"ChatGPT prompt - Display media plan\" class=\"wp-image-446149\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan.png.webp 1222w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan-377x338.png.webp 377w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan-668x600.png.webp 668w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan-126x113.png.webp 126w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan-768x689.png.webp 768w\" data-lazy-sizes=\"(max-width: 1222px) 100vw, 1222px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1222\" height=\"1097\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan.png.webp\" alt=\"ChatGPT prompt - Display media plan\" class=\"wp-image-446149\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan.png.webp 1222w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan-377x338.png.webp 377w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan-668x600.png.webp 668w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan-126x113.png.webp 126w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Display-media-plan-768x689.png.webp 768w\" sizes=\"auto, (max-width: 1222px) 100vw, 1222px\"><\/figure>\n<\/div>\n<p>Some of the ideas it provided are decent. Some would get you in hot water if you included them in your media plan (good luck trying to target Facebook profiles on the Google Display Network).\u00a0<\/p>\n<p>But reducing a list of ten down to a few solid ideas is much faster than starting completely from scratch.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-conduct-competitor-research\"><span class=\"ez-toc-section\" id=\"Conduct_competitor_research\"><\/span>Conduct competitor research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Prompt 8<\/strong><\/p>\n<ul>\n<li>\u201cCreate a list of competitors for [my company] and their estimated monthly paid search spend.\u201d<\/li>\n<\/ul>\n<p>This prompt is courtesy of Albert Somlith at PPC Ad Editor. I\u2019ve never been able to get this prompt to return a value, but Somlith shares his <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ppcadeditor.com\/20-chatgpt-prompts-for-ppc-you-can-starting-using-today\/#:~:text=google%20ads%20competitive%20research%20with%20chatgpt\">results here<\/a>.<\/p>\n<p>Even without specific financial data, you can use ChatGPT to flesh out details on your competition.<\/p>\n<p><strong>Prompt 9<\/strong><\/p>\n<ul>\n<li>\u201cPlease create a list of competitors to clickup.com. List the name of the company, the location of their headquarters, the size of the company (small, medium or large) and whether they are a direct or indirect competitor. Please compile the results in a table format.\u201d<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1199\" height=\"847\" alt=\"ChatGPT prompt - Competitor research\" class=\"wp-image-446150\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research.png.webp 1199w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research-478x338.png.webp 478w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research-800x565.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research-160x113.png.webp 160w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research-768x543.png.webp 768w\" data-lazy-sizes=\"(max-width: 1199px) 100vw, 1199px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1199\" height=\"847\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research.png.webp\" alt=\"ChatGPT prompt - Competitor research\" class=\"wp-image-446150\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research.png.webp 1199w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research-478x338.png.webp 478w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research-800x565.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research-160x113.png.webp 160w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Competitor-research-768x543.png.webp 768w\" sizes=\"auto, (max-width: 1199px) 100vw, 1199px\"><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: How to use ChatGPT to boost your PPC efforts<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-augment-auction-insights-data\"><span class=\"ez-toc-section\" id=\"Augment_Auction_Insights_data\"><\/span>Augment Auction Insights data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the last prompt, we asked ChatGPT to come up with a list of competitors. But what if we want the intel for our own Auction Insights list?<\/p>\n<p>You can use ChatGPT directly in Sheets to streamline your data. To get started, you\u2019ll need an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/beta.openai.com\/account\/api-keys\">API key<\/a> and the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/workspace.google.com\/marketplace\/app\/gpt_for_sheets_and_docs\/677318054654\">GPT for Sheets and Docs extension<\/a>.<\/p>\n<p>This prompt is from James Hebdon (my business partner at Paid Search Magic) and combines Auction Insights details with ChatGPT info to return consolidated business information like so:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"396\" alt=\"GPT for Sheets - Augment Auction Insights data\" class=\"wp-image-446151\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data-600x149.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data-800x198.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data-200x50.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data-768x190.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data-1536x380.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"396\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data.png.webp\" alt=\"GPT for Sheets - Augment Auction Insights data\" class=\"wp-image-446151\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data-600x149.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data-800x198.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data-200x50.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data-768x190.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Augment-Auction-Insights-data-1536x380.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p><strong>Prompt 10<\/strong><\/p>\n<p>These are the formulas you would enter into your columns to create the sheet above:<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>Column<\/strong><\/td>\n<td><strong>Formulas<\/strong><\/td>\n<\/tr>\n<tr>\n<td>B<\/td>\n<td><code>=GPT(\"What is the business name for this domain?\", A3, 0.8, 500, \"text-davinci-003\")<\/code><\/td>\n<\/tr>\n<tr>\n<td>F<\/td>\n<td><code>=GPT(\"Are they a direct competitor, indirect competitor or not a competitor with\"&amp;A1&amp;\"?\", A3, 0.8, 500, \"text-davinci-003\")<\/code><\/td>\n<\/tr>\n<tr>\n<td>G<\/td>\n<td><code>=GPT(\"Where are they headquartered. Give me just the name of the location\", A3, 0.8, 500, \"text-davinci-003\")<\/code><\/td>\n<\/tr>\n<tr>\n<td>H<\/td>\n<td><code>=GPT(\"Are they a small, medium or large company?\", A3, 0.8, 500, \"text-davinci-003\")<\/code><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>We\u2019ve barely even scratched the surface of how you can use ChatGPT for research and planning.\u00a0<\/p>\n<p>Keyword research, campaign buildouts, target market needs and pain points \u2013 there\u2019s no limit to how AI can help here.<\/p>\n<p><strong><em>Dig deeper: Using ChatGPT\u2019s Advanced Data Analysis plugin for PPC<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-drive-deeper-insights-and-reporting-analysis\"><span class=\"ez-toc-section\" id=\"Drive_deeper_insights_and_reporting_analysis\"><\/span>Drive deeper insights and reporting analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can set up AI to evaluate engine performance directly. Still, when you describe the results in the chat interface, you can provide context and background that drive more informed recommendations and build your own critical thinking skills in the process.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-investigate-performance-change\"><span class=\"ez-toc-section\" id=\"Investigate_performance_change\"><\/span>Investigate performance change<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When performance shifts dramatically, people want to know \u201cwhy.\u201d Get some investigative help from ChatGPT.<\/p>\n<p><strong>Prompt 11<\/strong><\/p>\n<ul>\n<li>\u201cMy conversions from paid traffic are down 20% month over month. What metrics and dimensions should I look at to find the cause?\u201d<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1221\" height=\"1057\" alt=\"GPT for Sheets - Investigate performance change\" class=\"wp-image-446152\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change.png.webp 1221w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change-390x338.png.webp 390w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change-693x600.png.webp 693w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change-131x113.png.webp 131w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change-768x665.png.webp 768w\" data-lazy-sizes=\"(max-width: 1221px) 100vw, 1221px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1221\" height=\"1057\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change.png.webp\" alt=\"GPT for Sheets - Investigate performance change\" class=\"wp-image-446152\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change.png.webp 1221w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change-390x338.png.webp 390w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change-693x600.png.webp 693w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change-131x113.png.webp 131w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/GPT-for-Sheets-Investigate-performance-change-768x665.png.webp 768w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-generate-an-experiment-or-report-summary\"><span class=\"ez-toc-section\" id=\"Generate_an_experiment_or_report_summary\"><\/span>Generate an experiment or report summary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Translating test results into paragraph form can be an arduous task. Eddie Laing, Senior Media Buyer at NextAfter, provides this prompt for creating an Experiment Summary.<\/p>\n<p><strong>Prompt 12<\/strong><\/p>\n<ul>\n<li>\u201cYou are documenting a channel experiment where you tested the hypothesis that by [testing X] will achieve [desired outcome]. These were the results [Insert test results]. Write me an Experiment Summary answering the question, \u201cWhat are the big takeaways from this experiment?\u201d<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1590\" height=\"1360\" alt=\"ChatGPT prompt - Generate an experiment or report summary\" class=\"wp-image-446153\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary.png.webp 1590w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary-395x338.png.webp 395w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary-701x600.png.webp 701w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary-132x113.png.webp 132w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary-768x657.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary-1536x1314.png 1536w\" data-lazy-sizes=\"(max-width: 1590px) 100vw, 1590px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1590\" height=\"1360\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary.png.webp\" alt=\"ChatGPT prompt - Generate an experiment or report summary\" class=\"wp-image-446153\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary.png.webp 1590w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary-395x338.png.webp 395w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary-701x600.png.webp 701w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary-132x113.png.webp 132w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary-768x657.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Generate-an-experiment-or-report-summary-1536x1314.png 1536w\" sizes=\"auto, (max-width: 1590px) 100vw, 1590px\"><\/figure>\n<\/div>\n<p>Jim Flint, founder and president of Local Search, feeds ChatGPT a pdf of his standard reporting along with this prompt:<\/p>\n<p><strong>Prompt\u00a0 13<\/strong><\/p>\n<ul>\n<li>\u201cAnalyze the data with 3 key bullet points to share with executives in a succinct email format. Use numbers.\u201d<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-stress-test-your-assumptions\"><span class=\"ez-toc-section\" id=\"Stress-test_your_assumptions\"><\/span>Stress-test your assumptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t fall victim to lazy thinking! If you struggle to draw conclusions from the data, use ChatGPT to help you think things through before you present your findings to stakeholders.<\/p>\n<p><strong>Prompt 14<\/strong><\/p>\n<ul>\n<li>\u201cI\u2019m going to tell my client that paid search performance is down month over month because of seasonality. How might they respond that would challenge my conclusion?\u201d<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1169\" height=\"1077\" alt=\"ChatGPT prompt - Stress-test your assumptions\" class=\"wp-image-446154\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions.png.webp 1169w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions-367x338.png.webp 367w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions-651x600.png.webp 651w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions-123x113.png.webp 123w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions-768x708.png.webp 768w\" data-lazy-sizes=\"(max-width: 1169px) 100vw, 1169px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1169\" height=\"1077\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions.png.webp\" alt=\"ChatGPT prompt - Stress-test your assumptions\" class=\"wp-image-446154\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions.png.webp 1169w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions-367x338.png.webp 367w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions-651x600.png.webp 651w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions-123x113.png.webp 123w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Stress-test-your-assumptions-768x708.png.webp 768w\" sizes=\"auto, (max-width: 1169px) 100vw, 1169px\"><\/figure>\n<\/div>\n<p>ChatGPT doesn\u2019t let my prompt off the hook here, and my reporting will certainly be better.<\/p>\n<p>By default, ChatGPT tries to give you the response it thinks you want, whether or not it\u2019s true, accurate or helpful.<\/p>\n<p>You can also ask ChatGPT disconfirming questions to challenge assumptions and get deeper insights.<\/p>\n<p>Remember the two-door riddle from Labyrinth? One guard always lied, and one always told the truth. Sarah solved the riddle by asking which guard wasn\u2019t telling the truth.<\/p>\n<p>You can get great insights from ChatGPT by asking disconfirming questions like:<\/p>\n<p><strong>Prompt 15 (After entering your initial ideas)<\/strong><\/p>\n<ul>\n<li>\u201cHow might this fail?\u201d<\/li>\n<li>\u201cWhat am I overlooking?\u201d<\/li>\n<li>\u201cWhere are the blind spots?\u201d<\/li>\n<\/ul>\n<p>The next time you\u2019re struggling to find the story behind your data, consult with ChatGPT for new ideas on how to approach your analysis.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-improve-your-client-management-skills\"><span class=\"ez-toc-section\" id=\"Improve_your_client_management_skills\"><\/span>Improve your client management skills<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you ever watched Mad Men, you know that managing an account and managing a client are entirely different skill sets. Here are some prompts to close that gap and keep your clients happy.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-create-a-budget-request-email\"><span class=\"ez-toc-section\" id=\"Create_a_budget_request_email\"><\/span>Create a budget request email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pacing hot? Don\u2019t let your account go dark before the end of the month.<\/p>\n<p><strong>Prompt 16<\/strong><\/p>\n<ul>\n<li>\u201cWrite a brief email to a client asking for a $15,000 additional budget because there\u2019s opportunity to increase lead volume below the target CPA.\u201d<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1185\" height=\"956\" alt=\"ChatGPT prompt - Create a budget request email\" class=\"wp-image-446155\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email.png.webp 1185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email-419x338.png.webp 419w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email-744x600.png.webp 744w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email-140x113.png.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email-768x620.png.webp 768w\" data-lazy-sizes=\"(max-width: 1185px) 100vw, 1185px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1185\" height=\"956\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email.png.webp\" alt=\"ChatGPT prompt - Create a budget request email\" class=\"wp-image-446155\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email.png.webp 1185w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email-419x338.png.webp 419w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email-744x600.png.webp 744w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email-140x113.png.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-prompt-Create-a-budget-request-email-768x620.png.webp 768w\" sizes=\"auto, (max-width: 1185px) 100vw, 1185px\"><\/figure>\n<\/div>\n<p>ChatGPT makes a fairly strong case for a budget increase. Whether it lands will depend on how the decision-maker receives it and ChatGPT can help with that too.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-customize-communication-for-personality-type\"><span class=\"ez-toc-section\" id=\"Customize_communication_for_personality_type\"><\/span>Customize communication for personality type<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This prompt is based on the previous example, but punches it up with personality profiling.<\/p>\n<p><strong>Prompt 17<\/strong><\/p>\n<ul>\n<li>\u201cUsing the DiSC profile, write one email for the Dominant personality and write another version for the Steady personality.\u201d<\/li>\n<\/ul>\n<p>ChatGPT generated a new response, modifying each email to hit the notes that would matter to the client.<\/p>\n<p>For the Dominant personality, it concludes the email with some very decisive language:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\n\u201cI suggest you act fast, opportunities like this don\u2019t come around often. I am more than happy to discuss the details with you and provide more information. Let\u2019s make it happen.\u201d\n<\/p><\/blockquote>\n<p>Whereas the Steady personality gets a relationship-building call to action:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\n\u201cI would be happy to discuss the details with you and provide more information. Can we schedule a call for later this week?\u201d\n<\/p><\/blockquote>\n<p>Beef up your communication skills and make it easier for your stakeholders to understand and agree with your recommendations with some assistance from AI.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-get-the-most-from-chatgpt\"><span class=\"ez-toc-section\" id=\"Get_the_most_from_ChatGPT\"><\/span>Get the most from ChatGPT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s been the subject of many debates, but ChatGPT clearly isn\u2019t just hype. <\/p>\n<p>Treat ChatGPT as a precocious intern: prepare to spend some time reviewing the work and expect mistakes, but don\u2019t underestimate its potential. This is only the beginning.<\/p>\n<p><strong><em>Dig deeper: 4 advanced GPT-4 capabilities to level up your PPC efforts<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Amy Hebdon\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Amy-Hebdon-Headshot.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Amy-Hebdon-Headshot.jpg.webp\" alt=\"Amy Hebdon\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Amy Hebdon<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=amyppc&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/amyhebdon\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Amy Hebdon is a Google Ads conversion expert and the founder and managing director of the Google Partner agency Paid Search Magic. Since 2004, she&#8217;s managed Google Ads for clients ranging from Fortune 10 to  SMBs at agencies, in-house, and freelancing. Her articles have been published in Search Engine Journal, Unbounce, PPC Hero, Supermetrics, Copy Hackers and CXL. Together with her husband James, she also runs the Facebook group Google Ads for Savvy Digital Marketers.                   <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/chatgpt-prompts-for-ppc-392443\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity. Since ChatGPT came on the scene in late 2022, PPC marketers have a new way of using artificial intelligence. We use AI-powered platforms like ad engines, third-party management tools and copywriting software daily. With generative AI tools&#8230;<\/p>\n","protected":false},"author":1,"featured_media":633277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/ChatGPT-for-paid-search-marketers-17-strategic-prompts-you-can-use-today.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149397,142591,107942],"class_list":["post-633276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence-optimization-aio","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/633276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=633276"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/633276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/633277"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=633276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=633276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=633276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}