{"id":633510,"date":"2024-09-04T15:00:00","date_gmt":"2024-09-04T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/does-generative-ai-save-time-in-ppc\/"},"modified":"2024-09-04T15:00:00","modified_gmt":"2024-09-04T12:00:00","slug":"does-generative-ai-save-time-in-ppc","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/","title":{"rendered":"#Does generative AI save time in PPC?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ffb6536c92\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ffb6536c92\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Unpack_the_benefits_and_limitations_of_using_generative_AI_in_PPC_and_how_to_leverage_it_to_streamline_your_workflow\" >Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#How_generative_AI_can_streamline_PPC_tasks\" >How generative AI can streamline PPC tasks<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Keyword_segmentation\" >Keyword segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Ad_copy_creation\" >Ad copy creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Streamlining_communication\" >Streamlining communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Automated_reporting\" >Automated reporting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Predictive_analytics\" >Predictive analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Automated_insights\" >Automated insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Content_creation\" >Content creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Meeting_notes_and_administration_tasks\" >Meeting notes and administration tasks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#The_challenges_of_using_generative_AI_in_PPC\" >The challenges of using generative AI in PPC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Data_quality_and_quantity\" >Data quality and quantity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Lack_of_creativity\" >Lack of creativity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Human_oversight\" >Human oversight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Ethical_concerns\" >Ethical concerns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Privacy_issues\" >Privacy issues<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/does-generative-ai-save-time-in-ppc\/#Generative_AI_in_PPC_Time-saving_benefits_and_limitations\" >Generative AI in PPC: Time-saving benefits and limitations<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Unpack_the_benefits_and_limitations_of_using_generative_AI_in_PPC_and_how_to_leverage_it_to_streamline_your_workflow\"><\/span>Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGenerative AI is a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> changer for PPC marketers, offering a multitude of unique <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lications. Since ChatGPT\u2019s release, AI has become a hot topic of discussion.\u00a0<\/p>\n<p>But can generative AI be used to save time, or is it just another tool that adds noise to our workflows?<\/p>\n<p>This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> to our advantage.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-generative-ai-can-streamline-ppc-tasks\"><span class=\"ez-toc-section\" id=\"How_generative_AI_can_streamline_PPC_tasks\"><\/span>How generative AI can streamline PPC tasks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Generative AI offers PPC professionals endless time-saving opportunities, particularly in the following use cases.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-keyword-segmentation\"><span class=\"ez-toc-section\" id=\"Keyword_segmentation\"><\/span>Keyword segmentation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A common task in PPC is segmenting keywords into distinct ad groups. AI chatbot tools can streamline this process, swiftly handling lists of 1000s of keywords.\u00a0<\/p>\n<p>You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ad-copy-creation\"><span class=\"ez-toc-section\" id=\"Ad_copy_creation\"><\/span>Ad copy creation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the introduction of RSA ads, advertisers need to write 15 headlines and 4 descriptions. Coming up with unique ideas can be quite time-consuming, especially when this task needs to be repeated over 20 to 30 different ad groups.\u00a0<\/p>\n<p>Using AI chatbots, this task can be done much faster, eliminating the brainstorming time needed to come up with different variations for each ad.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-streamlining-communication\"><span class=\"ez-toc-section\" id=\"Streamlining_communication\"><\/span>Streamlining communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Generative AI can streamline communication.<\/p>\n<p>Most people who have worked with experts understand the challenge of explaining PPC topics to those who are not subject matter experts. Emails are more effective when they are concise and easy to read.\u00a0<\/p>\n<p>Using AI to craft succinct emails for executives has been a time-saver for PPC professionals who find it challenging to simplify complex responses.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-automated-reporting\"><span class=\"ez-toc-section\" id=\"Automated_reporting\"><\/span>Automated reporting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generative AI can automate the creation of performance reports, highlighting key metrics and insights. This allows PPC managers to focus on interpreting the data and making strategic decisions rather than spending hours compiling reports.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-predictive-analytics\"><span class=\"ez-toc-section\" id=\"Predictive_analytics\"><\/span>Predictive analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI-powered tools can analyze historical data and make predictions about future performance, helping PPC marketers make more informed decisions. <\/p>\n<p>This saves time and resources that would otherwise be spent manually analyzing data. One such tool in Google Ads is the Performance Planner.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"625\" alt=\"Example of the performance planner in an ads account.\" class=\"wp-image-446222\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account-600x234.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account-800x313.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account-768x300.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account-1536x600.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"625\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account.png.webp\" alt=\"Example of the performance planner in an ads account.\" class=\"wp-image-446222\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account-600x234.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account-800x313.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account-200x78.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account-768x300.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Example-of-the-performance-planner-in-an-ads-account-1536x600.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>Example of the performance planner in a Google Ads account.<\/em><\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-automated-insights\"><span class=\"ez-toc-section\" id=\"Automated_insights\"><\/span>Automated insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tools like Optmyzr feature integrated chatbot functionality, enabling users to easily inquire about issues like \u201cWhy did impressions decrease?\u201d <\/p>\n<p>The chatbot promptly provides answers, saving users the time they would otherwise spend investigating these changes themselves.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-content-creation\"><span class=\"ez-toc-section\" id=\"Content_creation\"><\/span>Content creation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Paid search advertisers often focus on content creation for ads, but marketers should also prioritize crafting content for blogs, white papers and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> posts. <\/p>\n<p>These tools are essential for generating business and engaging with the PPC community especially for PPC agencies.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-meeting-notes-and-administration-tasks\"><span class=\"ez-toc-section\" id=\"Meeting_notes_and_administration_tasks\"><\/span>Meeting notes and administration tasks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generative AI offers significant time-saving benefits, particularly for administrative tasks. It\u2019s now common to use AI tools for note-taking during meetings. <\/p>\n<p>Another effective strategy is to record a meeting, download the transcript and then use a chatbot to generate a concise meeting recap.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>7 ways to use generative AI in PPC<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-the-challenges-of-using-generative-ai-in-ppc\"><span class=\"ez-toc-section\" id=\"The_challenges_of_using_generative_AI_in_PPC\"><\/span>The challenges of using generative AI in PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As with any time-saving technology, there are limitations and challenges with generative AI and PPC.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-data-quality-and-quantity\"><span class=\"ez-toc-section\" id=\"Data_quality_and_quantity\"><\/span>Data quality and quantity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The effectiveness of generative AI hinges significantly on the quality and volume of training data.<\/p>\n<p>Achieving accurate results demands substantial, high-quality data, which can be challenging for smaller businesses contemplating smart bidding strategies or predictive analytics tools like the Google Performance Planner.\u00a0<\/p>\n<p>Without adequate data, these AI tools might not function effectively or at all.\u00a0<\/p>\n<p>Additionally, ensuring that conversions are properly set up and operational is crucial for maintaining data quality.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-lack-of-creativity\"><span class=\"ez-toc-section\" id=\"Lack_of_creativity\"><\/span>Lack of creativity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While generative AI can save time by generating ad copy and content, it may lack creativity and originality compared to human-created content.\u00a0<\/p>\n<p>Advertisers should use caution when relying solely on AI-generated content as it may not resonate well with target audiences or sound emotional.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/adwordsgirl\/\">Ameet Khabra<\/a>, owner of Hop Skip Media, shared this insight on AI and creativity:<\/p>\n<ul>\n<li>\u201cThe first obvious answer is that AI lacks context and is limited on the input we give it. AI can only think as far as we thought (past tense) because it cannot go further than that.\u201d<\/li>\n<\/ul>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/allisonditmer\/\">Allison Ditmer<\/a>, a content strategist and writer, also weighed in on AI and creativity, stating:<\/p>\n<ul>\n<li>\u201cWhen it comes to creativity and Al, you can\u2019t expect to see any truly NEW ideas from Al itself. Yes, it helps condense and organize what it scraps online, but it\u2019s not innovative in the \u2018new idea\u2019 way.\u201d<\/li>\n<li>\u201cWhere it does lend itself to creativity is becoming that brainstorming tool that then helps us as humans have our \u201caha\u201d moments. Humans still are the core creators.\u201d<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-human-oversight\"><span class=\"ez-toc-section\" id=\"Human_oversight\"><\/span>Human oversight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While generative AI can automate many tasks, human oversight is still necessary to ensure the accuracy and effectiveness of results.\u00a0<\/p>\n<p>Advertisers should regularly monitor and review the performance of AI tools to ensure that they are aligned with their goals and objectives.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/harrisonjhepp\/\">Harrison Jack Hebb<\/a>, a paid search expert and agency owner, highlighted that AI always needs oversight, especially with smaller budgets. He views smart bidding as an example of AI in PPC.<\/p>\n<ul>\n<li>\u201cI think that it is always going to need some human oversight, especially on lower budgets, but that what that process looks like has and continues to evolve dramatically.\u201d<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-ethical-concerns\"><span class=\"ez-toc-section\" id=\"Ethical_concerns\"><\/span>Ethical concerns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As with any form of artificial intelligence, there are concerns about the ethical implications of using generative AI in PPC. <\/p>\n<p>Advertisers must be mindful of potential biases and discrimination that may arise from machine learning algorithms and take steps to mitigate these issues.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-privacy-issues\"><span class=\"ez-toc-section\" id=\"Privacy_issues\"><\/span>Privacy issues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another challenge with using generative AI in PPC is the potential for privacy issues. With chatbots and other AI tools collecting and analyzing data, there is a risk of personal or sensitive information being shared without the user\u2019s knowledge or consent.\u00a0<\/p>\n<p>Advertisers must prioritize protecting user privacy and ensuring compliance with relevant regulations.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-generative-ai-in-ppc-time-saving-benefits-and-limitations\"><span class=\"ez-toc-section\" id=\"Generative_AI_in_PPC_Time-saving_benefits_and_limitations\"><\/span>Generative AI in PPC: Time-saving benefits and limitations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Generative AI holds immense promise for saving time in PPC, from automating ad and campaign creation to streamlining communication and thought leadership efforts.\u00a0<\/p>\n<p>While generative AI is not a magic bullet, its integration into PPC workflows can save time, allowing PPC teams and advertisers to focus on what truly matters \u2013 driving results and delivering value using PPC.<\/p>\n<p>For those looking to stay ahead in the competitive landscape of digital marketing, embracing generative AI is not just an option; it\u2019s a necessity.\u00a0The future of PPC is here and it\u2019s powered by AI.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>AI and Google advertising: What\u2019s next?<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Sarah Stemen\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Sarah-Stemen.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Sarah-Stemen.jpeg.webp\" alt=\"Sarah Stemen\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Sarah Stemen<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=runnerkik&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sarahstemen\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Sarah Stemen, the founder of Sarah Stemen, LLC, started working in digital marketing in 2007 at Nationwide Insurance. Prior to establishing her own agency, she served as a valuable asset to small and mid-sized marketing agencies, providing expert consulting to help them enhance their digital marketing and paid search capabilities. Sarah is an active member of the Paid Search Association (PSA) and takes great pleasure in sharing her knowledge and insights on paid search topics through her writing and speaking engagements.                  <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/does-generative-ai-save-time-in-ppc-446219\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow. Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT\u2019s release, AI has become a hot topic of discussion.\u00a0 But can generative AI be used to save time,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":633511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Does-generative-AI-save-time-in-PPC.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[149397,107942],"class_list":["post-633510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-artificial-intelligence-optimization-aio","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/633510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=633510"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/633510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/633511"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=633510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=633510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=633510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}