{"id":634498,"date":"2024-09-06T17:30:08","date_gmt":"2024-09-06T14:30:08","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/"},"modified":"2024-09-06T17:30:08","modified_gmt":"2024-09-06T14:30:08","slug":"learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/","title":{"rendered":"#\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc."},"content":{"rendered":"<div class=\"single-box clearfix entry-content\" style=\"max-width:1050px;\">\n<input class=\"jpibfi\" type=\"hidden\"><iframe loading=\"lazy\" title=\"AEG Manifesto\" src=\"https:\/\/player.vimeo.com\/video\/1004444345?dnt=1&amp;app_id=122963\" width=\"1050\" height=\"591\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>It\u2019s rare that we as consumers get a look behind the curtain to see the design process behind the products we use. In fact, even as designers, we\u2019re usually very <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>reciative of a final product, not having any idea of the process behind it\u2026 and rightfully so \u2013 companies hold their cards close to their chest. You\u2019re probably never going to get an insight into how Apple makes its phones, or how Lockheed Martin makes its jets. All these processes are highly confidential, however, for creatives, there\u2019s a lot to be learnt from getting exposure to great design companies, their processes, and even the mindsets of their creative leads and heads. It\u2019s rare for us to get such an insight, but not entirely impossible. We got the opportunity to sit down with the design leads at Electrolux and its premium brand, AEG, and ask them questions we wouldn\u2019t normally get to ask. Keeping products and launches aside, we spoke about design processes, thought patterns, approaches to sustainability, and even managed to ask them the most important question of all: What does it take to get hired at Electrolux\/AEG! Take a stroll through the interview below with Thomas Gardner (Global Senior Design Lead for Product Line Taste at Electrolux Group) and Christopher Duncan (Head of Product Line Taste at Electrolux Group in Europe APMEA), and be sure to bookmark the page for later.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-507258\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_1.jpg\" alt width=\"1280\" height=\"960\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_1.jpg\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-507260\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_7.jpg\" alt=\"\" width=\"1280\" height=\"960\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-507260\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_7.jpg\" alt width=\"1280\" height=\"960\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_7.jpg\"><\/p>\n<div class=\"code-block code-block-3\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"6683677248\" data-auto-format=\"rspv\" data-full-width><\/p>\n<div overflow><\/div>\n<p><\/amp-ad><\/div>\n<div class=\"code-block code-block-1\" style=\"margin: 8px 0; clear: both;\">\n<div style=\"padding: 4px; margin: 18px auto 20px; text-align:center;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" type=\"1ac3c1079d9d587fe012a435-text\/javascript\"><\/script><\/p>\n<p><script type=\"1ac3c1079d9d587fe012a435-text\/javascript\">\n<\/script><\/div>\n<\/div>\n<p><span style=\"color: #333399;\"><em><strong>Yanko Design:<\/strong><\/em><\/span> <strong>For our readers who are getting their first insight into AEG\u2019s design wing, tell us a little bit about the philosophy behind how you operate.<\/strong><\/p>\n<p><span style=\"color: #800000;\"><em><strong>Thomas Gardner:<\/strong><\/em><\/span> With consumer-centricity and sustainable living as our guiding principles, design has become so much more than just giving form to objects. Working on such a complex ecosystem of appliances involves so many different skillsets and expertise, from usability research to materials specialists, digital craftsmanship and project leadership. We\u2019re not just designing products, we are creating an entire cooking experience that spans all manner of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and platforms. Being able to create a cohesive and harmonious outcome, that\u2019s the real magic of delivering a range of products such as this.<\/p>\n<p><span style=\"color: #333399;\"><em><strong>YD:<\/strong><\/em><\/span> <strong>Does the design team spearhead which direction the company innovates in? Or is it more of a collaborative effort between management, marketing, engineering, design, etc.?<\/strong><\/p>\n<p><span style=\"color: #800000;\"><em><strong>Thomas Gardner:<\/strong><\/em><\/span> It is absolutely a collaborative effort, since good innovation rarely happens in a vacuum. The only way we can innovate in a meaningful way is to base the creative process on real observations and genuine consumer understanding.<\/p>\n<p><span style=\"color: #800000;\"><strong><em>Christopher Duncan:<\/em><\/strong><\/span> Design has been one of the key ingredients in our innovation process. Because at Electrolux Group we see the designers not just focusing on 3D design. They are at the center of our so-called innovation triangles, our cross-functional teams working on innovation, at the forefront of developing great solutions for our consumers. Thinking out of the box to deliver functional and meaningful design.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-507259\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_2.jpg\" alt=\"\" width=\"1280\" height=\"960\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-507259\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_2.jpg\" alt width=\"1280\" height=\"960\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_2.jpg\"><\/p>\n<p><strong><span style=\"color: #333399;\"><em>YD:<\/em> <\/span>Tell us a little about the current line being debuted at IFA 2024.<\/strong><\/p>\n<p><span style=\"color: #800000;\"><em><strong>Thomas Gardner:<\/strong><\/em><\/span> The three pillars that underpin this range are SUSTAINABLE, PERSONALISED, and INTUITIVE. Sustainable, as in using the full potential of a connected ecosystem in order to guide the user to make smarter decisions about what they cook and how they cook it. Personalized, as in offering an experience that grows and develops with you, guiding you into exploring new techniques and technologies. Intuitive, as in everything being exactly where you need it and where you expect it. As an example, we\u2019ve been working with eye-tracking technology to validate the placement of functions, buttons etc\u2026 So let\u2019s say you ask 100 people \u2018How would you turn on the oven\u2019 and a majority of the participants first looks in lets say the top left corner of the product, well, you may not have the final solution but you have a really good clue to research further\u2026 just one example of how we research and validate that which may seem obvious.<\/p>\n<p><strong><span style=\"color: #333399;\"><em>YD:<\/em><\/span> What about the new features being debuted this year?<\/strong><\/p>\n<p><span style=\"color: #800000;\"><strong><em>Christopher Duncan:<\/em><\/strong><\/span> The new AEG Kitchen Range is articulated around 3 main pillars: A Striking Design, Sustainability enablers, and Assisted Cooking redefined. The jewel of our kitchen design lineup is our stunning AEG SaphirMatt Induction Hob, which received the \u201cBest of the Best\u201d Red Dot Design Award. It\u2019s a perfect example of what I call functional design. Thanks to the matte texture of the ceramic glass we can offer 4 times more scratch resistance and no more fingerprints.<\/p>\n<p>When it comes to responsible living &amp; sustainability, we strengthen our AEG Ecoline offering with better energy class across the whole range and provide eco guidance tips to consumers helping them to save 30% energy across the range.<\/p>\n<p>Let me now elaborate a bit more on what we are doing to bring more assistance to the consumers. We are coming up with new connected User Interfaces, across ovens and hobs, which we call CookSmart Touch. And we are launching a world premiere with AI TasteAssist. This is a cool feature enabled by our AEG App that helps consumers to turn online recipes into optimized settings for their oven. The key insight is that 80% of consumers look online for recipes. And most of these recipes recommend a top-bottom heat 180 degrees program\u2026 simply because they are universal recipes that have to apply to any oven. Thanks to AI TasteAssist, we are able not only to automatically translate the recipe into cooking settings for the oven, but we are able to optimize the settings for better taste and more healthy cooking thanks to Steam.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-507261\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_4.jpg\" alt=\"\" width=\"1280\" height=\"960\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-507261\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_4.jpg\" alt width=\"1280\" height=\"960\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_4.jpg\"><\/p>\n<div class=\"code-block code-block-4\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"1017606968\" data-auto-format=\"rspv\" data-full-width><\/p>\n<div overflow><\/div>\n<p><\/amp-ad><\/div>\n<div class=\"code-block code-block-2\" style=\"margin: 8px 0; clear: both;\">\n<div style=\"padding: 4px; margin: 18px auto 20px; text-align:center;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\" type=\"1ac3c1079d9d587fe012a435-text\/javascript\"><\/script><\/p>\n<p><script type=\"1ac3c1079d9d587fe012a435-text\/javascript\">\n<\/script><\/div>\n<\/div>\n<p><strong><span style=\"color: #333399;\"><em>YD:<\/em> <\/span>How would you describe your design language?<\/strong><\/p>\n<p><span style=\"color: #800000;\"><em><strong>Thomas Gardner:<\/strong><\/em><\/span> What I\u2019m personally really proud of is how we\u2019ve managed to keep the design language really restrained. It\u2019s all about having a few visual elements that can be applied across different product categories, creating a sense of familiarity without feeling forced on the individual product. It\u2019s really understated which I feel conveys a strong sense of confidence and purpose. Maybe the best example of this being the execution of the AEG logotype on our Matte Glass products, where the appearance of the logo is simply the absence of matte surface. Our logo, our most precious commodity, simply being expressed in negative space. I really like that.<\/p>\n<p><span style=\"color: #333399;\"><strong><em>YD:<\/em><\/strong><\/span>\u00a0<strong>We\u2019re actually debuting a collaborative Design Competition shortly too, can you tell us what kind of decor do you see these products fitting in? Do you personally believe in a cohesive design language or do you like the idea of products standing out against their surroundings?<\/strong><\/p>\n<p><span style=\"color: #800000;\"><em><strong>Thomas Gardner:<\/strong><\/em><\/span> For what we do, how we sell our products, and the context they work in, I believe a cohesive design language is critical. Just as an example, having the same tone of black across the range rather than multiples thereof helps not just in simplifying production but also in creating a sense of whole, harmony, and completeness. This becomes even more important in the creation of user interfaces, where learning new icons and behaviors for each product would be extremely frustrating and inefficient for the user.<\/p>\n<p><strong><span style=\"color: #333399;\"><em>YD: <\/em><\/span>I\u2019m sure sustainability plays a very important role in the way products function. We remember seeing quite a few unique features in the dishwashers and washing machines from a few years ago. How is this current product line championing sustainability and zero waste on the design end?<\/strong><\/p>\n<p><span style=\"color: #800000;\"><strong><em>Christopher Duncan:<\/em><\/strong><\/span> As I mentioned, Sustainability is one of the three pillars for this new range. Since 85% of the global climate impact of an appliance is coming from the usage phase, we dedicated more effort to reducing their energy consumption. That means we secured updated energy classes for all products in line with industry best practice. We then spent more time to give eco guidance to our consumers through our new CookSmart Touch User Interfaces, helping them to reduce energy consumption by 30%. Let me give you two examples. On our hobs we offer the SenseBoil technology. Thanks to vibration sensors in the hob, we\u2019re able to detect when the water is boiling, and therefore able to reduce the power at that stage. Did you know that 20 seconds of overboiling with an induction hob consumes as much as charging fully your mobile phone? The second example is on ovens: we have configured our cooking cycles in a way that uses the residual heat in the oven cavity to finish the cooking, to reduce energy wastage. Consumers are really welcoming such smart solutions that help them to reduce their carbon footprint and at the same time save money.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-507264\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_8.jpg\" alt=\"\" width=\"1280\" height=\"960\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-507264\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_8.jpg\" alt width=\"1280\" height=\"960\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_8.jpg\"><\/p>\n<div class=\"code-block code-block-8\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad layout=\"fluid\" height=\"fluid\" type=\"doubleclick\" data-slot=\"\/3847355\/yd-select-amp\"><br \/>\n<\/amp-ad><\/div>\n<p><strong><span style=\"color: #333399;\"><em>YD: <\/em><\/span>As far as the consumer goes, how do the sustainability-driven features affect\/uplift their lives? There was a debate in 2019 about how the \u2018Eco\u2019 feature in dishwashers may take less time, but it ends up using more water and energy. How is Electrolux Group approaching these issues this time?<\/strong><\/p>\n<p><span style=\"color: #800000;\"><strong><em>Christopher Duncan:<\/em><\/strong><\/span> It\u2019s more and more important for consumers, not only because they have become more eco-conscious due to climate change, but also they have felt every month the increasing cost of energy affecting their purchasing power especially during the energy crisis last year. The challenge for us is to make people understand what drives energy consumption in appliances. For example, our dishwashers eco programs take more time. Why? Because what drives most energy consumption is the heating of the water. So to reduce energy consumption, we lower the temperature of the water but we then need to compensate this with more mechanical action from the water jets in order to deliver the same washing performance. It\u2019s quite counterintuitive for consumers to understand that longer dishwasher cycles consume less energy. That\u2019s why we developed the QuickSelect user interface. Slide your finger along the MyTime slider to set the cycle duration. The display will show the program length and provide guidance on energy and water consumption, indicated by green ECO bars on the left-hand side. The more green bars, the less energy and water you use.<\/p>\n<p><strong><span style=\"color: #333399;\"><em>YD: <\/em><\/span>What sets your design ethos apart from other brands in this space?<\/strong><\/p>\n<p><span style=\"color: #800000;\"><em><strong>Thomas Gardner:<\/strong><\/em><\/span> As I touched on before, having the confidence to go understated and restrained, rather than loud and decorative. Having the final consumer in mind rather than the crowded shop-floor environment has guided our process into one of calmness and intuitive, simple usability. Our continued commitment to a more sustainable way of living and eating is also pretty unrivaled in the industry and it carries across to the products we make, no matter if it\u2019s the materials we use or the guidance we provide.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-507263\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_5.jpg\" alt=\"\" width=\"1280\" height=\"960\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-507263\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_5.jpg\" alt width=\"1280\" height=\"960\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_5.jpg\"><\/p>\n<p><strong><span style=\"color: #333399;\"><em>YD: <\/em><\/span>A lot of our readers are designers or aspiring designers. What\u2019s the one thing you learned on the job that you didn\u2019t learn at design school?<\/strong><\/p>\n<p><span style=\"color: #800000;\"><em><strong>Thomas Gardner:<\/strong><\/em><\/span> Communication and collaboration is everything, at least if you wish to work on complex industrial products like these, that literally involve hundreds if not thousands of people across multiple-year long timelines. The trust and respect of your colleagues is the single most valuable currency you have and it takes years to build up. The language you use is as important as the pictures you show, whether it\u2019s giving a presentation or writing an email. So make sure you master both.<\/p>\n<p><strong><span style=\"color: #333399;\"><em>YD: <\/em><\/span>Finally, a portfolio question. What do you look for in a designer\/creative and a manager in product line when they apply for a job at Electrolux Group?<\/strong><\/p>\n<p><span style=\"color: #800000;\"><em><strong>Thomas Gardner:<\/strong><\/em><\/span> Finding that perfect person to join your team can be one of the most challenging yet rewarding and stimulating experiences you encounter as a design leader.<\/p>\n<p>Normally, let\u2019s say I\u2019m hiring for a junior designer, I would be looking for two things, mainly:<br \/>\n1: Does this person have the capacity to be somewhat productive from day one? To know that, I\u2019m looking for some nice computer renders, perhaps some storyboard illustrations, basic Photoshop work, a good sense of visual space, layout etc\u2026 Since I\u2019m probably looking at many portfolios in a short amount of time, less is usually better. So pick your top 5-7 projects, no more. But make sure they show variation, no point in showing 10 projects that all demonstrate the same skillset (unless you\u2019re looking for a job to do that exact task, of course).<\/p>\n<p>2: Learn to \u2018pitch\u2019 your process. Not the outcome, it\u2019s usually less relevant than you think. But the journey you took, how you got there, that\u2019s what I\u2019m keen to hear. To understand how you think, your process, your enthusiasm for the subject at hand. Don\u2019t be afraid to \u2018nerd out\u2019 on some small detail, those things are usually where the magic happens, the thing that stands out and makes your presentation memorable. It\u2019s really hard to disagree with someone who is absolutely passionate over what they have created\u2026<\/p>\n<p><span style=\"color: #800000;\"><strong><em>Christopher Duncan:<\/em><\/strong><\/span> Good tips from Thomas there. From my side, I look for curious people. People who ask the \u201cWhy?\u201d question 5 times. Because truly understanding the consumer pain points is what leads to great and relevant innovation. And then having a collaborative mindset. We believe a lot in co-creation at Electrolux. Each function comes with its expertise in the discussion. The outcome is usually surprisingly good. And finally, for a designer\/creative, it is very powerful to be able to visualize ideas and concepts quite early in the concept. Because this triggers even more innovative thinking from the cross-functional team.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-507265\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_3.jpg\" alt=\"\" width=\"1280\" height=\"960\" data-jpibfi-post-excerpt=\"\" data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyload alignnone size-full wp-image-507265\" src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_3.jpg\" alt width=\"1280\" height=\"960\" data-jpibfi-post-excerpt data-jpibfi-post-url=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/\" data-jpibfi-post-title=\"\u201cLearn to \u2018pitch\u2019 your process\u201d AEG+Electrolux Leadership talks about Design Ethos, Career Growth, etc.\" data-jpibfi-src=\"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_3.jpg\"><\/p>\n<div class=\"swp-hidden-panel-wrap\" style=\"display: none; visibility: collapse; opacity: 0\"><\/div>\n<div class=\"swp-content-locator\"><\/div>\n<div class=\"code-block code-block-5\" style=\"margin: 8px 0; clear: both;\">\n<amp-ad width=\"100vw\" height=\"320\" type=\"adsense\" data-ad-client=\"ca-pub-0648786275385337\" data-ad-slot=\"9466393889\" data-auto-format=\"rspv\" data-full-width><\/p>\n<div overflow><\/div>\n<p><\/amp-ad>\n<\/div>\n<\/div>\n<p><span class=\"vcard author\"><br \/>\n<span>By<\/span><\/p>\n<p><span>Sarang Sheth<\/span><\/p>\n<p><\/span><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.yankodesign.com\/2024\/09\/06\/learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=learn-to-pitch-your-process-aegelectrolux-leadership-talks-about-design-ethos-career-growth-etc\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s rare that we as consumers get a look behind the curtain to see the design process behind the products we use. In fact, even as designers, we\u2019re usually very appreciative of a final product, not having any idea of the process behind it\u2026 and rightfully so \u2013 companies hold their cards close to their&#8230;<\/p>\n","protected":false},"author":1,"featured_media":634499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.yankodesign.com\/images\/design_news\/2024\/09\/learn-to-pitch-your-process-aegelectroluxs-design-lead-talks-about-design-ethos-career-growth-etc\/aeg_interview_ifa_2024_1.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[151590],"class_list":["post-634498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ifa-2024"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/634498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=634498"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/634498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/634499"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=634498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=634498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=634498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}