{"id":635749,"date":"2024-09-10T17:00:00","date_gmt":"2024-09-10T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-do-ppc-competitor-analysis\/"},"modified":"2024-09-10T17:00:00","modified_gmt":"2024-09-10T14:00:00","slug":"how-to-do-ppc-competitor-analysis","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-do-ppc-competitor-analysis\/","title":{"rendered":"#How to do PPC competitor analysis"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d526a05cb2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d526a05cb2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-ppc-competitor-analysis\/#Monitor_your_PPC_competitors_analyze_their_ad_strategies_and_leverage_insights_to_optimize_your_campaigns_and_post-click_experiences\" >Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-ppc-competitor-analysis\/#1_Check_out_the_Google_Ads_Transparency_Center\" >1. Check out the Google Ads Transparency Center<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-ppc-competitor-analysis\/#2_Roleplay_a_potential_customer\" >2. Roleplay a potential customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-ppc-competitor-analysis\/#3_Review_your_Auction_Insights\" >3. Review your Auction Insights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-ppc-competitor-analysis\/#Impression_share_IS\" >Impression share (IS)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-ppc-competitor-analysis\/#Overlap_rate\" >Overlap rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-ppc-competitor-analysis\/#Outranking_share\" >Outranking share<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-ppc-competitor-analysis\/#4_Use_third-party_tools\" >4. Use third-party tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-do-ppc-competitor-analysis\/#Analyzing_your_competitors_PPC_efforts\" >Analyzing your competitors\u2019 PPC efforts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Monitor_your_PPC_competitors_analyze_their_ad_strategies_and_leverage_insights_to_optimize_your_campaigns_and_post-click_experiences\"><\/span>Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nKnowing what is going on with your PPC efforts is as important as knowing what your competitors are doing.<\/p>\n<p>Monitoring your competitors\u2019 activities can help you capitalize on their weaknesses, draw inspiration from their strengths and identify missed opportunities.<\/p>\n<p>Rather than copying their actions, you collect information and insights to run more effective and efficient PPC campaigns.<strong> <\/strong><\/p>\n<p>Here is some guidance on how you can conduct your own PPC competitor analysis.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-check-out-the-google-ads-transparency-center\"><span class=\"ez-toc-section\" id=\"1_Check_out_the_Google_Ads_Transparency_Center\"><\/span>1. Check out the Google Ads Transparency Center<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Google Ads Transparency Center is a free and easy-to-use tool that allows you to search for a company and see what ads it has been running. (Only ads from verified advertisers are available in the Transparency Center.)<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"876\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/An-example-of-a-search-for-ASOS.com-via-the-Google-Ads-Transparency-Center.png.webp\" alt=\"\n\nAn example of a search for ASOS.com via the Google Ads Transparency Center\n\" class=\"wp-image-446368\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/An-example-of-a-search-for-ASOS.com-via-the-Google-Ads-Transparency-Center.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/An-example-of-a-search-for-ASOS.com-via-the-Google-Ads-Transparency-Center-600x329.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/An-example-of-a-search-for-ASOS.com-via-the-Google-Ads-Transparency-Center-800x438.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/An-example-of-a-search-for-ASOS.com-via-the-Google-Ads-Transparency-Center-200x110.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/An-example-of-a-search-for-ASOS.com-via-the-Google-Ads-Transparency-Center-768x420.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/An-example-of-a-search-for-ASOS.com-via-the-Google-Ads-Transparency-Center-1536x841.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em>Above: An example of a search for ASOS.com via the Google Ads Transparency Center<\/em><\/figcaption><\/figure>\n<p>Covering Search, Shopping, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> and more, it offers filters including date range, location and ad type so you can hone in on your competitors\u2019 activities. It can even tell you when the last time a particular ad was shown.\u00a0<\/p>\n<p>This information is valuable as it allows you to read and see the type of copy and creatives your competitor uses, allowing you to get a better picture of their ad strategy.\u00a0<\/p>\n<p>It is particularly useful when analyzing their display ads, which can be tricky to catch in the wild.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to benchmark PPC competitors: The definitive guide<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-roleplay-a-potential-customer\"><span class=\"ez-toc-section\" id=\"2_Roleplay_a_potential_customer\"><\/span>2. Roleplay a potential customer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While breaking PPC etiquette, clicking on an ad and exploring your competitors\u2019 offerings from the perspective of a potential customer is a great way to see what kind of experience they are offering.<\/p>\n<p>By taking the steps of a potential customer (i.e., making a search, seeing an ad, clicking on an ad, seeing the landing page, reading through their page content, etc.), you can take note of several important information, including:<\/p>\n<ul>\n<li>What ad copy are they using? Is it relevant to the search term?<\/li>\n<li>What landing page are they using? Is it PPC-specific or just their homepage?\u00a0<\/li>\n<li>What first impressions does the landing page give?<\/li>\n<li>How easy is their website to navigate?<\/li>\n<li>Is their CTA clear? What do they want PPC traffic to do?\u00a0<\/li>\n<\/ul>\n<p>This insight is useful for optimizing your campaigns and shaping your post-click strategy, ensuring that your PPC traffic is given the best experience possible once they are on your site.<\/p>\n<p>We often focus on getting a click and not enough on what we can do to turn that visit into a conversion.\u00a0<\/p>\n<p>Look at what your competitor is doing with their post-click experience and see if there are any opportunities for you to improve yours.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-3-review-your-auction-insights\"><span class=\"ez-toc-section\" id=\"3_Review_your_Auction_Insights\"><\/span>3. Review your Auction Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Inside Google Ads, you\u2019ll find a very helpful report called Auction Insights under the <em>Insights and Reports<\/em> section.<\/p>\n<p>This report enables you to compare your performance to that of your auction competitors, offering you the type of campaign performance information that your competitors won\u2019t openly discuss.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"733\" alt=\"A screenshot of the Auction Insights report in Google Ads\u00a0\" class=\"wp-image-446369\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads-.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads--600x275.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads--800x367.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads--200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads--768x352.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads--1536x704.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads-.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"733\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads-.png.webp\" alt=\"A screenshot of the Auction Insights report in Google Ads\u00a0\" class=\"wp-image-446369\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads-.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads--600x275.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads--800x367.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads--200x92.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads--768x352.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Google-Ads--1536x704.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\"><figcaption class=\"wp-element-caption\"><em><em>Above: A screenshot of the Auction Insights report in Google Ads\u00a0<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<p>The metrics you will see in this report will depend on the type of campaign you are running, but the three that are universally <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>licable are:<\/p>\n<ul>\n<li>Impression share.<\/li>\n<li>Overlap rate.<\/li>\n<li>Outranking share.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-impression-share-is\"><span class=\"ez-toc-section\" id=\"Impression_share_IS\"><\/span>Impression share (IS)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>This refers to the number of Impressions you received divided by the estimated amount of impressions you were eligible to receive.<\/li>\n<li>A low impression share could indicate issues with approval statuses and quality scores, but it could also mean that your targeting options have restricted your reach.<\/li>\n<li>Look through your statuses to ensure you\u2019ve not got any unaddressed disapprovals and double-check that you\u2019ve not implemented any unnecessary targeting restrictions.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-overlap-rate\"><span class=\"ez-toc-section\" id=\"Overlap_rate\"><\/span>Overlap rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>This details how frequently your competitors\u2019 ads were shown on the same results page as your own ads.<\/li>\n<li>This is an interesting metric as it allows you to gauge how often your target audience is seeing ads from both you and your competitor during the same search.<\/li>\n<li>Are you often being shown alongside your competitor? If so, what can you do to ensure that your ads stand out the most?<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-outranking-share\"><span class=\"ez-toc-section\" id=\"Outranking_share\"><\/span>Outranking share<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>This metric is the percentage of times that your ad ranked higher than other advertisers in the same auction.<\/li>\n<li>If you\u2019re seeing that your competitors are regularly outranking you, look at what you can do to improve your Ad Rank including your bid strategy and ad relevance.<\/li>\n<\/ul>\n<p>There is also a similar report in Microsoft Advertising, which offers the same metrics and can be found by selecting <em>Competition<\/em> within the <em>Campaigns<\/em> box.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"426\" alt=\"A screenshot of the Auction Insights report in Microsoft Advertising\" class=\"wp-image-446370\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-800x426.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-600x320.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-768x409.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-1536x818.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising.png.webp 1600w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-800x426.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"426\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-800x426.png.webp\" alt=\"A screenshot of the Auction Insights report in Microsoft Advertising\" class=\"wp-image-446370\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-800x426.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-600x320.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-200x107.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-768x409.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising-1536x818.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/A-screenshot-of-the-Auction-Insights-report-in-Microsoft-Advertising.png.webp 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><figcaption class=\"wp-element-caption\"><em><em>Above: A screenshot of the Auction Insights report in Microsoft Advertising<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<p>Looking at both reports allows you to see if there are differences in competitors across the two platforms.\u00a0<\/p>\n<p>For example, while one competitor might outperform you on Google Ads, you might have the upper hand on Microsoft Advertising.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>3 ways to target your PPC competitors\u2019 audience<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-use-third-party-tools\"><span class=\"ez-toc-section\" id=\"4_Use_third-party_tools\"><\/span>4. Use third-party tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many third-party tools are available that can provide further information about your competitors\u2019 PPC activities, including keyword data and budget estimations.<\/p>\n<p>These can be a great way to add further details to your competitor analysis, particularly when performing keyword gap analysis.<\/p>\n<p>However, remember that unless you\u2019ve got an overly friendly competitor who will give you direct access to analysis of their performance data, you won\u2019t see 100% accurate competitor data via a third-party tool.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-analyzing-your-competitors-ppc-efforts\"><span class=\"ez-toc-section\" id=\"Analyzing_your_competitors_PPC_efforts\"><\/span>Analyzing your competitors\u2019 PPC efforts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Remember that when conducting competitor analysis, you are looking for inspiration and ideas; we are <strong>not<\/strong> looking to create a carbon copy of what your competitors are doing.<\/p>\n<p>By analyzing their efforts, we can spot missed opportunities and areas of improvement that we can implement into our own work, allowing us to run better PPC campaigns.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>When to use branded and competitor keywords in PPC<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Sophie Logan\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Sophie-Logan.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/Sophie-Logan.jpeg.webp\" alt=\"Sophie Logan\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Sophie Logan<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=marketingsoph&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sophielogan\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<div>Sophie is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands.<\/p>\n<p>Sophie has spoken at numerous conferences and industry events including Hero Conf London, the International Search Summit and brightonSEO&#8217;s Search Advertising Show. She is also a Gold Product Expert on the Google Ads Help forum.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ppc-competitor-analysis-446365\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences. Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors\u2019 activities can help you capitalize on their weaknesses, draw inspiration from their strengths and identify&#8230;<\/p>\n","protected":false},"author":1,"featured_media":635750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/How-to-do-PPC-competitor-analysis.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[70784,142591,107942],"class_list":["post-635749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advertising","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/635749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=635749"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/635749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/635750"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=635749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=635749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=635749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}