{"id":635769,"date":"2024-09-10T20:37:13","date_gmt":"2024-09-10T17:37:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/meta-to-restrict-data-in-business-tools-impacting-ad-targeting\/"},"modified":"2024-09-10T20:37:13","modified_gmt":"2024-09-10T17:37:13","slug":"meta-to-restrict-data-in-business-tools-impacting-ad-targeting","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/meta-to-restrict-data-in-business-tools-impacting-ad-targeting\/","title":{"rendered":"#Meta to restrict data in Business Tools, impacting ad targeting"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a272f7a5fbd6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a272f7a5fbd6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-to-restrict-data-in-business-tools-impacting-ad-targeting\/#Metas_data_restrictions_aim_to_enhance_privacy_but_may_complicate_ad_targeting_and_potentially_pause_ads_with_highly_targeted_UTMs\" >Meta&#8217;s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Metas_data_restrictions_aim_to_enhance_privacy_but_may_complicate_ad_targeting_and_potentially_pause_ads_with_highly_targeted_UTMs\"><\/span>Meta&#8217;s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMeta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance.<\/p>\n<p><strong>Why we care. <\/strong>This move reflects Meta\u2019s ongoing commitment to privacy, but could complicate ad targeting and reporting for you.<\/p>\n<p><strong>Key changes.<\/strong><\/p>\n<ul>\n<li>Automatic restriction of certain URL parts and custom parameters.<\/li>\n<li>Potential pausing of ads using highly targeted UTMs.<\/li>\n<li>Altered monitoring in Events Manager.<\/li>\n<\/ul>\n<p><strong>Impact on businesses.<\/strong><\/p>\n<ul>\n<li>Custom audiences may need adjustments.<\/li>\n<li>Some ad sets could be paused.<\/li>\n<li>Reduced visibility in Events Manager.<\/li>\n<\/ul>\n<p><strong>First seen.<\/strong> Meta communicated this update to advertisers this week. PPC expert Navah Hopkins of Optmyzr shared the email she received on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/navahhopkins_really-important-update-on-meta-ads-not-activity-7238993907093499904-iZWa\/?utm_source=share&amp;utm_medium=member_ios\">LinkedIn<\/a>:<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"517\" height=\"600\" alt=\"1725910639970\" class=\"wp-image-446440\" style=\"width:847px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/1725910639970-517x600.jpeg.webp 517w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/1725910639970-291x338.jpeg.webp 291w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/1725910639970-97x113.jpeg.webp 97w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/1725910639970.jpeg.webp 606w\" data-lazy-sizes=\"(max-width: 517px) 100vw, 517px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/1725910639970-517x600.jpeg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"517\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/1725910639970-517x600.jpeg.webp\" alt=\"1725910639970\" class=\"wp-image-446440\" style=\"width:847px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/1725910639970-517x600.jpeg.webp 517w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/1725910639970-291x338.jpeg.webp 291w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/1725910639970-97x113.jpeg.webp 97w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/1725910639970.jpeg.webp 606w\" sizes=\"(max-width: 517px) 100vw, 517px\"><\/figure>\n<p>Hopkins commented about the importance of this update: <\/p>\n<ul>\n<li>\u201cThis is a critical reminder that Meta is taking privacy very seriously and our ability to report and target based on seeing\/clicking ads is no longer a guaranteed state.\u201d<\/li>\n<\/ul>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/claudesprenger\/\">Claude Sprenger<\/a> Managing Partner @ Hutter Consult AG, is not surprised by this update and gave some advice on what the effect could be: <\/p>\n<ul>\n<li>\u201cSounds worse than it is. Meta already started restricting this data 12 months ago. Concrete effects \u2013 Target groups based on specific URL paths grow more slowly and can no longer be created retroactively. Target groups that combine URL paths and another rule (example: device) are no longer functional and can no longer be used in campaigns.\u201d<\/li>\n<\/ul>\n<p><strong>What\u2019s next.<\/strong><\/p>\n<ul>\n<li>Businesses should review and potentially adjust custom audiences.<\/li>\n<li>Prepare for possible compromises on UTM parameters.<\/li>\n<li>Keep stakeholders informed about potential reporting changes.<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/meta-restrict-data-business-tools-446439\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta&#8217;s data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta\u2019s ongoing commitment to privacy, but could complicate&#8230;<\/p>\n","protected":false},"author":1,"featured_media":635770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/02\/Shutterstock_2065638467.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,107942],"class_list":["post-635769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/635769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=635769"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/635769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/635770"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=635769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=635769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=635769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}