{"id":635902,"date":"2024-09-11T22:57:15","date_gmt":"2024-09-11T19:57:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-tests-more-noticeable-ad-labels-in-search-results\/"},"modified":"2024-09-11T22:57:15","modified_gmt":"2024-09-11T19:57:15","slug":"google-tests-more-noticeable-ad-labels-in-search-results","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-tests-more-noticeable-ad-labels-in-search-results\/","title":{"rendered":"#Google tests more noticeable ad labels in search results"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a262657d74c9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a262657d74c9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-more-noticeable-ad-labels-in-search-results\/#Google_is_testing_a_more_noticeable_ad_format_using_a_taller_gray_background_with_labels_like_%E2%80%98Sponsored_and_%E2%80%98Promoted_results\" >Google is testing a more noticeable ad format, using a taller gray background with labels like &#8216;Sponsored&#8217; and &#8216;Promoted results.&#8217;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_testing_a_more_noticeable_ad_format_using_a_taller_gray_background_with_labels_like_%E2%80%98Sponsored_and_%E2%80%98Promoted_results\"><\/span>Google is testing a more noticeable ad format, using a taller gray background with labels like &#8216;Sponsored&#8217; and &#8216;Promoted results.&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle is experimenting with a new way to make ads more distinguishable in its search results. <\/p>\n<p>The update introduces a taller gray background for ads, accompanied by a \u201cSponsored\u201d label and subtitles like \u201cPromoted products\u201d or \u201cPromoted results.\u201d <\/p>\n<p>This is a shift from Google\u2019s current more subtle labelling <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach.<\/p>\n<p><strong>What it looks like.<\/strong> Here\u2019s a screenshot, shared by Gagan Ghotra on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/x.com\/gaganghotra_\/status\/1833466363501023333\/photo\/1\">X<\/a>:<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"298\" height=\"600\" alt=\"GXHH8OSbEAIhCFg\" class=\"wp-image-446494\" style=\"width:584px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-298x600.jpeg.webp 298w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-168x338.jpeg.webp 168w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-56x113.jpeg.webp 56w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-768x1545.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-763x1536.jpeg 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-scaled.jpeg.webp 1018w\" data-lazy-sizes=\"(max-width: 298px) 100vw, 298px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-298x600.jpeg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"298\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-298x600.jpeg.webp\" alt=\"GXHH8OSbEAIhCFg\" class=\"wp-image-446494\" style=\"width:584px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-298x600.jpeg.webp 298w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-168x338.jpeg.webp 168w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-56x113.jpeg.webp 56w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-768x1545.jpeg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-763x1536.jpeg 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GXHH8OSbEAIhCFg-scaled.jpeg.webp 1018w\" sizes=\"(max-width: 298px) 100vw, 298px\"><\/figure>\n<p>Additionally, after the ads, Google now labels the following section as \u201cAll results,\u201d clearly distinguishing the organic, non-sponsored listings from paid content.<\/p>\n<p><strong>Why we care:<\/strong> This test signals a possible shift in how Google balances ad visibility and user experience. Advertisers should keep a close eye on metrics like CTR and conversion rates as these experiments evolve.<\/p>\n<p><strong>Bottom line.<\/strong> This move, should it become permanent, could make ads more noticeable, potentially influencing user behavior and click rates, as Google continues to fine-tune its ad presentation for clarity and transparency.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live, host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup, and b<\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">rand evangelist at ClickTech.\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-test-more-noticeable-ad-labels-446493\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is testing a more noticeable ad format, using a taller gray background with labels like &#8216;Sponsored&#8217; and &#8216;Promoted results.&#8217; Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, accompanied by a \u201cSponsored\u201d label and subtitles like \u201cPromoted products\u201d&#8230;<\/p>\n","protected":false},"author":1,"featured_media":635903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/4-ways-to-check-your-websites-Google-consent-mode-setup-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591],"class_list":["post-635902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/635902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=635902"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/635902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/635903"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=635902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=635902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=635902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}