{"id":638494,"date":"2024-09-16T17:33:16","date_gmt":"2024-09-16T14:33:16","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/runway-announces-an-api-for-its-video-generating-models\/"},"modified":"2024-09-16T17:33:16","modified_gmt":"2024-09-16T14:33:16","slug":"runway-announces-an-api-for-its-video-generating-models","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/runway-announces-an-api-for-its-video-generating-models\/","title":{"rendered":"#Runway announces an API for its video-generating models"},"content":{"rendered":"
\n

Runway<\/a>, one of several AI startups developing video-generating tech, today announced<\/a> an API to allow devs and organizations to build the company\u2019s generative AI models into third-party platforms, app<\/a>s and services.<\/p>\n

Currently in limited access (there\u2019s a waitlist<\/a>), the Runway API only offers a single model at present \u2014 Gen-3 Alpha Turbo, a faster but less capable version of Runway\u2019s current flagship model, Gen-3 Alpha\u00a0\u2014 and two plans, Enterprise and Build (aimed at individuals and teams). Base pricing is one cent per credit<\/a> (1 second of video costs 5 credits), and Runway says that \u201ctrusted strategic partners\u201d including marketing group Omnicom are already using the API.<\/p>\n

The Runway API also comes with unusual disclosure requirements. Any interfaces using the API must \u201cprominently display\u201d a \u201cPowered by Runway\u201d banner linking to Runway\u2019s website, the company writes in a blog post. \u201cThis helps users understand the technology<\/a> behind your application while adhering to our usage terms,\u201d the post continues.<\/p>\n

Runway, which is backed by investors including Salesforce, Google and Nvidia and was last valued at $1.5 billion, faces stiff competition in the video generation space, including from OpenAI, Google and Adobe. OpenAI is expected to release its video generation model, Sora, in some form early this fall, while startups like Luma Labs continue to refine their technologies.<\/p>\n

\"Runway
Image Credits:<\/strong> Runway<\/figcaption><\/figure>\n

With the preliminary launch of the Runway API, Runway becomes one of the first AI vendors to offer a video generation model through an API. But while the API might help the company along the road to profitability (or at least recouping the high costs of training and running models), it won\u2019t resolve the lingering legal questions around those models and generative AI technology more broadly.<\/p>\n

Runway\u2019s video-generating models, like all video-generating models, were trained on a vast number of examples of videos to \u201clearn\u201d the patterns in these videos to generate new footage. Where did the training data come from? Runway refuses to say, like many vendors these days \u2014 partly out of fear of losing competitive advantage.<\/p>\n

But training details are also a potential source of IP-related lawsuits if Runway trained on copyrighted data without permission. There\u2019s evidence that it did, in fact \u2014 a report from 404 Media in July exposed an internal spreadsheet of training data that included links to YouTube<\/a> channels belonging to Netflix, Rockstar Game<\/a>s, Disney and creators like Linus Tech Tips and MKBHD.<\/p>\n

It\u2019s unclear whether Runway ended up sourcing any of the videos in the spreadsheet to train its models. In\u00a0an interview with\u00a0TechCrunch<\/em>\u00a0in June, Runway co-founder Anastasis Germanidis would only say the company uses \u201ccurated, internal datasets\u201d for model training. But if it did, it wouldn\u2019t be the only AI vendor playing fast and loose with copyright rules.<\/p>\n

Earlier this year, OpenAI CTO Mira Murati didn\u2019t outright deny that Sora was trained on YouTube content. And Nvidia reportedly used YouTube videos to train an internal video-generating model called Cosmos.<\/p>\n

Generative AI vendors believe that the doctrine known as fair use provides them a legal shield. Others aren\u2019t taking chances; to train its<\/em> video-generating models, Adobe is said to be offering<\/a> artists payments in exchange for clips. If we\u2019re lucky, cases making their way through the courts will bring clarity soon enough. <\/p>\n

However it shakes out, one thing\u2019s becoming clear: Generative AI video tools threaten to upend the film and TV industry as we know it. A 2024\u00a0study<\/a>\u00a0commissioned by the Animation Guild, a union representing Hollywood animators and cartoonists, found that 75% of film production companies that have adopted AI have reduced, consolidated or eliminated jobs after incorporating the tech. The study also estimates that by 2026, more than 100,000 of U.S. entertainment jobs will be disrupted by generative AI.<\/p>\n<\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

\n

If you want to read more like this article, you can visit our Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Runway, one of several AI startups developing video-generating tech, today announced an API to allow devs and organizations to build the company\u2019s generative AI models into third-party platforms, apps and services. Currently in limited access (there\u2019s a waitlist), the Runway API only offers a single model at present \u2014 Gen-3 Alpha Turbo, a faster but…<\/p>\n","protected":false},"author":1,"featured_media":638495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/09\/53202681227_9073c8f3dc_k.webp?resize=1200,800","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[77337,90986,147146,151443,75703,151868,151869],"class_list":["post-638494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ai","tag-api","tag-generative-ai","tag-media-entertainment","tag-runway","tag-video-generation","tag-video-generating-model"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=638494"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/638495"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=638494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=638494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=638494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}