{"id":638612,"date":"2024-09-17T18:08:19","date_gmt":"2024-09-17T15:08:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ads-ad-copy-what-works-and-what-doesnt-in-2024\/"},"modified":"2024-09-17T18:08:19","modified_gmt":"2024-09-17T15:08:19","slug":"google-ads-ad-copy-what-works-and-what-doesnt-in-2024","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-ad-copy-what-works-and-what-doesnt-in-2024\/","title":{"rendered":"#Google Ads ad copy: what works and what doesn\u2019t in 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3879b7b69b4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3879b7b69b4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-ad-copy-what-works-and-what-doesnt-in-2024\/#New_data_reveals_that_common_optimization_strategies_like_Ad_Strength_and_creative_length_may_not_correlate_with_better_ad_performance\" >New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-ad-copy-what-works-and-what-doesnt-in-2024\/#Ad_Strength_A_misleading_metric\" >Ad Strength: A misleading metric?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-ad-copy-what-works-and-what-doesnt-in-2024\/#To_pin_or_not_to_pin\" >To pin or not to pin?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-ad-copy-what-works-and-what-doesnt-in-2024\/#Title_case_vs_sentence_case_Which_is_better\" >Title case vs. sentence case: Which is better?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-ad-copy-what-works-and-what-doesnt-in-2024\/#Creative_length_Does_bigger_mean_better\" >Creative length: Does bigger mean better?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"New_data_reveals_that_common_optimization_strategies_like_Ad_Strength_and_creative_length_may_not_correlate_with_better_ad_performance\"><\/span>New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGreat ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh insights into what drives performance.<\/p>\n<p><strong>Why we care.<\/strong> Having a solid ad copy strategy as a PPC expert is crucial. However experts of many years are still struggling to assess the best <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to ad copy. It doesn\u2019t help that the goal post of good ad copy keeps changing, thanks to the platforms. Lately the conversation has been on the importance of Ad strength. This research could help to shine a light on what path you should take.<\/p>\n<p><strong>By the numbers:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Over 22,000 accounts analyzed, with a monthly spend of at least $1,500.<\/li>\n<li>Over one million ads, across Responsive Search Ads (RSAs), Expanded Text Ads (ETAs), and Demand Gen, were reviewed.<\/li>\n<li>Key metrics like cost per acquisition (CPA), click-through rates (CTR), and ROAS were studied.<\/li>\n<\/ul>\n<p><strong>Key questions analyzed:<\/strong><\/p>\n<ol class=\"wp-block-list\">\n<li>Is there a link between Ad Strength and performance?<\/li>\n<li>How does pinning assets impact outcomes?<\/li>\n<li>Title case vs. sentence case: which format performs better?<\/li>\n<li>Does creative length influence results?<\/li>\n<\/ol>\n<h3 class=\"wp-block-heading\" id=\"h-ad-strength-a-misleading-metric\"><span class=\"ez-toc-section\" id=\"Ad_Strength_A_misleading_metric\"><\/span><strong>Ad Strength: A misleading metric?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019s Ad Strength metric is often considered a helpful guide, but does it actually lead to better performance? Optmyzr\u2019s data indicates no clear correlation between Ad Strength and the key metrics that matter.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Findings:<\/strong> RSAs with an \u201caverage\u201d Ad Strength had better CPA, conversion rates, and ROAS than those with \u201cexcellent\u201d Ad Strength.<\/li>\n<li><strong>Takeaway:<\/strong> Don\u2019t obsess over Ad Strength. Instead, focus on creating ads that resonate with your audience and prioritize results.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"726\" height=\"374\" alt=\"Screenshot 2024 09 17 At 14.37.54\" class=\"wp-image-446652\" style=\"width:842px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.37.54.png.webp 726w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.37.54-600x309.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.37.54-200x103.png.webp 200w\" data-lazy-sizes=\"(max-width: 726px) 100vw, 726px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.37.54.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"726\" height=\"374\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.37.54.png.webp\" alt=\"Screenshot 2024 09 17 At 14.37.54\" class=\"wp-image-446652\" style=\"width:842px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.37.54.png.webp 726w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.37.54-600x309.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.37.54-200x103.png.webp 200w\" sizes=\"(max-width: 726px) 100vw, 726px\"><\/figure>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"369\" alt=\"Screenshot 2024 09 17 At 14.38.03\" class=\"wp-image-446651\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.38.03.png.webp 722w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.38.03-600x307.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.38.03-200x102.png.webp 200w\" data-lazy-sizes=\"(max-width: 722px) 100vw, 722px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.38.03.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"369\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.38.03.png.webp\" alt=\"Screenshot 2024 09 17 At 14.38.03\" class=\"wp-image-446651\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.38.03.png.webp 722w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.38.03-600x307.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.38.03-200x102.png.webp 200w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\"><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-to-pin-or-not-to-pin\"><span class=\"ez-toc-section\" id=\"To_pin_or_not_to_pin\"><\/span><strong>To pin or not to pin?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pinning assets to specific positions within ads is a hotly debated tactic. Some marketers swear by it to enforce creative control, while others prefer to let Google\u2019s automation handle asset placement.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Findings:<\/strong> Ads with \u201csome pinning\u201d perform well on cost-based metrics like CPA and ROAS. However, fully pinned ads show higher CTRs, though the differences are minor.<\/li>\n<li><strong>Takeaway:<\/strong> Pin strategically, but don\u2019t overdo it. Trust Google\u2019s AI to handle asset placement where appropriate.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"360\" alt=\"Screenshot 2024 09 17 At 14.41.21\" class=\"wp-image-446654\" style=\"width:841px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.21.png.webp 726w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.21-600x298.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.21-200x99.png.webp 200w\" data-lazy-sizes=\"(max-width: 726px) 100vw, 726px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.21.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"360\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.21.png.webp\" alt=\"Screenshot 2024 09 17 At 14.41.21\" class=\"wp-image-446654\" style=\"width:841px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.21.png.webp 726w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.21-600x298.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.21-200x99.png.webp 200w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\"><\/figure>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"362\" alt=\"Screenshot 2024 09 17 At 14.41.29\" class=\"wp-image-446653\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.29.png.webp 739w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.29-600x294.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.29-200x98.png.webp 200w\" data-lazy-sizes=\"(max-width: 739px) 100vw, 739px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.29.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"362\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.29.png.webp\" alt=\"Screenshot 2024 09 17 At 14.41.29\" class=\"wp-image-446653\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.29.png.webp 739w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.29-600x294.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.41.29-200x98.png.webp 200w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\"><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-title-case-vs-sentence-case-which-is-better\"><span class=\"ez-toc-section\" id=\"Title_case_vs_sentence_case_Which_is_better\"><\/span><strong>Title case vs. sentence case: Which is better?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This debate has persisted for years. Optmyzr\u2019s data revealed that sentence case, surprisingly, outperformed title case in most key metrics.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Findings:<\/strong> Sentence case ads had higher ROAS and lower CPAs, particularly for RSAs and Demand Gen ads.<\/li>\n<li><strong>Takeaway:<\/strong> Test sentence case in your ads\u2014especially if your current ads aren\u2019t performing well.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"368\" alt=\"Screenshot 2024 09 17 At 14.44.25\" class=\"wp-image-446657\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.25.png.webp 756w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.25-600x292.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.25-200x97.png.webp 200w\" data-lazy-sizes=\"(max-width: 756px) 100vw, 756px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.25.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"368\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.25.png.webp\" alt=\"Screenshot 2024 09 17 At 14.44.25\" class=\"wp-image-446657\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.25.png.webp 756w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.25-600x292.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.25-200x97.png.webp 200w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\"><\/figure>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"339\" alt=\"Screenshot 2024 09 17 At 14.44.42\" class=\"wp-image-446655\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.42.png.webp 726w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.42-600x280.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.42-200x93.png.webp 200w\" data-lazy-sizes=\"(max-width: 726px) 100vw, 726px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.42.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"339\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.42.png.webp\" alt=\"Screenshot 2024 09 17 At 14.44.42\" class=\"wp-image-446655\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.42.png.webp 726w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.42-600x280.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.44.42-200x93.png.webp 200w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\"><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-creative-length-does-bigger-mean-better\"><span class=\"ez-toc-section\" id=\"Creative_length_Does_bigger_mean_better\"><\/span><strong>Creative length: Does bigger mean better?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advertisers often believe that longer ads, which take up more screen real estate, perform better. However, Optmyzr\u2019s research debunks that theory.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Findings:<\/strong> Shorter headlines consistently outperformed longer ones, while longer descriptions seemed to have a slight edge, though not by much.<\/li>\n<li><strong>Takeaway:<\/strong> Focus on clear, compelling messaging over character count. Quality trumps quantity in today\u2019s Google Ads environment.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"330\" alt=\"Screenshot 2024 09 17 At 14.47.21\" class=\"wp-image-446660\" style=\"width:838px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.21.png.webp 730w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.21-600x271.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.21-200x90.png.webp 200w\" data-lazy-sizes=\"(max-width: 730px) 100vw, 730px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.21.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"330\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.21.png.webp\" alt=\"Screenshot 2024 09 17 At 14.47.21\" class=\"wp-image-446660\" style=\"width:838px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.21.png.webp 730w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.21-600x271.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.21-200x90.png.webp 200w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\"><\/figure>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"404\" alt=\"Screenshot 2024 09 17 At 14.47.29\" class=\"wp-image-446658\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.29.png.webp 728w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.29-600x333.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.29-200x111.png.webp 200w\" data-lazy-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.29.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"404\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.29.png.webp\" alt=\"Screenshot 2024 09 17 At 14.47.29\" class=\"wp-image-446658\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.29.png.webp 728w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.29-600x333.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-17-at-14.47.29-200x111.png.webp 200w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\"><\/figure>\n<p><strong>Bottom line<\/strong>. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.optmyzr.com\/blog\/google-ad-strength-study\">Optmyzr\u2019s data-driven analysis<\/a> offers actionable insights for marketers. Don\u2019t get bogged down by Google\u2019s Ad Strength or old creative habits like title case and longer ads. Instead, prioritize creating impactful, concise messaging and trust the data to guide your decisions.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-ad-copy-what-works-doesnt-446650\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance. Great ad copy is crucial for Google Ads success, but the rules of engagement can be elusive. Optmyzr analyzed over 1 million ads, providing fresh insights into what drives performance. Why we care. Having a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":638613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/SEL-Blog-2024-09-17T145512.821.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-638612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=638612"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/638613"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=638612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=638612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=638612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}