{"id":638682,"date":"2024-09-17T17:00:00","date_gmt":"2024-09-17T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-is-this-ranking-on-google\/"},"modified":"2024-09-17T17:00:00","modified_gmt":"2024-09-17T14:00:00","slug":"why-is-this-ranking-on-google","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-is-this-ranking-on-google\/","title":{"rendered":"#Why is this ranking on Google?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a0e7e44f51\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a0e7e44f51\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-this-ranking-on-google\/#Learn_why_keywords_arent_everything_and_how_user_behavior_machine_learning_intent_and_more_shape_modern_SEO\" >Learn why keywords aren&#8217;t everything and how user behavior, machine learning, intent and more shape modern SEO.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-this-ranking-on-google\/#%E2%80%98Best_printer_2024_Whats_ranking\" >\u2018Best printer 2024\u2019: What\u2019s ranking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-this-ranking-on-google\/#Why_is_this_ranking_on_Google\" >Why is this ranking on Google?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-this-ranking-on-google\/#1_Authority\" >1. Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-this-ranking-on-google\/#2_User_behavior\" >2. User behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-this-ranking-on-google\/#3_Machine_learning\" >3. Machine learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-this-ranking-on-google\/#4_User_intent\" >4. User intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-this-ranking-on-google\/#5_Bugs_and_tests\" >5. Bugs and tests<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/why-is-this-ranking-on-google\/#Decoding_Googles_unexpected_search_results\" >Decoding Google\u2019s unexpected search results<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_why_keywords_arent_everything_and_how_user_behavior_machine_learning_intent_and_more_shape_modern_SEO\"><\/span>Learn why keywords aren&#8217;t everything and how user behavior, machine learning, intent and more shape modern SEO.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nAs SEOs, we often come across the weirdest things ranking in the SERPs:<\/p>\n<p>Why is <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> ranking for a purely commercial keyword that usually returns ecommerce URLs?\u00a0<\/p>\n<p>Why is The Verge ranking high with a spammy, sarcastic and seemingly AI-generated article stuffed with keywords like \u201cbest printer 2024\u201d?<\/p>\n<p>The Verge article was doing well when it was first published in April 2024 but started dropping in rank by mid-May. It\u2019s still a high ranking that boggles me \ud83e\udd37, but at least now we know it\u2019s not worthy of a top 10 spot (or do we?).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"928\" height=\"750\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024.png.webp\" alt=\"Best printer 2024\" class=\"wp-image-446632\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024.png.webp 928w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-418x338.png.webp 418w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-742x600.png.webp 742w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-140x113.png.webp 140w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-768x621.png.webp 768w\" sizes=\"(max-width: 928px) 100vw, 928px\"><\/figure>\n<\/div>\n<p>People often have outdated ideas about how Google ranks pages. We stick to old methods because they\u2019re familiar, even though we don\u2019t fully understand how Google\u2019s current system works.<\/p>\n<p>For instance, we still emphasize keywords as a key factor for ranking. But do they really matter as much as we think? And if they don\u2019t, what should we focus on instead?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-best-printer-2024-what-s-ranking\"><span class=\"ez-toc-section\" id=\"%E2%80%98Best_printer_2024_Whats_ranking\"><\/span>\u2018Best printer 2024\u2019: What\u2019s ranking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The content types of the top 10 results for \u201cbest printer 2024\u201d are interesting. There are three UGC URLs in the top 10:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"318\" alt=\"Best printer 2024 keyword density\" class=\"wp-image-446637\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density.png.webp 934w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density-600x204.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density-800x272.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density-768x261.png.webp 768w\" data-lazy-sizes=\"(max-width: 934px) 100vw, 934px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"318\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density.png.webp\" alt=\"Best printer 2024 keyword density\" class=\"wp-image-446637\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density.png.webp 934w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density-600x204.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density-800x272.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density-200x68.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Best-printer-2024-keyword-density-768x261.png.webp 768w\" sizes=\"auto, (max-width: 934px) 100vw, 934px\"><\/figure>\n<\/div>\n<p>Then, the other type of result is publishers ranking with listicles. No ecommerce stores in the result, including big names like Amazon.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-is-this-ranking-on-google\"><span class=\"ez-toc-section\" id=\"Why_is_this_ranking_on_Google\"><\/span>Why is this ranking on Google?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re surprised that Google ranks a URL you think shouldn\u2019t be on Page 1, it might be because your understanding of ranking is outdated.<\/p>\n<p>Here are some reasons, or call them ranking signals if you\u2019d like, that I believe are important today.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-authority\"><span class=\"ez-toc-section\" id=\"1_Authority\"><\/span>1. Authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google favors established brands. Whether we like it or not, well-known brands have a better chance of ranking higher in search results than lesser-known websites.<\/p>\n<p>Here are things that are often associated with authoritative well-branded websites in SERPs:<\/p>\n<ul class=\"wp-block-list\">\n<li>Brands people know because this means users are more likely to click and trust their URLs when they see them in SERPs. Better branding simply means better CTR.<\/li>\n<li>Naturally cited\/linked to websites from other websites in relevant contexts. Yes, backlinks still matter.<\/li>\n<li>Websites with social media presence.\u00a0<\/li>\n<li>Websites that have been recognized as entities in SERPs and have their own knowledge panel.<\/li>\n<li>Secure websites with clear purpose and transparent editorial policies, shipping and return policies, good legal and privacy pages and information about their team and who wrote\/reviewed the content. Remember that E-E-A-T importance varies depending on the niche, but <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lying best practices is always good.<\/li>\n<\/ul>\n<p><strong>Takeaway<\/strong><\/p>\n<p>Brand matters, and SEO is no longer a standalone marketing channel. As SEOs, we need to work with other marketing functions to find opportunities to build a strong brand in SERPs.<\/p>\n<p><strong><em>Dig deeper: Top 10 SEO benefits of building a brand that people trust<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-user-behavior\"><span class=\"ez-toc-section\" id=\"2_User_behavior\"><\/span>2. User behavior<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some in the SEO community resist focusing on user behavior because there aren\u2019t clear tactics for improving it.\u00a0<\/p>\n<p>It often feels easier to stick with familiar tactics, even if they no longer work, rather than explore new, uncertain approaches.<\/p>\n<p>We now know that Google uses \u201cuser interaction\u201d data in their rankings, as stated in this Google document from the antitrust trial: \u201cThis dialogue is the source of magic.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"707\" alt=\"This dialogue is the source of magic\" class=\"wp-image-446635\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/This-dialogue-is-the-source-of-magic.png.webp 677w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/This-dialogue-is-the-source-of-magic-324x338.png.webp 324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/This-dialogue-is-the-source-of-magic-575x600.png.webp 575w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/This-dialogue-is-the-source-of-magic-108x113.png.webp 108w\" data-lazy-sizes=\"(max-width: 677px) 100vw, 677px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/This-dialogue-is-the-source-of-magic.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"707\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/This-dialogue-is-the-source-of-magic.png.webp\" alt=\"This dialogue is the source of magic\" class=\"wp-image-446635\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/This-dialogue-is-the-source-of-magic.png.webp 677w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/This-dialogue-is-the-source-of-magic-324x338.png.webp 324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/This-dialogue-is-the-source-of-magic-575x600.png.webp 575w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/This-dialogue-is-the-source-of-magic-108x113.png.webp 108w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\"><\/figure>\n<\/div>\n<p>We also know from the Google Data Warehouse API leaks that Google collects data about \u201cgoodClicks,\u201d \u201cbadClicks,\u201d \u201clastLongestClicks,\u201d etc.\u00a0<\/p>\n<p>The <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thecapitolforum.com\/wp-content\/uploads\/2023\/10\/101823-USA-v-Google-PM.pdf\">DOJ testimony<\/a> also revealed\u00a0NavBoost and Glue, which are core ranking signals related to user behavior in search results.\u00a0<\/p>\n<p>We also know from the leaks that Google appears to use Chrome browser clickstream data in ranking.\u00a0<\/p>\n<p><strong>Takeaway<\/strong><\/p>\n<p>All these point to the same conclusion: user behavior matters. <strong>A lot<\/strong>.\u00a0<\/p>\n<p>As SEOs, we should analyze user behavior on a page using tools like Hotjar and Lucky Orange. These tools help us understand how users interact with the page.\u00a0<\/p>\n<p>These insights allow us to test ideas to improve user experience and boost rankings. Additionally, testing click-through rates (CTR) is also crucial for SEO.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h3 class=\"wp-block-heading\" id=\"h-3-machine-learning\"><span class=\"ez-toc-section\" id=\"3_Machine_learning\"><\/span>3. Machine learning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The best way to explain this is using a 2013 Facebook study.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\n\u201cA study by Cambridge University in collaboration with Microsoft found that by using the Like data, which is available publicly by default, they could make accurate predictions about personal attributes \u2013 the most surprising being an apparent link between Liking \u201cCurly Fries\u201d and having a high IQ\u201d\n<\/p><\/blockquote>\n<p>\u2013 \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wired.com\/story\/facebook-personality-predictions\/\">Liking curly fries on Facebook reveals your high IQ<\/a>,\u201d WIRED<\/p>\n<p>How does that make any sense? It does not. This is a pattern that the machine identified.\u00a0<\/p>\n<p>For some reason, people with higher IQs have liked photos of \u201ccurly fries\u201d on Facebook, and a machine learning algorithm picked that pattern.<\/p>\n<p>In search, machine learning has undoubtedly identified some patterns that may not make sense to us but do make sense from a machine standpoint.\u00a0<\/p>\n<p>For example, if a page has blue buttons, users might like the page more. (This is just an example to explain the idea; it is not based on actual research.)<\/p>\n<p><strong>Takeaway<\/strong><\/p>\n<p>There\u2019s little we can do in this \u201cman against the machine\u201d war, but it\u2019s worth analyzing, looking at pages and trying to find patterns.<\/p>\n<p>While I don\u2019t see a lot of practical tips for us here as SEOs, I see an explanation for why some things rank.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-user-intent\"><span class=\"ez-toc-section\" id=\"4_User_intent\"><\/span>4. User intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>User intent is arguably the most important ranking signal, at least when it comes to signals we can control.\u00a0<\/p>\n<p>Recently, I\u2019ve noticed that Reddit and blogs often appear in the SERPs. They rank for what we thought to be a purely commercial\/transactional keyword.<\/p>\n<p>Here\u2019s an example of a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/wirecutter\/reviews\/best-school-backpack-for-high-school-and-college\/\">New York Times article<\/a> ranking in Position 5 for the keyword \u201cschool bags\u201d:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"728\" alt=\"School bags\" class=\"wp-image-446636\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags.png.webp 924w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags-429x338.png.webp 429w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags-762x600.png.webp 762w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags-143x113.png.webp 143w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags-768x605.png.webp 768w\" data-lazy-sizes=\"(max-width: 924px) 100vw, 924px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"728\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags.png.webp\" alt=\"School bags\" class=\"wp-image-446636\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags.png.webp 924w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags-429x338.png.webp 429w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags-762x600.png.webp 762w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags-143x113.png.webp 143w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/School-bags-768x605.png.webp 768w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\"><\/figure>\n<\/div>\n<p><strong>Takeaway<\/strong><\/p>\n<p>Analyze search intent and make sure your pages cover different intents.\u00a0<\/p>\n<p>If there are blogs in the SERPs you\u2019re targeting, your content should include more information, even if it\u2019s a product category page.\u00a0<\/p>\n<p>You can create a supporting blog without the fear of cannibalization because that\u2019s what users are looking for.\u00a0<\/p>\n<p>If there is user-generated content (UGC) in the results, you may want to have reviews on your pages or enable comments for blogs, for example. There\u2019s no one established way to go about this.\u00a0<\/p>\n<p>My advice? Keep testing.<\/p>\n<p><strong><em>Dig deeper: How to optimize for search intent: 19 practical tips<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-bugs-and-tests\"><span class=\"ez-toc-section\" id=\"5_Bugs_and_tests\"><\/span>5. Bugs and tests<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many factors come into play when something ranks on Google. Sometimes, it\u2019s just a bug from their side, and they will fix it.\u00a0<\/p>\n<p>For example, Google confirmed a search ranking bug on Aug. 16 that went unresolved until Aug. 20.<\/p>\n<p>The Verge article ranked high at first, but its position dropped after less than two months.<\/p>\n<p>This shows that a high ranking doesn\u2019t always mean it\u2019s permanent; Google is likely testing the URL and gathering user data.<\/p>\n<p><strong>Takeaway<\/strong><\/p>\n<p>We should not jump to conclusions when we see movement. We should be patient and monitor before reaching a verdict or a ranking theory.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-decoding-google-s-unexpected-search-results\"><span class=\"ez-toc-section\" id=\"Decoding_Googles_unexpected_search_results\"><\/span>Decoding Google\u2019s unexpected search results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s more to SEO than meets the eye.<\/p>\n<p>SEO today is much more than keywords and traditional tactics.\u00a0\u00a0<\/p>\n<p>We need to be open to more creative approaches.<\/p>\n<p>Times in search have changed. We need to do the same. <\/p>\n<p>Let\u2019s embrace an era of \u201cnew SEO.\u201d\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Sara Taher\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Sara-Taher.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Sara-Taher.png.webp\" alt=\"Sara Taher\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Sara Taher<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=SaraTaherSEO&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sara-seo-specialist\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Sara Taher is a Canadian based SEO consultant with over 8 years experience in the field. She is most known for her SEO tips and riddles that she shares on her Linkedin account. You can sign up for her <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter &amp; check out her blog <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sara-taher.com\/\">here<\/a>.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/why-is-this-ranking-on-google-446630\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn why keywords aren&#8217;t everything and how user behavior, machine learning, intent and more shape modern SEO. As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that usually returns ecommerce URLs?\u00a0 Why is The Verge ranking high with a spammy, sarcastic and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":638683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Why-is-this-ranking-on-Google.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,78070],"class_list":["post-638682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=638682"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/638683"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=638682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=638682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=638682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}