{"id":638826,"date":"2024-09-18T15:00:00","date_gmt":"2024-09-18T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-youtube-learned-by-analyzing-over-8000-top-ads\/"},"modified":"2024-09-18T15:00:00","modified_gmt":"2024-09-18T12:00:00","slug":"what-youtube-learned-by-analyzing-over-8000-top-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-youtube-learned-by-analyzing-over-8000-top-ads\/","title":{"rendered":"#What YouTube learned by analyzing over 8,000 top ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27b3d888d4a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27b3d888d4a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-youtube-learned-by-analyzing-over-8000-top-ads\/#YouTubes_AI-powered_analysis_reveals_how_top_brands_are_innovating_with_diverse_storytelling_fantasy_elements_and_creator_partnerships\" >YouTube&#8217;s AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-youtube-learned-by-analyzing-over-8000-top-ads\/#1_Increased_representation\" >1. Increased representation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-youtube-learned-by-analyzing-over-8000-top-ads\/#2_Celebration_of_self-expression\" >2. Celebration of self-expression<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-youtube-learned-by-analyzing-over-8000-top-ads\/#3_Community-focused_storytelling\" >3. Community-focused storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/what-youtube-learned-by-analyzing-over-8000-top-ads\/#4_Embracing_magic_and_fantasy\" >4. Embracing magic and fantasy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/what-youtube-learned-by-analyzing-over-8000-top-ads\/#5_Partnering_with_creators\" >5. Partnering with creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/what-youtube-learned-by-analyzing-over-8000-top-ads\/#Traditional_best_practices\" >Traditional best practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/what-youtube-learned-by-analyzing-over-8000-top-ads\/#YouTubes_methodology\" >YouTube\u2019s methodology<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"YouTubes_AI-powered_analysis_reveals_how_top_brands_are_innovating_with_diverse_storytelling_fantasy_elements_and_creator_partnerships\"><\/span>YouTube&#8217;s AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/ai-analysis-of-youtube-ads\/\">Anne Marie Nelson-Bogle<\/a>, VP of Ads Marketing, key findings include:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Increased representation<\/strong>: Brands are featuring more diverse characters and perspectives.<\/li>\n<li><strong>Celebration of self-expression:<\/strong> Ads are focused on individuality and unique styles.<\/li>\n<li><strong>Community-focused storytelling<\/strong>: Brands are emphasizing connection and social gatherings.<\/li>\n<li><strong>Embracing magic and fantasy<\/strong>: Ads are using imaginative elements to spark interest.<\/li>\n<li><strong>Partnering with creators<\/strong>: Brands are collaborating with creators to build trust and fan bases.<\/li>\n<\/ul>\n<p>YouTube used Gemini, Google\u2019s AI model, to analyze these ads and identify patterns and trends. It also uncovered hidden connections between disparate ads from Brazil, France, Germany, India, Japan, Korea, the UK and the U.S.<\/p>\n<p>The analysis revealed some surprising insights into sentiment, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a>s, visual elements, language, music and cultural references.<\/p>\n<p>Let\u2019s look at these five key findings.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-increased-representation\"><span class=\"ez-toc-section\" id=\"1_Increased_representation\"><\/span>1. Increased representation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This year, many ads emphasized diversity, featuring characters in groundbreaking roles and highlighting accessibility.\u00a0<\/p>\n<p>For example, \u201cJavier in Frame | Google Pixel SB Commercial 2024\u201d highlights AI <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> that helps people with visual impairments capture life\u2019s moments. It currently has 50 million views.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/wYPTZIFQoDQ\" data-id=\"wYPTZIFQoDQ\" data-query=\"feature=oembed\" data-alt=\"Javier in Frame | Google Pixel SB Commercial 2024\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Javier in Frame | Google Pixel SB Commercial 2024\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wYPTZIFQoDQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>\u201cA Personal Voice on iPhone | The Lost Voice | Apple\u201d depicts a father in a wheelchair using his phone\u2019s voice feature to read bedtime stories to his daughter. It currently has 18 million views.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/ra9I0HScTDw\" data-id=\"ra9I0HScTDw\" data-query=\"feature=oembed\" data-alt=\"Personal Voice on iPhone | The Lost Voice | Apple\"><\/div>\n<p><noscript><a href=\"https:\/\/www.youtube.com\/watch?v=ra9I0HScTDw\">https:\/\/www.youtube.com\/watch?v=ra9I0HScTDw<\/a><\/noscript>\n<\/div>\n<\/figure>\n<p>\u201cMais Uma Canetada de Maybelline\u201d features Ludmilla, the Brazilian singer who became the first Afro-Latina artist to perform on the main stage at Coachella this year, breaks barriers and promotes an inclusive view of beauty. It currently has 10 million views.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/Ovcu6mB9ohA\" data-id=\"Ovcu6mB9ohA\" data-query=\"feature=oembed\" data-alt=\"Mais Uma Canetada de Maybelline\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Mais Uma Canetada de Maybelline\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Ovcu6mB9ohA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>\u201cYes. I. Can.,\u201d uploaded by Peloton, features characters with physical disabilities in physically active roles. It currently has 8.8 million views.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/4EdylTbGkAg\" data-id=\"4EdylTbGkAg\" data-query=\"feature=oembed\" data-alt=\"Yes. I. Can.\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Yes. I. Can.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4EdylTbGkAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>\u201cLidl Kids Team \u2013 UEFA Euro 2024\u201d does something similar in a campaign to give children the chance to be an official UEFA EURO 2024 player escort. It currently has 5.4 million views.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/B7_6cUq3Ssc\" data-id=\"B7_6cUq3Ssc\" data-query=\"feature=oembed\" data-alt=\"Lidl Kids Team - UEFA Euro 2024\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Lidl Kids Team - UEFA Euro 2024\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/B7_6cUq3Ssc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>Finally, \u201cMundo Nu, um mundo de N possibilidades #NuAcess\u00edvel,\u201d uploaded by Nubank, a Brazilian financial institution, features a sign language interpreter in the lower right corner of an ad celebrating its 10th anniversary. It currently has 638,000 views.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/I2vHsMnX2PU\" data-id=\"I2vHsMnX2PU\" data-query=\"feature=oembed\" data-alt=\"Mundo Nu, um mundo de N possibilidades #NuAcess\u00edvel\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Mundo Nu, um mundo de N possibilidades #NuAcess\u00edvel\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/I2vHsMnX2PU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-2-celebration-of-self-expression\"><span class=\"ez-toc-section\" id=\"2_Celebration_of_self-expression\"><\/span>2. Celebration of self-expression<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today\u2019s advertising highlights self-expression by celebrating individuality and unique styles.\u00a0<\/p>\n<p>For example, \u201cTISSOT | PRX 35mm \u2013 Off The Cuff Campaign (Cutdown)\u201d features five Gen Z characters with distinctive makeup, hairstyles and vintage cars. It currently has 42 million views.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/LJx3k1KuJTA\" data-id=\"LJx3k1KuJTA\" data-query=\"feature=oembed\" data-alt=\"TISSOT | PRX 35mm - Off The Cuff Campaign (Cutdown)\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"TISSOT | PRX 35mm - Off The Cuff Campaign (Cutdown)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LJx3k1KuJTA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>Audi\u2019s \u201cLiving Progress\u201d campaign in the U.K. highlighted singer Jorja Smith\u2019s journey from barista to award-winning artist, turning her personal story into an empowering message. Unfortunately, the video ads are now private.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>A guide to creating social media videos (for search and beyond)<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-community-focused-storytelling\"><span class=\"ez-toc-section\" id=\"3_Community-focused_storytelling\"><\/span>3. Community-focused storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brands have also evolved in how they use storytelling to build community and connection, moving from virtual interactions during the pandemic to ads that emphasize deeper, more intentional human connections.<\/p>\n<p>For example, BMW\u2019s \u201cFather &amp; Son. Freude forever\u201d shows a touching moment between a father and son. It currently has 6.3 million views.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/pU6UWWAyptI\" data-id=\"pU6UWWAyptI\" data-query=\"feature=oembed\" data-alt=\"Father &amp; Son. Freude forever.\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Father &amp; Son. Freude forever.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/pU6UWWAyptI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>On the other hand, \u201cSisters (Nintendo Switch)\u201d highlights the bond between sisters and their family over a shared love for gaming. It currently has 352,000 views.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/j9dR5h7a2-k\" data-id=\"j9dR5h7a2-k\" data-query=\"start=10&amp;feature=oembed\" data-alt=\"Sisters (Nintendo Switch)\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Sisters (Nintendo Switch)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/j9dR5h7a2-k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-4-embracing-magic-and-fantasy\"><span class=\"ez-toc-section\" id=\"4_Embracing_magic_and_fantasy\"><\/span>4. Embracing magic and fantasy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creative teams are incorporating magic and fantasy to captivate viewers.\u00a0<\/p>\n<p>For example, \u201c\uc774 \ub9db\uc5d0 \uaca8\uc6b8\uc5ec\ud589 \ud558\ub294\uac70\uc9c0\ud83c\udfb5\ud83c\udf56(feat.\ub9db\uc798\uc54c 7\uc778),\u201d uploaded by Yugiohtae, a South Korean hotel and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> booking platform, features dreamlike backdrops. It currently has 23 million views.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/bPQbyuCxP0s\" data-id=\"bPQbyuCxP0s\" data-query=\"feature=oembed\" data-alt=\"\uc774 \ub9db\uc5d0 \uaca8\uc6b8\uc5ec\ud589 \ud558\ub294\uac70\uc9c0\ud83c\udfb5\ud83c\udf56(feat.\ub9db\uc798\uc54c 7\uc778)\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"\uc774 \ub9db\uc5d0 \uaca8\uc6b8\uc5ec\ud589 \ud558\ub294\uac70\uc9c0\ud83c\udfb5\ud83c\udf56(feat.\ub9db\uc798\uc54c 7\uc778)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bPQbyuCxP0s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>Meanwhile, \u201cPEDIGREE \u2013 Feed the good\u201d imagines a young boy creating a fantastical backstory for his rescue dog. This unlisted video currently has 15 million views.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/yKx1QMstJKA\" data-id=\"yKx1QMstJKA\" data-query=\"feature=oembed\" data-alt=\"PEDIGREE\u00ae - Feed the good.\u2122\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"PEDIGREE\u00ae - Feed the good.\u2122\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/yKx1QMstJKA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Video content guide: Why you should start creating videos now (plus examples)<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-partnering-with-creators\"><span class=\"ez-toc-section\" id=\"5_Partnering_with_creators\"><\/span>5. Partnering with creators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brands are increasingly partnering with creators and using Shorts to build trust and connect authentically with audiences.\u00a0<\/p>\n<p>For instance, check out \u201cThe Haters Upset: AXE vs Tom Ford.\u201d The brand partnered with sports influencers to take a blind smell test during March Madness.\u00a0<\/p>\n<p>Although Axe ran 30-second ads on linear TV during March Madness, the brand uploaded a two-minute version on YouTube that gave fans a longer look at the athletes\u2019 reactions. It currently has 800,000 views.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/0n5CMlnIBJU\" data-id=\"0n5CMlnIBJU\" data-query=\"feature=oembed\" data-alt=\"The Haters Upset: AXE vs Tom Ford\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"The Haters Upset: AXE vs Tom Ford\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0n5CMlnIBJU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>\u201cThe Shockingly Comfortable ABC Pant: Ft. Wayne Gretzky, DK Metcalf and Casey Neistat,\u201d uploaded by Lululemon, features the leading career goal scorer, assist producer and point scorer in the National Hockey League; a wide receiver for the Seattle Seahawks of the National Football League and a YouTube personality, filmmaker and vlogger. It currently has 100,000 views.<\/p>\n<p>Which one of these stars prompted the top comments?<\/p>\n<p>Well, @jaymalone5172 says, \u201cI\u2019m only here because of Casey! Lol\u201d\u00a0<\/p>\n<p>And @therealnogues93 adds, \u201cThe person who ultimately cast Casey in the ad\u2026 give them a raise Lululemon.\u201d\u00a0<\/p>\n<p>Finally, @brennanspark observes, \u201cCasey is the true star of this commercial. He\u2019s the one that gets everyone to run to LuLu Lemon!\u201d Any questions?<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/LvJcxA3jpJI\" data-id=\"LvJcxA3jpJI\" data-query=\"feature=oembed\" data-alt=\"The Shockingly Comfortable ABC Pant: Ft. Wayne Gretzky, DK Metcalf, and Casey Neistat\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"The Shockingly Comfortable ABC Pant: Ft. Wayne Gretzky, DK Metcalf, and Casey Neistat\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LvJcxA3jpJI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-traditional-best-practices\"><span class=\"ez-toc-section\" id=\"Traditional_best_practices\"><\/span>Traditional best practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to these novel approaches, YouTube\u2019s AI analysis confirmed that traditional best practices remain effective.\u00a0<\/p>\n<p>Effective ads consistently start with a strong hook, incorporate elements of pop culture, feature catchy music and use humor to captivate audiences.\u00a0<\/p>\n<p>As innovative technologies emerge, brands will continue to unleash their creativity on YouTube, leveraging its unique attributes to tell powerful stories where viewers are most engaged.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-youtube-s-methodology\"><span class=\"ez-toc-section\" id=\"YouTubes_methodology\"><\/span>YouTube\u2019s methodology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>YouTube is a unique platform that reaches engaged audiences across various formats.<\/p>\n<p>However, understanding which stories truly resonate with these audiences requires more than a surface-level analysis of the video marketing landscape.<\/p>\n<p>To uncover deeper insights, YouTube\u2019s data scientists used Google AI to analyze 8,000 campaigns from top advertisers over six months. They identified hidden connections between unrelated videos from eight countries using a custom large language model.\u00a0<\/p>\n<p>An algorithm then grouped these videos based on semantic similarities, yielding 750 insights per category before Gemini 1.5 Pro enhanced the findings.\u00a0<\/p>\n<p>Gemini distilled thousands of insights into key takeaways, revealing trends, best practices and nuances that distinguish top-performing videos.<\/p>\n<p>To put this effort into perspective, up to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/tubularlabs.com\/products\/tubular-intelligence\/\">152,000 brands<\/a> from these eight countries uploaded 5.9 million videos to YouTube in the last six months, per Tubular Intelligence. This means YouTube analyzed just an extremely small sample of the best video content created by brands.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>YouTube advertising: The ultimate guide<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Greg Jarboe\" width=\"140\" height=\"140\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/Greg-Jarboe.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/05\/Greg-Jarboe.jpeg.webp\" alt=\"Greg Jarboe\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Greg Jarboe<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=gregjarboe&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/greg-jarboe-876364\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Greg Jarboe is the president and co-founder of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/seo-pr.com\/\">SEO-PR<\/a>, which has generated award-winning results for Southwest Airlines, the Search Engine Strategies (SES) Conference &amp; Expo <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>, and Rutgers University. He is the author of YouTube and Video Marketing and a co-author of Digital Marketing Fundamentals. In addition, he is one of the 25 successful gurus profiled in Michael Miller\u2019s book, Online Marketing Heroes. Since 2003, Jarboe has written more than 1,600 articles for Search Engine Watch, Tubular Insights, Search Engine Journal, and other online publications. Over that time, he has also spoken at more than 80 industry conferences. In addition, Jarboe is an instructor at the New Media Academy in the UAE and for Rutgers, the State University of New Jersey, on Coursera.                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/youtube-8000-top-ads-analysis-446642\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube&#8217;s AI-powered analysis reveals how top brands are innovating with diverse storytelling, fantasy elements and creator partnerships. YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle, VP of Ads Marketing, key findings include: Increased representation: Brands are featuring more diverse characters and perspectives. Celebration&#8230;<\/p>\n","protected":false},"author":1,"featured_media":638827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/What-YouTube-learned-by-analyzing-over-8000-top-ads.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,70588,49],"class_list":["post-638826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-video","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=638826"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/638827"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=638826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=638826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=638826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}