{"id":638849,"date":"2024-09-19T18:59:00","date_gmt":"2024-09-19T15:59:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/new-data-google-ai-overviews-show-more-often-to-signed-in-users\/"},"modified":"2024-09-19T18:59:00","modified_gmt":"2024-09-19T15:59:00","slug":"new-data-google-ai-overviews-show-more-often-to-signed-in-users","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/new-data-google-ai-overviews-show-more-often-to-signed-in-users\/","title":{"rendered":"#New data: Google AI Overviews show more often to signed-in users"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a29da2d4517a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a29da2d4517a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/new-data-google-ai-overviews-show-more-often-to-signed-in-users\/#Meanwhile_many_large_brands_are_already_getting_more_referral_traffic_from_SearchGPT_than_Perplexity_new_BrightEdge_research_shows\" >Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Meanwhile_many_large_brands_are_already_getting_more_referral_traffic_from_SearchGPT_than_Perplexity_new_BrightEdge_research_shows\"><\/span>Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users.<\/p>\n<p><strong>Why we care.<\/strong> We\u2019ve been closely watching the evolution of Google\u2019s AI Overviews because it has the potential to disrupt the amount of organic traffic you receive. Different industries will be uniquely impacted, so it\u2019s important to understand how AI Overviews are rolling out to your industry.<\/p>\n<p><strong>By the numbers.<\/strong> While ecommerce had the largest difference, Google AI Overviews <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear 10-20% less often to signed-out users in other industries, according to the latest analysis from enterprise SEO platform BrightEdge:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Education:<\/strong> 21% less.<\/li>\n<li><strong>B2B tech:<\/strong> 17% less.<\/li>\n<li><strong>Healthcare:<\/strong> 16% less.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"438\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/google-aio-logged-in-logged-out-by-industry-800x438.png.webp\" alt=\"Google Aio Logged In Logged Out By Industry\" class=\"wp-image-446755\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/google-aio-logged-in-logged-out-by-industry-800x438.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/google-aio-logged-in-logged-out-by-industry-600x329.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/google-aio-logged-in-logged-out-by-industry-200x110.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/google-aio-logged-in-logged-out-by-industry-768x421.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/google-aio-logged-in-logged-out-by-industry.png.webp 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>More Google AIO ecommerce findings.<\/strong> BrightEdge also found that:<\/p>\n<ul class=\"wp-block-list\">\n<li>In August, product carousels for apparel-related queries increased by 172%.<\/li>\n<li>The use of unordered lists across industries rose by 42%.<\/li>\n<\/ul>\n<p><strong>Google AIO citations findings. <\/strong>Google is leaning away from consumer-focused <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> and blogs and more heavily toward specialized, expert, authoritative and trustworthy domains. For its healthcare citations:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">General<\/a> health sites like verywellhealth.com saw a decline in citations.<\/li>\n<li>Domains like arthritis.org saw substantial increases in citations.<\/li>\n<\/ul>\n<p><strong>SearchGPT vs. Perplexity.<\/strong> In other AI search developments, BrightEdge told me that their customers (particularly large and Fortune 100 brands) are getting more referral traffic from SearchGPT than Perplexity. This is super interesting because OpenAI just introduced SearchGPT on July 25 and it is in a limited data. BrightEdge didn\u2019t have data to share as of publication, but hopefully will soon.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ai-overviews-signed-in-users-data-446747\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows. Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. Why we&#8230;<\/p>\n","protected":false},"author":1,"featured_media":638850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-robot-searching-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-638849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=638849"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/638850"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=638849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=638849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=638849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}