{"id":638963,"date":"2024-09-20T17:37:29","date_gmt":"2024-09-20T14:37:29","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/"},"modified":"2024-09-20T17:37:29","modified_gmt":"2024-09-20T14:37:29","slug":"top-7-google-ads-and-seo-synergies-you-should-act-upon","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/","title":{"rendered":"#Top 7 Google Ads and SEO synergies you should act upon"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a412ad21367d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a412ad21367d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#Enhance_your_search_marketing_ROI_by_aligning_PPC_and_SEO_Learn_practical_tips_for_collaboration_and_optimization_across_both_channels\" >Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#1_Keyword_research\" >1. Keyword research<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#Share_PPC_search_keyword_data_with_your_SEO_team\" >Share PPC search keyword data with your SEO team<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#2_Metadata\" >2. Metadata<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#How_to_optimize_SEO_metadata_through_PPC\" >How to optimize SEO metadata through PPC<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#3_Landing_page_UX\" >3. Landing page UX<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#How_to_use_PPC_UX_experience_to_help_SEO\" >How to use PPC UX experience to help SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#4_Diversify_outside_of_Google\" >4. Diversify outside of Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#How_PPC_and_SEO_teams_can_diversify_their_efforts\" >How PPC and SEO teams can diversify their efforts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#5_Remarketing\" >5. Remarketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#How_to_work_with_the_PPC_team_to_create_a_remarketing_strategy_from_your_organic_traffic\" >How to work with the PPC team to create a remarketing strategy from your organic traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#6_Product_feed_optimization\" >6. Product feed optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#Key_product_feed_optimization_areas_to_focus_on\" >Key product feed optimization areas to focus on<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#7_Dominating_SEO_and_PPC_for_your_top_performing_keywords\" >7. Dominating SEO and PPC for your top performing keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#How_to_corner_the_market_on_top_converting_keywords\" >How to corner the market on top converting keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/top-7-google-ads-and-seo-synergies-you-should-act-upon\/#Bridge_the_SEO-PPC_gap_to_boost_your_organic_and_paid_search_efforts\" >Bridge the SEO-PPC gap to boost your organic and paid search efforts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Enhance_your_search_marketing_ROI_by_aligning_PPC_and_SEO_Learn_practical_tips_for_collaboration_and_optimization_across_both_channels\"><\/span>Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThroughout my career, I\u2019ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a <strong>major<\/strong> missed opportunity that limits each channel\u2019s full potential.<\/p>\n<p>This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business.<\/p>\n<p>Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-keyword-research\"><span class=\"ez-toc-section\" id=\"1_Keyword_research\"><\/span>1. Keyword research<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO requires significant resources to produce valuable content that ranks well. Instead of just driving clicks, SEO teams should prioritize creating content that converts customers.<\/p>\n<p>While clicks are often a key performance indicator (KPI), they hold little value if they don\u2019t lead to conversions. SEO efforts should target keywords that drive conversions, not just traffic.<\/p>\n<p>Thanks to PPC, we have conversion rates by keyword and search term. Since Google doesn\u2019t share this data from organic search, let\u2019s pull PPC data to understand which keywords to enhance our SEO efforts.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-share-ppc-search-keyword-data-with-your-seo-team\"><span class=\"ez-toc-section\" id=\"Share_PPC_search_keyword_data_with_your_SEO_team\"><\/span>Share PPC search keyword data with your SEO team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Pull 12 months of search term PPC data.\n<ul class=\"wp-block-list\">\n<li>It\u2019s important that you pull search term data and not keyword data. Keyword data isn\u2019t necessarily the search terms users typed in that drive the click.<\/li>\n<li>Pull non-branded data, as you are <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly in the top spot for organic.<\/li>\n<\/ul>\n<\/li>\n<li>Filter based on the top search terms by conversions<\/li>\n<li>Share the top search terms by conversions with your SEO team so they\u2019re focused on high-converting keywords.<\/li>\n<\/ul>\n<p>These are the money keywords for which the SEO team should start creating content to rank. If they\u2019re working well for PPC, they will also work well for SEO.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>6 vital lenses for effective keyword research<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-metadata\"><span class=\"ez-toc-section\" id=\"2_Metadata\"><\/span>2. Metadata<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some SEOs tend to emphasize meta de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions and meta titles less, even though these elements serve as the \u201cad copy\u201d for organic search results. This lack of focus can be a missed opportunity.\u00a0<\/p>\n<p>At our agency, we often find pages missing meta descriptions or using titles and descriptions that haven\u2019t been well thought out or tested.<\/p>\n<p>To put it another way, would a PPC marketer just create one set of ad copy and let it be for years? Unfortunately, that\u2019s what we see in SEO.\u00a0<\/p>\n<p>We can use PPC to make sure you have the best meta description and title to earn that organic click. Having a higher CTR will get you more organic traffic and influence ranking.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-to-optimize-seo-metadata-through-ppc\"><span class=\"ez-toc-section\" id=\"How_to_optimize_SEO_metadata_through_PPC\"><\/span>How to optimize SEO metadata through PPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Identify the top three pages of organic traffic (or organic revenue).<\/li>\n<li>Create a PPC campaign. Each ad group will have exact match keywords, targeting the queries tied to each respective page.\u00a0<\/li>\n<li>Within the ads, test two copies:\n<ul class=\"wp-block-list\">\n<li>One variation that closely resembles the existing metadata.<\/li>\n<li>One variation that tests a new meta title and description.<\/li>\n<\/ul>\n<\/li>\n<li>Remember to pin headlines and descriptions in the order you want them to appear.<\/li>\n<li>Whatever has the highest CTR should be the meta title or description you should use for that page.<\/li>\n<\/ul>\n<p>By doing so, you should experience an uptick in CTR and if you do this for your top pages, this could have a meaningful business impact.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-landing-page-ux\"><span class=\"ez-toc-section\" id=\"3_Landing_page_UX\"><\/span>3. Landing page UX<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Landing page user experience is crucial for driving conversions.\u00a0<\/p>\n<p>PPC teams typically focus more on this because they pay for traffic and aim to direct visitors to pages with the highest conversion rates.\u00a0<\/p>\n<p>On the other hand, many SEO practitioners prioritize traffic over conversions.\u00a0<\/p>\n<p>By collaborating, PPC teams can share valuable insights on the best-performing landing pages to improve SEO strategies.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-to-use-ppc-ux-experience-to-help-seo\"><span class=\"ez-toc-section\" id=\"How_to_use_PPC_UX_experience_to_help_SEO\"><\/span>How to use PPC UX experience to help SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Sit down with the PPC team and review the top converting landing pages.<\/li>\n<li>Determine the top attributes that seem to be common among the top converting landing pages.<\/li>\n<li>Of the top organic landing pages by traffic, see how the UX can be upleveled by incorporating best practices from the PPC team.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to handle PPC landing pages for SEO<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-diversify-outside-of-google\"><span class=\"ez-toc-section\" id=\"4_Diversify_outside_of_Google\"><\/span>4. Diversify outside of Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google is big and drives the majority of traffic, but it\u2019s not the only search engine in town. If PPC and SEO teams also focus on other search engines, they could get 10-20% of customers annually.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-ppc-and-seo-teams-can-diversify-their-efforts\"><span class=\"ez-toc-section\" id=\"How_PPC_and_SEO_teams_can_diversify_their_efforts\"><\/span>How PPC and SEO teams can diversify their efforts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>PPC<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Migrate your top Google Ads campaigns to Microsoft Bing. This way, you\u2019ll advertise not only on Bing but also on their network of search engines, including AOL, Yahoo, DuckDuckGo, and more.<\/li>\n<li>Microsoft Ads generally offers cheaper CPC (as it\u2019s not as competitive as Google) and can be a great platform for B2B advertisers, given the strong LinkedIn data integration.<\/li>\n<li>The platform makes it very simple to migrate your top campaigns. Just make sure to:\u00a0\n<ul class=\"wp-block-list\">\n<li>Have a conversion tracking established on Microsoft.<\/li>\n<li>Set budgets to 10-20% of your total Google budget.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>SEO<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Ensure you\u2019re on Bing Webmaster Tools and that all your top pages are indexed and accessible via Bing.\u00a0<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to reach new audiences with multi-platform search advertising<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-5-remarketing\"><span class=\"ez-toc-section\" id=\"5_Remarketing\"><\/span>5. Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Around 96% of site visitors won\u2019t convert during their first session, even on sites with healthy conversion rates. This doesn\u2019t mean they\u2019ll never convert \u2013 just that they aren\u2019t ready yet. A strong remarketing strategy can help turn these visitors into customers later.<\/p>\n<p>PPC teams have extensive experience with remarketing, one of the most effective campaigns introduced in the last 15 years. Organic teams should collaborate closely with PPC to maximize conversions from organic traffic through remarketing efforts.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-how-to-work-with-the-ppc-team-to-create-a-remarketing-strategy-from-your-organic-traffic\"><span class=\"ez-toc-section\" id=\"How_to_work_with_the_PPC_team_to_create_a_remarketing_strategy_from_your_organic_traffic\"><\/span>How to work with the PPC team to create a remarketing strategy from your organic traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>The SEO team should pull the top pages by organic traffic and share these with the PPC team.<\/li>\n<li>Leaning on expertise from the PPC team, create a remarketing strategy that brings the organic visitors one step closer to conversion. The remarketing CTA must align with the intent of the visitor. For example:\n<ul class=\"wp-block-list\">\n<li>If you\u2019re remarketing from a product page, you could simply offer a coupon code to drive conversions. These users have high intent and are researching products to purchase, so offer something to help them make that decision.<\/li>\n<li>If you\u2019re remarketing from low-intent pages (i.e., educational pages), don\u2019t drive them to buy now, as they\u2019re not at that point. Rather, get them one step closer to purchasing by:\n<ul class=\"wp-block-list\">\n<li>Drive to a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter signup for more information.<\/li>\n<li>Send them to another educational page with a slightly lower funnel and closer to purchase intent.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>If you have a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> channel, you can link Google Ads to YouTube and remarket to your video viewers and subscribers. This is another effective strategy to make YouTube viewers convert.\u00a0<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to combine Google Ads with other channels to retarget, nurture and convert<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-product-feed-optimization\"><span class=\"ez-toc-section\" id=\"6_Product_feed_optimization\"><\/span>6. Product feed optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For ecommerce marketers, optimizing product feeds is crucial for effective PPC campaigns. It can benefit SEO, too.\u00a0<\/p>\n<p>Google Shopping now offers free organic product listings, so an optimized feed can drive free traffic and boost your shopping and performance max campaigns.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-key-product-feed-optimization-areas-to-focus-on\"><span class=\"ez-toc-section\" id=\"Key_product_feed_optimization_areas_to_focus_on\"><\/span>Key product feed optimization areas to focus on<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Price: <\/strong>Is your price competitive with the market to earn the click and sale?<\/li>\n<li><strong>Categories and subcategories:<\/strong> Make sure each product is in the most relevant category and subcategories. Remember, the categorization Google sets isn\u2019t always right. Sometimes a product could land into two categories that should be tested against each other.<\/li>\n<li><strong>Targeted keywords: <\/strong>Ensure your targeted keywords are present throughout each product.<\/li>\n<li><strong>Images:<\/strong> Test different images to see what works best to earn the click. For example: product images vs. lifestyle images. AI can be a helpful tool in creating different image variations.<\/li>\n<li><strong>Product details: <\/strong>Ensure product details are compelling and include the key targeted keywords. For example, frontload the targeted keywords as that can help Google prioritize these keywords for ranking purposes.\u00a0<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Shopping graph optimization: The future of ecommerce SEO<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-7-dominating-seo-and-ppc-for-your-top-performing-keywords\"><span class=\"ez-toc-section\" id=\"7_Dominating_SEO_and_PPC_for_your_top_performing_keywords\"><\/span>7. Dominating SEO and PPC for your top performing keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of the keywords that are the core business drivers, put together a plan to own these keywords across your search marketing program.\u00a0<\/p>\n<p>By working to optimize PPC and SEO to own top positioning on these keywords you will:<\/p>\n<ul class=\"wp-block-list\">\n<li>Increase the likelihood of earning the click. Majority of searchers don\u2019t click on ads, so it\u2019s good to be present from both a paid and organic perspective.\u00a0<\/li>\n<li>Owning the ad and top organic results creates double exposure. This can help create solid branding by having your business featured twice to searchers.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-how-to-corner-the-market-on-top-converting-keywords\"><span class=\"ez-toc-section\" id=\"How_to_corner_the_market_on_top_converting_keywords\"><\/span>How to corner the market on top converting keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>List out the top keywords that drive the majority of revenue for the business. You might be surprised that the 80\/20 rule will likely come into play. 80% of your search revenue will likely come from just 20% of keywords (or less).\u00a0<\/li>\n<li>Map out current positioning from both PPC and SEO.<\/li>\n<li>Put together a plan to increase visibility on PPC and SEO.\n<ul class=\"wp-block-list\">\n<li>PPC is easier as it\u2019s more focused on ad copy, bids and budget.<\/li>\n<li>SEO will take longer, as that includes content and linking strategy.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>SEO vs. PPC: Differences, pros, cons &amp; an integrated approach<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-bridge-the-seo-ppc-gap-to-boost-your-organic-and-paid-search-efforts\"><span class=\"ez-toc-section\" id=\"Bridge_the_SEO-PPC_gap_to_boost_your_organic_and_paid_search_efforts\"><\/span>Bridge the SEO-PPC gap to boost your organic and paid search efforts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s time to get your SEO and PPC teams coordinated. Implementing these strategies will drive more traffic and conversions across both channels for your business.\u00a0\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Ben Lund\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ben-Lund.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Ben-Lund.png.webp\" alt=\"Ben Lund\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Ben Lund<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ben-lund-06ba584\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Ben Lund is the founder of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.risemkg.com\/\">Rise Marketing Group<\/a>, a performance marketing agency focused on advertising, SEO and email marketing. Prior to launching Rise, he worked at both Google and Yahoo!.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-seo-synergies-446808\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels. Throughout my career, I\u2019ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel\u2019s full potential. This article highlights&#8230;<\/p>\n","protected":false},"author":1,"featured_media":638964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Top-Google-Ads-and-SEO-synergies-every-company-should-act-upon.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-638963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=638963"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/638963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/638964"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=638963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=638963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=638963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}