{"id":639343,"date":"2024-09-23T15:00:00","date_gmt":"2024-09-23T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-search-ads-360-sa360-starter-guide\/"},"modified":"2024-09-23T15:00:00","modified_gmt":"2024-09-23T12:00:00","slug":"google-search-ads-360-sa360-starter-guide","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/","title":{"rendered":"#Google Search Ads 360 (SA360) starter guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2c509fc1b91\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2c509fc1b91\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#Learn_about_SA360_how_it_differs_from_Google_Ads_and_the_features_and_benefits_that_make_it_a_valuable_tool_for_large-scale_advertisers\" >Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#What_is_Google_Search_Ads_360\" >What is Google Search Ads 360?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#How_does_Google_Search_Ads_360_help_marketing_efforts\" >How does Google Search Ads 360 help marketing efforts?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#Multi-platform_campaign_management_with_add-on_cross-channel_integration\" >Multi-platform campaign management with add-on cross-channel integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#Advanced_audience_targeting\" >Advanced audience targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#Time-saving_automation\" >Time-saving automation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#Why_would_you_want_to_use_Google_Search_Ads_360_instead_of_Google_Ads\" >Why would you want to use Google Search Ads 360 instead of Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#Why_would_you_not_want_to_use_Google_Search_Ads_360_instead_of_Google_Ads\" >Why would you not want to use Google Search Ads 360 instead of Google Ads?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#Cost\" >Cost\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#Single-platform_vs_multi-platform\" >Single-platform vs. multi-platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#Complexity\" >Complexity\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/google-search-ads-360-sa360-starter-guide\/#Google_Search_Ads_360_Your_key_to_multi-platform_advertising_success\" >Google Search Ads 360: Your key to multi-platform advertising success<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_about_SA360_how_it_differs_from_Google_Ads_and_the_features_and_benefits_that_make_it_a_valuable_tool_for_large-scale_advertisers\"><\/span>Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nSince its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential.<\/p>\n<p>This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies.<\/p>\n<p>This article will address some of the most common questions about Google Search Ads 360 and help clarify how it can enhance your marketing efforts.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-search-ads-360\"><span class=\"ez-toc-section\" id=\"What_is_Google_Search_Ads_360\"><\/span>What is Google Search Ads 360?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search Ads 360, or SA360, is a tool created by Google to manage multiple paid ads accounts and platforms in one interface.\u00a0<\/p>\n<p>Search Ads 360 has a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/searchads\/answer\/2491240?hl=en#:~:text=Search%20Ads%20360%20has%20a,settings%2C%20keywords%2C%20and%20ads.\">direct API connection with several search engines<\/a>, allowing you to view all your campaign data in one place. This streamlined access helps you make informed strategic decisions without consulting multiple sources, saving you time and money.<\/p>\n<p>Once you link Search Ads 360 to a search engine, you can create and manage your search marketing campaigns within the platform. Any changes you make can be automatically copied back to the engines.\u00a0<\/p>\n<p>You can also make adjustments directly in the search engine\u2019s ad platform and easily import those changes back into Search Ads 360.<\/p>\n<p>Currently, SA360 supports the following platforms:<\/p>\n<ul class=\"wp-block-list\">\n<li>Google Ads.<\/li>\n<li>Microsoft Advertising.<\/li>\n<li>Yahoo Japan sponsored products.\u00a0<\/li>\n<li>Baidu.<\/li>\n<li>Other third-party search engines.<\/li>\n<\/ul>\n<p>You might remember SA360\u2019s predecessor, DoubleClick or DoubleClick\u2019s main product line, known as DART (Dynamic Advertising, Reporting and Targeting).\u00a0<\/p>\n<p>Google acquired DoubleClick in 2007 and integrated it into its offerings as DoubleClick Campaign Manager (DCM). The tool was renamed Search Ads 360 in 2018 \u2013 the same year Google AdWords became Google Ads.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-does-google-search-ads-360-help-marketing-efforts-nbsp\"><span class=\"ez-toc-section\" id=\"How_does_Google_Search_Ads_360_help_marketing_efforts\"><\/span>How does Google Search Ads 360 help marketing efforts?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>And what does Google Search Ads 360 have that regular ol\u2019 Google Ads doesn\u2019t?\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-multi-platform-campaign-management-with-add-on-cross-channel-integration\"><span class=\"ez-toc-section\" id=\"Multi-platform_campaign_management_with_add-on_cross-channel_integration\"><\/span>Multi-platform campaign management with add-on cross-channel integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search Ads 360 allows you to manage and optimize search ads across multiple platforms, such as Google and Microsoft Ads, all from a single interface.\u00a0<\/p>\n<p>On its own, SA360 streamlines your advertising efforts and saves you time.\u00a0<\/p>\n<p>When integrated with other tools in the Google Marketing Platform, like Display &amp; Video 360 and Campaign Manager 360, it allows you to develop cross-channel strategies that seamlessly combine search, display and video advertising for a more unified and consistent marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-advanced-audience-targeting\"><span class=\"ez-toc-section\" id=\"Advanced_audience_targeting\"><\/span>Advanced audience targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With Search Ads 360, you can use advanced audience targeting features to reach specific segments across platforms.\u00a0<\/p>\n<p>Since it integrates with multiple search engines, you can consistently create and target audience segments across platforms like Google, Bing and Yahoo.\u00a0<\/p>\n<p>This ensures your message is relevant and reaches the right people no matter which search engine they\u2019re using, thus improving engagement and ROI.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-time-saving-automation\"><span class=\"ez-toc-section\" id=\"Time-saving_automation\"><\/span>Time-saving automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Beyond bidding, Search Ads 360 offers automation for many campaign management tasks, such as real-time budget pacing, scheduling and reporting.\u00a0<\/p>\n<p>Again, since it integrates with multiple search engines, you\u2019ll have the ability to set up and manage automated rules across all your accounts and platforms.\u00a0<\/p>\n<p>This helps you and your marketing team to focus on strategy and analysis rather than repetitive tasks.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Search Ads 360: 3 best practices for advanced PPC marketers<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-why-would-you-want-to-use-google-search-ads-360-instead-of-google-ads\"><span class=\"ez-toc-section\" id=\"Why_would_you_want_to_use_Google_Search_Ads_360_instead_of_Google_Ads\"><\/span>Why would you want to use Google Search Ads 360 instead of Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At the time of publication, many features that used to be exclusive to Google Search Ads 360 have been integrated into the Google Ads platform.\u00a0<\/p>\n<p>Automated bidding, advanced reporting and ad copy testing all used to be unique to the Google Search Ads 360 platform.\u00a0<\/p>\n<p>While Search Ads 360 still boasts additional desirable features and flexibility, such as direct integrations with third parties and real-time reporting, the most widely-used features have also been migrated over to Google Ads.\u00a0\u00a0<\/p>\n<p>Today, the biggest reason to use Google Search Ads 360 instead of Google Ads is the size of your marketing efforts.\u00a0<\/p>\n<p>If you\u2019re a marketing agency managing hundreds of search campaigns across several accounts in Google and Bing, a centralized base of operations probably sounds pretty appealing.\u00a0<\/p>\n<p>SA360 makes it easier and faster for strategists to make changes across multiple campaigns on multiple platforms.\u00a0<\/p>\n<p>I liken it to comparing Google Ads Editor to the Google Ads UI via browser. The former simply makes my job easier and enables me to finish optimizations faster without needing to waste time navigating to the page I need.\u00a0<\/p>\n<p>Another reason to use SA360 over Google Ads is its integration with other Google tools.\u00a0<\/p>\n<p>SA360 is designed to interact with Display &amp; Video 360 (DV360) and Campaign Manager 360 (CM360).\u00a0<\/p>\n<p>This trifecta of SA360, DV360 and CM360 gives you a streamlined approach to search, video and display across the web, apps, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> and even connected TV and offline data sources.\u00a0<\/p>\n<p>If you\u2019re sorely lacking visibility in how your ad dollars translate to sales or leads and you\u2019re ready to invest in your marketing analytics for a complete user journey, SA360 and its partner products could be the right choice.\u00a0<\/p>\n<p><strong><em>Dig deeper: Google SA360 now supports Microsoft automated bidding<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-would-you-not-want-to-use-google-search-ads-360-instead-of-google-ads\"><span class=\"ez-toc-section\" id=\"Why_would_you_not_want_to_use_Google_Search_Ads_360_instead_of_Google_Ads\"><\/span>Why would you <em>not<\/em> want to use Google Search Ads 360 instead of Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-cost-nbsp\"><span class=\"ez-toc-section\" id=\"Cost\"><\/span>Cost\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re working with a limited marketing budget, you are likely not a good candidate for SA360.\u00a0<\/p>\n<p>In addition to being charged a platform fee plus a percentage based on your spend to access SA360, most advertisers and even agencies are simply not spending enough to justify upgrading.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-single-platform-vs-multi-platform\"><span class=\"ez-toc-section\" id=\"Single-platform_vs_multi-platform\"><\/span>Single-platform vs. multi-platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the biggest benefits of SA360 is seeing all your data and performance across multiple channels and platforms.<\/p>\n<p>If you\u2019re only using Google Ads for one account, another interface to combine multiple data sources simply isn\u2019t necessary.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-complexity-nbsp\"><span class=\"ez-toc-section\" id=\"Complexity\"><\/span>Complexity\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SA360 has several advanced features that can overwhelm even the savviest of PPC strategists and are likely unnecessary for most advertisers.\u00a0<\/p>\n<p>The traditional Google Ads platform makes using campaigns with a straightforward purpose and aim simple. <\/p>\n<p>At the same time, SA360 offers a highly sophisticated set of tools to help marketers manage complex campaigns with varying strategies and goals.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-google-search-ads-360-your-key-to-multi-platform-advertising-success\"><span class=\"ez-toc-section\" id=\"Google_Search_Ads_360_Your_key_to_multi-platform_advertising_success\"><\/span>Google Search Ads 360: Your key to multi-platform advertising success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Search Ads 360 is a powerful tool for big businesses and agencies managing complex, large-scale or multi-platform search campaigns.\u00a0<\/p>\n<p>It offers advanced features like cross-channel integration with other Google Marketing Platform tools, cross-platform audience targeting and enhanced time-saving automation.\u00a0<\/p>\n<p>These attributes make it ideal for marketers with big budgets who need a comprehensive solution.\u00a0<\/p>\n<p>However, for small and medium-sized businesses or those operating within a single platform, the complexity and additional cost of SA360 almost certainly outweigh its benefits.\u00a0<\/p>\n<p>Understanding when and why to use SA360 can help you decide if it\u2019s the right fit for your marketing strategy. This will ensure that you maximize efficiency and ROI for your business or your clients.\u00a0<\/p>\n<p><strong><em>Dig deeper: Google Search Ads 360 gains retail media capabilities<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Ann Robison\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/07\/Ann-Robison.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/07\/Ann-Robison.jpeg.webp\" alt=\"Ann Robison\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Ann Robison<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ann-trigg-robison\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Ann Robison has been in the digital marketing industry for over a decade, starting with writing meta descriptions for Google&#8217;s then-new Panda update. She currently serves as the Client Services Manager at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/portent.com\/\">Portent<\/a>, a digital marketing agency. She has a strong background in PPC, Paid Social, and digital marketing strategy across B2B and B2C verticals, from Fortune 500 companies to one-woman shows. Robison also provides free-lance consulting to small businesses on digital marketing strategy and analytics. When not working, Robison spends time with family, sings jazz with her local vocal jazz group, and dreams up new adventures for her D&amp;D group.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-search-ads-360-guide-446818\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers. Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often&#8230;<\/p>\n","protected":false},"author":1,"featured_media":639344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/What-is-Google-Search-Ads-360-SA360.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-639343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/639343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=639343"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/639343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/639344"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=639343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=639343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=639343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}