{"id":639502,"date":"2024-09-24T17:00:00","date_gmt":"2024-09-24T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/there-is-no-best-google-ads-bidding-strategy-study-finds\/"},"modified":"2024-09-24T17:00:00","modified_gmt":"2024-09-24T14:00:00","slug":"there-is-no-best-google-ads-bidding-strategy-study-finds","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/there-is-no-best-google-ads-bidding-strategy-study-finds\/","title":{"rendered":"#There is no \u2018best\u2019 Google Ads bidding strategy, study finds"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a426ca55ea4f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a426ca55ea4f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/there-is-no-best-google-ads-bidding-strategy-study-finds\/#New_data_shows_that_Google_Ads_bidding_strategies_success_relies_on_thoughtful_execution_accurate_conversion_data_and_continuous_testing\" >New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"New_data_shows_that_Google_Ads_bidding_strategies_success_relies_on_thoughtful_execution_accurate_conversion_data_and_continuous_testing\"><\/span>New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMax Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. <\/p>\n<p>That\u2019s just one interesting finding from a new analysis conducted by Optmyzr, a PPC management platform.<\/p>\n<p><strong>Why we care. <\/strong>Choosing the right bidding strategy is crucial for maximizing ad performance, but conflicting advice and updates on the choices available make it tough to determine the best path.\u00a0<\/p>\n<p><strong>Key questions analyzed<\/strong>.<\/p>\n<ul class=\"wp-block-list\">\n<li>Which is the best overall bidding strategy: Smart, Auto or Manual bidding?\u00a0<\/li>\n<li>Do bidding strategy targets help improve campaign efficiency?\u00a0<\/li>\n<li>Do bid caps help improve campaign efficiency?\u00a0<\/li>\n<li>What are the real conversion thresholds for optimal performance?\u00a0\u00a0<\/li>\n<li>Does spending influence the success of a bidding strategy?\u00a0<\/li>\n<li>What percentage of advertisers use more than one bidding strategy?\u00a0<\/li>\n<\/ul>\n<p><strong>More key findings<\/strong>.<\/p>\n<ul class=\"wp-block-list\">\n<li>Advertisers using <strong>Manual CPC<\/strong> tend to see weaker CPA, CTR and conversion rates, despite its decent ROAS.<\/li>\n<li>Setting <strong>bidding strategy targets<\/strong> often hurts performance and <strong>bid caps<\/strong> show inconsistent impact.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"269\" alt=\"Screenshot 2024 09 23 At 22.08.01\" class=\"wp-image-446900\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-800x269.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-600x202.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-200x67.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-768x258.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-1536x516.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01.png.webp 1720w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-800x269.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"269\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-800x269.png.webp\" alt=\"Screenshot 2024 09 23 At 22.08.01\" class=\"wp-image-446900\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-800x269.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-600x202.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-200x67.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-768x258.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01-1536x516.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-23-at-22.08.01.png.webp 1720w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>By the numbers<\/strong>. Higher spend doesn\u2019t guarantee success; <strong>Manual bidding<\/strong> alone improves with increased budgets.<\/p>\n<ul class=\"wp-block-list\">\n<li>48% of advertisers use multiple bidding strategies within the same account.<\/li>\n<li>Accounts with 50+ conversions in 30 days show the best performance across all strategies.<\/li>\n<\/ul>\n<p><strong>What to consider when testing.<\/strong> Here are a few key points to consider when diving into bidding strategy testing:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>No \u201cbest\u201d strategy<\/strong>: There\u2019s no universal bidding strategy that\u2019s better than others (Smart, Auto, or Manual); success depends on execution and the account\u2019s conversion volume.<\/li>\n<li><strong>Early-stage accounts:<\/strong> Manual and Auto bidding strategies work well in the early stages since they aren\u2019t reliant on conversions, helping advertisers understand auction prices.<\/li>\n<li><strong>Smart bidding and conversion threshold<\/strong>: Smart bidding can be effective once an account has reached at least 50 conversions in a 30-day period, regardless of budget. Higher budgets don\u2019t guarantee better performance\u2014low-budget accounts sometimes outperform high-budget ones.<\/li>\n<li><strong>Conversion data matters<\/strong>: Accounts with more conversions (50+) perform better, even when using Manual bidding, in terms of CPA, ROAS, CPC and CTR. For lower-conversion accounts, using micro-conversions can help in Smart bidding, but advertisers must assign accurate values to each action for better budget allocation.<\/li>\n<li><strong>Budget and bidding strategy<\/strong> \u2013 Manual bidding correlates linearly with budget size, while other strategies face performance issues with drastic budget changes. Budget adjustments in Smart bidding require 2-3 weeks for performance stabilization.<\/li>\n<li><strong>Bid caps, floors and targets<\/strong>: Setting goals like bid caps and floors can either help or hurt performance, often due to human error. Keeping bid caps within 10% of the daily budget helps ensure enough clicks per day and prevents underserving or misallocating the budget.<\/li>\n<\/ul>\n<p><strong>The analysis.<\/strong> Optmyzr reviewed Google Ads bidding strategies across 14,584 accounts that spent between $1,500 and $5 million per month. You can read the full analysis here: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.optmyzr.com\/blog\/impact-of-ppc-bidding-strategies\/\">The Impact of Bidding Strategies on Google Ads Performance<\/a><\/p>\n<p><strong>What next.<\/strong> Optmyzr\u2019s data-driven analysis\u00a0offers actionable insights for marketers.\u00a0Advertisers should test strategies based on conversion volume and remain cautious with aggressive budget or goal changes.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-bidding-strategy-analysis-446899\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing. Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That\u2019s just one interesting finding from a new analysis conducted by Optmyzr,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":639503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/Shutterstock_676427392-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-639502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/639502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=639502"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/639502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/639503"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=639502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=639502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=639502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}