{"id":639554,"date":"2024-09-25T21:12:44","date_gmt":"2024-09-25T18:12:44","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/adopting-vs-hacking-google-ads-features-the-great-debate\/"},"modified":"2024-09-25T21:12:44","modified_gmt":"2024-09-25T18:12:44","slug":"adopting-vs-hacking-google-ads-features-the-great-debate","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/adopting-vs-hacking-google-ads-features-the-great-debate\/","title":{"rendered":"#Adopting vs. hacking Google Ads features: The great debate"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27c1981022b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27c1981022b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/adopting-vs-hacking-google-ads-features-the-great-debate\/#Is_automation_only_for_large_accounts_should_businesses_only_use_control_focused_strategies_Hear_both_sides_of_this_debate\" >Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/adopting-vs-hacking-google-ads-features-the-great-debate\/#Performance_Max_PMax_for_non-ecommerce\" >Performance Max (PMax) for non-ecommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/adopting-vs-hacking-google-ads-features-the-great-debate\/#Best_match_type\" >Best match type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/adopting-vs-hacking-google-ads-features-the-great-debate\/#Automation_vs_control\" >Automation vs. control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/adopting-vs-hacking-google-ads-features-the-great-debate\/#RSA_Responsive_Search_Ads_strategy\" >RSA (Responsive Search Ads) strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/adopting-vs-hacking-google-ads-features-the-great-debate\/#Nuanced_perspectives\" >Nuanced perspectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/adopting-vs-hacking-google-ads-features-the-great-debate\/#Watch_The_great_debate_Should_you_hack_or_adopt_Google_Ads_features\" >Watch: The great debate: Should you hack or adopt Google Ads features?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Is_automation_only_for_large_accounts_should_businesses_only_use_control_focused_strategies_Hear_both_sides_of_this_debate\"><\/span>Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nFrom your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? <\/p>\n<p>Should you ignore these recommendations and \u201chack\u201d Google\u2019s machine learning \u2013 or should you follow Google\u2019s advice?\u00a0<\/p>\n<p>Two Google Ads experts \u2013 <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/benkruger-2\/\">Ben Kruger<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/anthony-higman-a3656a46\/\">Anthony Higman<\/a> \u2013 had an interesting debate on this topic at SMX Advanced.<\/p>\n<p>Here are the key points from their discussion.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-performance-max-pmax-for-non-ecommerce\"><span class=\"ez-toc-section\" id=\"Performance_Max_PMax_for_non-ecommerce\"><\/span>Performance Max (PMax) for non-ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kruger, who was on the side of adopting, clearly took the stance that Performance Max is future and that all Google\u2019s tools centers around it:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cMy simple answer is that PMax is clearly the future of Google. It\u2019s where everything is heading as, you know, if you\u2019re talking to your reps, if you\u2019re reading documentation, if you\u2019re watching Gmail, which which h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened, recently, everything seems to center around Pmax, and it\u2019s talked about over and over again.\u201d<\/li>\n<li>\u201cIf you\u2019re not learning and mastering the newest thing that Google is clearly pushing, then you\u2019re potentially gonna get left behind when inevitably, whatever you\u2019re used to gets sunsetted, deprecated or you\u2019re forced to migrate over to PMax.\u201d<\/li>\n<\/ul>\n<p>PMax offers growth opportunities through AI-driven insights across various channels, but Kruger advised against relying solely on it, suggesting it should be part of a broader, strategic approach that includes learning from PMax to enhance dedicated campaigns.<\/p>\n<p>Higman, who was on the side of hacking, said non-ecommerce brands, in particular, should avoid PMax. He sees \u201ca lot of problems\u201d with it:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cI do understand that Google is aggressively pushing PMax, But just because Google is pushing something doesn\u2019t mean that everybody should jump on board.<\/li>\n<li>\u201cThe more people that adopt PMax because of Google\u2019s push for the new shiny object, the more they make it easier to deprecate certain things.<\/li>\n<li>\u201cMy main beef with PMax is, again, the lack of transparency. They clearly wanna push everybody in automation, which I disagree with because not everybody fits into that box.\u201d<\/li>\n<\/ul>\n<p>Higman emphasized the importance of maintaining control and visibility over ad spend, especially for those with smaller budgets. He also expressed concern that widespread adoption of PMax could lead to the deprecation of more transparent tools.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-best-match-type\"><span class=\"ez-toc-section\" id=\"Best_match_type\"><\/span>Best match type<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kruger said there is a place for exact match, but if he had to choose, it would be broad match:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cQueries are getting way more, unique, specific and long tail. People are going to be conversing with Google search, asking it different ways, maybe using voice, maybe searching on Google Maps. Queries are evolving, and you\u2019ll never be able to cover that with exact match.<\/li>\n<li>\u201cBroad match is analyzing past searches that this user has made, their location, thousands of other signals that only Broad Match has.<\/li>\n<li>\u201cWith a growth mindset, it\u2019s gonna find you new keywords. So with an exact match, your search terms are all your keywords, and you\u2019re not gonna be able to move to that next frontier of growth to find new queries for you to acquire.\u201d<\/li>\n<\/ul>\n<p>Broad match is more effective in capturing the increasingly unique, specific and long-tail queries users are making, according to Kruger. It leverages Google\u2019s AI to understand consumer intent and match ads to relevant searches by analyzing various signals, including the user\u2019s past behavior and the content of landing pages.<\/p>\n<p>Higman\u2019s all-time favorite, of the present and past match types, is broad match modifier. But sticking to what is possible, he said he prefers exact match.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThis is another one of those control things. As Google removes control, their revenue goes up. Advertisers kinda get a little bit watered down results.\u201d<\/li>\n<li>\u201cSo I am a proponent of exact match, keeping things as tight as possible, and really targeting what you want to target.\u201d<\/li>\n<\/ul>\n<p>Kruger also noted that while exact match may be more expensive, it offers tighter control and more precise targeting compared to other match types. Despite still using phrase match for specific purposes, exact match is currently his preferred choice for achieving targeted campaign results.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-automation-vs-control\"><span class=\"ez-toc-section\" id=\"Automation_vs_control\"><\/span>Automation vs. control<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When posed the question of automation versus control, Kruger said performance is what matters:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThat\u2019s a trick question. I think the answer is performance, and I don\u2019t care how I get there. That\u2019s that\u2019s all that matters to me, and I\u2019m gonna use the best tools available to get the performance and the growth\u201d<\/li>\n<li>\u201cThat\u2019s automation because it allows for performance at scale. I\u2019m constantly finding new opportunities, for performance, and I\u2019m able to find new levers of growth, to move my business along.\u201d<\/li>\n<\/ul>\n<p>While control is important, particularly for agencies focused on hitting specific targets within platforms like Google Ads, relying solely on controlled methods limits growth potential, Kruger said. <\/p>\n<p>Balance is key, Kruger said, where strategic controls are combined with automation to drive significant business growth. In his experience, automation has consistently delivered the best performance outcomes.<\/p>\n<p>Unsurprisingly, Higman\u2019s stance is \u201c1,000% control\u201d:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cGoogle is pushing everybody into automation, which, again, it does have its use cases. I\u2019m not saying that it does not, but we need to keep control to keep results.\u201d<\/li>\n<li>\u201cI think that as privacy legislation meets automation, there\u2019s gonna be a lot of problems down the road as there\u2019s less data that can be fed to the the automation because of privacy legislation, things are gonna get wonky.\u201d<\/li>\n<li>\u201cI also think from an agency perspective, control is extremely important. Client\u2019s don\u2019t want these weird things that are gonna happen with automation that bring in different kind of things that they\u2019re really not going after.\u201d<\/li>\n<\/ul>\n<p>Higman is concerned that automation, with its lack of transparency, could lead to undesirable outcomes and urges others to resist the push toward automated systems that reduce control.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-rsa-responsive-search-ads-strategy\"><span class=\"ez-toc-section\" id=\"RSA_Responsive_Search_Ads_strategy\"><\/span>RSA (Responsive Search Ads) strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Maximizes all the headlines and descriptions that RSA\u2019s have to offer, Kruger said:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cI completely max them out: 15 headlines, 5 descriptions, 20 images, all extensions, etc.<\/li>\n<li>\u201cI have seen first-hand that creative is targeting. You could have two different ad groups with the same keywords in it and if you change the assets in one of the RSAs to better match that keyword, the search terms that match to that ad group will move to the one that\u2019s more relevant.<\/li>\n<li>\u201cFormats are completely gonna change. And by having a diverse set of assets in an RSA, you can increase your chances of landing different placements that those with an ETA definitely could not get into.\u201d<\/li>\n<\/ul>\n<p>As search engine results pages (SERPs) evolve, having a diverse set of assets in RSAs increases the chances of securing different placements, something expanded text ads (ETAs) cannot achieve, according to Kruger.<\/p>\n<p>But Higman is not a fan of RSAs. He said:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cI think that the best RSA strategy is not RSAs. We still have accounts that have expanded text ads in them, and they outperform RSAs by miles every time, and they get all of the conversions.<\/li>\n<li>\u201cMy RSA strategy is to keep RSAs as close to ETAs as possible. <\/li>\n<li>\u201cSo we will only provide the minimum required headlines and descriptions, and we will pin those into place exactly where we want them based on past performance on expanded text ads.\u201d<\/li>\n<\/ul>\n<p>While Higman acknowledged the potential of RSAs to match headlines and descriptions to searches, that hasn\u2019t been his experience. Overall, he has found that ETAs still significantly outperform RSAs.<\/p>\n<p>Both experts agreed that ad strength scores may not be indicative of performance.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-nuanced-perspectives\"><span class=\"ez-toc-section\" id=\"Nuanced_perspectives\"><\/span>Nuanced perspectives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It should be noted that with each point each expert conceded that their \u201copponent\u201d made valid points:<\/p>\n<ul class=\"wp-block-list\">\n<li>Higman conceded that automated solutions could benefit larger advertisers aiming for broad reach.<\/li>\n<li>Kruger suggested that control-focused strategies might be more suitable for businesses with limited capacity to handle high lead volumes<\/li>\n<\/ul>\n<p>The debate highlighted the ongoing tension in the PPC community between embracing Google\u2019s automation push and maintaining granular control over campaigns. <\/p>\n<p>The key takeaway is that while Google is clearly moving toward more automated solutions, the best approach depends on an advertiser\u2019s specific goals, budget and capacity for growth.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-watch-the-great-debate-should-you-hack-or-adopt-google-ads-features\"><span class=\"ez-toc-section\" id=\"Watch_The_great_debate_Should_you_hack_or_adopt_Google_Ads_features\"><\/span>Watch: The great debate: Should you hack or adopt Google Ads features?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can watch the full session from SMX Advanced here:<\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"OT_The great debate_SMXA24 (Copy)\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/957208511?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"><\/iframe><noscript><iframe src=\"https:\/\/player.vimeo.com\/video\/957208511?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"OT_The great debate_SMXA24 (Copy)\"><\/iframe><\/noscript><\/div>\n<p><script data-minify=\"1\" src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/api\/player.js?ver=1726268889\" data-rocket-defer defer><\/script>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-features-adopting-vs-hacking-445270\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate. From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and \u201chack\u201d Google\u2019s machine learning \u2013&#8230;<\/p>\n","protected":false},"author":1,"featured_media":639555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-16-at-23.13.48.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942],"class_list":["post-639554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/639554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=639554"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/639554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/639555"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=639554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=639554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=639554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}