{"id":639669,"date":"2024-09-26T22:46:43","date_gmt":"2024-09-26T19:46:43","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-future-of-keyword-targeting\/"},"modified":"2024-09-26T22:46:43","modified_gmt":"2024-09-26T19:46:43","slug":"the-future-of-keyword-targeting","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-future-of-keyword-targeting\/","title":{"rendered":"#The future of keyword targeting"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2a10e793091\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2a10e793091\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-future-of-keyword-targeting\/#Leverage_your_existing_search_expertise_on_a_new_performance_marketing_platform\" >Leverage your existing search expertise on a new performance marketing platform.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Leverage_your_existing_search_expertise_on_a_new_performance_marketing_platform\"><\/span>Leverage your existing search expertise on a new performance marketing platform.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"Search Engine Land Live Event Save Your Spot\" class=\"wp-image-446242\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot.jpg.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-800x450.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-800x450.jpg.webp\" alt=\"Search Engine Land Live Event Save Your Spot\" class=\"wp-image-446242\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot.jpg.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p>Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for\u00a0<strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bigmarker.com\/third-door-media\/How-Search-Marketing-Turned-the-Tide-for-CTV-Audience-Targeting?utm_bmcr_source=selpost&amp;utm_source=sel&amp;utm_medium=post\">How Search Marketing Turned the Tide for CTV Audience Targeting<\/a><\/strong>\u00a0and learn how\u00a0your existing search marketing expertise can be a valuable asset on this powerful advertising platform.<\/p>\n<p>Connected TV (CTV) has a new feature that you may recognize right away: keyword targeting. This Search Engine Land webinar\u00a0will show you\u00a0how CTV fits seamlessly into your search strategy and how to use your existing keyword knowledge to reach your target audience on the big screen.<\/p>\n<p>Explore the new frontier of keyword targeting and leverage your search marketing expertise across platforms. <strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bigmarker.com\/third-door-media\/How-Search-Marketing-Turned-the-Tide-for-CTV-Audience-Targeting?utm_bmcr_source=selpost&amp;utm_source=sel&amp;utm_medium=post\">Click here to save your spot!<\/a><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Edna Chavira\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/headshot-600x600.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/headshot-600x600.jpeg.webp\" alt=\"Edna Chavira\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Edna Chavira<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\"><\/div>\n<p>                        <span style=\"color: #212529; font-family: Roboto; font-size: 16px;\">Edna Chavira is the Senior Director of Marketing Services at Third Door <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>. She has over 20 years of experience helping B2B companies generate leads and acquire customers.<\/span>                   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/the-future-of-keyword-targeting-447011\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leverage your existing search expertise on a new performance marketing platform. Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for\u00a0How Search Marketing Turned the Tide for CTV Audience Targeting\u00a0and learn how\u00a0your existing search marketing expertise can be a valuable asset on this&#8230;<\/p>\n","protected":false},"author":1,"featured_media":639670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Search-Engine-Land-live-event-save-your-spot.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147869,107942,147870,70588],"class_list":["post-639669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-analytics-conversion","tag-ppc","tag-sponsored-white-papers-webinars","tag-video"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/639669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=639669"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/639669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/639670"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=639669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=639669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=639669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}