{"id":640200,"date":"2024-10-01T21:55:07","date_gmt":"2024-10-01T18:55:07","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/is-google-using-chrome-for-mobile-first-indexing-and-user-signals\/"},"modified":"2024-10-01T21:55:07","modified_gmt":"2024-10-01T18:55:07","slug":"is-google-using-chrome-for-mobile-first-indexing-and-user-signals","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/is-google-using-chrome-for-mobile-first-indexing-and-user-signals\/","title":{"rendered":"#Is Google using Chrome for mobile-first indexing and user signals?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2738f29be0f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2738f29be0f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/is-google-using-chrome-for-mobile-first-indexing-and-user-signals\/#SEO_expert_Cindy_Krum_explains_how_she_believes_Google_is_using_Chrome_user_data_for_rendering_indexing_ranking_and_beyond\" >SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"SEO_expert_Cindy_Krum_explains_how_she_believes_Google_is_using_Chrome_user_data_for_rendering_indexing_ranking_and_beyond\"><\/span>SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nPhase two of Google\u2019s mobile-first indexing \u2013 rendering \u2013\u00a0is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWhat I believe is happening here is that Google failed to tell us at this time in 2018, when it launched, that what they were using for the second phase of indexing was not a bot, per se. It was our own computers in our homes. Your Chrome being used as a rendering resource became available. That means you. As someone requested the site and executed the Java<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">Script<\/a>, they would go and fetch that from their computer. They wouldn\u2019t use their bot to render it. They would wait until a user rendered the page for them and then they would just go capture that full-page render so that they could process it.<\/li>\n<li>\u201c\u2026 Google [is] using our own computers to pre-process information for indexing and our own browsers to capture information and rendering. We haven\u2019t necessarily opted into this and we\u2019re not knowingly getting anything back.<\/li>\n<li>\u201c\u2026Google is also using our rendering data and our behavior \u2013 in terms of making models like cohort models and topic models, history and engagement models \u2013 and they\u2019re using this all taking it from our local computers without permission and passing it up to their processors. Now it\u2019s pre-processed locally so that it can be batched and sent up and then sending it to their algorithms to be further processed and evaluated. That\u2019s how they\u2019re able to get the rankings that they do, but also that\u2019s how they\u2019re able to understand things like demographic cohorts, Journeys, where you shop, and make decisions and understanding and modeling that so that they can use that data in their advertising models in PMax, in PPC campaigns. They\u2019re using our own behavior to market to us and to train AI that serves ads to do a better job.\u201d<\/li>\n<\/ul>\n<p>Put simply in two slides:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1087\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Rendering Resources Google Scaled\" class=\"wp-image-447159\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-scaled.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-600x319.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-800x425.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-200x106.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-768x408.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-1536x815.jpg 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-scaled.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1087\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-scaled.jpg.webp\" alt=\"Rendering Resources Google Scaled\" class=\"wp-image-447159\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-scaled.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-600x319.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-800x425.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-200x106.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-768x408.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-resources-google-1536x815.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\"><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1099\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Rendering Your Chrome Scaled\" class=\"wp-image-447160\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-scaled.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-600x322.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-800x429.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-200x107.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-768x412.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-1536x824.jpg 1536w\" data-lazy-sizes=\"(max-width: 2048px) 100vw, 2048px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-scaled.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1099\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-scaled.jpg.webp\" alt=\"Rendering Your Chrome Scaled\" class=\"wp-image-447160\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-scaled.jpg.webp 2048w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-600x322.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-800x429.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-200x107.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-768x412.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/rendering-your-chrome-1536x824.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\"><\/figure>\n<p><strong>Connecting dots.<\/strong> There are a lot of claims made about other huge implications of Google\u2019s switch to mobile-first indexing in Krum\u2019s presentation, as well as how Chrome essentially fuels Google\u2019s illegal search monopoly:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>User computers as resources<\/strong>: Google uses users\u2019 devices to render and process JavaScript, which they then index \u2013 essentially outsourcing computational work to users. Essentially, Google is using Chrome in the same way your computer could be used for Bitcoin mining.<\/li>\n<li><strong>Core Web Vitals<\/strong>: Google captures real user data to assess page load performance and interaction and feeds this data into its ranking algorithms.<\/li>\n<li><strong>Browser updates and data collection<\/strong>: Frequent Chrome updates ensure data collection aligns with Google\u2019s search and ad models, contributing to targeted advertising and AI training.<\/li>\n<li><strong>Privacy violations<\/strong>: Google has been found indexing private data (e.g., private <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a> groups), likely due to its aggressive caching and data collection practices.<\/li>\n<li><strong>Chrome\u2019s role in AI<\/strong>: AI is very expensive, so Google could use Chrome\u2019s processing model to help with AI development, giving them an edge in the AI arms race.<\/li>\n<li><strong>Ad tracking and targeting<\/strong>: Google\u2019s data collection extends into advertising models like cohort targeting and user behavior modeling for ad optimization.<\/li>\n<li><strong>Cookies and privacy<\/strong>: Despite promising to end third-party cookies, Google continues to use them for extensive tracking and data collection.<\/li>\n<\/ul>\n<p><strong>Possible SEO implications.<\/strong> I reached out to Krum and asked her what the possible SEO implications are here if all of this is correct. She told me:<\/p>\n<ul class=\"wp-block-list\">\n<li>If a page has links that never get clicked, Google is less likely to crawl it. We knew this, in theory, but now we have a better idea of how it works.<\/li>\n<li>Real user engagement is likely factoring in more than previously thought \u2013 we have known this since the Google Search leak. <\/li>\n<li>Manipulation of SERP and click information is a significant vulnerability, if it happens in Chrome. <\/li>\n<li>Actual user rendering is critical, so selective serving for GoogleBot might not be a great strategy.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> We know that Google collects extensive Chrome and end-user data from its other various services (Search, YouTube, Ads, etc.). That said, and to be clear, much of what she discusses is for now an unconfirmed theory (Krum does use the word \u201ctinfoil\u201d during her presentation and there are multiple \u201cX-Files\u201d themed slides). <\/p>\n<p>When I first watched the video, I found it equal parts fantastical, inconceivable and entirely believable. It\u2019s a lot to process. However, in light of all the revelations from the DOJ trial and the leak, nothing Krum discusses in the video seems like too wild of speculation. I\u2019ll be curious to see whether Google responds.<\/p>\n<p><strong>Additional reading.<\/strong> Krum also referenced <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/vercel.com\/blog\/how-google-handles-javascript-throughout-the-indexing-process\">research by Malte Ubl<\/a>, a former Googler, who said that \u201cGoogle uses an up-to-date version of Chrome for rendering\u201d and whose research found that \u201c100% of HTML pages resulted in full-page renders, including pages with complex JS interactions.\u201d<\/p>\n<p><strong>The presentation.<\/strong> Watch the video and decide for yourself (I suggest starting around 6:37): <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=txNT1S28U3M\">Phase II of Google\u2019s Mobile-First Indexing is just Chrome<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/txNT1S28U3M\" data-id=\"txNT1S28U3M\" data-query=\"feature=oembed\" data-alt=\"Phase II of Google's Mobile-First Indexing is just Chrome\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"Phase II of Google&#039;s Mobile-First Indexing is just Chrome\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/txNT1S28U3M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Danny Goodwin\" width=\"140\" height=\"140\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-chrome-mobile-first-indexing-user-signals-447154\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond. Phase two of Google\u2019s mobile-first indexing \u2013 rendering \u2013\u00a0is Chrome and has been since 2018, according to SEO expert Cindy Krum. In a newly released video presentation, Krum said: \u201cWhat I believe is happening here&#8230;<\/p>\n","protected":false},"author":1,"featured_media":640201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/google-data-mining-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-640200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=640200"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/640201"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=640200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=640200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=640200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}