{"id":640386,"date":"2024-10-03T16:00:00","date_gmt":"2024-10-03T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/branded-keywords-how-google-ads-drives-up-cpcs\/"},"modified":"2024-10-03T16:00:00","modified_gmt":"2024-10-03T13:00:00","slug":"branded-keywords-how-google-ads-drives-up-cpcs","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/branded-keywords-how-google-ads-drives-up-cpcs\/","title":{"rendered":"#Branded keywords: How Google Ads drives up CPCs"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a37a53b48a80\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a37a53b48a80\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/branded-keywords-how-google-ads-drives-up-cpcs\/#Rising_CPCs_on_branded_keywords_Heres_why_Googles_push_for_PMax_and_AI-driven_auctions_are_inflating_costs_and_reducing_efficiency\" >Rising CPCs on branded keywords? Here&#8217;s why Google\u2019s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/branded-keywords-how-google-ads-drives-up-cpcs\/#The_rising_cost_of_branded_keywords\" >The rising cost of branded keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/branded-keywords-how-google-ads-drives-up-cpcs\/#The_root_cause_Googles_revenue-focused_approach\" >The root cause: Google\u2019s revenue-focused approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/branded-keywords-how-google-ads-drives-up-cpcs\/#How_Google_increases_competition_on_branded_terms\" >How Google increases competition on branded terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/branded-keywords-how-google-ads-drives-up-cpcs\/#The_blurring_of_branded_and_non-branded_keywords\" >The blurring of branded and non-branded keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/branded-keywords-how-google-ads-drives-up-cpcs\/#Recent_developments_and_their_impact\" >Recent developments and their impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/branded-keywords-how-google-ads-drives-up-cpcs\/#Strategies_to_combat_rising_costs\" >Strategies to combat rising costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/branded-keywords-how-google-ads-drives-up-cpcs\/#Dealing_with_soaring_branded_keyword_costs\" >Dealing with soaring branded keyword costs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Rising_CPCs_on_branded_keywords_Heres_why_Googles_push_for_PMax_and_AI-driven_auctions_are_inflating_costs_and_reducing_efficiency\"><\/span>Rising CPCs on branded keywords? Here&#8217;s why Google\u2019s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nBranded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they have become much more expensive.\u00a0<\/p>\n<p>This article dives into the causes behind this dramatic increase, its impact on businesses across various sectors and strategies for navigating this new landscape.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-rising-cost-of-branded-keywords\"><span class=\"ez-toc-section\" id=\"The_rising_cost_of_branded_keywords\"><\/span>The rising cost of branded keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Branded keywords have become the final frontier in Google\u2019s quest to maximize returns on search queries.\u00a0<\/p>\n<p>Over the past year, the cost of branded search terms has skyrocketed, particularly in markets like legal services, where cost-per-click (CPC) rates have more than doubled compared to 2023.\u00a0<\/p>\n<p>Looking back further, we can see a gradual and troubling increase in what companies are paying for their own brand keywords.<\/p>\n<p>The graph below illustrates data from hundreds of law firms, highlighting CPC rates for branded keywords alongside the associated cost per contact \u2013 defined in legal terms as a phone call, form fill, text or chat.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"801\" alt=\"Law firms - CPC rates for branded keywords \" class=\"wp-image-447194\" title=\"Chart\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords-.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords--600x300.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords--800x401.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords--200x100.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords--768x384.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords--1536x769.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords-.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"801\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords-.png.webp\" alt=\"Law firms - CPC rates for branded keywords \" class=\"wp-image-447194\" title=\"Chart\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords-.png.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords--600x300.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords--800x401.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords--200x100.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords--768x384.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Law-firms-CPC-rates-for-branded-keywords--1536x769.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>In 2018, firms were paying around $1 per click, with <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately one in five clicks converting into a contact.\u00a0<\/p>\n<p>Fast forward to today, and CPC rates have increased tenfold while the contact rate has dropped by roughly 40%.\u00a0<\/p>\n<p>Simply put, businesses now spend significantly more per click and receive far less value from those clicks.<\/p>\n<p>It begs the question \u2013 what causes a price to spike on a branded search term?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-root-cause-google-s-revenue-focused-approach\"><span class=\"ez-toc-section\" id=\"The_root_cause_Googles_revenue-focused_approach\"><\/span>The root cause: Google\u2019s revenue-focused approach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The reality is that your brand is an auctionable keyword, and if there is anything Google hates, it\u2019s a keyword with no competition.\u00a0<\/p>\n<p>When there are no competitors for your branded query, you have the opportunity to set the auction price yourself. This dynamic allows you to efficiently capture high-value customers who are drawn to your brand\u2019s strength.<\/p>\n<p>If we know anything, it\u2019s that Google is willing to trade efficiency for more revenue when it comes to ads.<\/p>\n<p>In an excerpt from the ongoing Department of Justice price manipulation case, Prof. Michael Whinston said what we were all seeing in the data in our accounts:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201c[Google is] introducing inefficiency into the auction\u2026 because it helped them extract more out of the highest \u2013 the advertiser most likely to win.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-google-increases-competition-on-branded-terms\"><span class=\"ez-toc-section\" id=\"How_Google_increases_competition_on_branded_terms\"><\/span>How Google increases competition on branded terms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your brand should not go to the highest bidder. <\/p>\n<p>However, over the past year, Google has leaned into Performance Max campaigns and AI-driven solutions that encourage advertisers to hand the keys back to Google and let them steer the ship.\u00a0<\/p>\n<p>They have introduced local service ads into your branded queries, filling the highest position of your branded search terms with the faces of your competitors and are forcing you to bid for that position, pushing your organic listings even lower.\u00a0<\/p>\n<p>They have pushed broad match combined with <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13729701?sjid=13060728338623222596-EU\">Smart Bidding<\/a> which lets you \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13729701?sjid=13060728338623222596-EU\">only reach the brand traffic you want<\/a>.\u201d In reality, it just exposes your branded queries to more noise.\u00a0<\/p>\n<p>More and more advertisers are being shepherded into the Performance Max environment, which only allows for 1,000 account-level negatives to be added.\u00a0<\/p>\n<p>While a new branded exclusion tool exists, it is <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/x.com\/adsliaison\/status\/1808101562994036818?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1808101562994036818%7Ctwgr%5E0be18d64c19360cbd0418fc350d78df5384ba0a9%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-ads-brand-exclusion-wont-37666.html&amp;ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1808101562994036818%7Ctwgr%5E0be18d64c19360cbd0418fc350d78df5384ba0a9%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-ads-brand-exclusion-wont-37666.html\">lacking<\/a>, requires manual searches for each specific competitor and cannot handle bulk uploads.\u00a0<\/p>\n<p>As a result, it becomes a logistical nightmare, even in moderately sized markets.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-the-blurring-of-branded-and-non-branded-keywords\"><span class=\"ez-toc-section\" id=\"The_blurring_of_branded_and_non-branded_keywords\"><\/span>The blurring of branded and non-branded keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your brand is no longer synonymous with your brand. It is now synonymous with the line of service or work you do, and will match to those upper funnel, unbranded keywords.<\/p>\n<p>We see it in our queries for all lines of legal work.\u00a0Take a look at your non-branded queries and you will see your own brand matching to those keywords.<\/p>\n<p>When a user searches your brand, Google will match it to a keyword like the very expensive \u201cpersonal injury lawyer\u201d \u2013 and then realize they are doing that for every one of your competitors in the market.<\/p>\n<p>Predictably and deliberately, costs increase and the end user gets less relevant advertising.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-recent-developments-and-their-impact\"><span class=\"ez-toc-section\" id=\"Recent_developments_and_their_impact\"><\/span>Recent developments and their impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In August 2023, Google officially announced new brand settings in Search and Performance Max campaigns.\u00a0<\/p>\n<p>Across our agency portfolio of personal injury attorneys, we saw the single biggest spike in branded CPC to date.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"631\" alt=\"Legal services - Biggest spike in branded CPC\" class=\"wp-image-447195\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC.png.webp 1020w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC-546x338.png.webp 546w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC-800x495.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC-183x113.png.webp 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC-768x475.png.webp 768w\" data-lazy-sizes=\"(max-width: 1020px) 100vw, 1020px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"631\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC.png.webp\" alt=\"Legal services - Biggest spike in branded CPC\" class=\"wp-image-447195\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC.png.webp 1020w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC-546x338.png.webp 546w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC-800x495.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC-183x113.png.webp 183w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Legal-services-Biggest-spike-in-branded-CPC-768x475.png.webp 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\"><\/figure>\n<\/div>\n<p>In November 2023, branded search terms took another major hit, this time on the heels of Google\u2019s new \u201csearch themes,\u201d designed to use AI to \u201censure you have comprehensive coverage on important business themes.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-strategies-to-combat-rising-costs\"><span class=\"ez-toc-section\" id=\"Strategies_to_combat_rising_costs\"><\/span>Strategies to combat rising costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In light of Google\u2019s deliberate brand conflation driving up costs, the only way to handle this is to deploy an age-old tactic: negative keyword lists.\u00a0<\/p>\n<p>Crazy, right?\u00a0<\/p>\n<p>At this point, we cultivate over 1,500 negative competitor keywords per client month after month, doing it the old-fashioned way.\u00a0<\/p>\n<p>That has been our primary strategy for bringing those costs back down, but we started to see that uptick again.\u00a0<\/p>\n<p>May through July 2024, we witnessed another wave of spikes in pricing. The concern is that, once again, we will hit a new ceiling and prices will never come down.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-dealing-with-soaring-branded-keyword-costs\"><span class=\"ez-toc-section\" id=\"Dealing_with_soaring_branded_keyword_costs\"><\/span>Dealing with soaring branded keyword costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How do we fix this? <\/p>\n<p>Honestly, it\u2019s a group effort.<\/p>\n<p>Creating robust negative keyword lists is only half the battle.<\/p>\n<p>If your competitors \u2013 let\u2019s refer to them as allies in this war of attrition \u2013 do not take similar actions, your efforts may fall short.<\/p>\n<ul class=\"wp-block-list\">\n<li>Do not opt in for broad match branding. Keep your keywords tight and your brand in its protected lane.<\/li>\n<li>Leverage the brand exclusion tool, but do not do it at the expense of regular negative keyword hygiene.<\/li>\n<li>Do not let Performance Max drive your brand. It is too \u201cblack box\u201d of a product to trust the AI not to chase the auction on another <s>competitor\u2019s<\/s> ally\u2019s brand.<\/li>\n<\/ul>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Conrad Saam\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/conradsaam-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/conradsaam-lg.jpg\" alt=\"Conrad Saam\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Conrad Saam<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=conradsaam&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/conradsaam\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Conrad Saam is the President of Mockingbird Marketing (formerly Atticus Marketing), an agency delivering advanced online marketing exclusively for the legal industry. Previously, he spent 6 years running marketing for legal Q&amp;A site Avvo &#8212; which went from concept to market leader without spending a dollar on advertising (they were really really good at SEO). He&#8217;s the author of The FindLaw Jailbreak Guide and hated by legal marketing vendors and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> marketing consultants who fleece their clients.                  <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/branded-keywords-google-ads-cpcs-447191\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rising CPCs on branded keywords? Here&#8217;s why Google\u2019s push for PMax and AI-driven auctions are inflating costs and reducing efficiency. Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they have become much more expensive.\u00a0 This article dives into&#8230;<\/p>\n","protected":false},"author":1,"featured_media":640387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Branded-keywords-How-Google-Ads-drives-up-CPCs-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-640386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=640386"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/640387"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=640386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=640386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=640386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}