{"id":640434,"date":"2024-10-03T22:26:06","date_gmt":"2024-10-03T19:26:06","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/change-who-pays-new-google-ads-process-for-client-account-transfers\/"},"modified":"2024-10-03T22:26:06","modified_gmt":"2024-10-03T19:26:06","slug":"change-who-pays-new-google-ads-process-for-client-account-transfers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/change-who-pays-new-google-ads-process-for-client-account-transfers\/","title":{"rendered":"#Change Who Pays: New Google Ads process for client account transfers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3dfba8528a8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3dfba8528a8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/change-who-pays-new-google-ads-process-for-client-account-transfers\/#You_will_no_longer_have_to_contact_your_Google_Ads_support_team_to_transfer_client_accounts_to_another_agency\" >You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"You_will_no_longer_have_to_contact_your_Google_Ads_support_team_to_transfer_client_accounts_to_another_agency\"><\/span>You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle is introducing a new process \u2013 Change Who Pays \u2013 for transferring your client accounts to a new agency\u2019s manager account.<\/p>\n<p><strong>Details.<\/strong> Google Ads sent an email sent to users about the change:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe\u2019re h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>y to introduce a new process for transferring client accounts to a different paying manager. You may now initiate this change directly within your Ads manager account yourself, without needing to reach out to our support team. This process is called \u2018Change Who Pays.\u201d<\/li>\n<\/ul>\n<p><strong>What to do.<\/strong> You will need two details to complete a transfer:<\/p>\n<ul class=\"wp-block-list\">\n<li>The Ads manager account ID of the new payer.<\/li>\n<li>The transfer date.<\/li>\n<\/ul>\n<p><strong>Google Ads support page.<\/strong> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/13812597?hl=en\">Transfer your client account to another agency<\/a><\/p>\n<p><strong>Why we care. <\/strong>As Georgi Zayakov put it on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7247668331745275906\/\">LinkedIn<\/a>: \u201cFinally, advertisers may now initiate this change directly within the Google Ads manager account themselves, without needing to reach out to the support team.\u201d<\/p>\n<p><strong>The email.<\/strong> Here\u2019s a screenshot of the email, shared by Zayakov:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"586\" height=\"716\" alt=\"Google Ads Change Who Pays\" class=\"wp-image-447290\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Google-Ads-change-who-pays.jpg 586w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Google-Ads-change-who-pays-277x338.jpg 277w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Google-Ads-change-who-pays-491x600.jpg 491w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Google-Ads-change-who-pays-92x113.jpg 92w\" data-lazy-sizes=\"(max-width: 586px) 100vw, 586px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Google-Ads-change-who-pays.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"586\" height=\"716\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Google-Ads-change-who-pays.jpg\" alt=\"Google Ads Change Who Pays\" class=\"wp-image-447290\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Google-Ads-change-who-pays.jpg 586w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Google-Ads-change-who-pays-277x338.jpg 277w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Google-Ads-change-who-pays-491x600.jpg 491w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Google-Ads-change-who-pays-92x113.jpg 92w\" sizes=\"(max-width: 586px) 100vw, 586px\"><\/figure>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/change-who-pays-google-ads-447286\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You will no longer have to contact your Google Ads support team to transfer client accounts to another agency. Google is introducing a new process \u2013 Change Who Pays \u2013 for transferring your client accounts to a new agency\u2019s manager account. Details. Google Ads sent an email sent to users about the change: \u201cWe\u2019re happy&#8230;<\/p>\n","protected":false},"author":1,"featured_media":640435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/03\/google-ads-data-stream-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-640434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=640434"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/640435"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=640434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=640434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=640434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}