{"id":640458,"date":"2024-10-03T19:00:00","date_gmt":"2024-10-03T16:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ai-overview-ads-launch-on-mobile-in-u-s\/"},"modified":"2024-10-03T19:00:00","modified_gmt":"2024-10-03T16:00:00","slug":"google-ai-overview-ads-launch-on-mobile-in-u-s","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ai-overview-ads-launch-on-mobile-in-u-s\/","title":{"rendered":"#Google AI Overview ads launch on mobile in U.S."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28a33d383c9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28a33d383c9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ai-overview-ads-launch-on-mobile-in-u-s\/#The_sponsored_AI_Overview_ads_will_appear_below_the_organic_AI-generated_answer_Will_this_positioning_be_good_or_bad_for_advertisers\" >The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_sponsored_AI_Overview_ads_will_appear_below_the_organic_AI-generated_answer_Will_this_positioning_be_good_or_bad_for_advertisers\"><\/span>The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThe long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today.<\/p>\n<p>We first learned Google would start testing this new AI Overview ad format five months ago (it was one of the big announcements at Google Marketing Live 2024 in May). However, we\u2019ve yet to see the ads in the wild between then and today (as far as I know).<\/p>\n<p><strong>What AI Overview Ads look like.<\/strong> The ads <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear directly underneath the organic AI-generated answer in the AI Overview. From the one image Google provided, it appears like a typical Shopping ad underneath a \u201cSponsored\u201d label.<\/p>\n<p>Here\u2019s what it looks like:<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"Google AI Overview Ads\" class=\"wp-image-447248\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/google-AI-Overview-ads.gif\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/google-AI-Overview-ads.gif\" alt=\"Google AI Overview Ads\" class=\"wp-image-447248\"><\/figure>\n<p><strong>When ads will appear.<\/strong> A Google spokesperson clarified to Search Engine Land what types of queries will trigger AI Overview ads \u2013 and where:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIf a user\u2019s question has a commercial\u00a0angle \u2013 meaning it\u2019s something where a product or service could be relevant \u2013 then an ad may appear above, below or within the response.<\/li>\n<li>\u201cAds appear directly within AI Overviews when relevant to both the query and the information provided.<\/li>\n<li>\u201cFor example, for the question, \u2018how do I get a grass stain out of jeans?\u2019 the AI Overview provides a number of helpful solutions, ranging from using common household products, to commercial products like stain removers. Instead of needing another search to find the right product, relevant Shopping ads appear right within the AI Overview, allowing you to quickly and easily find the perfect stain remover.\u201d<\/li>\n<\/ul>\n<p><strong>How to appear in AI Overview Ads.<\/strong> No action is required from advertisers for their ads to appear as an AI Overview ad, according to Google:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cYou can show ads in these experiences with your existing AI-powered Search ads, Shopping and Performance Max campaigns. There\u2019s no additional action required.\u201d<\/li>\n<\/ul>\n<p>Additionally, Google told Search Engine Land:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cAds that serve within the AI Overview will be search and shopping ads from existing campaigns that are able to win the auction and address the query and the information in the AI Overview.\u201d<\/li>\n<\/ul>\n<p><strong>No new reporting.<\/strong> Want to know how your AI Overviews Ads are performing? Well, bad <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>. You won\u2019t know. Google\u2019s spokesperson told Search Engine Land:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWe are currently not offering segmented reporting when ads show above, below or within Search AI Overviews. Advertisers can consult the Search Terms Report, as usual.\u201d<\/li>\n<\/ul>\n<p><strong>No way out.<\/strong> I also asked Google whether advertisers could opt out of AI Overview Ads. Google told me:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cNo. We\u2019ll continue listening to feedback from advertisers and consumers to learn how Ads in AI Overviews can be helpful in people\u2019s information-seeking journeys.\u201d<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>AI Overviews occupy the most valuable space on Google\u2019s search results. So appearing here could lead to clicks, sales and revenue for your business.<\/p>\n<p>That said, the ads appear lower (under an AI-generated answer) than the classic location of search ads (above the organic search results) \u2013 so questions remain about whether this location could result in a worse return on investment for advertisers (which, again, will be hard to know given the lack of reporting transparency).<\/p>\n<p>Of course, if you believe Google, they continue to tell us (while sharing no data) that people find these ads \u201chelpful.\u201d\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Danny Goodwin<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=MrDannyGoodwin&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dannygoodwin\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Danny Goodwin is Editorial Director of Search Engine Land &amp; Search Marketing Expo &#8211; SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. <\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ai-overviews-ads-mobile-us-launch-447247\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers? The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad&#8230;<\/p>\n","protected":false},"author":1,"featured_media":640459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-logo-mouse-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-640458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=640458"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/640459"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=640458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=640458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=640458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}