{"id":640573,"date":"2024-10-04T17:00:00","date_gmt":"2024-10-04T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-seo-impact-of-interstitials-before-and-after\/"},"modified":"2024-10-04T17:00:00","modified_gmt":"2024-10-04T14:00:00","slug":"the-seo-impact-of-interstitials-before-and-after","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/","title":{"rendered":"#The SEO impact of interstitials, before and after"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3dc5a09c674\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3dc5a09c674\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#What_type_of_impact_do_interstitials_or_pop-ups_have_on_search_Dive_into_this_case_study_to_see_their_effect_on_organic_traffic_value\" >What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#The_impact_of_before_and_after_an_interstitial_on_mobile_and_desktop\" >The impact of before and after an interstitial on mobile and desktop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#There_is_no_interstitial_penalty_or_manual_action\" >There is no interstitial penalty or manual action<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#The_negative_impact_of_interstitials_is_a_demotion_in_search\" >The negative impact of interstitials is a demotion in search<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#4_examples_of_bad_interstitials\" >4 examples of bad interstitials<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#1_Checking_to_see_if_youre_a_spammy_bot_is_bad\" >1. Checking to see if you\u2019re a spammy bot is bad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#2_Redirect_to_interstitial_page\" >2. Redirect to interstitial page\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#3_Only_displays_interstitial\" >3. Only displays interstitial\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#4_Store_locator_pop-ups\" >4. Store locator pop-ups<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#4_examples_of_good_interstitials\" >4 examples of good interstitials<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#1_Displaying_a_cookies_policy_interstitial\" >1. Displaying a cookies policy interstitial\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#2_Requesting_age_verification\" >2. Requesting age verification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#3_Leveraging_banners_at_the_top_and_bottom\" >3. Leveraging banners at the top and bottom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#4_Exit_intent_pop-ups_that_are_time_or_scroll-based\" >4. Exit intent pop-ups that are time or scroll-based<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-impact-of-interstitials-before-and-after\/#Stay_tuned_for_more_updates_on_the_recovery_of_the_interstitial_pop-up\" >Stay tuned for more updates on the recovery of the interstitial pop-up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"What_type_of_impact_do_interstitials_or_pop-ups_have_on_search_Dive_into_this_case_study_to_see_their_effect_on_organic_traffic_value\"><\/span>What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.  <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nRecently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month.<\/p>\n<p>Then, there was another 97% decline in desktop organic traffic in the second month.\u00a0<\/p>\n<p>Why?\u00a0<\/p>\n<p>The client launched a mobile and desktop pop-up for all United States visitors. Against my advice, the client hoped the conversions would outweigh the decline in organic traffic.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"879\" height=\"415\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"impact-popup-interstitial-mobile-desktop\" class=\"wp-image-447220\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop.png.webp 879w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-800x378.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-768x363.png.webp 768w\" data-lazy-sizes=\"(max-width: 879px) 100vw, 879px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"879\" height=\"415\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop.png.webp\" alt=\"impact-popup-interstitial-mobile-desktop\" class=\"wp-image-447220\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop.png.webp 879w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-800x378.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-768x363.png.webp 768w\" sizes=\"(max-width: 879px) 100vw, 879px\"><\/figure>\n<\/div>\n<p>Here is a breakdown of the intrusive interstitial and its impact on organic traffic.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-impact-of-before-and-after-an-interstitial-on-mobile-and-desktop\"><span class=\"ez-toc-section\" id=\"The_impact_of_before_and_after_an_interstitial_on_mobile_and_desktop\"><\/span>The impact of before and after an interstitial on mobile and desktop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll.\u00a0<\/p>\n<p>Here is an example of a mobile pop-up:\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"1274\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"impact-popup-interstitial-bad-example.PNG\" class=\"wp-image-447221\" style=\"width:594px;height:auto\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example.png.webp 828w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example-220x338.png.webp 220w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example-390x600.png.webp 390w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example-73x113.png.webp 73w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example-768x1182.png.webp 768w\" data-lazy-sizes=\"(max-width: 828px) 100vw, 828px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"1274\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example.png.webp\" alt=\"impact-popup-interstitial-bad-example.PNG\" class=\"wp-image-447221\" style=\"width:594px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example.png.webp 828w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example-220x338.png.webp 220w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example-390x600.png.webp 390w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example-73x113.png.webp 73w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-bad-example-768x1182.png.webp 768w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\"><\/figure>\n<\/div>\n<p>In the example above, the pop-up also negatively impacts the responsive design.\u00a0<\/p>\n<p>Here is the example on desktop:\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"415\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"impact-popup-interstitial-bad-example-desktop.png\" class=\"wp-image-447222\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1.png.webp 879w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1-800x378.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1-768x363.png.webp 768w\" data-lazy-sizes=\"(max-width: 879px) 100vw, 879px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"415\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1.png.webp\" alt=\"impact-popup-interstitial-bad-example-desktop.png\" class=\"wp-image-447222\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1.png.webp 879w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1-800x378.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/impact-popup-interstitial-mobile-desktop-1-768x363.png.webp 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\"><\/figure>\n<\/div>\n<p>In addition to the drop in organic traffic, the homepage lost 97% of its keyword rankings on desktop.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"415\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"organic-keyword-trends-impact-popup.png\" class=\"wp-image-447224\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1.png.webp 879w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1-800x378.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1-768x363.png.webp 768w\" data-lazy-sizes=\"(max-width: 879px) 100vw, 879px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"415\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1.png.webp\" alt=\"organic-keyword-trends-impact-popup.png\" class=\"wp-image-447224\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1.png.webp 879w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1-600x283.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1-800x378.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1-200x94.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/organic-keyword-trends-impact-popup-1-768x363.png.webp 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\"><\/figure>\n<\/div>\n<p>And saw a 96% decline in mobile rankings for the homepage.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"371\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Organic keyword trends - mobile.png\" class=\"wp-image-447225\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile.png.webp 852w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile-600x261.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile-800x348.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile-200x87.png 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile-768x334.png.webp 768w\" data-lazy-sizes=\"(max-width: 852px) 100vw, 852px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"371\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile.png.webp\" alt=\"Organic keyword trends - mobile.png\" class=\"wp-image-447225\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile.png.webp 852w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile-600x261.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile-800x348.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile-200x87.png 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Organic-keyword-trends-mobile-768x334.png.webp 768w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\"><\/figure>\n<\/div>\n<p>Most of the impact was on branded terms, indirectly impacting the reduction in PPC branded spend.\u00a0<\/p>\n<p>It also negatively impacted our page experience and page speed.\u00a0<\/p>\n<p>The website also saw a 10-second decline in page speed.\u00a0<\/p>\n<p>Before the launch of the pop-up, the website averaged a 3-second load time.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"390\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"page-speed-impact-pop-up\" class=\"wp-image-447227\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1-800x390.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1-600x293.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1-768x375.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1.png.webp 1461w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1-800x390.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"390\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1-800x390.png.webp\" alt=\"page-speed-impact-pop-up\" class=\"wp-image-447227\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1-800x390.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1-600x293.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1-200x98.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1-768x375.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-impact-pop-up__1_-1.png.webp 1461w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p>And a 13-second load time after the launch of the pop-up.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"386\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"page-speed-pop-up-impact-after.png\" class=\"wp-image-447229\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1-800x386.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1-600x289.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1-768x370.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1.png.webp 1477w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1-800x386.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"386\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1-800x386.png.webp\" alt=\"page-speed-pop-up-impact-after.png\" class=\"wp-image-447229\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1-800x386.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1-600x289.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1-200x96.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1-768x370.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/page-speed-pop-up-impact-after__1_-1.png.webp 1477w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p>You can see the negative impact across page experience with the pop-up with a large number of layout shifts.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"284\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Interstitial Example Pop Up Store Locator Region\" class=\"wp-image-447239\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-800x284.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-600x213.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-200x71.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-768x272.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1536x544.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region.png.webp 1910w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-800x284.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"284\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-800x284.png.webp\" alt=\"Interstitial Example Pop Up Store Locator Region\" class=\"wp-image-447239\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-800x284.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-600x213.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-200x71.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-768x272.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1536x544.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region.png.webp 1910w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p>The homepage saw a 97% decline in organic traffic cost value overall.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-there-is-no-interstitial-penalty-or-manual-action\"><span class=\"ez-toc-section\" id=\"There_is_no_interstitial_penalty_or_manual_action\"><\/span>There is no interstitial penalty or manual action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The intrusive interstitial effects rankings, not indexing.\u00a0<\/p>\n<p>However, other areas of impact may occur, such as soft 404 errors, server speed and the site\u2019s overall page experience.\u00a0<\/p>\n<p>Remember, Google crawls from the U.S., so if those overlays are only present in European countries, Google will not detect them.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-negative-impact-of-interstitials-is-a-demotion-in-search\"><span class=\"ez-toc-section\" id=\"The_negative_impact_of_interstitials_is_a_demotion_in_search\"><\/span>The negative impact of interstitials is a demotion in search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When Google rolled out the Google mobile interstitial penalty on Jan. 10, 2017, it had a shockingly quiet impact. A few days later, SEO professionals started seeing pages lose 10 or more positions in rankings.\u00a0\u00a0<\/p>\n<p>When the Google page experience hit desktop sites in February 2022, intrusive interstitials were included as a signal.\u00a0<\/p>\n<p>It\u2019s important to remember that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en#manual-action-list&amp;zippy=\">interstitials do not require manual action<\/a> (at least not yet), but they still negatively impact your page experience.\u00a0<\/p>\n<p>Google\u2019s John Mueller <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/MGAedxutADU?si=WqH_A0-kTM0zxg2e&amp;t=1296\">stated in an SEO Office Hours<\/a> on Jan. 22, 2021:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThis is kind of like something where we would slightly demote the website in search. Sometimes, the tricky part is these slight demotions. It\u2019s not the case that we\u2019ll remove the site from search or move it to page 100. But if it\u2019s relevant content, we may still show it on the first page of the search results, just not as highly as possible.\u201d<\/li>\n<\/ul>\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/MGAedxutADU\" data-id=\"MGAedxutADU\" data-query=\"si=WqH_A0-kTM0zxg2e&amp;start=1296\" data-alt=\"YouTube video player\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"English Google SEO office-hours from January 22, 2021\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/MGAedxutADU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-4-examples-of-bad-interstitials\"><span class=\"ez-toc-section\" id=\"4_examples_of_bad_interstitials\"><\/span>4 examples of bad interstitials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-1-checking-to-see-if-you-re-a-spammy-bot-is-bad\"><span class=\"ez-toc-section\" id=\"1_Checking_to_see_if_youre_a_spammy_bot_is_bad\"><\/span>1. Checking to see if you\u2019re a spammy bot is bad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gary Illyes from Google <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/garyillyes_you-know-those-interstitial-pages-some-cdns-activity-7030517455353475072-ivKh\/\">posted on LinkedIn<\/a>, mentioning: <\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cChecking if the site connection is secure interstitials you see on some sites, some of the time, is the last search-friendly thing you can do.\u201d<\/li>\n<\/ul>\n<p>Example:\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"385\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Interstitials Example Spammy Bot Detection\" class=\"wp-image-447231\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitials-example-spammy-bot-detection.png.webp 637w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitials-example-spammy-bot-detection-559x338.png.webp 559w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitials-example-spammy-bot-detection-187x113.png.webp 187w\" data-lazy-sizes=\"(max-width: 637px) 100vw, 637px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitials-example-spammy-bot-detection.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"385\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitials-example-spammy-bot-detection.png.webp\" alt=\"Interstitials Example Spammy Bot Detection\" class=\"wp-image-447231\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitials-example-spammy-bot-detection.png.webp 637w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitials-example-spammy-bot-detection-559x338.png.webp 559w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitials-example-spammy-bot-detection-187x113.png.webp 187w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\"><\/figure>\n<\/div>\n<p>In short, there are other ways to avoid spammy bots from hitting your site.<\/p>\n<p>If you detect a bot, Mueller recommended <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/x.com\/JohnMu\/status\/1483036649470709761\">serving a 5xx status code to manage the robot detection interstitial<\/a>.\u00a0<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">If you run a hosting service and have a \u201cyou might be a bot\u201d interstitial, make sure it uses a non-200 HTTP result code (perhaps 503) and that it doesn\u2019t have a noindex on it. Serving a noindex+200 will result in pages being dropped from search, if search engines see it. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/t.co\/LFGQcq2dzf\">pic.twitter.com\/LFGQcq2dzf<\/a><\/p>\n<p>\u2014 John \ud83e\uddc0 \u2026 \ud83e\uddc0 (@JohnMu) <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/JohnMu\/status\/1483036649470709761?ref_src=twsrc%5Etfw\">January 17, 2022<\/a><\/p><\/blockquote>\n<p> <script data-minify=\"1\" async=\"\" src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/widgets.js?ver=1726268571\" charset=\"utf-8\"><\/script><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-redirect-to-interstitial-page-nbsp\"><span class=\"ez-toc-section\" id=\"2_Redirect_to_interstitial_page\"><\/span>2. Redirect to interstitial page\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you show a user page A in the SERPs but redirect it to page B after the click and page B includes a pop-up or interstitial page, search engines will not detect content outside the redirected page.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-only-displays-interstitial-nbsp\"><span class=\"ez-toc-section\" id=\"3_Only_displays_interstitial\"><\/span>3. Only displays interstitial\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here is an example of a pop-up display that covers the body copy:\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"1769\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"popup-example-bad-interstitial\" class=\"wp-image-447236\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial.png.webp 1710w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial-327x338.png.webp 327w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial-580x600.png.webp 580w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial-109x113.png.webp 109w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial-768x794.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial-1485x1536.png 1485w\" data-lazy-sizes=\"(max-width: 1710px) 100vw, 1710px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"1769\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial.png.webp\" alt=\"popup-example-bad-interstitial\" class=\"wp-image-447236\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial.png.webp 1710w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial-327x338.png.webp 327w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial-580x600.png.webp 580w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial-109x113.png.webp 109w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial-768x794.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-bad-interstitial-1485x1536.png 1485w\" sizes=\"auto, (max-width: 1710px) 100vw, 1710px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-4-store-locator-pop-ups\"><span class=\"ez-toc-section\" id=\"4_Store_locator_pop-ups\"><\/span>4. Store locator pop-ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Store locators are really hit or miss on pop-ups.\u00a0<\/p>\n<p>Here is an example of a good location locator pop-up:\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"529\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Interstitial Example Pop Up Store Locator 1\" class=\"wp-image-447238\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-800x529.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-511x338.png 511w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-171x113.png 171w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-768x508.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-1536x1015.png 1536w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-800x529.png\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"529\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-800x529.png\" alt=\"Interstitial Example Pop Up Store Locator 1\" class=\"wp-image-447238\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-800x529.png 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-511x338.png 511w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-171x113.png 171w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-768x508.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-1-1536x1015.png 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p>Instead of a pop-up, Xero opts for a banner ad.\u00a0<\/p>\n<p>Once you click the \u201cChange region\u201d button, you\u2019re brought to this option to select a region.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1910\" height=\"677\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"interstitial-example-pop-up-store-locator-region\" class=\"wp-image-447240\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1.png.webp 1910w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1-600x213.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1-800x284.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1-200x71.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1-768x272.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1-1536x544.png 1536w\" data-lazy-sizes=\"(max-width: 1910px) 100vw, 1910px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1910\" height=\"677\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1.png.webp\" alt=\"interstitial-example-pop-up-store-locator-region\" class=\"wp-image-447240\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1.png.webp 1910w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1-600x213.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1-800x284.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1-200x71.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1-768x272.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-pop-up-store-locator-region-1-1536x544.png 1536w\" sizes=\"auto, (max-width: 1910px) 100vw, 1910px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-4-examples-of-good-interstitials\"><span class=\"ez-toc-section\" id=\"4_examples_of_good_interstitials\"><\/span>4 examples of good interstitials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-1-displaying-a-cookies-policy-interstitial-nbsp\"><span class=\"ez-toc-section\" id=\"1_Displaying_a_cookies_policy_interstitial\"><\/span>1. Displaying a cookies policy interstitial\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Legal interstitials are OK, just as long as search engines can index the content without doing anything special, like asking search engines to click on something to load the background content.\u00a0<\/p>\n<p>This means GDPR and cookie policies are fine.<\/p>\n<p>Here is an example of a cookies policy built with a pop-up window:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1399\" height=\"1206\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"interstitial-example-cookies-policy-popup.png\" class=\"wp-image-447241\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup.png.webp 1399w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup-392x338.png.webp 392w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup-696x600.png.webp 696w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup-131x113.png.webp 131w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup-768x662.png.webp 768w\" data-lazy-sizes=\"(max-width: 1399px) 100vw, 1399px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1399\" height=\"1206\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup.png.webp\" alt=\"interstitial-example-cookies-policy-popup.png\" class=\"wp-image-447241\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup.png.webp 1399w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup-392x338.png.webp 392w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup-696x600.png.webp 696w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup-131x113.png.webp 131w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-popup-768x662.png.webp 768w\" sizes=\"auto, (max-width: 1399px) 100vw, 1399px\"><\/figure>\n<\/div>\n<p>Here is another example of a cookies policy built with a banner at the bottom (my preferred method):<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2038\" height=\"155\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"interstitial-example-cookies-policy-banner.png\" class=\"wp-image-447242\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner.png.webp 2038w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner-600x46.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner-800x61.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner-200x15.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner-768x58.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner-1536x117.png 1536w\" data-lazy-sizes=\"(max-width: 2038px) 100vw, 2038px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"2038\" height=\"155\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner.png.webp\" alt=\"interstitial-example-cookies-policy-banner.png\" class=\"wp-image-447242\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner.png.webp 2038w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner-600x46.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner-800x61.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner-200x15.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner-768x58.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-cookies-policy-banner-1536x117.png 1536w\" sizes=\"auto, (max-width: 2038px) 100vw, 2038px\"><\/figure>\n<\/div>\n<p>Mueller mentioned in Google Webmaster Office Hours that Google is trying to recognize these legal banners as separate from advertising banners.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/WyeHvNvibuY\" data-id=\"WyeHvNvibuY\" data-query=\"start=1134&amp;feature=oembed\" data-alt=\"English Google Webmaster Central office-hours from Nov 15, 2019\"><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"English Google Webmaster Central office-hours from Nov 15, 2019\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WyeHvNvibuY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-2-requesting-age-verification\"><span class=\"ez-toc-section\" id=\"2_Requesting_age_verification\"><\/span>2. Requesting age verification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Age verification classifies as a legal pop-up, so there are no issues with these.<\/p>\n<p>Here is an example of an age pop-up done well:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"777\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"interstitial-example-age-verfication-popup.png\" class=\"wp-image-447243\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup.png.webp 1358w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup-591x338.png.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup-800x458.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup-197x113.png.webp 197w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup-768x439.png.webp 768w\" data-lazy-sizes=\"(max-width: 1358px) 100vw, 1358px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"777\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup.png.webp\" alt=\"interstitial-example-age-verfication-popup.png\" class=\"wp-image-447243\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup.png.webp 1358w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup-591x338.png.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup-800x458.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup-197x113.png.webp 197w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/interstitial-example-age-verfication-popup-768x439.png.webp 768w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-3-leveraging-banners-at-the-top-and-bottom\"><span class=\"ez-toc-section\" id=\"3_Leveraging_banners_at_the_top_and_bottom\"><\/span>3. Leveraging banners at the top and bottom<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here is an example of Samsung\u2019s promotional ad banner:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"843\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"popup-example-samsung.png\" class=\"wp-image-447244\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung.png.webp 1502w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung-800x449.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung-768x431.png.webp 768w\" data-lazy-sizes=\"(max-width: 1502px) 100vw, 1502px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1502\" height=\"843\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung.png.webp\" alt=\"popup-example-samsung.png\" class=\"wp-image-447244\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung.png.webp 1502w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung-800x449.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/popup-example-samsung-768x431.png.webp 768w\" sizes=\"auto, (max-width: 1502px) 100vw, 1502px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-4-exit-intent-pop-ups-that-are-time-or-scroll-based\"><span class=\"ez-toc-section\" id=\"4_Exit_intent_pop-ups_that_are_time_or_scroll-based\"><\/span>4. Exit intent pop-ups that are time or scroll-based<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re going to launch a pop-up, I recommend using an exit intent pop-up based on time on the page (20 seconds or more) or scroll depth.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-stay-tuned-for-more-updates-on-the-recovery-of-the-interstitial-pop-up\"><span class=\"ez-toc-section\" id=\"Stay_tuned_for_more_updates_on_the_recovery_of_the_interstitial_pop-up\"><\/span>Stay tuned for more updates on the recovery of the interstitial pop-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019ll be updating this article as I get more data on the impact of removing the interstitial and recovery.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http: alt=\"Anna Crowe\" width=\"140\" height=\"140\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/anna-crowe.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/06\/anna-crowe.jpg.webp\" alt=\"Anna Crowe\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anna Crowe<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=annaleacrowe&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/annaleacrowe\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/annaleacrowe.com\/\">Anna Crowe<\/a> is a Frank&#8217;s Hot Buffalo sauce advocate (leading with obvious priorities), writer, SEO Director and Consultant. Over the last 13+ years, Anna has successfully run SEO and content programs for brands like Parallels, Dollar Thrifty Rental, Marriott, Hilton, Hearst Magazine, Mailboat Records, Philip Morris International, Bloomin&#8217; Brands and Brother and many more. She enjoys burritos and puppies (in that order) when she&#8217;s not moonlighting as a soccer coach.\u00a0                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-impact-interstitials-before-after-447217\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value. Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. Then, there was another 97% decline in desktop organic traffic in the second&#8230;<\/p>\n","protected":false},"author":1,"featured_media":640574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/The-impact-of-interstitials-before-and-after-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,78070],"class_list":["post-640573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=640573"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/640574"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=640573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=640573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=640573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}