{"id":640821,"date":"2024-10-07T17:00:00","date_gmt":"2024-10-07T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/"},"modified":"2024-10-07T17:00:00","modified_gmt":"2024-10-07T14:00:00","slug":"visual-content-and-seo-how-to-use-images-and-videos-in-2025","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/","title":{"rendered":"#Visual content and SEO: How to use images and videos in 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3df650a48e2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3df650a48e2\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#Discover_top_trends_challenges_and_a_step-by-step_process_to_optimize_and_futureproof_your_images_and_videos_for_search\" >Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#How_are_major_giants_pivoting_features_to_embrace_visual_search\" >How are major giants pivoting features to embrace visual search?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#Why_are_visual_content_and_SEO_challenging_for_enterprises_and_SMEs\" >Why are visual content and SEO challenging for enterprises and SMEs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#Top_trends_in_visual_content_and_SEO\" >Top trends in visual content and SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#Featured_images_and_interactive_short-form_videos\" >Featured images and interactive short-form videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#Personalization\" >Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#Mobile_dominance\" >Mobile dominance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#In-video_interaction\" >In-video interaction<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#7-step_process_to_futureproof_your_visual_content_and_SEO_in_2025\" >7-step process to futureproof your visual content and SEO in 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#1_Curate\" >1. Curate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#2_Centralize\" >2. Centralize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#3_Optimize\" >3. Optimize<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#4_Distribute\" >4. Distribute<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#5_Application_experience_and_infrastructure\" >5. Application, experience and infrastructure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#6_Governance_and_checklist\" >6. Governance and checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#7_Metrics_and_KPIs\" >7. Metrics and KPIs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#Success_stories\" >Success stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/visual-content-and-seo-how-to-use-images-and-videos-in-2025\/#Dominate_visual_search_with_well-optimized_images_and_videos\" >Dominate visual search with well-optimized images and videos<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Discover_top_trends_challenges_and_a_step-by-step_process_to_optimize_and_futureproof_your_images_and_videos_for_search\"><\/span>Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMany businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit?\u00a0<\/p>\n<p>An outdated <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach that neglects the growing importance of visual content in SEO.<\/p>\n<p>With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don\u2019t adapt risk losing visibility and relevance. <\/p>\n<p>Many enterprises lack the centralized strategies and governance needed to effectively manage visual assets across departments.<\/p>\n<p>This article outlines a seven-step process to futureproof your visual content and SEO for 2025. <\/p>\n<p>By implementing these strategies, you can leverage the latest trends, optimize for AI-powered search and significantly boost your online presence and engagement.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-are-major-giants-pivoting-features-to-embrace-visual-search-nbsp\"><span class=\"ez-toc-section\" id=\"How_are_major_giants_pivoting_features_to_embrace_visual_search\"><\/span>How are major giants pivoting features to embrace visual search?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google is now integrating video and image content, primarily from <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, websites and third-party sites, into the <em>Top Insights<\/em> section of product and AI-generated search results pages.\u00a0<\/p>\n<p>This change provides users a richer, more engaging experience by offering a diverse range of information beyond text-based results and reviews.\u00a0<\/p>\n<p>It also allows brands to leverage image and video content to boost visibility and engagement.\u00a0<\/p>\n<p>Similarly, Apple has released Visual Intelligence with Vision 3, offering new features such as image segmentation and object detection.\u00a0<\/p>\n<p>These new capabilities allow developers to build more sophisticated and powerful applications that utilize visual information.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-are-visual-content-and-seo-challenging-for-enterprises-and-smes\"><span class=\"ez-toc-section\" id=\"Why_are_visual_content_and_SEO_challenging_for_enterprises_and_SMEs\"><\/span>Why are visual content and SEO challenging for enterprises and SMEs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The biggest challenges in visual content and SEO include a lack of centralization, inconsistent policies, governance and knowledge across departments.<\/p>\n<p>Search is multimodal, meaning content creation should focus on customer intent, considering images, videos, PDFs and all other touchpoints and channels.\u00a0<\/p>\n<p>It is evolving beyond text to include diverse visual content. This shift requires a customer-centric approach that prioritizes intent and experience. Many companies struggle with implementing consistent best practices for visual assets across departments.\u00a0\u00a0<\/p>\n<p>With the rise of AI-powered search, it becomes even more critical to centralize all visual assets, ensure they are optimized and consistently distribute them across all channels.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Visual optimization must-haves for AI-powered search<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-top-trends-in-visual-content-and-seo\"><span class=\"ez-toc-section\" id=\"Top_trends_in_visual_content_and_SEO\"><\/span>Top trends in visual content and SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"400\" alt=\"visual-search-seo-trends\" class=\"wp-image-447308\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b.jpg 1920w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b-600x125.jpg 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b-800x167.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b-200x42.jpg 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b-768x160.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b-1536x320.jpg 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends%E2%80%8B.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"400\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends%E2%80%8B.jpg\" alt=\"visual-search-seo-trends\" class=\"wp-image-447308\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b.jpg 1920w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b-600x125.jpg 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b-800x167.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b-200x42.jpg 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b-768x160.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/visual-search-seo-trends\u200b-1536x320.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-featured-images-and-interactive-short-form-videos\"><span class=\"ez-toc-section\" id=\"Featured_images_and_interactive_short-form_videos\"><\/span>Featured images and interactive short-form videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>These elements are critical for enhancing user experience, as consumers are seeking app-like interactions.\u00a0<\/li>\n<li>Platforms such as TikTok and Instagram Reels have popularized short, engaging videos, making them essential for reaching audiences.\u00a0<\/li>\n<li>Overall, video content helps in engagement and improve conversions and saturating SERPs.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-personalization\"><span class=\"ez-toc-section\" id=\"Personalization\"><\/span>Personalization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Tailoring experiences based on audience, journey, demographics, location and intent is vital for brands to succeed.\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-mobile-dominance\"><span class=\"ez-toc-section\" id=\"Mobile_dominance\"><\/span>Mobile dominance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Since most images and videos are consumed on mobile devices, it is crucial to ensure that your UI, UX and assets are optimized for mobile.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-in-video-interaction\"><span class=\"ez-toc-section\" id=\"In-video_interaction\"><\/span>In-video interaction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Brands are exploring interactive video formats that allow viewers to choose their own path or engage in features like a 360-degree view and zooming. <\/li>\n<li>Incorporating polls and quizzes can create a more immersive and engaging experience.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-7-step-process-to-futureproof-your-visual-content-and-seo-in-2025\"><span class=\"ez-toc-section\" id=\"7-step_process_to_futureproof_your_visual_content_and_SEO_in_2025\"><\/span>7-step process to futureproof your visual content and SEO in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"800\" alt=\"7-steps-to-futureproof-visual-content\" class=\"wp-image-447309\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b.jpg 1700w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b-600x282.jpg 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b-800x376.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b-200x94.jpg 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b-768x361.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b-1536x723.jpg 1536w\" data-lazy-sizes=\"(max-width: 1700px) 100vw, 1700px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content%E2%80%8B.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"800\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content%E2%80%8B.jpg\" alt=\"7-steps-to-futureproof-visual-content\" class=\"wp-image-447309\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b.jpg 1700w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b-600x282.jpg 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b-800x376.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b-200x94.jpg 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b-768x361.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/7-steps-to-futureproof-visual-content\u200b-1536x723.jpg 1536w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\"><\/figure>\n<\/div>\n<p>Well-chosen featured images or videos significantly boost a website\u2019s click-through rate (CTR) and encourage user engagement.\u00a0<\/p>\n<p>It is important to follow best practices such as image relevance to content, high quality, appropriate file size and format and mobile optimization.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-curate\"><span class=\"ez-toc-section\" id=\"1_Curate\"><\/span>1. Curate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Compile a list of all channels, vendors, departments and touchpoints where visual content is created and consumed.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-centralize\"><span class=\"ez-toc-section\" id=\"2_Centralize\"><\/span>2. Centralize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Establish policies to organize your content. Ensure all images and videos reside in a digital asset management (DAM) system and are accessible via a content delivery network (CDN).\u00a0<\/p>\n<p>All channels should access images directly from the DAM, avoiding multiple copies of the same image or video sitting in file folders.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-optimize\"><span class=\"ez-toc-section\" id=\"3_Optimize\"><\/span>3. Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use high-quality, relevant images with appropriate file formats, image tags, sitemaps and structured data to enhance discovery and visibility.\u00a0<\/p>\n<p>Leverage Google NLP to check for content marked as inappropriate and prioritize images relevant to the search query.\u00a0<\/p>\n<p>Ensure visual content doesn\u2019t affect site speed by using next-gen image formats and implementing lazy loading.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-distribute\"><span class=\"ez-toc-section\" id=\"4_Distribute\"><\/span>4. Distribute<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ensure content is consumed from one central location. Use cloud infrastructure and a CDN to host and distribute your assets efficiently.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-application-experience-and-infrastructure\"><span class=\"ez-toc-section\" id=\"5_Application_experience_and_infrastructure\"><\/span>5. Application, experience and infrastructure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Leverage entity search to gain a competitive edge by implementing a clear visual hierarchy and enhancing content scannability.\u00a0<\/p>\n<p>Well-structured, topical pages with relevant images and videos perform better. Develop snackable videos for your unique selling proposition (USP) and customer reviews.\u00a0<\/p>\n<p>Create content suitable for visual snippets, such as how-to guides and recipes. The goal is to optimize for Google\u2019s multisearch feature, which combines image, video and text searches.\u00a0<\/p>\n<p>Infrastructure is one of the biggest gaps most businesses face.\u00a0<\/p>\n<p>Most DAM systems are designed only to store images and lack the capability to optimize them easily.\u00a0<\/p>\n<p>Having a DAM that provides real-time scoring of your asset quality and connects seamlessly with your websites and other channels is essential.\u00a0<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Future-proofing digital experience in AI-first semantic search<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-6-governance-and-checklist\"><span class=\"ez-toc-section\" id=\"6_Governance_and_checklist\"><\/span>6. Governance and checklist<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Establish robust governance and checklists around quality, consistency and usage across all departments.\u00a0<\/p>\n<p>Continuously test which images are performing well in SERPs and conversions to refine your checklist.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-7-metrics-and-kpis\"><span class=\"ez-toc-section\" id=\"7_Metrics_and_KPIs\"><\/span>7. Metrics and KPIs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Develop metrics to track SERP and rich snippet saturation, presence in AI overviews, overall click-through rates (CTR), clicks from visual search, engagement rates and page bounce rates.<\/p>\n<p>As Google and other search engines incorporate conversational AI, short videos, images, and social media posts into search results \u2013 shifting away from traditional website listings \u2013 these strategies will help you effectively use visual content in 2025.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-success-stories\"><span class=\"ez-toc-section\" id=\"Success_stories\"><\/span>Success stories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using the seven-step process as mentioned above, our clients were able to drive phenomenal success for their images on search.\u00a0<\/p>\n<p>A popular hotel in Georgetown saw a 104% increase in the number of times images appeared in search results versus the previous period.\u00a0<\/p>\n<p>Search results appearances lift:\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Success-story-1-search-results-appearances-lift\" class=\"wp-image-447310\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b.jpg 1920w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b-600x338.jpg 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b-800x450.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b-200x113.jpg 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b-768x432.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b-1536x864.jpg 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-%E2%80%8B.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-%E2%80%8B.jpg\" alt=\"Success-story-1-search-results-appearances-lift\" class=\"wp-image-447310\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b.jpg 1920w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b-600x338.jpg 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b-800x450.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b-200x113.jpg 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b-768x432.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-1-search-results-appearances-lift-\u200b-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n<\/div>\n<p>A Massachusetts Resort and Spa saw a staggering lift in its visual search performance:<\/p>\n<ul class=\"wp-block-list\">\n<li>+ 871% increase in the number of times images appeared in search results versus the previous period.<\/li>\n<li>+ 101% increase in overall image impressions versus the previous period.<\/li>\n<\/ul>\n<p>Search results appearances lift:\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Success-story-2-impressions-lift\u00a0\" class=\"wp-image-447311\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b.jpg 1920w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b-600x338.jpg 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b-800x450.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b-200x113.jpg 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b-768x432.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b-1536x864.jpg 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-%E2%80%8B.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-%E2%80%8B.jpg\" alt=\"Success-story-2-impressions-lift\u00a0\" class=\"wp-image-447311\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b.jpg 1920w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b-600x338.jpg 600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b-800x450.jpg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b-200x113.jpg 200w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b-768x432.jpg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-search-results-appearances-lift-\u200b-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n<\/div>\n<p>Impressions lift:\u00a0<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Success-story-2-search-results-appearances-lift  \u200b\" class=\"wp-image-447312\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift-.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift--600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift--800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift--200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift--768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift--1536x864.jpg 1536w\" data-lazy-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift-.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift-.jpg.webp\" alt=\"Success-story-2-search-results-appearances-lift  \u200b\" class=\"wp-image-447312\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift-.jpg.webp 1920w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift--600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift--800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift--200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift--768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Success-story-2-impressions-lift--1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-dominate-visual-search-with-well-optimized-images-and-videos\"><span class=\"ez-toc-section\" id=\"Dominate_visual_search_with_well-optimized_images_and_videos\"><\/span>Dominate visual search with well-optimized images and videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video and images are powerful tools for enhancing SEO and boosting online visibility. As LLMs become increasingly skilled at understanding and generating both text and visuals, you must prepare for more integrated visual-textual content creation and optimization strategies.\u00a0<\/p>\n<p>By prioritizing these areas, you can stay ahead of the curve in visual content and SEO for 2025. Embracing the latest technologies and features released by major tech companies will enable you to enhance your online presence and improve searchability.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Benu Aggarwal\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Benu-Aggarwal.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/Benu-Aggarwal.png.webp\" alt=\"Benu Aggarwal\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Benu Aggarwal<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=BenuAggarwal&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/benua\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Benu Aggarwal, founder and president of Milestone Inc., is a highly recognized expert in digital marketing solutions, voice search, SEO and local. Benu oversees product development, client services, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> and strategic vision for the company. Under her leadership, the company has prospered as it launched a suite of SEO-first software products and thousands of websites of which dozens won design and technology awards. With her technical marketing experience, entrepreneurial spirit, and motivating attitude, Benu has the ability to translate technical ideas into tangible practice that drive results for customers.                  <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/visual-content-seo-images-videos-447306\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search. Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit?\u00a0 An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and Apple prioritizing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":640822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Visual-content-and-SEO-How-to-use-images-and-videos-in-2025-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,78070],"class_list":["post-640821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=640821"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/640822"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=640821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=640821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=640821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}