{"id":640847,"date":"2024-10-07T16:00:00","date_gmt":"2024-10-07T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/structured-data-and-seo-what-you-need-to-know-in-2025\/"},"modified":"2024-10-07T16:00:00","modified_gmt":"2024-10-07T13:00:00","slug":"structured-data-and-seo-what-you-need-to-know-in-2025","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/","title":{"rendered":"#Structured data and SEO: What you need to know in 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2725066b15c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2725066b15c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Heres_why_structured_data_matters_key_schema_types_to_use_and_advanced_techniques_to_boost_visibility_in_rich_results\" >Here\u2019s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#What_is_structured_data\" >What is structured data?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Vocabulary\" >Vocabulary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Format\" >Format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Validation\" >Validation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Why_structured_data_matters_more_than_ever\" >Why structured data matters more than ever<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Zero-click_search_and_brand_authority\" >Zero-click search and brand authority<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Key_schema_types_to_use_in_2025\" >Key schema types to use in 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Ecommerce\" >Ecommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Informational\" >Informational<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Events\" >Events<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#How_to_use_structured_data_in_2025\" >How to use structured data in 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Entity-based_search\" >Entity-based search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Speakable\" >Speakable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Multimodal_search\" >Multimodal search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Schema_nesting\" >Schema nesting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/structured-data-and-seo-what-you-need-to-know-in-2025\/#Maximize_your_search_visibility_with_structured_data\" >Maximize your search visibility with structured data<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Heres_why_structured_data_matters_key_schema_types_to_use_and_advanced_techniques_to_boost_visibility_in_rich_results\"><\/span>Here\u2019s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nMany search engines rely on structured data to enhance user experiences \u2013 and this trend will likely intensify in 2025.\u00a0<\/p>\n<p>For this reason, structured data is no longer a \u201cnice-to-have\u201d but an essential part of any SEO strategy.\u00a0<\/p>\n<p>Here\u2019s what you need to know about structured data, including why it matters, important trends, key schema types, advanced techniques and more.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-structured-data\"><span class=\"ez-toc-section\" id=\"What_is_structured_data\"><\/span>What is structured data?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Structured data is a standardized format for organizing and labeling page content that helps search engines understand it more effectively.\u00a0<\/p>\n<p>Google uses structured data to create enhanced listings, rich results and various features in search engine results pages (SERPs). <\/p>\n<p>Being included in these features can boost your website\u2019s visibility and organic reach, especially in entity-based searches.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-vocabulary\"><span class=\"ez-toc-section\" id=\"Vocabulary\"><\/span>Vocabulary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The most commonly used vocabulary for structured data is Schema.org, an open-source framework that provides an extensive library of types and properties.\u00a0<\/p>\n<p>Schema.org includes hundreds of predefined types, such as <code>Product<\/code>, <code>Event<\/code> or <code>Person<\/code> and properties like <code>name<\/code>, <code>price<\/code> and <code>de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion<\/code>.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-format\"><span class=\"ez-toc-section\" id=\"Format\"><\/span>Format<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The preferred format for implementing structured data is JSON-LD (JavaScript Object Notation for Linked Data), which is endorsed by Google and other search engines.\u00a0<\/p>\n<p>JSON-LD encapsulates structured data within a <code>&lt;script&gt;<\/code><em> <\/em>tag, keeping it separate from the core HTML.\u00a0<\/p>\n<p>This approach makes it more flexible, easier to implement and less intrusive. JSON-LD is particularly useful for dynamic content on larger websites.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-validation\"><span class=\"ez-toc-section\" id=\"Validation\"><\/span>Validation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Correct implementation of structured data is essential to be eligible for rich results.\u00a0<\/p>\n<p>To verify that structured data is properly implemented and can be processed by search engines, use tools like:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/search.google.com\/test\/rich-results\">Google\u2019s Rich Results Test<\/a>.<\/li>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/validator.schema.org\/\">Schema Markup Validator<\/a>.\u00a0<\/li>\n<\/ul>\n<p>These tools check for errors or omissions in the schema, ensuring the markup is valid and effective.<\/p>\n<p><strong><em>Dig deeper: What is technical SEO?<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-structured-data-matters-more-than-ever\"><span class=\"ez-toc-section\" id=\"Why_structured_data_matters_more_than_ever\"><\/span>Why structured data matters more than ever<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Structured data enables search engines to interpret website content more deeply, enhancing how pages are indexed and presented in search results.\u00a0<\/p>\n<p>It allows brands to reach audiences in less competitive areas of search, such as voice and image search, allowing sites to drive traffic and engagement outside of traditional SEO.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-zero-click-search-and-brand-authority\"><span class=\"ez-toc-section\" id=\"Zero-click_search_and_brand_authority\"><\/span>Zero-click search and brand authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>More and more SERP features, like knowledge panels and featured snippets, depend on structured data to provide answers directly in search results. This means users can get information without clicking through the publisher\u2019s site.<\/p>\n<p>This rise of so-called zero-click searches, has made structured data even more indispensable in SEO.\u00a0<\/p>\n<p>While these features offer limited opportunity to drive visits, they can boost organic impressions, enhance brand recognition and maintain user interaction with the brand.\u00a0<\/p>\n<p>Being regularly shown in the rich results reinforce top-of-mind awareness (TOMA) \u2013 and in the E-E-A-T world, a trusted and authoritative brand is crucial for success in SEO.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-key-schema-types-to-use-in-2025\"><span class=\"ez-toc-section\" id=\"Key_schema_types_to_use_in_2025\"><\/span>Key schema types to use in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While new schema types emerge regularly and should be tested where relevant, several \u201cevergreen\u201d types have proven their effectiveness over time.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ecommerce\"><span class=\"ez-toc-section\" id=\"Ecommerce\"><\/span>Ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><code>Product<\/code> schema (often used together with <code>Offer<\/code> and <code>Review<\/code> schema) is essential for ecommerce, providing details about products, such as price, availability and reviews.\u00a0<\/p>\n<p>This schema powers rich snippets like product carousels and review stars in SERPs, significantly improving click-through rates.\u00a0<\/p>\n<p>Merchant listings (a combination of <code>Product<\/code> and <code>Offer<\/code> schema) can be a great way for new ecommerce sites to gain early visibility and traffic through Google Shopping.<\/p>\n<p><code>AggregateOffer<\/code> schema is ideal for marketplace websites, as it enables multiple vendors\u2019 offers to be represented for the same product, allowing users to compare prices and options.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-informational\"><span class=\"ez-toc-section\" id=\"Informational\"><\/span>Informational<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><code>FAQ<\/code> schema allows websites to present common questions and answers directly in the search results.\u00a0<\/p>\n<p>It is highly effective for improving user engagement by providing concise answers for conversational queries and can appear in rich results and voice search.<\/p>\n<p><code>Q&amp;A<\/code> schema<strong> <\/strong>is designed for pages where users can submit questions and multiple answers are provided and is often found in forums or community-based platforms.\u00a0<\/p>\n<p>It powers a Q&amp;A carousel that features both questions and answers directly in the SERP, increasing visibility and CTR for long-tail queries and conversational searches.<\/p>\n<p><code>Article<\/code> and <code>WebPage<\/code> schema can boost visibility in Google <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>, Discover and top stories carousels and get exposure in voice search.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-events\"><span class=\"ez-toc-section\" id=\"Events\"><\/span>Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><code>Event<\/code> schema is used to mark up details about virtual or physical events, such as concerts, conferences, webinars or local meetups.\u00a0<\/p>\n<p>It provides specifics like the date, location, start and end times, ticket availability, and performers. This information can be included in Google\u2019s event listings, enhancing visibility in local or event-related searches.<\/p>\n<p>Newly supported properties for <code>BroadcastEvent<\/code> and <code>ScreeningEvent<\/code> enhance how live events and screenings are presented in search.<\/p>\n<p><strong><em>Dig deeper: How to deploy advanced schema at scale<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-structured-data-in-2025\"><span class=\"ez-toc-section\" id=\"How_to_use_structured_data_in_2025\"><\/span>How to use structured data in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the applications below are not entirely new, their importance is set to increase through 2025 as user behaviors continue to shift.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-entity-based-search\"><span class=\"ez-toc-section\" id=\"Entity-based_search\"><\/span>Entity-based search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Entity-based search is where search engines prioritize entities \u2013 people, places, things and concepts \u2013 over individual keywords.\u00a0<\/p>\n<p>Instead of focusing on isolated words and relationships between them, search engines now better understand connections between entities and how they fit into a broader context.\u00a0<\/p>\n<p>Structured data like <code>Person<\/code>, <code>Organization<\/code> or <code>Place<\/code> schema can clearly define relevant entities, enhancing their visibility in Knowledge Graphs and entity-based results.\u00a0<\/p>\n<p>Likewsie, <code>SameAs<\/code> schema can be used to help search engines understand that an entity mentioned on one page is the same as an entity mentioned elsewhere.\u00a0<\/p>\n<p>By marking up an entity with <code>SameAs<\/code> and linking it to trusted external sources, such as Wikidata, Wikipedia or authoritative <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> profiles, it\u2019s possible to reinforce the association and improve its recognition and reach in Knowledge Graphs and rich search results.\u00a0<\/p>\n<p><strong><em>Dig deeper: How to use entities in schema to improve Google\u2019s understanding of your content<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-speakable\"><span class=\"ez-toc-section\" id=\"Speakable\"><\/span>Speakable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><code>Speakable<\/code> schema (in <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/speakable\">beta<\/a> at Google) is an important tool for optimizing content for voice search results.\u00a0<\/p>\n<p>It helps search engines identify which sections of a webpage are best suited for audio playback, including Google Assistant-enabled devices using TTS.\u00a0<\/p>\n<p>The goal is to provide concise, clear answers to users\u2019 questions in spoken format. This is especially useful for news websites and publishers, as they can mark up critical content to be featured in voice responses.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-multimodal-search\"><span class=\"ez-toc-section\" id=\"Multimodal_search\"><\/span>Multimodal search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Multimodal search allows users to query search engines using various forms of input, such as text, images and voice, sometimes combined in a single query.\u00a0<\/p>\n<p>This is largely driven by AI models designed to process multiple data types simultaneously.\u00a0<\/p>\n<p>Structured data like <code>VideoObject<\/code> and <code>ImageObject<\/code> ensure that multimedia content is properly understood, indexed and ranked.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-schema-nesting\"><span class=\"ez-toc-section\" id=\"Schema_nesting\"><\/span>Schema nesting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Schema nesting allows for the representation of more complex relationships within structured data.<\/p>\n<p>By nesting one schema type within another \u2013 such as a <code>Product<\/code> schema within an <code>Offer<\/code> schema, further nested within a <code>LocalBusiness<\/code> schema \u2013 it\u2019s possible to communicate layered information about product availability, pricing and location.\u00a0<\/p>\n<p>This enables search engines to understand not just individual data points but how they are connected, leading to more contextually rich search results, like specific local availability and offers tied to individual businesses.\u00a0<\/p>\n<p>Another example might be a <code>Recipe<\/code> schema nested within a <code>HowTo<\/code> schema, further nested within a <code>Person<\/code> schema.\u00a0<\/p>\n<p>This communicates that a specific person (author or chef) created the recipe, which in turn contains step-by-step instructions on how to prepare the dish.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><code>Person<\/code> schema would include the chef\u2019s name, bio and social profiles.\u00a0<\/li>\n<li><code>HowTo<\/code> schema would describe the cooking process, including the steps and required materials.<\/li>\n<li><code>Recipe<\/code> schema provides details like the list of ingredients, preparation time and nutritional information.\u00a0<\/li>\n<\/ul>\n<p>This setup would enable search engines to display rich snippets that include the recipe\u2019s creator, ingredients and cooking instructions in a clear and organized manner.<\/p>\n<p>While the primary benefits of schema nesting include improved contextual understanding and enhanced rich results, nesting also adds flexibility for meeting different search intents, allowing search engines to prioritize information based on the query.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-maximize-your-search-visibility-with-structured-data\"><span class=\"ez-toc-section\" id=\"Maximize_your_search_visibility_with_structured_data\"><\/span>Maximize your search visibility with structured data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Structured data is already a critical driver of SEO success for many websites, both large and small.\u00a0<\/p>\n<p>With hundreds of schema types, dozens of Google SERP features and increasing applications in AI and voice search, its importance will only continue to grow in 2025.\u00a0<\/p>\n<p>As Google and other search platforms continue to change, carefully and creatively leveraged structured data can provide a significant competitive edge, allowing to gain visibility in existing features and prepare for future opportunities.\u00a0<\/p>\n<p><strong><em>Dig deeper: How schema markup establishes trust and boosts information gain<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Olya Ianovskaia\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/olya-ianovskaia-3\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/olya-ianovskaia-3\" alt=\"Olya Ianovskaia\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Olya Ianovskaia<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=Ollyanka&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/ca.linkedin.com\/in\/olyaianovskaia\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Olya Ianovskaia is a technical SEO consultant and digital marketing professional with over 15 years of experience designing and implementing organic growth initiatives for global ecommerce marketplaces. Her background includes leading in-house SEO for product teams at eBay and Shutterstock, managing enterprise clients \u2013 including national banks and ecommerce giants \u2013 while working agency-side, as well as spearheading marketing and PR efforts in the manufacturing sector.<\/p>\n<p>Olya is the founder of\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.mycominds.ca\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.mycominds.ca\/&amp;source=gmail&amp;ust=1704290522995000&amp;usg=AOvVaw2GJELOlCCTynhYjolqzuRQ\" style=\"color: #0563c1;\">MycoMinds<\/a>, a specialized SEO consultancy that serves enterprise-level ecommerce platforms, focusing on problems of scalability, indexing and size. In her free time, Olya indulges in her love for antiques, mycology and wildlife photography.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/structured-data-seo-what-you-need-to-know-447304\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results. Many search engines rely on structured data to enhance user experiences \u2013 and this trend will likely intensify in 2025.\u00a0 For this reason, structured data is no longer a \u201cnice-to-have\u201d but an essential part of any&#8230;<\/p>\n","protected":false},"author":1,"featured_media":640848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Structured-data-and-SEO-What-you-need-to-know-in-2025.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070,148084],"class_list":["post-640847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo","tag-technical-optimization"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=640847"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/640848"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=640847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=640847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=640847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}