{"id":640970,"date":"2024-10-08T19:51:45","date_gmt":"2024-10-08T16:51:45","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/meta-introduces-generative-ai-video-advertising-tools\/"},"modified":"2024-10-08T19:51:45","modified_gmt":"2024-10-08T16:51:45","slug":"meta-introduces-generative-ai-video-advertising-tools","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/meta-introduces-generative-ai-video-advertising-tools\/","title":{"rendered":"#Meta introduces generative AI video advertising tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d219661cbb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d219661cbb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-introduces-generative-ai-video-advertising-tools\/#Meta_now_offers_generative_video_tools_and_better_brand_voice_and_tone_for_advertisers_along_with_more_integrated_influencer_campaigns\" >Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Meta_now_offers_generative_video_tools_and_better_brand_voice_and_tone_for_advertisers_along_with_more_integrated_influencer_campaigns\"><\/span>Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nNew generative AI video creation tools for advertisers on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and Instagram, Meta announced today. <\/p>\n<p>The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year.<\/p>\n<p>Meta rolled out generative AI tools\u00a0to resize images, change backgrounds and repurpose existing images to create multiple versions of ads in May. Since then, brands have been able to use these capabilities when building out their campaigns on Meta Ads Manager.\u00a0<\/p>\n<p>AI-powered analytics and optimization are also available to brands in Advantage+ campaigns.<\/p>\n<p><strong>Video Expansion.<\/strong>\u00a0The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. It generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms.<\/p>\n<p>The new Video Expansion feature was developed in response to the popularity of a similar feature for images.<\/p>\n<p><strong>Image Animation.<\/strong>\u00a0This lets advertisers add movement to a fixed image on Instagram Reels. Now, advertisers don\u2019t need an original video asset to upload \u2014 they can include videos in their campaigns automatically using genAI.<\/p>\n<p><strong>Brand voice and tone.\u00a0<\/strong>Meta is testing capabilities to improve brand voice and tone in genAI-powered creative, based on feedback from advertisers and agencies. The company also has a tool with voice prompt capabilities for advertisers building out text creative. Advertisers can also upload a brand logo to guide genAI-created visual assets.<\/p>\n<p><strong>Closer creator partnerships.<\/strong>\u00a0Meta also unveiled a tool to create more integrated creator campaigns. It lets Advertisers incorporate creator content into collections ads on Reels and elsewhere. <\/p>\n<ul class=\"wp-block-list\">\n<li>The advertiser\u2019s and creator\u2019s handles will <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ear together, a capability managed through Advantage+ Catalog.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2880\" height=\"1536\" alt=\"Meta Partnership Ad Hub\" class=\"wp-image-447368\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/meta-partnership-ad-hub.gif\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2880\" height=\"1536\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/meta-partnership-ad-hub.gif\" alt=\"Meta Partnership Ad Hub\" class=\"wp-image-447368\"><\/figure>\n<p>Meta also created a new Partnership Ads Hub where advertisers can manage creator campaigns. It lets them set up partnership ads and other content on one page.<\/p>\n<p><strong>Why we care.<\/strong>\u00a0Meta\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/martech.org\/how-brands-are-using-ai-in-metas-advantage-campaigns\/\">and some of their advertisers<\/a>\u00a0say fixed images work well down-funnel and are simpler to scale with existing genAI tools. Video is better for telling brand stories at the top of the funnel. <\/p>\n<p>The new genAI video tools let advertisers get involved in video where it matters most, with minimal additional resources. These capabilities, especially Video Expansion, ensure brand videos look native, professional and enticing on Meta platforms.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Chris Wood\" width=\"140\" height=\"140\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/01\/Chris-Wood-3-338x338.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/01\/Chris-Wood-3-338x338.jpg\" alt=\"Chris Wood\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Chris Wood<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=cwtech4&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<\/p><\/div>\n<p>                        Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country&#8217;s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on &#8220;innovation theater&#8221; at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a>, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.                 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/meta-generative-ai-video-advertising-tools-447367\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta&#8230;<\/p>\n","protected":false},"author":1,"featured_media":640971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_2065679765.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[122306,4974,33423,107942,70588],"class_list":["post-640970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-meta","tag-facebook","tag-instagram","tag-ppc","tag-video"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=640970"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/640970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/640971"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=640970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=640970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=640970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}