{"id":641090,"date":"2024-10-09T22:50:15","date_gmt":"2024-10-09T19:50:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tiktok-unveils-5-new-advertising-tools\/"},"modified":"2024-10-09T22:50:15","modified_gmt":"2024-10-09T19:50:15","slug":"tiktok-unveils-5-new-advertising-tools","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tiktok-unveils-5-new-advertising-tools\/","title":{"rendered":"#TikTok unveils 5 new advertising tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2fc1f84a278\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2fc1f84a278\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tiktok-unveils-5-new-advertising-tools\/#TikTok_introduced_Smart_GMV_Max_PETs_Conversion_Lift_Studies_and_Out_of_Phone_Retail_to_help_brands_drive_stronger_results\" >TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"TikTok_introduced_Smart_GMV_Max_PETs_Conversion_Lift_Studies_and_Out_of_Phone_Retail_to_help_brands_drive_stronger_results\"><\/span>TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nTikTok announced new advertising solutions that aim to help brands achieve better business results.<\/p>\n<p><strong>The big picture.<\/strong> TikTok is positioning itself as more than just an entertainment platform, emphasizing its role in driving consumer actions and purchases.<\/p>\n<p><strong>What\u2019s new. <\/strong>These are the five new solutions TikTok introduced:<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1028\" height=\"909\" data-id=\"447405\" alt=\"Smart Campaign Ad Generation\" class=\"wp-image-447405\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation.png.webp 1028w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation-382x338.png.webp 382w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation-679x600.png.webp 679w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation-128x113.png.webp 128w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation-768x679.png.webp 768w\" data-lazy-sizes=\"(max-width: 1028px) 100vw, 1028px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1028\" height=\"909\" data-id=\"447405\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation.png.webp\" alt=\"Smart Campaign Ad Generation\" class=\"wp-image-447405\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation.png.webp 1028w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation-382x338.png.webp 382w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation-679x600.png.webp 679w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation-128x113.png.webp 128w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Smart-Campaign-ad-generation-768x679.png.webp 768w\" sizes=\"(max-width: 1028px) 100vw, 1028px\"><\/figure>\n<\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Smart+: <\/strong>An automated performance advertising tool that optimizes targeting, bidding, and creative selection.\n<ul class=\"wp-block-list\">\n<li>Includes campaigns for web traffic, catalog ads, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> installs, and lead generation.<\/li>\n<li>Early adopters report significant improvements in cost per acquisition and return on ad spend.<\/li>\n<\/ul>\n<\/li>\n<li><strong>GMV Max:<\/strong> Automates TikTok Shop campaign creation to help merchants grow their gross merchandise value.\n<ul class=\"wp-block-list\">\n<li>Simplifies ad operations and optimizes traffic across organic content, paid ads, and affiliate posts.<\/li>\n<li>Initial testing showed an average 30% GMV uplift for merchants (according to internal TikTok data).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Out of Phone:<\/strong> Retail: An in-store digital advertising solution that showcases TikTok content in retail locations.<\/li>\n<li><strong>Conversion Lift Studies (CLS):<\/strong> Measures TikTok\u2019s business impact beyond last-click attribution.\n<ul class=\"wp-block-list\">\n<li>Available to businesses of all sizes.<\/li>\n<li>Studies show an average conversion lift of at least 25% compared to users not exposed to TikTok ads (according to internal TikTok data).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Privacy-Enhancing Technologies (PETs): <\/strong>Integrations with third-party providers to offer advanced privacy measures for advertisers using first-party data.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"600\" alt=\"GMV Max Performance Check\" class=\"wp-image-447410\" style=\"width:841px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-620x600.png.webp 620w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-349x338.png.webp 349w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-117x113.png.webp 117w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-768x743.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-1536x1487.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check.png.webp 2048w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-620x600.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-620x600.png.webp\" alt=\"GMV Max Performance Check\" class=\"wp-image-447410\" style=\"width:841px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-620x600.png.webp 620w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-349x338.png.webp 349w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-117x113.png.webp 117w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-768x743.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check-1536x1487.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/GMV-Max-Performance-check.png.webp 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"><\/figure>\n<p><strong>Why we care. <\/strong>TikTok\u2019s new tools could help you optimize campaigns, improve conversion rates and increase return on ad spend and revenue, all the while leveraging TikTok\u2019s massive and engaged user base.<\/p>\n<p>With features like Smart+ for automated targeting and creative optimization, GMV Max for boosting ecommerce sales, and advanced measurement through Conversion Lift Studies, TikTok is positioning itself as a must-use platform for driving business results, potentially outperforming traditional digital advertising channels.<\/p>\n<p><strong>By the numbers. <\/strong>According to TikTok internal data:<\/p>\n<ul class=\"wp-block-list\">\n<li>61% of users have purchased something after seeing content on TikTok.<\/li>\n<li>79% of purchases driven by TikTok are not attributed to the platform through traditional measurement.<\/li>\n<li>TikTok conversions are undervalued by 73% when only measuring simple click-and-buy actions.<\/li>\n<\/ul>\n<p><strong>What\u2019s next.<\/strong> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/newsroom.tiktok.com\/en-us\/tiktok-is-building-for-the-future-with-smart-plus\">These new tools<\/a> signal TikTok\u2019s push to become a more robust advertising platform, potentially challenging established players in the digital ad space.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/tiktok-new-advertising-tools-447404\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results. TikTok announced new advertising solutions that aim to help brands achieve better business results. The big picture. TikTok is positioning itself as more than just an entertainment platform, emphasizing its role in driving consumer actions&#8230;<\/p>\n","protected":false},"author":1,"featured_media":641091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/shutterstock_1792585345.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,47912],"class_list":["post-641090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/641090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=641090"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/641090\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/641091"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=641090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=641090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=641090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}