{"id":641848,"date":"2024-10-18T15:00:00","date_gmt":"2024-10-18T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-optimize-ppc-customer-acquisition-cost-for-b2b\/"},"modified":"2024-10-18T15:00:00","modified_gmt":"2024-10-18T12:00:00","slug":"how-to-optimize-ppc-customer-acquisition-cost-for-b2b","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-ppc-customer-acquisition-cost-for-b2b\/","title":{"rendered":"#How to optimize PPC customer acquisition cost for B2B"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e57c0ebb18\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e57c0ebb18\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-ppc-customer-acquisition-cost-for-b2b\/#Improve_your_B2B_PPC_campaigns_by_understanding_CAC_using_offline_conversion_imports_and_improving_lead-to-customer_tracking\" >Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-ppc-customer-acquisition-cost-for-b2b\/#What_is_customer_acquisition_cost\" >What is customer acquisition cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-ppc-customer-acquisition-cost-for-b2b\/#Setting_an_ideal_CAC\" >Setting an ideal CAC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-ppc-customer-acquisition-cost-for-b2b\/#Measuring_CAC_in-platform\" >Measuring CAC in-platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-ppc-customer-acquisition-cost-for-b2b\/#Optimizing_CAC\" >Optimizing CAC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-optimize-ppc-customer-acquisition-cost-for-b2b\/#Solving_for_long_sales_cycles\" >Solving for long sales cycles<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Improve_your_B2B_PPC_campaigns_by_understanding_CAC_using_offline_conversion_imports_and_improving_lead-to-customer_tracking\"><\/span>Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nIn B2B PPC lead generation, the goal of most advertising campaigns isn\u2019t to drive sales but leads.<\/p>\n<p>These leads eventually turn into sales, but it often takes 12\u201318 months.<\/p>\n<p>There are multiple touchpoints along the journey from initial identification of need to finally signing a contract and there are costs involved in each stage.<\/p>\n<p>Understanding your customer acquisition cost is important, as it can help you determine how much you can invest in advertising and still be profitable.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-customer-acquisition-cost\"><span class=\"ez-toc-section\" id=\"What_is_customer_acquisition_cost\"><\/span>What is customer acquisition cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customer acquisition cost, or CAC, is defined as the total cost to acquire a customer divided by the total number of customers.\u00a0<\/p>\n<p>\u201cCost\u201d can include marketing costs or overheads such as wages, software and other tools to acquire new customers.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-setting-an-ideal-cac\"><span class=\"ez-toc-section\" id=\"Setting_an_ideal_CAC\"><\/span>Setting an ideal CAC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many businesses will already have established their ideal CAC. If you haven\u2019t, you should do so before investing in PPC advertising.<\/p>\n<p>While it\u2019s always possible to simply optimize for the lowest possible cost per acquisition, to be profitable you\u2019ll want to know how much you can afford to spend to acquire a customer.<\/p>\n<p>To do that, you\u2019ll need to know what the lifetime value of a customer is.<\/p>\n<p>The formula for calculating lifetime value is:<\/p>\n<ul class=\"wp-block-list\">\n<li>Lifetime value (LTV) = Average order value x Total transactions \/ Unique customers<\/li>\n<\/ul>\n<p>Once you know your LTV, you can decide how much of that LTV you\u2019re willing to spend to acquire a customer. It could be 10% or 50% or even 100%. Make sure your business leadership agrees with the percentage.<\/p>\n<p>When setting the percentage, make sure it\u2019s realistic.<\/p>\n<p>If you decide that your CAC should be 10% of LTV and LTV is $1,000, that\u2019s $100. If you\u2019re in a competitive PPC space where CPCs are in the $50 range (and that\u2019s not at all unheard of in B2B), you\u2019d need a 50% conversion rate to meet your goal. That\u2019s probably not realistic or achievable.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-measuring-cac-in-platform\"><span class=\"ez-toc-section\" id=\"Measuring_CAC_in-platform\"><\/span>Measuring CAC in-platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might be thinking, \u201cIt\u2019s easy to measure CAC in platform! It\u2019s just cost per conversion.\u201d<\/p>\n<p>And you may be right.<\/p>\n<p>You might also be wrong.<\/p>\n<p>If you\u2019re selling products directly online, such as in ecommerce, then your CAC probably is your cost per conversion, plus any associated costs like overhead.<\/p>\n<p>But in B2B, a conversion doesn\u2019t equal a customer.<\/p>\n<p>A conversion, as measured in Google Ads or Microsoft Ads, can be any action that can be tracked with a pixel.<\/p>\n<p>It could be a page view, a video view, a button click, a Google Maps location visit or a form fill.<\/p>\n<p>Just because someone viewed a page or a video does not mean they\u2019ve become a customer, or even a lead. There is no mechanism to follow up with these users and they\u2019re probably not ready to be followed up with anyway.<\/p>\n<p>Even a user who fills out a lead generation form is not a customer yet, so it would be premature to assume that the cost per form fill is the same as your CAC.<\/p>\n<p>The bulk of the B2B lead generation effort takes place outside of advertising platforms, in the form of salespeople following up directly with prospects. However, it\u2019s still possible to measure PPC CAC in ad platforms.<\/p>\n<p>This is where offline conversion imports come in.<\/p>\n<p>One of the most helpful innovations from Google Ads for B2B advertisers is the ability to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/2998031?hl=en&amp;sjid=6853435157148645336-NA\">import conversions from CRM platforms<\/a>.\u00a0<\/p>\n<p>There is a built-in import to Google Ads from Salesforce and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/12797517\">HubSpot<\/a> and you can connect just about any other CRM by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/12797517\">using Zapier<\/a>.\u00a0<\/p>\n<p>Once you\u2019ve connected your CRM to Google Ads, you can see not only initial form fills, but multiple funnel stages such as:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Lead.\u00a0<\/li>\n<li>Opportunity.<\/li>\n<li>Customer.<\/li>\n<\/ul>\n<p>Here\u2019s an example of a client who\u2019s pulling HubSpot data into Google Ads to measure conversions in the funnel:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1324\" height=\"266\" alt=\"Pulling HubSpot data into Google Ads\" class=\"wp-image-447626\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads.png.webp 1324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads-600x121.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads-800x161.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads-200x40.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads-768x154.png.webp 768w\" data-lazy-sizes=\"(max-width: 1324px) 100vw, 1324px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1324\" height=\"266\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads.png.webp\" alt=\"Pulling HubSpot data into Google Ads\" class=\"wp-image-447626\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads.png.webp 1324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads-600x121.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads-800x161.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads-200x40.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Pulling-HubSpot-data-into-Google-Ads-768x154.png.webp 768w\" sizes=\"(max-width: 1324px) 100vw, 1324px\"><\/figure>\n<\/div>\n<p>In this case:<\/p>\n<ul class=\"wp-block-list\">\n<li>Lead represents the initial form fill on the website.<\/li>\n<li>Opportunity represents the actual lead created in HubSpot, which filters out obvious junk leads.<\/li>\n<li>Customer is someone who made it all the way through to purchase.<\/li>\n<\/ul>\n<p>By using offline conversion imports, you can see how much an actual customer costs.<\/p>\n<p>In the example above, the cost per customer is $26,339.03 divided by 11, or $2,394.46.<\/p>\n<p>Now, we have a number we can optimize toward.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-optimizing-cac\"><span class=\"ez-toc-section\" id=\"Optimizing_CAC\"><\/span>Optimizing CAC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/7065882\">Smart bidding<\/a> in Google Ads will help you optimize your CAC. It uses conversion data in an account to prioritize users who are more likely to perform an action: a click or a conversion, depending on the bid strategy you choose.<\/p>\n<p>When you use offline conversion imports, you can use value-based bidding to get the bidding algorithm to focus on the most valuable actions for your business.<\/p>\n<p>In my example above, we\u2019ve set the following values for conversions:<\/p>\n<ul class=\"wp-block-list\">\n<li>Lead: $100.<\/li>\n<li>Opportunity: $500.<\/li>\n<li>Customer: $5,000.<\/li>\n<\/ul>\n<p>These are arbitrary numbers intended to show the relative value of each action to the other. A customer is worth 10 times as much as an opportunity and 50 times as much as a lead.<\/p>\n<p>By using a Maximize Conversion Value bid strategy, Google Ads will try to find users who are not only leads, but customers.\u00a0<\/p>\n<p>In this example, we\u2019ve been able to increase the total number of leads for this client while also dramatically increasing the number of customers because the smart bidding algorithm optimizes toward them.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-solving-for-long-sales-cycles\"><span class=\"ez-toc-section\" id=\"Solving_for_long_sales_cycles\"><\/span>Solving for long sales cycles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In my example, it takes a user about 14 days to move from an initial lead to a customer. In B2B, that\u2019s a relatively short sales cycle.<\/p>\n<p>It\u2019s not unusual for B2B sales cycles to be 12\u201318 months.<\/p>\n<p>The challenge is, Google Ads only looks at offline conversions for the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/15081888?hl=en&amp;sjid=17323921293523873776-NA\">last 90 days<\/a>. If your sales cycle is longer than 90 days, you won\u2019t see many if any final customers in your offline conversion data.<\/p>\n<p>There are a couple of workarounds for this.<\/p>\n<p>One is to manually match up data from your CRM to Google Ads.<\/p>\n<p>While you won\u2019t be able to see data down to the keyword level or use it for smart bidding, at least you can calculate your CAC and assign values.<\/p>\n<p>If you\u2019ve captured data in your CRM at the campaign level, which is pretty common, at least you\u2019ll be able to see which campaigns are driving the highest value for you and set bids and budgets accordingly.<\/p>\n<p>Another way to deal with long sales cycles is to use microconversions.\u00a0<\/p>\n<p>Microconversions are hand-raising actions that don\u2019t represent an actual lead, such as views of a key page, initiating a chat, watching a video, or interacting with non-gated content.<\/p>\n<p>Track microconversions in addition to lead form fills and funnel data. It doesn\u2019t hurt to track funnel data even if it goes past the 90-day mark.\u00a0<\/p>\n<p>As described above, assign values to the microconversions.\u00a0<\/p>\n<p>Make them tiny, if needed: a video view might only be worth $1, while a lead form fill is worth $100 or $1,000 or $5,000.\u00a0<\/p>\n<p>The idea is to get enough data to feed the optimization machine and generate more users taking hand-raising actions.<\/p>\n<p>A side benefit of tracking microconversions is you can use these audiences for retargeting.\u00a0<\/p>\n<p>Retarget people who watched a video about your product with an offer enticing them to take the next step \u2014 <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">download<\/a>ing an ebook or getting a free demo, for example.<\/p>\n<p>By using the features available in Google Ads, such as microconversions, offline conversion imports and Smart Bidding, you can maximize your CAC for B2B PPC.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Melissa Mackey\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/05\/Melissa-Mackey.jpg.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/05\/Melissa-Mackey.jpg.jpg.webp\" alt=\"Melissa Mackey\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Melissa Mackey<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=beyondthepaid&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/MelissaMackey\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Melissa Mackey is Director of Paid Search at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.compoundgrowthmarketing.com\/\">Compound Growth Marketing<\/a>. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search.\u00a0Mackey contributes regularly to several industry publications, writing on PPC strategy.\u00a0Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.                   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/optimize-ppc-customer-acquisition-cost-b2b-447624\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking. In B2B PPC lead generation, the goal of most advertising campaigns isn\u2019t to drive sales but leads. These leads eventually turn into sales, but it often takes 12\u201318 months. There are multiple touchpoints along the journey from initial identification&#8230;<\/p>\n","protected":false},"author":1,"featured_media":641849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/How-to-optimize-PPC-customer-acquisition-cost-for-B2B.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070],"class_list":["post-641848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/641848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=641848"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/641848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/641849"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=641848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=641848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=641848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}