{"id":642204,"date":"2024-10-22T15:00:00","date_gmt":"2024-10-22T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-seos-are-killing-digital-pr\/"},"modified":"2024-10-22T15:00:00","modified_gmt":"2024-10-22T12:00:00","slug":"why-seos-are-killing-digital-pr","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-seos-are-killing-digital-pr\/","title":{"rendered":"#Why SEOs are killing digital PR"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2dc161130d4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2dc161130d4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seos-are-killing-digital-pr\/#Focusing_on_cost-per-link_in_digital_PR_is_stifling_creativity_and_effectiveness_Heres_how_to_use_digital_PR_for_real_results\" >Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here&#8217;s how to use digital PR for real results.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seos-are-killing-digital-pr\/#Cost_per_link_is_hurting_the_market\" >Cost per link is hurting the market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seos-are-killing-digital-pr\/#Why_hunting_link_ROI_is_awful_for_SEO\" >Why hunting link ROI is awful for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seos-are-killing-digital-pr\/#Obsession_with_do-follow_links_hurts_creativity\" >Obsession with do-follow links hurts creativity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seos-are-killing-digital-pr\/#Digital_PR_effectiveness_vs_efficiency\" >Digital PR effectiveness vs. efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seos-are-killing-digital-pr\/#How_to_negotiate_a_better_digital_PR_contract_as_an_SEO\" >How to negotiate a better digital PR contract as an SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seos-are-killing-digital-pr\/#How_to_judge_the_effectiveness_of_digital_PR_as_an_SEO\" >How to judge the effectiveness of digital PR (as an SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seos-are-killing-digital-pr\/#The_efficiency_of_digital_PR_and_how_it_works\" >The efficiency of digital PR (and how it works)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seos-are-killing-digital-pr\/#Retainer_digital_PR_vs_productized_digital_PR\" >Retainer digital PR vs. productized digital PR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/why-seos-are-killing-digital-pr\/#How_a_focus_on_links_kills_the_wider_benefits_that_digital_PR_delivers\" >How a focus on links kills the wider benefits that digital PR delivers\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Focusing_on_cost-per-link_in_digital_PR_is_stifling_creativity_and_effectiveness_Heres_how_to_use_digital_PR_for_real_results\"><\/span>Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here&#8217;s how to use digital PR for real results.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nDigital PR<strong> <\/strong>is one of the most effective ways to earn backlinks and boost brand authority.<\/p>\n<p>However, many are treating digital PR as just another SEO commodity, which puts its true potential at risk.<\/p>\n<p>This article highlights why focusing only on cost-per-link damages digital PR.<\/p>\n<p>We\u2019ll explore how you can leverage digital PR more effectively, going beyond link acquisition to provide genuine value for your brand.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-cost-per-link-is-hurting-the-market\"><span class=\"ez-toc-section\" id=\"Cost_per_link_is_hurting_the_market\"><\/span>Cost per link is hurting the market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital PR has evolved into an essential SEO strategy that builds brand authority, boosts organic traffic and improves search rankings.<\/p>\n<p>With a strong digital PR campaign, you get quality backlinks, brand mentions and improved trust, visibility and growth.<\/p>\n<p>However, focusing on \u201ccost per link\u201d has damaged the market.<\/p>\n<p>Agencies selling fixed link packages have become popular as they offer predictable, low-cost results.<\/p>\n<p>While fixed link packages promise predictability, they come with significant downsides.<\/p>\n<p>It reduces digital PR to a numbers <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>, sacrificing creativity, scale and, ultimately, higher rankings.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-hunting-link-roi-is-awful-for-seo\"><span class=\"ez-toc-section\" id=\"Why_hunting_link_ROI_is_awful_for_SEO\"><\/span>Why hunting link ROI is awful for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ROI is an awful word. The issue isn\u2019t with tracking numbers itself. The problem is that it means different things to different people.\u00a0<\/p>\n<p>You need to be clear about its definition and context to avoid misunderstandings.<\/p>\n<p>ROI is an efficiency metric, not an effectiveness one.<\/p>\n<p>When SEOs focus on cost per link, they believe they are increasing the value they gain from digital PR.<\/p>\n<p>In reality, they are reducing the value they gain from digital PR, causing the industry to race to the bottom.<\/p>\n<p>Let me explain.<\/p>\n<p>As an SEO, you want more links and brand mentions. We can all agree on this.<\/p>\n<p>Digital PR offers this. It\u2019s a service that generates brand publicity and backlinks, often based on data, creativity, expert commentary and stories.<\/p>\n<p>So, naturally, bigger brands with larger budgets were the first to enter the digital PR world.<\/p>\n<p>As the success stories emerged, others wanted digital PR for their brands, and the industry grew.<\/p>\n<p>However, for many SEOs, the cost of digital PR was too high, and the retainer contracts were too long.<\/p>\n<p>Additionally, many SEOs still live under the page rank ideology of follow\/no-follow link values.<\/p>\n<p>Naturally, it was only a matter of time before lower-priced digital PR emerged and today, fixed-price link packages are becoming the norm.<\/p>\n<p>Buy 10 links for \u201cX\u201d fee.<\/p>\n<p>The problem with this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach is that it places the efficiency of digital PR before the effectiveness.<\/p>\n<p><strong><em>Dig deeper: How SEO and digital PR can drive maximum brand visibility<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-obsession-with-do-follow-links-hurts-creativity\"><span class=\"ez-toc-section\" id=\"Obsession_with_do-follow_links_hurts_creativity\"><\/span>Obsession with do-follow links hurts creativity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Efficient digital PR competes with effective digital PR.<\/p>\n<p>If digital PR aims to generate as many links and brand mentions as possible within a given time frame, focusing on cost per link will naturally mean that agencies reduce their waste and risk.<\/p>\n<p>Think about this logically.<\/p>\n<p>A focus on low cost per link is you asking for more links at a lower price.<\/p>\n<p>You get more links from the same budget and the digital pr agency agreeing to this <strong>before<\/strong> they do any work.<\/p>\n<p>And it\u2019s here that digital PR finds itself: on a path of commoditization and a race to the bottom.<\/p>\n<p>But does this make any sense? Not really.<\/p>\n<p>Backlinks are important. No one is saying otherwise. But arguably, brand mentions are even more critical.<\/p>\n<p>As a byproduct of digital PR, you usually gain a brand mention with every link.<\/p>\n<p>You also gain brand mentions without links. Yet, cost per link never discusses this.<\/p>\n<p>This is a key mistake by SEOs.\u00a0<\/p>\n<p>It\u2019s long been known that Google can parse every sentence on the web, ignore the waffle and see where brands are being cited.<\/p>\n<p>Equally, we know that most \u201cguest posts\u201d use keyword-focused anchor text, not brand mentions. <\/p>\n<p>It doesn\u2019t take a Google engineer to see how powerful a brand citation can be in a relevant and high-authority article, link or not.<\/p>\n<p>This flies in the face of cost per link.<\/p>\n<p>If you\u2019re going to judge digital PR, we need to focus on the effectiveness of digital PR as a whole, not a single part.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-digital-pr-effectiveness-vs-efficiency\"><span class=\"ez-toc-section\" id=\"Digital_PR_effectiveness_vs_efficiency\"><\/span>Digital PR effectiveness vs. efficiency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital PR should be based on effectiveness first, followed by efficiency.\u00a0<\/p>\n<p>As we know, digital PR aims to increase the volume of high-quality links and brand mentions.\u00a0<\/p>\n<p>We should judge digital PR contracts based on their effectiveness in this task.<\/p>\n<p>Efficiency is a secondary metric when looking at digital PR success.<\/p>\n<p>This creates a massive issue for SEO and digital PR. When you focus on efficiency first, you set the digital PR market to reduce what you want.<\/p>\n<p>More links and brand mentions.<\/p>\n<p>You\u2019re telling the digital PR market to minimize risk and not to focus on reach.<\/p>\n<p>Because, like it or not, links and brand mention volume come from creative thinking. And that takes time and skill.<\/p>\n<p>Efficiency turns digital PR into a product rather than a service.<\/p>\n<p>Agencies are already \u201con the hook\u201d for more links and can\u2019t afford to waste outreach on ideas that might lead to massive results.<\/p>\n<p>But as an SEO, you\u2019re trying to get value for money.<\/p>\n<p>You want to reduce the risks to your budget and career.<\/p>\n<p>However, the secret lies in measuring digital PR differently.<\/p>\n<p><strong><em>Dig deeper: How to use digital PR to drive backlinks and business growth<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-negotiate-a-better-digital-pr-contract-as-an-seo\"><span class=\"ez-toc-section\" id=\"How_to_negotiate_a_better_digital_PR_contract_as_an_SEO\"><\/span>How to negotiate a better digital PR contract as an SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first thing that needs to change is the idea of looking for cost per link before the contracts begin.<\/p>\n<p>This happens because people have limited budgets and seek a link guarantee or minimum KPI. Having a link KPI is now standard practice in digital PR, and it is used to negotiate contracts.<\/p>\n<p>But here\u2019s where the first hurdle of digital PR gets knocked over.<\/p>\n<p>You\u2019re forcing digital PR agencies to be less creative and focus on ideas that win links and don\u2019t carry the risk of not working.<\/p>\n<p>Remember, it\u2019s about effectiveness first.\u00a0<\/p>\n<p>We need to judge a contract based on its effectiveness in generating backlinks and that\u2019s the first place you start.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-judge-the-effectiveness-of-digital-pr-as-an-seo\"><span class=\"ez-toc-section\" id=\"How_to_judge_the_effectiveness_of_digital_PR_as_an_SEO\"><\/span>How to judge the effectiveness of digital PR (as an SEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you aim to judge the effectiveness of digital PR, you need to compare it with two things.<\/p>\n<ul class=\"wp-block-list\">\n<li>How you generate links through other methods such as guest posts or outreach.<\/li>\n<li>Previous digital PR campaigns.<\/li>\n<\/ul>\n<p>Those are your two benchmarks.<\/p>\n<p>The difference between digital PR and traditional link outreach is that PRs reach out to journalists who need stories.\u00a0<\/p>\n<p>In contrast, the other approach reaches out to website owners or marketers with the goal of promoting your content as something they\u2019d like to link to.<\/p>\n<p>Digital PR is vastly more effective at generating links because the target audience will likely be more receptive.<\/p>\n<p>An agency is likely to give you an \u201canticipated link number.\u201d This is where you would compare your current methods to this number.<\/p>\n<p>If a six-month digital PR retainer previously generated 40 links with a high average authority, you\u2019d be right to ask the agency, \u201cHow could they beat that?\u201d<\/p>\n<p>They may not be able to. In your sector, links may be difficult to come by, but this is where the agencies\u2019 selling points come in.<\/p>\n<p>Their creativity, their relationships and their sector experience.<\/p>\n<p>Effectiveness must be judged after the retainer ends or over time.\u00a0<\/p>\n<p>But what about efficiency?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-efficiency-of-digital-pr-and-how-it-works\"><span class=\"ez-toc-section\" id=\"The_efficiency_of_digital_PR_and_how_it_works\"><\/span>The efficiency of digital PR (and how it works)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When your digital PR campaign ends or even during the retainer, you\u2019ll start to see its efficiency.<\/p>\n<p>Let\u2019s take a $3,000 per month investment over six months.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Month 1<\/strong>: No links.<\/li>\n<li><strong>Month 2<\/strong>: 3 links and 5 brand mentions.<\/li>\n<li><strong>Month 3<\/strong>: 15 links and 10 brand mentions.<\/li>\n<li><strong>Month 4<\/strong>: 10 links and 8 brand mentions.<\/li>\n<li><strong>Month 5<\/strong>: 18 links and 4 brand mentions.<\/li>\n<li><strong>Month 6<\/strong>: 10 links and 15 brand mentions.\u00a0<\/li>\n<\/ul>\n<p>You have 56 links and 42 brand mentions.<\/p>\n<p>Your total bill was $18,000, giving you a cost per link of $321.<\/p>\n<p>But you also gained 42 mentions, so you paid $183 per piece of coverage.<\/p>\n<p>Now, you might be sitting there thinking, \u201cYeah, that\u2019s great, but if I have a retainer-based contract rather than a product-based approach, I risk not generating links.\u201d<\/p>\n<p>I\u2019ll explain why this is a false economy.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-retainer-digital-pr-vs-productized-digital-pr\"><span class=\"ez-toc-section\" id=\"Retainer_digital_PR_vs_productized_digital_PR\"><\/span>Retainer digital PR vs. productized digital PR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the reasons I love retainer-based PR is that when a client comes on, the team has to ideate and consider the future.<\/p>\n<p>With product-based PR, it\u2019s all about the \u201cnow.\u201d<\/p>\n<p>We offer both a product version and a retainer model, but with a retainer, you think strategically over the length of a contract. I say this as an SEO who works inside a digital PR agency.<\/p>\n<p>I get to see the links we earn and the strategy behind them.\u00a0<\/p>\n<p>Short-term retainers require a short-term strategy.\u00a0<\/p>\n<p>It\u2019s about how we can get links now versus what the best way to generate links and brand mentions for the clients over the length of the contract.<\/p>\n<p>I appreciate that this is hard for some SEOs to swallow, especially if they\u2019re used to gaining links via guest posts. There is a transactional approach to that, often fuelled by cash. But with digital PR, you\u2019re earning links and brand mentions, not buying them.<\/p>\n<p>Which brings me to the final point.<\/p>\n<p>Digital PR as a wider marketing function.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-a-focus-on-links-kills-the-wider-benefits-that-digital-pr-delivers-nbsp\"><span class=\"ez-toc-section\" id=\"How_a_focus_on_links_kills_the_wider_benefits_that_digital_PR_delivers\"><\/span>How a focus on links kills the wider benefits that digital PR delivers\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All we\u2019ve talked about is links and mentions here.<\/p>\n<p>But digital PR is more than this. It acts as an advertising function for your brand.<\/p>\n<p>Because it earns links and brand mentions, these stories are seen by thousands and often millions of people.<\/p>\n<p>Some people are either in the market to buy what you sell right now or will be in the future.<\/p>\n<p>The effectiveness of this depends on the link you gain and the subject matter you discuss. However, that\u2019s what we call \u2018relevance\u2019 in digital PR.<\/p>\n<p>The point is that digital PR acts as a marketing and sales activation strategy.<\/p>\n<p>I\u2019ve listed many of digital PR\u2019s benefits, but above all else, I want you to remember one thing.<\/p>\n<p>If you\u2019re negotiating on cost per link before signing for digital PR, you\u2019ll reduce the amount of ideation and creativity your agency can undertake.<\/p>\n<p>You\u2019re taking an efficiency metric and using it at the wrong time.<\/p>\n<p>You judge digital PR success at the end of the retainer.<\/p>\n<p>And focusing on the wrong metrics will likely harm your success.<\/p>\n<p>But that\u2019s on you.<\/p>\n<p>As long as SEOs seek low-cost per-link guarantees before signing a contract, you\u2019ll get what you ask for.<\/p>\n<p>But it\u2019s a surefire way to limit the potential of digital PR, and arguably, it\u2019s a case of SEOs shooting themselves in the foot.<\/p>\n<p>For me, as an SEO who uses digital PR to fuel growth. What I care about is as many relevant brand mentions and links as I can get.<\/p>\n<p>And to do that, digital PR teams need to ideate and create strategies to achieve maximum success.<\/p>\n<p>Because as long as real people read the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>, digital PR needs to have human creativity at its heart.<\/p>\n<p>And that\u2019s what we buy when we ask for digital PR.<\/p>\n<p>Human talent that maximizes SEO success.<\/p>\n<p><strong><em>Dig deeper: 12 SEO metrics to add to your digital PR measurement program<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Andrew Holland\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/05\/Andrew-Holland.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/05\/Andrew-Holland.png.webp\" alt=\"Andrew Holland\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Andrew Holland<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=Zooglymedia&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/andrew-holland-seo\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Andrew Holland is the Director of SEO at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/jbh.co.uk\/\">JBH, an award-winning Digital PR and SEO agency<\/a>. His SEO background stems from a 17-year career in the police, where a number of years were spent within intelligence, utilizing SEO within internal systems to catch criminals. After developing chronic asthma, Andrew left the police and launched a freelance SEO and digital marketing career, and has worked with a wide range of clients, from SMEs to 8-figure businesses. Today, he directs the SEO delivery for one of the UK&#8217;s fastest-growing Digital PR and SEO agencies. Building organic visibility, trust and fame for consumer brands.                   <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/why-seos-are-killing-digital-pr-447680\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here&#8217;s how to use digital PR for real results. Digital PR is one of the most effective ways to earn backlinks and boost brand authority. However, many are treating digital PR as just another SEO commodity, which puts its true potential at risk. This&#8230;<\/p>\n","protected":false},"author":1,"featured_media":642205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Why-SEOs-are-killing-digital-PR.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[129436,78070],"class_list":["post-642204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-link-building","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=642204"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/642205"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=642204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=642204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=642204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}