{"id":642404,"date":"2024-10-23T14:00:00","date_gmt":"2024-10-23T11:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/"},"modified":"2024-10-23T14:00:00","modified_gmt":"2024-10-23T11:00:00","slug":"the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/","title":{"rendered":"#The age of personalization: How to prepare when nobody\u2019s prepared by Optimizely"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a36eaaa34499\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a36eaaa34499\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/#Marketing_personalization_has_never_been_more_important_yet_companies_are_struggling_to_implement_the_right_strategies\" >Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/#The_current_state_of_personalization\" >The current state of personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/#Personalization_cant_really_be_that_difficult_can_it\" >Personalization can\u2019t really be that difficult, can it?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/#Making_personalization_easier\" >Making personalization easier<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/#Perform_an_audit_of_your_personalization_tools_for_strong_audience_management_capabilities\" >Perform an audit of your personalization tools for strong audience management capabilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/#Start_small\" >Start small<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/#Keep_an_eye_on_content\" >Keep an eye on content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/#Start_experimenting\" >Start experimenting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/#Organize_your_data\" >Organize your data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/#Ever_hear_of_AI\" >Ever hear of AI?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-by-optimizely\/#Recap\" >Recap<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Marketing_personalization_has_never_been_more_important_yet_companies_are_struggling_to_implement_the_right_strategies\"><\/span>Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"Optimizely 20241023 Header\" class=\"wp-image-447632\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header.jpg.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-800x450.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-800x450.jpg.webp\" alt=\"Optimizely 20241023 Header\" class=\"wp-image-447632\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-800x450.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-600x338.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-200x113.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-768x432.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header-1536x864.jpg 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header.jpg.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p>Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored.<\/p>\n<p>Marketers have been walking this tight rope for nearly two decades at this point, but we\u2019ve finally reached an inflection point; companies who don\u2019t provide a personalized experience will fall behind those that do.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\">With over 75% of consumers<\/a> more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they\u2019re not greeted with a personalized experience), personalization strategies have never been more prescient.<\/p>\n<p>And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.optimizely.com\/how-digital-leaders-are-thinking-about-personalization\/\">In a recent survey<\/a>, 64% of executives said their teams have only just begun implementing real-time personalization strategies.<\/p>\n<p>So, what\u2019s holding them back? Well\u2026<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>44%<\/strong> say complicated or fragmented data is a top challenge.\u00a0<\/li>\n<li><strong>43%<\/strong> say a lack of effective analytics holds them up.<\/li>\n<li><strong>40%<\/strong> say they have difficulty scaling their program.<\/li>\n<li><strong>39%<\/strong> say they struggle to implement the program in real-time.<\/li>\n<li><strong>36%<\/strong> say disjointed workflows are holding them back.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-the-current-state-of-personalization\"><span class=\"ez-toc-section\" id=\"The_current_state_of_personalization\"><\/span>The current state of personalization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.optimizely.com\/how-to-build-personalization-strategy\/\">Implementing a personalization strategy<\/a> and building a personalization engine that operates on all cylinders is much easier said than done. Modern consumers are interacting with your brand with the expectation that the experience will be tailored to their individual preferences and characteristics before the landing page is done loading or the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> is done opening.<\/p>\n<p>It\u2019s no wonder 86% of executives reported they\u2019re in need of more advanced personalization than what they\u2019re currently capable of delivering. It\u2019s also no surprise that 62% of executives increased their personalization budgets in 2024 from 2023, a clear indication of how dire the situation is for organizations.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-personalization-can-t-really-be-that-difficult-can-it\"><span class=\"ez-toc-section\" id=\"Personalization_cant_really_be_that_difficult_can_it\"><\/span>Personalization can\u2019t really be that difficult, can it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It can.<\/p>\n<p>In fact, just 26% of executives report having a unified definition of personalization throughout their organization.<\/p>\n<p>If you\u2019re asking yourself, \u201chow can an organization provide a personalized web experience if they don\u2019t even know what personalization means <em>to them<\/em>,\u201d it\u2019s because they can\u2019t.<\/p>\n<p>Of the executives that <em>do <\/em>have a personalization strategy, they\u2019re looking to three key categories to measure their ROI:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Sales per customer (49%)<\/li>\n<li>Time spent on site\/page engagement (45%)<\/li>\n<li>Customer retention (44%)<\/li>\n<\/ul>\n<p>What\u2019s telling is that not a single metric breaks the 50% mark, which speaks to the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> uncertainty of how to track success.<\/p>\n<p>The truth is that many companies are flying blind when it comes to personalization, with 43% of respondents expressing concerns that ineffective personalization campaigns will result in reduced budgets in the future.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"314\" alt=\"Optimizely 20241023 Article\" class=\"wp-image-447633\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-article.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-article-200x105.png.webp 200w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-article.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"314\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-article.png.webp\" alt=\"Optimizely 20241023 Article\" class=\"wp-image-447633\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-article.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-article-200x105.png.webp 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-making-personalization-easier\"><span class=\"ez-toc-section\" id=\"Making_personalization_easier\"><\/span>Making personalization easier<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Personalization requires careful coordination. Organizations typically rely on cross-functional teams spanning marketing, product, engineering and sales to build a personalization infrastructure, which also relies on data systems and martech tools.<\/p>\n<p>What could go wrong? Well\u2026<\/p>\n<ul class=\"wp-block-list\">\n<li>Disparate systems of software haplessly strewn together, overcomplicating personalization and adding unnecessary layers of complexity.<\/li>\n<li>Messy data management systems (and, let\u2019s face it, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.aidataanalytics.network\/data-governance\/articles\/data-quality-crisis-new-survey-reveals-77-of-organizations-have-quality-issues#:~:text=Data%20Quality%20Crisis%3A%20New%20Survey,of%20Organizations%20Have%20Quality%20Issues\">this probably applies to you<\/a>), will make it impossible to create personalized experiences.<\/li>\n<li>Mountains of data that will require more resources to organize than you could possibly hope to recoup from utilizing that data to its fullest potential.<\/li>\n<li>Poor workflows resulting in nobody really knowing what they should be doing and when they should do it.<\/li>\n<li>You never figured out how to measure success or what ROI looks like.<\/li>\n<\/ul>\n<p>If any of these scenarios sound familiar, you\u2019re in good company; only 9 percent of executives noted that their personalization strategy is fully operational.<\/p>\n<p>Here are some ways to ease the burden of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.optimizely.com\/insights\/blog\/how-do-i-get-started-with-personalization-three-simple-strategies-for-immediate-impact\/\">getting started with personalization<\/a> so you can minimize friction:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-perform-an-audit-of-your-personalization-tools-for-strong-audience-management-capabilities\"><span class=\"ez-toc-section\" id=\"Perform_an_audit_of_your_personalization_tools_for_strong_audience_management_capabilities\"><\/span>Perform an audit of your personalization tools for strong audience management capabilities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having an abundance of tools at your disposal might make you feel powerful, but the reality is that it\u2019s likely slowing you down, resulting in fragmented systems and disjointed workflows. Unless your tools are intelligently weaved together, the data flow will become isolated and unreliable.<\/p>\n<p>This fragmentation usually results in work about work.<\/p>\n<p>Ensure your personalization platform has strong integrations with the tools and platforms where your data is stored. Also, make sure the platform enables a holistic view of the customer and allows you to efficiently manage your audiences.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-start-small\"><span class=\"ez-toc-section\" id=\"Start_small\"><\/span>Start small<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Walk before you run, run before you scale and stick with your most reliable data points while focusing on relevant business outcomes.<\/p>\n<p>If you don\u2019t have a ton of data or it\u2019s spotty, focus on the data you <em>do <\/em>have, and what you can most accurately measure.<\/p>\n<p>Personalization will only lead to new business opportunities when it\u2019s nearly fully operational. If you\u2019re struggling to get your personalization off the ground, focusing on your most trusted data and tried-and-true segments will help you build a solid foundation for the future.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-keep-an-eye-on-content\"><span class=\"ez-toc-section\" id=\"Keep_an_eye_on_content\"><\/span>Keep an eye on content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You won\u2019t get very far with personalization if you don\u2019t have a large inventory of content or products.\u00a0<\/p>\n<p>All of the workflows you\u2019ll design, strategies you\u2019ll implement, and data you\u2019ll collect will all be done with one clear goal; to deliver the right content to the right customer at the right time.<\/p>\n<p>The problem is that you\u2019ll need a ton of content or products to effectively enable personalization. Your customers won\u2019t really need a nudge in any direction if you only have 5 pieces of content on your site or a handful of products.<\/p>\n<p>At some point, if you want to succeed with personalization, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.optimizely.com\/products\/content-marketing\/\">you\u2019ll need a scalable content strategy<\/a> that provides a diversity of content assets to customers at various stages of the customer journey.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-start-experimenting\"><span class=\"ez-toc-section\" id=\"Start_experimenting\"><\/span>Start experimenting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019ve already begun personalization but it\u2019s not going well, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.optimizely.com\/products\/web-experimentation\/\">consider how experimentation<\/a> can help. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.optimizely.com\/optimization-glossary\/multi-armed-bandit\/\">Multi-armed bandits,<\/a> which refer to a type of A\/B testing that uses machine learning algorithms to dynamically allocate traffic to variations that are performing well, while allocating less traffic to variations that are underperforming, are effective since they show the best-performing option in real-time and automatically direct traffic to the best experience. This approach not only optimizes engagement but also continually refines your strategy to ensure your campaigns are always aligned with user preferences.\u00a0<\/p>\n<p>In fact, executives are already recognizing that experimentation provides benefits including:<\/p>\n<ul class=\"wp-block-list\">\n<li>Identifying mistakes (40%).<\/li>\n<li>Allowing for data-driven decisions (40%).<\/li>\n<li>Testing strategies before they run them (39%).<\/li>\n<li>Personalizing customer experiences (39%).<\/li>\n<li>Discovering which personalization strategies work (39%).<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-organize-your-data\"><span class=\"ez-toc-section\" id=\"Organize_your_data\"><\/span>Organize your data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Earlier, we mentioned 44% of executives noted omplicated or fragmented data is a top challenge, while about the same amount noted a lack of effective analytics holds them up.<\/p>\n<p>One way to guarantee data won\u2019t be an issue is with a powerful customer data platform (CDP).<\/p>\n<p>Instead of tearing everything down and starting from scratch with your data that\u2019s strewn about countless data warehouses and data clouds, leverage a CDP to keep track of constantly accumulating data. This is especially important for personalization, as you want to ensure you\u2019re surfacing <em>the right<\/em> data at the right time to the right customers.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ever-hear-of-ai\"><span class=\"ez-toc-section\" id=\"Ever_hear_of_AI\"><\/span>Ever hear of AI?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you need AI to execute personalization? Well, no, but it would make things a whole lot easier.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Scalability<\/strong> \u2013 AI will dynamically adjust workflows and route users towards personalized experiences instantly.<\/li>\n<li><strong>Enhanced user experience<\/strong> \u2013 Adaptability and real-time personalization are also much more attainable with an AI engine steering the ship.<\/li>\n<li><strong>Content recommendations <\/strong>\u2013 Manually surfacing content will take an extraordinary amount of resources. At some point, the juice won\u2019t be worth the squeeze. Allowing AI to scan your content repository to surface relevant content will drastically save time.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-recap\"><span class=\"ez-toc-section\" id=\"Recap\"><\/span>Recap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Personalization isn\u2019t just some fancy buzzword or corporate jargon. It\u2019s changing the way organizations are connecting with customers. As companies continue to step up their personalization <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>, those who successfully navigate these challenges will be better positioned to meet rising consumer expectations, build stronger customer relationships, and deliver personalized experiences.<\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.optimizely.com\/products\/personalization\/\">Optimizely Personalization<\/a> is a purpose-built solution that empowers organizations to create 1:1 personalized experiences. With Optimizely Personalization, brands can create targeted experiences that drive conversions, deliver high-performing experiences in real-time, measure ROI, and plan and ideate, all from a single platform.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Optimizely\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-logo3.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-logo3.png.webp\" alt=\"Optimizely\" width=\"140\" height=\"140\">                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Optimizely<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=optimizely&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/optimizely\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.optimizely.com\/\">Optimizely<\/a>\u00a0is on a mission to make the lives of marketers better with Optimizely One, the world\u2019s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&amp;M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.optimizely.com\/\">optimizely.com<\/a>.                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-447631\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your site, while still being extremely cautious about how their data is being collected and stored&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":642405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Optimizely-20241023-header.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147869,148056],"class_list":["post-642404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-analytics-conversion","tag-sponsored-content"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=642404"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/642405"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=642404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=642404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=642404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}