{"id":642542,"date":"2024-10-25T15:00:00","date_gmt":"2024-10-25T12:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/mipcom-wrap-safe-bets-dominate-a-slow-market\/"},"modified":"2024-10-25T15:00:00","modified_gmt":"2024-10-25T12:00:00","slug":"mipcom-wrap-safe-bets-dominate-a-slow-market","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/mipcom-wrap-safe-bets-dominate-a-slow-market\/","title":{"rendered":"#MIPCOM Wrap: Safe Bets Dominate a Slow Market"},"content":{"rendered":"
\n

\n It was back to basics at this year\u2019s MIPCOM, the world\u2019s leading television market, which wrapped in Cannes this week, with buyers and sellers alike, still reeling from the 2023 Hollywood strikes and a sluggish advertising market, embracing a more conservative approach. The message was clear: the era of high-risk, big-budget productions is giving way to more practical, proven formats, both in script<\/a>ed and non-scripted programming.<\/p>\n

\n \u201cPeople are looking for the tried and true,\u201d noted Lisa Kramer, president of international content licensing for Paramount Global Content Distribution, which found eager buyers for their proudly mainstream procedural line-up, which includes the Kathy Bates Matlock<\/em> reboot, the Elementry<\/em>-esque medical detective series<\/a> Watson<\/em> and two spin-offs of its world-conquering NCIS<\/em> franchise<\/a>: the Euro-set NCIS: Tony & Ziva<\/em> and the prequel series Origins<\/em>.<\/p>\n

\n NCIS<\/em>, which has generated $4.5 billion for the studio, still has a lot of life left in it, with Kramer noting strong sales for the series\u2019 back catalog as well, with streaming companies eager to load up on a dependable procedural. \u201cThey want a large volume of episodes of a show which can reliably deliver an audience.\u201d Paramount recently inked a deal with German broadcaster ProSiebenSat.1 for some 1,000 episodes of NCIS<\/em>, NCIS: L.A.<\/em>, NCIS: Hawaii,<\/em> and NCIS: New Orleans<\/em>, for ProSieben\u2019s streaming outlet Joyn. Speaking at MIPCOM, ProSiebenSat.1 Chief Content Officer Henrik Pabst noted the franchise is \u201cconsistently in the top 10\u201d of all shows on the platform.<\/p>\n

\n
\n
\n
\n

\"\"<\/p><\/div>\n<\/p><\/div>

\n

Cote de Pablo and Michael Weatherly reteam for \u2018NCIS: Tony & Ziva\u2019<\/span><\/p>\n

Sonja Flemming\/CBS<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n TV tastemakers used to look down on episode-of-the-week dramas but a renewed focus on ratings and subscriber retention means procedurals are cool again. <\/p>\n

\n \u201cWhat is nice is there was this disdain for procedurals and now people are saying, \u2018You know what, the audience enjoys them and we should make new procedurals,\u201d noted Warner Bros. TV chair Channing Dungey.<\/p>\n

\n Basic economics also explains the shift. With U.S. outlets cutting their budgets, producers have to look abroad for financing. 75 to 80 percent of the budget of a major series now typically comes out of Europe, one veteran U.S. producer noted. And European buyers love proceedurals. <\/p>\n

\n \u201cIncreasingly, the market is being driven by what works internationally,\u201d noted Kramer.<\/p>\n

\n With most buyers in super-saver mode, lower-cost reality and entertainment shows are in high demand, both from traditional broadcasters and, increasingly, from global streamers. Amazon MGM Studios turned its MIPCOM keynote into a love-in for Japanese comedy format LOL: Last One Laughing<\/em>, which has become one of the most successful non-scripted formats of recent years and is Prime Video\u2019s most-watched title ever in several countries. The show, in which top comedia<\/a>ns try to make each other laugh, by whatever means necessary, is getting a U.K. version next year, produced by Banijay. <\/p>\n

\n \u201cWe are really seeing a conference between the broadcasters and the streamers in terms of the formats they want,\u201d said superindie Banijay\u2018s chief content officer Lucas Green. \u201cThe streamers are looking for reality, for game<\/a> shows, for entertainment shows. And soon, they\u2019ll be doing live event shows. There isn\u2019t the big distinction between the two [broadcast and streaming] that we used to see.\u201d<\/p>\n

\n
\n
\n
\n

\"\"<\/p><\/div>\n<\/p><\/div>

\n

Channing Dungey<\/span><\/p>\n

Photo by Frazer Harrison\/WireImage<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n Henrik Pabst of Germany\u2019s ProSiebenSat.1 uses the word \u201csuper streamer\u201d or, more awkwardly, \u201cbroad video on demand\u201d to describe this strategic convergence, driven by a decline in traditional linear television viewing and a steady rise in streaming consumption.<\/p>\n

\n \u201cLinear consumption is going down regularly, full stop, while VOD consumption is going up,\u201d says Pabst. \u201cIt\u2019s just a question of time before these two lines cross in terms of consumption, and when these two lines cross, you should have your right content strategy in place.\u201d<\/p>\n

\n For ProSiebenSat.1, that means doubling down on formats that work well across all platforms \u2014 like hit competition reality show Germany\u2019s Next Top Model <\/em>\u2014\u00a0the network recently extended its deal with GNTM<\/em> host Heidi Klum for \u201cseveral years\u201d past the next, 20th, season of the show \u2014\u00a0and beefing up on digital rights for U.S. series that work on streaming, from NCIS<\/em> to The Mentalist<\/em> to Friends<\/em>, while cutting back on original drama production and acquisitions of new U.S. series for its over-the-air networks. <\/p>\n

\n Judging by MIPCOM attendance numbers, which were down nearly 5 percent to 10,500, and footfall in the Palais \u2014 \u201cour booth was busy, but I\u2019d look down the aisle and could see straight through,\u201d noted Electric Entertainment\u2019s Dean Devlin \u2014\u00a0the recovery of the global TV business still a way to go.<\/p>\n

\n And it could get worse before it gets better. Speaking at a MIPCOM keynote, outgoing\u00a0Sony Pictures Entertainment CEO Tony Vinciquerra\u00a0said he expected \u201ca big shakeout\u201d in the next 18 to 24 months.<\/p>\n

\n \u201cIt\u2019s going to be very chaotic, there are going to be mergers, consolidation, sales, bankruptcies, potentially,\u201d he said, \u201cThe streaming services will be profitable at some point, they may not be tremendously profitable, but they\u2019ll be profitable. [But] the cable numbers are on an inevitable decline.\u201d<\/p>\n<\/p><\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

\n

If you want to read more Like this articles, you can visit our Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It was back to basics at this year\u2019s MIPCOM, the world\u2019s leading television market, which wrapped in Cannes this week, with buyers and sellers alike, still reeling from the 2023 Hollywood strikes and a sluggish advertising market, embracing a more conservative approach. The message was clear: the era of high-risk, big-budget productions is giving way…<\/p>\n","protected":false},"author":1,"featured_media":642543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2024\/10\/GettyImages-2179068034.jpg?w=1440&h=810&crop=1","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[135293,124783,134339,2827,132048],"class_list":["post-642542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-banijay","tag-international","tag-mipcom","tag-ncis","tag-sony-pictures-entertainment"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=642542"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/642543"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=642542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=642542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=642542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}