{"id":642742,"date":"2024-10-27T23:25:17","date_gmt":"2024-10-27T20:25:17","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/instagram-is-lowering-video-quality-for-unpopular-videos\/"},"modified":"2024-10-27T23:25:17","modified_gmt":"2024-10-27T20:25:17","slug":"instagram-is-lowering-video-quality-for-unpopular-videos","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/instagram-is-lowering-video-quality-for-unpopular-videos\/","title":{"rendered":"#Instagram is lowering video quality for unpopular videos"},"content":{"rendered":"
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The popularity of an Instagram video can affect its actual video quality: According to Adam Mosseri (the Meta executive who leads Instagram and Threads), videos that are more popular get shown in higher quality, while less popular videos get shown in lower quality.<\/p>\n

In a video (via The Verge<\/a>), Mosseri said Instagram tries to show \u201cthe highest-quality video that we can,\u201d but he said, \u201cif something isn\u2019t watched for a long time \u2014 because the vast majority of views are in the beginning \u2014 we will move to a lower quality video.\u201d<\/p>\n

This isn\u2019t totally new information; Meta wrote last year <\/a>about using different encoding configurations for different videos depending on their popularity. But after someone shared Mosseri\u2019s video on Threads<\/a>, many users had questions and criticisms, with one going as far to describe<\/a> the company\u2019s app<\/a>roach as \u201ctruly insane.\u201d<\/p>\n

The discussion prompted Mosseri to offer more detail. For one thing, he clarified<\/a> that these decisions are happening on an \u201caggregate level, not an individual level,\u201d so it\u2019s not a situation where individual viewer engagement will affect the quality of the video that\u2019s played for them.<\/p>\n

\u201cWe bias to higher quality (more CPU intensive encoding and more expensive storage for bigger files) for creators who drive more views,\u201d Mosseri added. \u201cIt\u2019s not a binary [threshold], but rather a sliding scale.\u201d<\/p>\n

A number of users also suggested that this approach creates a system that privileges popular creators over smaller ones \u2014 popular creators get to post in the highest quality, which reinforces their popularity, while smaller creators can\u2019t break through.<\/p>\n

Mosseri said<\/a> it\u2019s \u201cthe right concern,\u201d but he claimed, \u201cIn practice it doesn\u2019t seem to matter much, as the quality shift isn\u2019t huge and [whether] or not people interact with videos is way more based on the content of the video than the quality.\u201d Quality, he said, turns out \u201cto be much more important to the original creator.\u201d<\/p>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The popularity of an Instagram video can affect its actual video quality: According to Adam Mosseri (the Meta executive who leads Instagram and Threads), videos that are more popular get shown in higher quality, while less popular videos get shown in lower quality. In a video (via The Verge), Mosseri said Instagram tries to show…<\/p>\n","protected":false},"author":1,"featured_media":642743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/08\/instagram-icon-ios-closeup.jpg?resize=1200,675","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[152498,5055,33423,151443,31059,151454],"class_list":["post-642742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-adam-mosseri","tag-apps","tag-instagram","tag-media-entertainment","tag-social","tag-tc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=642742"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/642743"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=642742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=642742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=642742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}