{"id":642852,"date":"2024-10-29T17:11:45","date_gmt":"2024-10-29T14:11:45","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-ad-spend-grows-despite-ai-changes\/"},"modified":"2024-10-29T17:11:45","modified_gmt":"2024-10-29T14:11:45","slug":"google-ad-spend-grows-despite-ai-changes","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ad-spend-grows-despite-ai-changes\/","title":{"rendered":"#Google Ad spend grows despite AI changes"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26bb4d26316\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26bb4d26316\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ad-spend-grows-despite-ai-changes\/#Search_and_shopping_ads_and_PMax_adoption_remain_strong_as_well_as_stable_CPC_growth_according_to_a_new_Tinuiti_report\" >Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Search_and_shopping_ads_and_PMax_adoption_remain_strong_as_well_as_stable_CPC_growth_according_to_a_new_Tinuiti_report\"><\/span>Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nGoogle search advertising spending rose 11% year-over-year in Q3 2024, showing resilience despite slower pricing growth and the introduction of AI-powered features according to Tinuiti\u2019s latest Digital Ads Benchmark Report.<\/p>\n<p><strong>Overall performance<\/strong>.<\/p>\n<ul class=\"wp-block-list\">\n<li>Google search ad spending grew 11% YoY in Q3 2024, decelerating from 14% growth in Q2.<\/li>\n<li>Click growth remained stable at <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roximately 3% YoY.<\/li>\n<li>Cost-per-click (CPC) growth moderated to 8% YoY, down from 12% in Q2.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"475\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.35-800x475.png.webp\" alt=\"Screenshot 2024 10 29 At 00.05.35\" class=\"wp-image-447854\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.35-800x475.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.35-569x338.png.webp 569w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.35-190x113.png.webp 190w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.35-768x456.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.35.png.webp 912w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>Shopping Ad momentum<\/strong>.<\/p>\n<ul class=\"wp-block-list\">\n<li>Shopping ad spend maintained strong 16% YoY growth in Q3, matching Q2 performance.<\/li>\n<li>Click volume improved to 6% YoY growth, up from 4% in Q2.<\/li>\n<li>Shopping CPC growth decelerated to 9% YoY, continuing a downward trend.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"516\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.41-800x516.png.webp\" alt=\"Screenshot 2024 10 29 At 00.05.41\" class=\"wp-image-447853\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.41-800x516.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.41-524x338.png.webp 524w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.41-175x113.png.webp 175w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.41-768x495.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.41.png.webp 896w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>Competitive landscape<\/strong>.<\/p>\n<ul class=\"wp-block-list\">\n<li>Amazon dominates shopping ad impressions with 58% share in Q3, though down from 63% in Q2.<\/li>\n<li>Notable mid-September dip to 45% share before quick recovery.<\/li>\n<li>Walmart holds a distant second position with 22% share.<\/li>\n<li>Temu\u2019s presence declined significantly compared to 2023.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"322\" alt=\"Screenshot 2024 10 29 At 00.05.52\" class=\"wp-image-447852\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52-800x322.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52-600x241.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52-768x309.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52.png.webp 1522w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52-800x322.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"322\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52-800x322.png.webp\" alt=\"Screenshot 2024 10 29 At 00.05.52\" class=\"wp-image-447852\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52-800x322.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52-600x241.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52-768x309.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.05.52.png.webp 1522w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong> Performance Max (PMax) trends<\/strong>.<\/p>\n<ul class=\"wp-block-list\">\n<li>92% adoption rate among shopping advertisers in Q3, up 1 point from Q2.<\/li>\n<li>Non-shopping inventory reached 29% of PMax spend in September, up from 21% in June.<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> contributed just 1% of PMax placement impressions.<\/li>\n<li>Mobile apps maintained steady 10% share of impressions.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"320\" alt=\"Screenshot 2024 10 29 At 00.06.28\" class=\"wp-image-447849\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28-800x320.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28-600x240.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28-768x307.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28.png.webp 1484w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28-800x320.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"320\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28-800x320.png.webp\" alt=\"Screenshot 2024 10 29 At 00.06.28\" class=\"wp-image-447849\" style=\"width:840px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28-800x320.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28-600x240.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28-200x80.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28-768x307.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Screenshot-2024-10-29-at-00.06.28.png.webp 1484w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>Campaign performance metrics.<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>PMax conversion rates fell 2% below standard Shopping campaigns in Q3.<\/li>\n<li>PMax sales per click shifted from +3% to -3% versus standard campaigns.<\/li>\n<li>Return on ad spend (ROAS) remained stable quarter-over-quarter.<\/li>\n<li>Traditional text ad spending grew 7% YoY, down from 13% in Q2.<\/li>\n<\/ul>\n<p><strong>Impact of Google AI Overviews<\/strong>.<\/p>\n<ul class=\"wp-block-list\">\n<li>Mobile non-branded keywords saw 14% CTR decline from April to July.<\/li>\n<li>CTR recovered in August and September across segments.<\/li>\n<li>Non-brand mobile CTR remains 4% below April levels but 6% above early 2023.<\/li>\n<li>Shopping ad CTR rose 14% on mobile between April and September.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> The data suggests that while Google\u2019s AI Overviews initially impacted ad performance, advertisers are adapting and finding ways to maintain growth, particularly through shopping ads and Performance Max campaigns.<\/p>\n<p><strong>Key takeaways<\/strong>.<\/p>\n<ul class=\"wp-block-list\">\n<li>Shopping ads demonstrate resilience amid broader market changes.<\/li>\n<li>PMax adoption remains high despite slight performance deterioration.<\/li>\n<li>Major retailers maintain dominant positions in shopping ad impressions.<\/li>\n<li>Google AI Overviews impact appears to be stabilizing.<\/li>\n<li>Mobile continues to be a critical battleground for ad performance.<\/li>\n<\/ul>\n<p><strong>The report. <\/strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/info.tinuiti.com\/l\/1062992\/2024-10-23\/9jff7g\/1062992\/1729881804lkQ5ZbR9\/Tinuiti_Q3_2024_Digital_Ads_Benchmark_Report.pdf?utm_source=accountengagement&amp;utm_medium=email&amp;utm_campaign=G-24-10-23-ALL-Q3-Digital-Ads-Benchmark-Report-RESEARCH24&amp;utm_term=P1&amp;utm_content=guidelink\">Tinuiti\u2019s Q3 2024 Digital Ads Benchmark Report<\/a>.\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Anu Adegbola<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        <span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ad-spend-grows-despite-ai-changes-447847\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report. Google search advertising spending rose 11% year-over-year in Q3 2024, showing resilience despite slower pricing growth and the introduction of AI-powered features according to Tinuiti\u2019s latest Digital Ads Benchmark Report. Overall performance. Google search&#8230;<\/p>\n","protected":false},"author":1,"featured_media":642853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/SEL-Blog-3.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942],"class_list":["post-642852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=642852"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/642853"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=642852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=642852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=642852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}