{"id":642880,"date":"2024-10-30T14:00:00","date_gmt":"2024-10-30T11:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/"},"modified":"2024-10-30T14:00:00","modified_gmt":"2024-10-30T11:00:00","slug":"googles-auction-insights-bridging-the-visibility-gap-by-adthena","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/","title":{"rendered":"#Google\u2019s Auction Insights: Bridging the visibility gap by Adthena"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bb8fe7dee0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bb8fe7dee0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#Get_visibility_into_hidden_search_terms_and_the_insights_needed_to_optimize_your_ad_spend\" >Get visibility into hidden search terms and the insights needed to optimize your ad spend.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#Why_visibility_gaps_in_search_terms_could_be_costing_you\" >Why visibility gaps in search terms could be costing you<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#The_hidden_reporting_challenges_you_didnt_know_about\" >The hidden reporting challenges you didn\u2019t know about<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#Unlock_true_campaign_optimization_with_complete_data\" >Unlock true campaign optimization with complete data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#How_to_solve_the_search_term_visibility_problem\" >How to solve the search term visibility problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#The_limitations_of_Auction_Insights_explained\" >The limitations of Auction Insights explained<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#What_you_can_do_about_it\" >What you can do about it<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#1_See_terms_your_competitors_appear_on\" >1. See terms your competitors appear on<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#2_View_the_full_competitive_landscape\" >2. View the full competitive landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#3_Enhanced_performance_metrics\" >3. Enhanced performance metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#4_Unlock_insights_for_shopping_and_PMax_campaigns\" >4. Unlock insights for shopping and PMax campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#5_Streamline_reporting_with_seamless_integrations_with_Looker_Studio\" >5. Streamline reporting with seamless integrations with Looker Studio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-auction-insights-bridging-the-visibility-gap-by-adthena\/#Take_back_control_with_Adthena\" >Take back control with Adthena<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Get_visibility_into_hidden_search_terms_and_the_insights_needed_to_optimize_your_ad_spend\"><\/span>Get visibility into hidden search terms and the insights needed to optimize your ad spend.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" alt=\"Adthena SEL Article 20241030 Header\" class=\"wp-image-447797\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-1536x864.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header.png.webp 1920w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-800x450.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-800x450.png.webp\" alt=\"Adthena SEL Article 20241030 Header\" class=\"wp-image-447797\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-800x450.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-768x432.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header-1536x864.png 1536w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header.png.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p>How much of your spend is being allocated to search terms hidden under Google\u2019s \u201cother\u201d category, versus those in your reports?<\/p>\n<p>Adthena analyzed accounts from various locations and discovered that, on average, 51% of spend is associated with search terms that Google doesn\u2019t surface, categorizing them as \u201cother terms\u201d or similar.\u00a0<\/p>\n<p>As marketers, this begs the question: How much of our budget is slipping through the cracks?<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"296\" alt=\"Adthena SEL Article 20241030 1\" class=\"wp-image-447798\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-1.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-1-600x222.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-1-200x74.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-1-768x284.png.webp 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"296\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-1.png.webp\" alt=\"Adthena SEL Article 20241030 1\" class=\"wp-image-447798\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-1.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-1-600x222.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-1-200x74.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-1-768x284.png.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><figcaption class=\"wp-element-caption\"><em>(Example of search term report over the past 12 months showing \u00a35 million of ad spend hidden under \u2018Other search terms\u2019 \u2013 revealing a significant gap in visibility.)\u00a0<\/em><\/figcaption><\/figure>\n<\/div>\n<p>This lack of transparency also extends to Performance Max (PMax) campaigns. In Adthena\u2019s research, only 26% of PMax traffic was tied to visible search terms, leaving a large portion of your performance in the dark.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-visibility-gaps-in-search-terms-could-be-costing-you\"><span class=\"ez-toc-section\" id=\"Why_visibility_gaps_in_search_terms_could_be_costing_you\"><\/span>Why visibility gaps in search terms could be costing you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s failure to disclose certain search terms creates blind spots in performance analysis and reporting.\u00a0<\/p>\n<p>It\u2019s alarming to know that 51% of your ad budget could be wasted on non-converting terms.<\/p>\n<p>This data gap skews performance metrics and risks leading future strategies in the wrong direction.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-hidden-reporting-challenges-you-didn-t-know-about\"><span class=\"ez-toc-section\" id=\"The_hidden_reporting_challenges_you_didnt_know_about\"><\/span>The hidden reporting challenges you didn\u2019t know about<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Without full insight into search terms, reporting becomes incomplete.<\/p>\n<p>A significant portion of your budget may be going toward underperforming search terms, yet you lack the data to identify them accurately.\u00a0<\/p>\n<p>This reporting gap hinders your ability to provide accurate performance assessments and make data-driven decisions for future campaigns.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-unlock-true-campaign-optimization-with-complete-data\"><span class=\"ez-toc-section\" id=\"Unlock_true_campaign_optimization_with_complete_data\"><\/span>Unlock true campaign optimization with complete data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Without visibility into hidden terms, identifying negative keywords becomes nearly impossible, which limits campaign optimization.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-solve-the-search-term-visibility-problem\"><span class=\"ez-toc-section\" id=\"How_to_solve_the_search_term_visibility_problem\"><\/span>How to solve the search term visibility problem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/technology\/whole-market-view\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\">Adthena<\/a> bridges the data gap by providing deeper intelligence and insights, allowing advertisers to optimize their campaigns based on more comprehensive data.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"113\" alt=\"Adthena SEL Article 20241030 2\" class=\"wp-image-447799\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-2.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-2-600x85.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-2-200x28.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-2-768x108.png.webp 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"113\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-2.png.webp\" alt=\"Adthena SEL Article 20241030 2\" class=\"wp-image-447799\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-2.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-2-600x85.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-2-200x28.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-2-768x108.png.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/resources\/case-study\/vodafone-ziggo\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\"><\/a>For instance, VodafoneZiggo used Adthena\u2019s insights to optimize its paid search strategy, achieving a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/resources\/case-study\/vodafone-ziggo\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\">500% increase in orders<\/a>.\u00a0<\/p>\n<p>By reallocating ad spend to non-brand terms and pausing underperforming keywords, VodafoneZiggo improved its impression share by 70%, and saved significant costs by eliminating five inefficient \u201cLone Ranger\u201d terms.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThe valuable insights we get from Adthena are simply unavailable elsewhere. Every hour and Euro we invest in paid search is spent wisely,\u201d said Jerry Jacobs, Paid Search Lead, VodafoneZiggo.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-the-limitations-of-auction-insights-explained\"><span class=\"ez-toc-section\" id=\"The_limitations_of_Auction_Insights_explained\"><\/span>The limitations of Auction Insights explained<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Auction Insights provides valuable data but has limitations that can hinder your decision-making:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Overl<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ing terms only<\/strong>: Auction Insights only shows terms where your bids overlap with competitors. Even for the same terms, the data is limited to times when you\u2019ve overlapped with them in the auction.<\/li>\n<li><strong>Limited visibility of competitor activity:<\/strong> You can only access Auction Insights for auctions where you\u2019re involved, which means you might be missing important insights about your competitors\u2019 behavior on those terms when you\u2019re not present.<\/li>\n<li><strong>Impression share threshold<\/strong>: You lose visibility when your activity falls below the 10% minimum impression share threshold, limiting your ability to fully assess your performance in the auction landscape.<\/li>\n<li><strong>No Looker Studio integration<\/strong>: Lack of Looker Studio integration makes it harder to seamlessly incorporate competitive data into your reporting, increasing manual work.<\/li>\n<\/ol>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"363\" alt=\"Adthena SEL Article 20241030 3v2 Png\" class=\"wp-image-447802\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-3v2-png.png.webp 647w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-3v2-png-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-3v2-png-200x113.png.webp 200w\" data-lazy-sizes=\"(max-width: 647px) 100vw, 647px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-3v2-png.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"363\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-3v2-png.png.webp\" alt=\"Adthena SEL Article 20241030 3v2 Png\" class=\"wp-image-447802\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-3v2-png.png.webp 647w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-3v2-png-600x338.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-3v2-png-200x113.png.webp 200w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-you-can-do-about-it\"><span class=\"ez-toc-section\" id=\"What_you_can_do_about_it\"><\/span>What you can do about it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s how Adthena can help you bridge that gap and drive more impactful results.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-see-terms-your-competitors-appear-on\"><span class=\"ez-toc-section\" id=\"1_See_terms_your_competitors_appear_on\"><\/span>1. See terms your competitors appear on<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/technology\/smart-monitor\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\">Adthena<\/a>, you can identify where your competitors are bidding, but you aren\u2019t. This includes prospective terms for categories you want to compete in, to ensure you can successfully launch new activity.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"113\" alt=\"Adthena SEL Article 20241030 4\" class=\"wp-image-447803\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-4.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-4-600x85.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-4-200x28.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-4-768x108.png.webp 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-4.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"113\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-4.png.webp\" alt=\"Adthena SEL Article 20241030 4\" class=\"wp-image-447803\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-4.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-4-600x85.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-4-200x28.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-4-768x108.png.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/resources\/case-study\/pretty-little-thing\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\"><\/a>For example, PrettyLittleThing leveraged Adthena\u2019s competitive insights, to identify exactly which search terms their competitors were targeting, enabling them to connect with consumers who were ready to buy.<\/p>\n<p>This approach allowed them to appear on 1,400 additional terms with text and shopping ads compared to the previous year, resulting in a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/resources\/case-study\/pretty-little-thing\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\">47% increase in share of clicks<\/a> on generic text ads and a 225% year-over-year increase in Google Shopping ads.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cSearch is the channel we rely on to drive lower-funnel decisions that bring in new revenue. Adthena\u2019s data helped us increase share and appeal to our trendy, fashion-forward customers who are already in the market for our products,\u201d said Matt Holmes, Head of Digital Marketing, PrettyLittleThing.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-2-view-the-full-competitive-landscape\"><span class=\"ez-toc-section\" id=\"2_View_the_full_competitive_landscape\"><\/span>2. View the full competitive landscape<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike Auction Insights, Adthena gives visibility into competitor activity even when you aren\u2019t in the auction. This enables you to identify market opportunities and observe terms of interest, helping you to effectively compete in new categories.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"113\" alt=\"Adthena SEL Article 20241030 5\" class=\"wp-image-447804\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-5.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-5-600x85.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-5-200x28.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-5-768x108.png.webp 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-5.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"113\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-5.png.webp\" alt=\"Adthena SEL Article 20241030 5\" class=\"wp-image-447804\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-5.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-5-600x85.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-5-200x28.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-5-768x108.png.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/resources\/case-study\/journey-further\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\"><\/a>For example, Journey Further obtained a market-wide view of their client\u2019s performance relative to category competitors.<\/p>\n<p>As a result, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/resources\/case-study\/journey-further\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\">Journey Further delivered a 97% increase in revenue<\/a> from Google Shopping campaigns and a 27% increase in impression share.<\/p>\n<p>Return on ad spend (ROAS) also grew by 38%, making the client\u2019s shopping campaigns a resounding success.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cAdthena gives us visibility into our entire market, and that has been a tremendous help for our Google Shopping campaigns. We had a hunch that we could be doing more on Google Shopping, but without the right data, it was hard to see how. By using Adthena, we\u2019ve been able to see exactly how we rank against competitors, where we can become more aggressive, and how we can drive more revenue from our campaigns,\u201d according to the ecommerce manager for a Home furnishings retailer.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-3-enhanced-performance-metrics\"><span class=\"ez-toc-section\" id=\"3_Enhanced_performance_metrics\"><\/span>3. Enhanced performance metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/solutions\/market-share\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\">Adthena<\/a> provides unique metrics for search term performance like AveragePosition, Share of Spend, Share of Clicks and Share of Impressions \u2013 for you and all your competitors.<\/p>\n<p>Use these insights to evaluate and benchmark the performance of your campaigns versus competitor campaigns and make more informed optimization decisions to secure a better ROI.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"122\" alt=\"Adthena SEL Article 20241030 6\" class=\"wp-image-447805\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-6.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-6-600x92.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-6-200x31.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-6-768x117.png.webp 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-6.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"122\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-6.png.webp\" alt=\"Adthena SEL Article 20241030 6\" class=\"wp-image-447805\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-6.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-6-600x92.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-6-200x31.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-6-768x117.png.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<\/div>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/resources\/case-study\/dentsu-casestudy\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\"><\/a>For example, Adthena\u2019s insights helped <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/resources\/case-study\/dentsu-casestudy\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\">Dentsu achieve a 360% increase in demand<\/a> and a 140% increase in traffic for their client for Black Friday.<\/p>\n<p>Dentsu identified that a top competitor reduced its budget in the Image and Micro categories while offering lower discounts.\u00a0<\/p>\n<p>This allowed Dentsu to increase spending strategically, resulting in a 37% increase in impression share and significant revenue growth during this competitive period.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cThanks to strategic insights from Adthena, we\u2019ve been able to identify our best opportunities compared to our competitors, allowing us to increase our revenue during the most important month of the year,\u201d said Celia Rosado, Paid Search Analyst, and Rub\u00e9n Fernand\u00e9z-Avil\u00e9s, Paid Search Manager, Dentsu.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-4-unlock-insights-for-shopping-and-pmax-campaigns\"><span class=\"ez-toc-section\" id=\"4_Unlock_insights_for_shopping_and_PMax_campaigns\"><\/span>4. Unlock insights for shopping and PMax campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re running Google Shopping or PMax campaigns, the lack of granular data can be frustrating.\u00a0<\/p>\n<p>Adthena fills that gap, offering product-specific data on impressions, ad listings and prices seen in your ads, and the ads served by your competitors.<\/p>\n<p>You can build a view like this for your competitive metrics (Share of Impressions, Clicks, Spend &amp; Average Position).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"279\" alt=\"Adthena SEL Article 20241030 7\" class=\"wp-image-447806\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-7.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-7-600x209.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-7-200x70.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-7-768x268.png.webp 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-7.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"279\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-7.png.webp\" alt=\"Adthena SEL Article 20241030 7\" class=\"wp-image-447806\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-7.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-7-600x209.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-7-200x70.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-7-768x268.png.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><figcaption class=\"wp-element-caption\"><em>(Key competitive metrics for a Google Shopping or PMax campaign in the Adthena app)<\/em><\/figcaption><\/figure>\n<\/div>\n<p>For PMax campaigns, you\u2019ll have visibility into extra search terms that trigger your ads, which Google often fails to provide, as well as a search term report for terms specifically triggering your shopping ads, which Google doesn\u2019t provide any visibility on, unless you have a Standard Shopping campaign.\u00a0<\/p>\n<p>This transparency allows you to fine-tune your campaigns by optimizing your shopping feed, text ads, negative keywords, and more.<\/p>\n<p>Take an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/adthena.storylane.io\/share\/svokenfgkffi?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\">interactive platform tour of Adthena<\/a> to learn how we can provide you with shopping insights to help you plan now.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-streamline-reporting-with-seamless-integrations-with-looker-studio\"><span class=\"ez-toc-section\" id=\"5_Streamline_reporting_with_seamless_integrations_with_Looker_Studio\"><\/span>5. Streamline reporting with seamless integrations with Looker Studio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adthena integrates directly with Looker Studio, making it easy to incorporate detailed competitive data into your reports.<\/p>\n<p>This means your reporting will be more comprehensive, allowing you to showcase a complete picture of campaign performance to stakeholders without missing crucial data.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"600\" alt=\"Adthena SEL Article 20241030 8\" class=\"wp-image-447807\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8-787x600.png.webp 787w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8-443x338.png.webp 443w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8-148x113.png.webp 148w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8-768x586.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8.png.webp 800w\" data-lazy-sizes=\"(max-width: 787px) 100vw, 787px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8-787x600.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8-787x600.png.webp\" alt=\"Adthena SEL Article 20241030 8\" class=\"wp-image-447807\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8-787x600.png.webp 787w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8-443x338.png.webp 443w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8-148x113.png.webp 148w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8-768x586.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-8.png.webp 800w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\"><figcaption class=\"wp-element-caption\"><em>(Example of the Adthena Performance Dashboard integrated with Looker Studio.)<\/em><\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-take-back-control-with-adthena\"><span class=\"ez-toc-section\" id=\"Take_back_control_with_Adthena\"><\/span>Take back control with Adthena<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adthena\u2019s search intelligence platform will give you a competitive edge.<\/p>\n<p>Our <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> gives you a comprehensive view of the search landscape, enabling you to optimize campaigns with confidence, boost ROI and ensure every penny is invested wisely.<\/p>\n<p>Book a quick demo with our search consultants to see how Adthena can bridge the gap in Google\u2019s Auction Insights. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.adthena.com\/request-a-demo\/?utm_campaign=FY24.3rd.Party.Articles&amp;utm_source=SEL%20Oct\">Transform your search strategy.<\/a>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" alt=\"Adthena\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2021\/09\/Adthena_Logo_Stacked_Full-Colour_RGB-1.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2021\/09\/Adthena_Logo_Stacked_Full-Colour_RGB-1.jpg.webp\" alt=\"Adthena\" width=\"140\" height=\"140\">                                          <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Adthena<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=adthena&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/adthena\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Founded in 2012, Adthena is an award-winning search intelligence platform. Our unique combination of patented, AI-driven technology and a world-class team of experts helps brands, marketers, and agencies across the globe dominate their competitive landscapes. We provide our customers with a clear view of the paid search landscape, helping them optimize their spend to increase ROI, all while saving them time and better informing their cross-channel strategies. Adthena\u2019s solutions are powered by our market-leading technology: Whole Market View creates a unique market map of a client\u2019s entire search landscape and Smart Monitor automatically detects threats and opportunities every day. Our award-winning Local View product provides the location-based strategic insights that marketers need to dominate at a local level. For more information, visit: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.adthena.com\">www.adthena.com<\/a>                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/googles-auction-insights-bridging-the-visibility-gap-447796\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get visibility into hidden search terms and the insights needed to optimize your ad spend. How much of your spend is being allocated to search terms hidden under Google\u2019s \u201cother\u201d category, versus those in your reports? Adthena analyzed accounts from various locations and discovered that, on average, 51% of spend is associated with search terms&#8230;<\/p>\n","protected":false},"author":1,"featured_media":642881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/Adthena-SEL-article-20241030-header.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,148056],"class_list":["post-642880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-sponsored-content"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=642880"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/642880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/642881"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=642880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=642880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=642880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}