{"id":642985,"date":"2024-10-31T16:00:00","date_gmt":"2024-10-31T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/redefining-seo-ai-overviews-and-the-road-ahead\/"},"modified":"2024-10-31T16:00:00","modified_gmt":"2024-10-31T13:00:00","slug":"redefining-seo-ai-overviews-and-the-road-ahead","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/","title":{"rendered":"#Redefining SEO: AI Overviews and the road ahead"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a285fcdb1e3c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a285fcdb1e3c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#Stay_ahead_with_key_SEO_insights_and_tactics_to_help_you_drive_value_and_stay_visible_in_an_AI-powered_search_world\" >Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#1_Having_a_featured_snippet_may_translate_into_an_AI_Overview_citation\" >1. Having a featured snippet may translate into an AI Overview citation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#What_this_means_for_SEOs\" >What this means for SEOs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#2_Each_citation_in_AI_Overviews_can_have_multiple_sources_URLs\" >2. Each citation in AI Overviews can have multiple sources (URLs)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#What_this_means_for_SEOs-2\" >What this means for SEOs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#3_Differences_between_SERP_results_and_pages_selected_for_LLMs\" >3. Differences between SERP results and pages selected for LLMs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#What_this_means_for_SEOs-3\" >What this means for SEOs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#4_Brand_mentions_are_important\" >4. Brand mentions are important<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#What_this_means_for_SEO\" >What this means for SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#5_Be_present_in_all_the_sources_Google_uses_for_information\" >5. Be present in all the sources Google uses for information<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#What_this_means_for_SEOs-4\" >What this means for SEOs\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#6_Learn_from_CTR_tests\" >6. Learn from CTR tests<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#What_this_means_for_SEOs-5\" >What this means for SEOs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#7_Guard_your_brand_against_manipulation\" >7. Guard your brand against manipulation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#What_this_means_for_SEOs-6\" >What this means for SEOs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#8_Learn_about_RAG\" >8. Learn about RAG<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/redefining-seo-ai-overviews-and-the-road-ahead\/#What_this_means_for_SEOs-7\" >What this means for SEOs<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Stay_ahead_with_key_SEO_insights_and_tactics_to_help_you_drive_value_and_stay_visible_in_an_AI-powered_search_world\"><\/span>Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nThe SEO landscape is changing fast, and many of the tactics we rely on today are becoming obsolete. To keep driving organic traffic and real value, we need to rethink our <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach. <\/p>\n<p>New developments \u2013 like Google\u2019s AI Overviews, rolled out in May \u2013 are reshaping search results, shifting us away from the old \u201c10 blue links\u201d model.<\/p>\n<p>AI is influencing not just platforms and processes but also how users behave and interact with content.<\/p>\n<p>This article covers key insights and practical strategies to help you adapt to these changes and prepare your SEO efforts for 2025 and beyond.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-having-a-featured-snippet-may-translate-into-an-ai-overview-citation\"><span class=\"ez-toc-section\" id=\"1_Having_a_featured_snippet_may_translate_into_an_AI_Overview_citation\"><\/span>1. Having a featured snippet may translate into an AI Overview citation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you search for \u201cwhat is a zap in Zapier,\u201d you may notice that the featured snippet appears as a citation in the AI Overview.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"664\" height=\"878\" alt=\"What is a zap in Zapier - featured snippet and AIO\" class=\"wp-image-447875\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-featured-snippet-and-AIO.png.webp 664w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-featured-snippet-and-AIO-256x338.png.webp 256w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-featured-snippet-and-AIO-454x600.png.webp 454w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-featured-snippet-and-AIO-85x113.png.webp 85w\" data-lazy-sizes=\"(max-width: 664px) 100vw, 664px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-featured-snippet-and-AIO.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"664\" height=\"878\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-featured-snippet-and-AIO.png.webp\" alt=\"What is a zap in Zapier - featured snippet and AIO\" class=\"wp-image-447875\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-featured-snippet-and-AIO.png.webp 664w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-featured-snippet-and-AIO-256x338.png.webp 256w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-featured-snippet-and-AIO-454x600.png.webp 454w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-featured-snippet-and-AIO-85x113.png.webp 85w\" sizes=\"(max-width: 664px) 100vw, 664px\"><\/figure>\n<\/div>\n<p>This is not an isolated case. <\/p>\n<p>Many reports highlight similarities between featured snippets and the answers provided in AI Overviews.\u00a0<\/p>\n<p>Some experts have even suggested that this redundancy could lead Google to eventually phase out featured snippets altogether.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seos\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEOs\"><\/span>What this means for SEOs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s still value in trying to appear for featured snippets. Think of this as one way to have a higher chance of appearing in the AI Overviews.\u00a0<\/p>\n<p>If you appear in a featured snippet you are increasing your opportunity to appear in AI Overviews. <\/p>\n<p>Now is the time to get your ducks in a row and build a process to optimize for featured snippets. This will continue to be useful, should Google get rid of the featured snippets in the future.<\/p>\n<p><strong><em>Dig deeper: AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-each-citation-in-ai-overviews-can-have-multiple-sources-urls\"><span class=\"ez-toc-section\" id=\"2_Each_citation_in_AI_Overviews_can_have_multiple_sources_URLs\"><\/span>2. Each citation in AI Overviews can have multiple sources (URLs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s an example from searching for the same query \u201cWhat is a zap in zapier.\u201d A click on the link icon shows two URLs that were used in creating this part of the answer.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1155\" height=\"647\" alt=\"What is a zap in Zapier - AIO citation sources\" class=\"wp-image-447878\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources.png.webp 1155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources-600x336.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources-800x448.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources-768x430.png.webp 768w\" data-lazy-sizes=\"(max-width: 1155px) 100vw, 1155px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1155\" height=\"647\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources.png.webp\" alt=\"What is a zap in Zapier - AIO citation sources\" class=\"wp-image-447878\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources.png.webp 1155w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources-600x336.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources-800x448.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources-200x113.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/10\/What-is-a-zap-in-Zapier-AIO-citation-sources-768x430.png.webp 768w\" sizes=\"auto, (max-width: 1155px) 100vw, 1155px\"><\/figure>\n<\/div>\n<p>About 21.1% of queries trigger overviews with each answer containing an average of 8.9 links, per a <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/richsanger.com\/google-ai-overview-study-link-selection-based-on-related-queries\/\">study by Rich Sanger and Authoritas<\/a>.<\/p>\n<p>This means we have 8.9 links in the AI Overviews <strong>plus<\/strong> the organic results in SERPs.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seos-0\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEOs-2\"><\/span>What this means for SEOs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI Overviews aren\u2019t here to destroy organic traffic. Instead, they are reshaping the ranking landscape and creating new opportunities in SERPs by providing more visibility.<\/p>\n<p>Now is the time to shift our focus: rather than solely aiming for a spot in the top 10 results, we should also prioritize appearing in AI Overview citations.<\/p>\n<p>The good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> is that you don\u2019t need to rank in the top 10 to be cited in these overviews.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-differences-between-serp-results-and-pages-selected-for-llms\"><span class=\"ez-toc-section\" id=\"3_Differences_between_SERP_results_and_pages_selected_for_LLMs\"><\/span>3. Differences between SERP results and pages selected for LLMs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There have been various studies showing the differences in the top 10 ranking results and the URLs cited in AI Overviews.<\/p>\n<p>Up to 46.5% of the URLs included in AI Overviews rank outside the top 50 organic results, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.advancedwebranking.com\/blog\/ai-overview-study\">per an Advanced Web Ranking study<\/a>.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seos-1\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEOs-3\"><\/span>What this means for SEOs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Focus on creating high-quality content, regardless of whether you\u2019re in the top 10 rankings.\u00a0<\/p>\n<p>Even if you don\u2019t rank highly, you still have the potential to be cited in AI Overviews or by large language models (LLMs).<\/p>\n<p>Low-quality content is becoming obsolete, and there\u2019s increasing value in producing meaningful content beyond just SERP rankings.<\/p>\n<p>While measuring this value may be difficult at the moment, we will soon have the tools to assess it more effectively.<\/p>\n<p><strong><em>Dig deeper: The art of AI-enhanced content: 8 ways to keep human creativity front and center<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-brand-mentions-are-important\"><span class=\"ez-toc-section\" id=\"4_Brand_mentions_are_important\"><\/span>4. Brand mentions are important<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We hear about backlinks losing their value every year. LLMs and AI Overviews are shifting that narrative once again.\u00a0<\/p>\n<p>The more brand mentions you have (even without a link), the greater the likelihood that your content will appear in answers within AI Overviews and other LLMs.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seo\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEO\"><\/span>What this means for SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Backlinks remain important, but their significance is growing even more.\u00a0<\/p>\n<p>Getting your brand mentioned is crucial for increasing your chances of appearing in LLMs and AI Overviews.<\/p>\n<p><strong><em>Dig deeper: How to harness the power of brand mentions across the search universe<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-5-be-present-in-all-the-sources-google-uses-for-information\"><span class=\"ez-toc-section\" id=\"5_Be_present_in_all_the_sources_Google_uses_for_information\"><\/span>5. Be present in all the sources Google uses for information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> comprised about 4% of the training data for GPT-3, yet it held a significant weight of 22% in its influence.\u00a0<\/p>\n<p>Similarly, Wikipedia made up around 1% of the training data but has three times that weight in its impact on LLMs.<\/p>\n<p>Given its current importance, it\u2019s clear that being active on platforms like Reddit is essential for maximizing your Google visibility.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seos-nbsp\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEOs-4\"><\/span>What this means for SEOs\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To appear in AI Overviews and other LLMs, it\u2019s crucial not only to be mentioned or cited but also to actively establish your brand on platforms like Reddit.\u00a0<\/p>\n<p>Instead of simply driving traffic from Reddit to your website, consider posting relevant information directly on the platform.<\/p>\n<p>When done thoughtfully and without spamming subreddits, this approach can resemble a white or gray hat strategy of parasite SEO that adds value to your business.\u00a0<\/p>\n<p>Additionally, maintaining a presence on Wikipedia is important \u2013 just remember to avoid spamming.<\/p>\n<p>As Rand Fishkin <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sparktoro.com\/blog\/how-can-my-brand-appear-in-answers-from-chatgpt-perplexity-gemini-and-other-ai-llm-tools\/\">put it<\/a>, \u201cYou have to be present with native content in the zero-click platforms because that is the future.\u201d<\/p>\n<p><strong><em>Dig deeper: How to win with generative engine optimization while keeping SEO top-tier<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-learn-from-ctr-tests\"><span class=\"ez-toc-section\" id=\"6_Learn_from_CTR_tests\"><\/span>6. Learn from CTR tests<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We can no longer afford to lose clicks because our titles in SERPs are not optimized for CTR.\u00a0<\/p>\n<p>If some of the clicks are going to be taken by AI Overviews, then we need to make every impression in SERPs count. There\u2019s no better way to do this than optimizing your CTR.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seos-2\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEOs-5\"><\/span>What this means for SEOs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I can\u2019t emphasize this enough: SEO is evolving, and our strategies must adapt accordingly.\u00a0<\/p>\n<p>CTR tests should be a fundamental aspect of our approach, as even small adjustments in click-through rates can lead to significant results.\u00a0<\/p>\n<p>These improvements can be observed at various levels, including individual pages, folders and sitewide performance.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-7-guard-your-brand-against-manipulation\"><span class=\"ez-toc-section\" id=\"7_Guard_your_brand_against_manipulation\"><\/span>7. Guard your brand against manipulation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Negative SEO, which once involved building toxic backlinks to competitors\u2019 websites using spammy anchor texts, is set to evolve.\u00a0<\/p>\n<p>Competitors may now attempt to manipulate AI Overviews and LLMs to present negative information about a brand.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seos-3\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEOs-6\"><\/span>What this means for SEOs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To protect your brand from manipulation, monitor brand mentions and build a strong identity that is not easily undermined.\u00a0<\/p>\n<p>We need to develop effective ways to measure our brand\u2019s health in SERPs and online.\u00a0<\/p>\n<p>While we currently have metrics such as the total branded searches, clicks, share of voice and interest in the brand (as indicated by Google Trends), we should also consider creating additional metrics and methods to assess our brand health comprehensively.<\/p>\n<p><strong><em>Dig deeper: Online reputation management: Top 10 hurdles and how to overcome them<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-8-learn-about-rag\"><span class=\"ez-toc-section\" id=\"8_Learn_about_RAG\"><\/span>8. Learn about RAG<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As Michael King puts it, \u201cSearch, as we know it, has been irrevocably changed by generative AI.\u201d\u00a0<\/p>\n<p>Answer bots like Perplexity and AI Overviews use retrieval-augmented generation (RAG), a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> that leverages live data to ground answers in facts and reduce hallucinations.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-what-this-means-for-seos-4\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEOs-7\"><\/span>What this means for SEOs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just as we once learned how Google operated, we must now understand the workings of RAG technology.<\/p>\n<p>By investing time in grasping how RAG functions, you can better navigate this new reality and adjust your tactics and strategies accordingly.<\/p>\n<p>Many SEOs have yet to change their playbooks simply because they don\u2019t fully understand these changes. Take the time to learn about RAG \u2013 it\u2019s crucial for adapting to the future of SEO.\n<\/p><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Sara Taher\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Sara-Taher.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/09\/Sara-Taher.png.webp\" alt=\"Sara Taher\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Sara Taher<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=SaraTaherSEO&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sara-seo-specialist\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Sara Taher is a Canadian based SEO consultant with over 8 years experience in the field. She is most known for her SEO tips and riddles that she shares on her Linkedin account. You can sign up for her newsletter &amp; check out her blog <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sara-taher.com\/\">here<\/a>.                 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/redefining-seo-ai-overviews-447872\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stay ahead with key SEO insights and tactics to help you drive value and stay visible in an AI-powered search world. The SEO landscape is changing fast, and many of the tactics we rely on today are becoming obsolete. To keep driving organic traffic and real value, we need to rethink our approach. 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