{"id":643054,"date":"2024-11-01T09:54:29","date_gmt":"2024-11-01T06:54:29","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/"},"modified":"2024-11-01T09:54:29","modified_gmt":"2024-11-01T06:54:29","slug":"what-is-psychographic-segmentation-and-how-can-it-boost-engagement","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/","title":{"rendered":"#What Is Psychographic Segmentation and How Can It Boost Engagement?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a279d7e00f77\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a279d7e00f77\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/#What_is_Psychographic_Segmentation\" >What is Psychographic Segmentation?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/#Why_Psychographic_Segmentation_is_Important_for_Engagement\" >Why Psychographic Segmentation is Important for Engagement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/#Other_Benefits_of_Using_Psychographic_Segmentation\" >Other Benefits of Using Psychographic Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/#Psychographic_Segmentation_Factors\" >Psychographic Segmentation Factors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/#Consumer_Personality_Traits\" >Consumer Personality Traits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/#Core_Values\" >Core Values<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/#Interests_and_Hobbies\" >Interests and Hobbies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/#Lifestyle_Preferences\" >Lifestyle Preferences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/#Common_Research_Methods_for_Psychographic_Segmentation\" >Common Research Methods for Psychographic Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/#How_to_Implement_Psychographic_Segmentation\" >How to Implement Psychographic Segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"entry-inner\"> \n                            \n<p class=\"wp-block-paragraph\">Any kind of marketing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach that gives you a deeper insight into your customers has the potential to help you make stronger connections with them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Psychographic segmentation is a perfect example. Unlike demographic or behavioral segmentation, it goes into depth about what makes your customers tick, which means you can better understand how to reach out to them in a way that resonates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll look at what psychographic segmentation is, how it works, and how to implement it in your marketing campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Psychographic_Segmentation\"><\/span><strong>What is Psychographic Segmentation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using psychographic segmentation is a way of developing a deeper understanding of your target audiences. Unlike demographic segmentation, which focuses on easily pinned-down facts like age, income level, or location, it involves categorizing your customer base by studying their psychological characteristics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Delineating customer segments via psychological traits means you can build up a picture of what motivates each group to commit to certain buying decisions. In turn, this can help you develop more effective marketing strategies and increase your conversion rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Psychographic_Segmentation_is_Important_for_Engagement\"><\/span><strong>Why Psychographic Segmentation is Important for Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consumer behavior isn\u2019t monolithic. In other words, not all of your target customers arrive at a purchase decision via the same route. But the one thing they all have in common is that they\u2019re more likely to respond if you tailor your messaging to their personal preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you develop a deep understanding of the psychological factors underpinning their motivation, you can create appropriate content for different target segments. For instance, rather than simply sending a generic <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/checking-in-email-alternatives\/\" data-wpel-link=\"external\">check-in email<\/a>, you can curate messages that resonate more deeply with your target audience, boosting engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdQ2FjdLZITqaPNnYYkWdSVfG-c96ArxdlYKe6pP21XW08Fm85-JIrBFAjAaXiNcJN0VM17KE--ausrolcmAL9DFNxS5na9xOO-ujgnCwQ8HZhBNeKT4pwRdy7LryOE71hiBsjJc3Vhw_ZeF1SKhrof9WTT?key=3WrrTwMpRpynxuQD7uRmDw\" alt=\"rendered image of a brain bathed in blue light\"><\/figure><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Benefits_of_Using_Psychographic_Segmentation\"><\/span><strong>Other Benefits of Using Psychographic Segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As well as boosted engagement, there are a number of other advantages to deploying psychographic segmentation in your marketing. These include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More effective product development:<\/strong> Building up a full picture of your potential customers\u2019 psychographic characteristics can provide an excellent starting point for developing new products that meet your target audience\u2019s needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Improved customer service:<\/strong> The better you understand your customer base, the easier it is to deliver top-tier customer service. This makes it more straightforward to implement <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/first-call-resolution-best-practices\/\" data-wpel-link=\"external\">first-call resolution best practices<\/a> in a contact center, for instance, because your agents will be able to use more personalized insights with each customer to help give them what they need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More accurate targeting:<\/strong> Splitting your target market into psychographic segments enables you to connect with different groups of customers in a much more effective way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bear in mind that two customers may have an identical demographic profile but have very different interests and motivations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, imagine two women in the 25-34 age group who live in the same city, and each have two children under 10 years of age. But one is an avid hiker, while the other prefers to stay home and try out new recipes. Ideally, you\u2019d be tweaking the messaging your brand sends out to each one accordingly to try to encourage deeper engagement from both customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With that in mind, let\u2019s consider the most important psychographic segmentation variables to look at.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Psychographic_Segmentation_Factors\"><\/span><strong>Psychographic Segmentation Factors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, what are the main psychographic factors you should be focusing on? There are no hard and fast rules about this, but there are several areas that companies often zero in on to try to create more effective marketing campaigns. These are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consumer_Personality_Traits\"><\/span><strong>Consumer Personality Traits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need to go full Myers-Briggs here. It\u2019s not realistic to ask every prospective customer to fill out a detailed personality test, but having a grasp of some of their more obvious personality traits can help you gain valuable insights.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdXnI_zE4fRDwWw_0HvnUOmM2Yc3JFfk1goql0vZZEGu9Vo2wGcZf5spgWAnQGYWN6Z1PHYLWA1PZloejZ0l8CUScKTeZHIStl1IOEwfaS0flTqznGh5KKiUvZAubkIgRhIIsWlFpSRXgZoasxHR3t6-j9f?key=3WrrTwMpRpynxuQD7uRmDw\" alt=\"\"><\/figure><p class=\"wp-block-paragraph\">For instance, are they more extroverted or introverted? Who are the more adventurous and open-minded individuals, and who are more reserved? There are ways you can phrase open-ended questions to try to encourage survey respondents to reveal these traits in a non-intrusive way, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What motivates you to achieve your goals?<\/li>\n\n\n\n<li>Do you prefer to base decisions on facts or intuition?<\/li>\n\n\n\n<li>How do you respond to everyday challenges?<\/li>\n<\/ul><p class=\"wp-block-paragraph\">You can then build up quite a rich picture of each customer personality, which will give an indication of the types of products they might be interested in and what their <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> consumer preferences are likely to be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Values\"><\/span><strong>Core Values<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding what\u2019s important to your customers is vital for fine-tuning your brand storytelling. Of course, most brands will want to avoid more potentially divisive areas like direct political statements (unless the brand itself has a specific connection that makes these relevant).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However you can dig into your potential customers\u2019 beliefs in ways that your brand can relate to. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Which of your customers prioritize family?<\/li>\n\n\n\n<li>Who is passionate about environmental issues?<\/li>\n\n\n\n<li>How important are <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> responsibility initiatives to your customers?<\/li>\n<\/ul><h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interests_and_Hobbies\"><\/span><strong>Interests and Hobbies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This one is fairly easy to pick up on because people love talking about their interests. Which customers lead an active lifestyle and participate in outdoor activities? Who are the passionate music fans or sports lovers? Who enjoys creating and crafts?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Researching this aspect of your customers\u2019 daily activities is obviously going to be highly relevant if you sell products that cater to those interests. But even if you don\u2019t, it can be very useful to seek out this information because it helps you create more accurate buyer personas and target customer profiles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lifestyle_Preferences\"><\/span><strong>Lifestyle Preferences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On a day-to-day basis, what do your customers get up to? Are they busy professionals who grab a quick coffee each morning on the go? Do they spend their weekends <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>ing to follow their favorite teams? Are they health-conscious people who go to the gym regularly?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding your customers\u2019 lifestyle preferences gives you insight into their purchasing habits at a deeper level. It\u2019s also an excellent way of identifying which channels to reach out on to best connect with your potential clients.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeBNOvsU6kgJuR7OaLgS-6kqLykSHNL658pP-QXPvPulsCOBN3wh4TW-mQ4gkQ7uPjg_tnAA_oGS65D0zdxDu9VEo8r08PDQr_tE6CYHEy-r_8nQiSvvNzFLuOoYvf1rnThwaewcK5RbN-Wy3_UZz-5UTZf?key=3WrrTwMpRpynxuQD7uRmDw\" alt=\"\"><\/figure><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Research_Methods_for_Psychographic_Segmentation\"><\/span><strong>Common Research Methods for Psychographic Segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, how do you go about collecting this kind of information? There are a number of routes you can take, and it\u2019s usually best to use a mixture of different approaches. Try to incorporate a few of these:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Online surveys: <\/strong>Sending out psychographic surveys is one of the quickest ways of understanding your customers. It\u2019s also one of the best ways to get broad-based data, since it doesn\u2019t take much time commitment on the part of the customer. Consider sending surveys out to your email list or putting short pop-up surveys on your website. Offering an incentive, such as a discount voucher, can increase response rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social listening: <\/strong>The advantage of social listening is that you can essentially eavesdrop on customers\u2019 candid opinions. Whether they have a problem with your product or service or are particularly loyal customers who love your brand, you\u2019ll find honest criticism on social media. Moreover, social platform analytics are useful for getting insights into your followers\u2019 interests and purchasing habits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Focus groups:<\/strong> For a more detailed examination of your customers\u2019 opinions and thoughts, you can use focus groups or one-to-one interviews. These can be carried out online or in person, but they require a relatively heavy time investment from the participants. So, again, offer an attractive incentive to encourage people to participate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Analytics tools:<\/strong> You can collect some psychographic data, like the interests your website visitors have, from standard tools like Google Analytics. In addition, you can glean more in-depth information by tracking online behavior using heatmaps and session recordings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Existing research:<\/strong> Another option is to explore existing research that\u2019s already in the public domain. Of course, this won\u2019t give you detailed information about your individual customers. Nevertheless, if you have a reasonable grasp of who your customer base is, you can often find reports from sources such as government websites or industry experts that provide consumer insights you\u2019ll be able to use, at least as a starting point.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXft1qe6U61cw2KDCmNxSXQQS_HSOD9hvvieXyoEZO5OOpjUaKX0n5v9TiEyCvwlC1k4r8_6CnqcImBEAhHtRBJYAF07H9j_k5WYzFN7AfaYqy-lq8mezFDV-3ErEJWUos-OxQFS6W_08L4gFQt0Dp6KRsk?key=3WrrTwMpRpynxuQD7uRmDw\" alt=\"\"><\/figure><h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Implement_Psychographic_Segmentation\"><\/span><strong>How to Implement Psychographic Segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Collecting the information is one thing; making it work for your marketing campaigns is quite another. But if you can get it right, it can help support a full-funnel marketing approach that delivers excellent results. Here are the steps you\u2019ll need to follow:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1.  Collect the psychographic data using your chosen research methods.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2.\u00a0Analyze the data and use it to place your customers into individual categories of people who share certain key characteristics in common.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Devise detailed buyer personas based on these categories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Use these to help create personalized brand messaging and content tailored for each category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. Keep collecting data regularly and reviewing your strategy. It will need to be constantly updated to maintain relevance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are several approaches to customer segmentation you can take, and the ones you choose will depend on your brand goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key thing to remember about psychographic segmentation is that it deals with the \u201cwhy\u201d questions: why do your customers live their lives the way they do? Why do they make certain product choices over others? Why do they respond to some messages more strongly?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tapping into those underlying motivations is an excellent way of driving higher engagement because you\u2019ll be able to connect with potential customers on a more fundamental level. And that\u2019s a terrific way of making sure those customers come back time and time again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Featured image by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@fourcolourblack?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" data-wpel-link=\"external\">Adam Wilson<\/a> on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/photos\/three-peson-sitting-talking-to-each-other-mM7V59F5syw?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" data-wpel-link=\"external\">Unsplash<\/a><\/em><\/p>\n                            <\/div><br><div class=\"author-inner\">\n<p class=\"bio-name\">Noupe Editorial Team<\/p>\n<div class=\"bio-desc\">\n    The jungle is alive: Be it a collaboration between two or more authors or an article by an author not contributing regularly. In these cases you find the Noupe Editorial Team as the ones who made it. Guest authors get their own little bio boxes below the article, so watch out for these.<\/div>\n<div class=\"simple-social-icons\">\n<ul class=\"social-link clearfix\"><!-- facebook --><li><i class=\"fa fa-link\" aria-hidden=\"true\"><\/i><\/li>\n        <!-- facebook -->\n    \n    <!-- twitter -->\n    \n    <!-- feed -->\n    \n    <!-- google plus -->\n    \n    <!-- linkedin -->\n            <!-- flickr -->\n            <!-- flickr -->\n    <\/ul><\/div>\n<\/div>\r\n<blockquote><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/blockquote>\r\n<blockquote>\r\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\r\n<\/blockquote>\r\n\r\n<span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/what-is-psychographic-segmentation-and-how-can-it-boost-engagement.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span>","protected":false},"excerpt":{"rendered":"<p>Any kind of marketing approach that gives you a deeper insight into your customers has the potential to help you make stronger connections with them. Psychographic segmentation is a perfect example. Unlike demographic or behavioral segmentation, it goes into depth about what makes your customers tick, which means you can better understand how to reach&#8230;<\/p>\n","protected":false},"author":1,"featured_media":643055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2024\/11\/adam-wilson-mM7V59F5syw-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[78068,152538,133349],"class_list":["post-643054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-digital-marketing","tag-market-segment","tag-user-engagement"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=643054"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/643055"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=643054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=643054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=643054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}