{"id":643134,"date":"2024-11-01T16:00:00","date_gmt":"2024-11-01T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-pick-the-right-google-business-profile-categories\/"},"modified":"2024-11-01T16:00:00","modified_gmt":"2024-11-01T13:00:00","slug":"how-to-pick-the-right-google-business-profile-categories","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-pick-the-right-google-business-profile-categories\/","title":{"rendered":"#How to pick the right Google Business Profile categories"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28c7f1e42e0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28c7f1e42e0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-pick-the-right-google-business-profile-categories\/#Choose_effective_primary_and_secondary_GBP_categories_to_improve_your_search_rankings_and_connect_with_more_local_customers\" >Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-pick-the-right-google-business-profile-categories\/#How_to_choose_the_best_primary_category_for_GBP\" >How to choose the best primary category for GBP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-pick-the-right-google-business-profile-categories\/#GBP_secondary_category_optimization\" >GBP secondary category optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-pick-the-right-google-business-profile-categories\/#Predefined_services\" >Predefined services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-pick-the-right-google-business-profile-categories\/#Can_you_switch_the_primary_category_depending_on_the_season\" >Can you switch the primary category depending on the season?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-pick-the-right-google-business-profile-categories\/#Avoid_the_local_filter_with_strategic_category_tactics\" >Avoid the local filter with strategic category tactics<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Choose_effective_primary_and_secondary_GBP_categories_to_improve_your_search_rankings_and_connect_with_more_local_customers\"><\/span>Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nCategories on your Google Business Profile (GBP) are among the top factors for local search rankings. <\/p>\n<p>It\u2019s essential to choose the right primary and secondary categories to ensure your business <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears in relevant searches.\u00a0<\/p>\n<p>If you\u2019re unsure how to select the best categories for your GBP, this article will guide you through the process.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-the-best-primary-category-for-gbp\"><span class=\"ez-toc-section\" id=\"How_to_choose_the_best_primary_category_for_GBP\"><\/span>How to choose the best primary category for GBP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choosing the right primary category for your business isn\u2019t always straightforward.\u00a0<\/p>\n<p>The many relevant options in industries like dentistry or HVAC can make selecting the best fit challenging.<\/p>\n<p>Since the primary category has the most impact on ranking your Google Business Profile for relevant searches, it\u2019s essential to identify the optimal choice.<\/p>\n<p>This process becomes much easier if you have access to Places Scout \u2013 a local rank-tracking tool with a GBP category selection feature.\u00a0<\/p>\n<p>Run a report for your top keywords, go to the <em>Leads<\/em> section, create a LeadGen Report, and click on <em>Category Analysis<\/em> to view the primary categories competitors are using successfully.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"831\" alt=\"Places Scout\" class=\"wp-image-447901\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout.png.webp 788w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout-321x338.png.webp 321w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout-569x600.png.webp 569w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout-107x113.png.webp 107w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout-768x810.png.webp 768w\" data-lazy-sizes=\"(max-width: 788px) 100vw, 788px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"788\" height=\"831\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout.png.webp\" alt=\"Places Scout\" class=\"wp-image-447901\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout.png.webp 788w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout-321x338.png.webp 321w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout-569x600.png.webp 569w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout-107x113.png.webp 107w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Places-Scout-768x810.png.webp 768w\" sizes=\"(max-width: 788px) 100vw, 788px\"><\/figure>\n<\/div>\n<p>Now, you can see a list of all the categories the competitors ranking for your top keywords are using on their listings.<\/p>\n<p>Alternatively, you can download a free extension from PlePer. When you click on a GBP listing, the extension will pop up a ton of info about the listing, including all the categories they use.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"363\" height=\"614\" alt=\"PlePer - Chrome extension showing GBP categories\" class=\"wp-image-447902\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/PlePer-Chrome-extension-showing-GBP-categories.png.webp 363w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/PlePer-Chrome-extension-showing-GBP-categories-200x338.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/PlePer-Chrome-extension-showing-GBP-categories-355x600.png.webp 355w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/PlePer-Chrome-extension-showing-GBP-categories-67x113.png.webp 67w\" data-lazy-sizes=\"(max-width: 363px) 100vw, 363px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/PlePer-Chrome-extension-showing-GBP-categories.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"363\" height=\"614\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/PlePer-Chrome-extension-showing-GBP-categories.png.webp\" alt=\"PlePer - Chrome extension showing GBP categories\" class=\"wp-image-447902\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/PlePer-Chrome-extension-showing-GBP-categories.png.webp 363w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/PlePer-Chrome-extension-showing-GBP-categories-200x338.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/PlePer-Chrome-extension-showing-GBP-categories-355x600.png.webp 355w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/PlePer-Chrome-extension-showing-GBP-categories-67x113.png.webp 67w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\"><\/figure>\n<\/div>\n<p>The first category on the list is the primary category. Look at all the top competing listings in your area and note the primary categories they are using.<\/p>\n<p>Once you know the primary categories the competition uses most often, you can decide which primary category is best for your listing.<\/p>\n<p>Test different primary categories to see which provides the best ranking boosts for your top keywords. Just don\u2019t change the categories too often.<\/p>\n<p>Wait a few weeks after a category change to assess rankings and change the category again if necessary.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>6 Google Business Profile questions asked and answered<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-gbp-secondary-category-optimization\"><span class=\"ez-toc-section\" id=\"GBP_secondary_category_optimization\"><\/span>GBP secondary category optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although the primary category may be the most important in terms of the ranking value it provides, your listing can have nine secondary category spots.\u00a0<\/p>\n<p>I typically recommend filling all nine secondary slots with relevant categories\u00a0whenever possible.\u00a0<\/p>\n<p>You can use the same tools I mentioned above to find the most relevant secondary categories. You can also try Jepto\u2019s Google Business Profile Discovery tool to help you find more relevant categories.<\/p>\n<p>Google constantly changes, removes and adds new categories to GBP. Make sure to check monthly or quarterly for additional relevant categories you may want to add to your listing.\u00a0<\/p>\n<p>Also, keep in mind that categories can have different names depending on where in the world you are located.<\/p>\n<p>For example, in Australia they have a category for \u201ctradesmen\u201d that is not offered in the U.S. or Canada.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"262\" alt=\"GBP category - Tradesmen\" class=\"wp-image-447903\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-category-Tradesmen.png.webp 316w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-category-Tradesmen-136x113.png.webp 136w\" data-lazy-sizes=\"(max-width: 316px) 100vw, 316px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-category-Tradesmen.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"262\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-category-Tradesmen.png.webp\" alt=\"GBP category - Tradesmen\" class=\"wp-image-447903\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-category-Tradesmen.png.webp 316w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-category-Tradesmen-136x113.png.webp 136w\" sizes=\"auto, (max-width: 316px) 100vw, 316px\"><\/figure>\n<\/div>\n<p>If you are working with a global business, it\u2019s important to ensure you add the most relevant categories based on the region.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-predefined-services\"><span class=\"ez-toc-section\" id=\"Predefined_services\"><\/span>Predefined services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another major benefit to adding secondary categories is that under each category, there is an option to select pre-defined services.\u00a0<\/p>\n<p>Pre-defined services can help boost rankings a bit, so as you are adding secondary categories, make sure to click on each one and check off all relevant services.<\/p>\n<p>The categories \u201cContractor\u201d and \u201cHandyman\/Handywoman\/Handyperson\u201d are extremely similar, but they have some unique services under each.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"718\" alt=\"GBP - Contractor category\" class=\"wp-image-447904\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Contractor-category.png.webp 688w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Contractor-category-324x338.png.webp 324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Contractor-category-575x600.png.webp 575w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Contractor-category-108x113.png.webp 108w\" data-lazy-sizes=\"(max-width: 688px) 100vw, 688px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Contractor-category.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"718\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Contractor-category.png.webp\" alt=\"GBP - Contractor category\" class=\"wp-image-447904\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Contractor-category.png.webp 688w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Contractor-category-324x338.png.webp 324w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Contractor-category-575x600.png.webp 575w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Contractor-category-108x113.png.webp 108w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"486\" alt=\"GBP - Handyperson category\" class=\"wp-image-447905\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Handyperson-category.png.webp 679w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Handyperson-category-472x338.png.webp 472w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Handyperson-category-158x113.png.webp 158w\" data-lazy-sizes=\"(max-width: 679px) 100vw, 679px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Handyperson-category.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"486\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Handyperson-category.png.webp\" alt=\"GBP - Handyperson category\" class=\"wp-image-447905\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Handyperson-category.png.webp 679w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Handyperson-category-472x338.png.webp 472w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GBP-Handyperson-category-158x113.png.webp 158w\" sizes=\"auto, (max-width: 679px) 100vw, 679px\"><\/figure>\n<\/div>\n<p>Jepto\u2019s Google Business Profile Discovery tool can also help here, as it will tell you all the services associated with each category.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>5 top tips to boost your local SEO efforts<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-can-you-switch-the-primary-category-depending-on-the-season-nbsp\"><span class=\"ez-toc-section\" id=\"Can_you_switch_the_primary_category_depending_on_the_season\"><\/span>Can you switch the primary category depending on the season?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Absolutely! This is a vital strategy for seasonal businesses like HVAC, lawn care, farms and more.\u00a0<\/p>\n<p>Adjusting the primary category to match seasonal demand allows these businesses to optimize their visibility for relevant searches year-round.<\/p>\n<p>If you\u2019re in the HVAC industry, make sure to switch your GBP category from \u201cair conditioning repair service\u201d to \u201cfurnace repair service\u201d at least a few weeks before the cold weather hits.\u00a0<\/p>\n<p>This ensures Google has time to reassess your business profile and rank it for furnace and heating terms.<\/p>\n<p>Many other industries also benefit from this strategy. For example, a lawn care business that does snow removal in the winter will want to switch its primary category from \u201clawn care\u201d to \u201csnow removal service\u201d a few weeks before the first snowfall hits.\u00a0<\/p>\n<p>Suppose your business operates a haunted house during the fall. In that case, there\u2019s a specific category for that, which can boost your profile\u2019s relevance and give you a competitive edge in \u201chaunted house near me\u201d searches.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"257\" alt=\"Haunted house near me\" class=\"wp-image-447906\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Haunted-house-near-me.png.webp 688w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Haunted-house-near-me-600x224.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Haunted-house-near-me-200x75.png.webp 200w\" data-lazy-sizes=\"(max-width: 688px) 100vw, 688px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Haunted-house-near-me.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"257\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Haunted-house-near-me.png.webp\" alt=\"Haunted house near me\" class=\"wp-image-447906\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Haunted-house-near-me.png.webp 688w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Haunted-house-near-me-600x224.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Haunted-house-near-me-200x75.png.webp 200w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\"><\/figure>\n<\/div>\n<p>Once the Halloween season ends, you can easily switch to a more relevant category for the winter months to maintain visibility for your core services.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-avoid-the-local-filter-with-strategic-category-tactics\"><span class=\"ez-toc-section\" id=\"Avoid_the_local_filter_with_strategic_category_tactics\"><\/span>Avoid the local filter with strategic category tactics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have multiple listings verified at the same address, such as a practitioner or department listing, it\u2019s crucial to carefully select categories for each.<\/p>\n<p>Overlapping categories can trigger Google\u2019s local filter, reducing your visibility. To avoid this, ensure that each listing at the same address has distinct categories.<\/p>\n<p>For example, a dental clinic with both a main office listing and a practitioner listing should assign unique categories to each.<\/p>\n<p>The main office might use \u201cdentist,\u201d while the practitioner listing could use \u201cemergency dentist\u201d or \u201cpediatric dentist.\u201d<\/p>\n<p>You need to confirm using local rank tracking grids that the listings are not actually filtering each other. Even if they have separate categories, this filtering can still happen if the categories are too similar.<\/p>\n<p>If you see an irregular pattern with inverted pins (like the one below), the local filter is likely at work.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"893\" alt=\"Google's local filter at work\" class=\"wp-image-447907\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work.png.webp 1488w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work-563x338.png.webp 563w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work-800x480.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work-188x113.png.webp 188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work-768x461.png.webp 768w\" data-lazy-sizes=\"(max-width: 1488px) 100vw, 1488px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"893\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work.png.webp\" alt=\"Google's local filter at work\" class=\"wp-image-447907\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work.png.webp 1488w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work-563x338.png.webp 563w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work-800x480.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work-188x113.png.webp 188w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Googles-local-filter-at-work-768x461.png.webp 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\"><\/figure>\n<\/div>\n<p>You can also use category optimization to get your listing unfiltered if you are being filtered by nearby business listings you don\u2019t have control over.\u00a0<\/p>\n<p>For example, realtors tend to have major issues with the local filter when many individual realtor listings are verified to the same broker\u2019s address.\u00a0<\/p>\n<p>If you\u2019re in a position like this, try changing your primary category to something none of the other listings use.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>11 local SEO tools you should be using<\/em><\/strong>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Elizabeth Rule\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/03\/Elizabeth-Rule.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/03\/Elizabeth-Rule.png.webp\" alt=\"Elizabeth Rule\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Elizabeth Rule<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=ownyourserp&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/elizabethrule\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Elizabeth Rule is an expert local SEO analyst who has been working in the industry since 2015. She has a passion for content creation and loves working with local businesses to develop their website\u2019s authority and expertise through well written, helpful content As a Google Business Profile Product Expert she is also in the unique position to help businesses crack the code to gain valuable visibility in local search maps and help solve complex GBP issues. She was nominated as one of BrightLocal&#8217;s Rising Stars of Local SEO 2023. She currently works as a Local SEO Analyst at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sterlingsky.ca\/\">Sterling Sky<\/a>, a Local SEO Agency in Canada and the USA. She is also a faculty member and speaker at Local U SEO Conference.                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/how-to-pick-the-right-google-business-profile-categories-447898\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers. Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It\u2019s essential to choose the right primary and secondary categories to ensure your business appears in relevant searches.\u00a0 If you\u2019re unsure&#8230;<\/p>\n","protected":false},"author":1,"featured_media":643135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/How-to-pick-the-right-Google-Business-Profile-categories.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[141624,139156,78070],"class_list":["post-643134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-business-profile","tag-local","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=643134"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/643135"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=643134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=643134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=643134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}