{"id":643404,"date":"2024-11-04T16:00:00","date_gmt":"2024-11-04T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms\/"},"modified":"2024-11-04T16:00:00","modified_gmt":"2024-11-04T13:00:00","slug":"maximizing-your-b2b-paid-media-roi-with-alternative-platforms","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms\/","title":{"rendered":"#Maximizing your B2B paid media ROI with alternative platforms"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28ce3fe8ead\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28ce3fe8ead\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms\/#Reach_your_B2B_audience_in_unexpected_places_Use_Reddit_YouTube_and_TikTok_for_paid_media_campaigns_that_drive_real_results\" >Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms\/#First_things_first_Understanding_your_audience\" >First things first: Understanding your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms\/#Plan_smart_How_to_build_a_basic_media_plan\" >Plan smart: How to build a basic media plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms\/#Off_the_beaten_path_Uncommon_platforms_for_B2Bs\" >Off the beaten path: Uncommon platforms for B2Bs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms\/#Reddit_Ads\" >Reddit Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms\/#YouTube_ads\" >YouTube ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms\/#TikTok\" >TikTok<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms\/#Make_the_most_of_your_B2B_paid_media_plan\" >Make the most of your B2B paid media plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms\/#Watch_Maximizing_your_B2B_paid_media_ROI_with_alternative_platforms\" >Watch: Maximizing your B2B paid media ROI with alternative platforms<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Reach_your_B2B_audience_in_unexpected_places_Use_Reddit_YouTube_and_TikTok_for_paid_media_campaigns_that_drive_real_results\"><\/span>Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\nIn B2B marketing, simply sticking to traditional channels may limit your potential.\u00a0<\/p>\n<p>As audiences diversify and new platforms emerge, expanding your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> strategy can be a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>-changer for engaging decision-makers where they spend time.<\/p>\n<p>But how do you know which channels fit your strategy and whether they\u2019ll resonate with your target audience?<\/p>\n<p>This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-first-things-first-understanding-your-audience\"><span class=\"ez-toc-section\" id=\"First_things_first_Understanding_your_audience\"><\/span>First things first: Understanding your audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s surprising how often people feel they lack the tools to understand their audience. Your CRM likely holds more valuable insights than you realize. It can help address three key challenges:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Data tied to your business:<\/strong> If properly recorded, your CRM tracks all interactions with your business \u2013 whether won, lost or disqualified \u2013 making it easy to identify trends and patterns.<\/li>\n<li><strong>Buying committee exploration:<\/strong> Are your marketing campaigns targeting the right people? Your CRM should include who is involved in sales and pipeline activities. This data helps confirm whether your targeting is reaching the right audience.<\/li>\n<li><strong>Understanding who seems qualified but isn\u2019t:<\/strong> Did a company or account look like the perfect fit but ended up disqualified by sales? Are you seeing many accounts go through the disqualification process? Identify what these accounts have in common so you can adjust accordingly.<\/li>\n<\/ul>\n<p>A few other tactics to better understand your audience include:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>LinkedIn groups:<\/strong> There\u2019s a LinkedIn group for whatever you\u2019re selling. Look at the job titles and firmographics of the companies in that group. What are they discussing? What are their concerns and common pain points? The possibilities are endless.<\/li>\n<li><strong>LinkedIn Insight tag:<\/strong> Set up this tag to identify attributes like job titles, company names, company sizes and seniority based on the users landing on your website. You can also audit who\u2019s visiting your blog versus your key pages, thus gathering a wealth of information.<\/li>\n<li><strong>Your competitors\u2019 websites:<\/strong> Have you ever audited the industries and job titles your competitors highlight? Do they feature more case studies for certain verticals over others? This can offer valuable insights into their priorities for you to cross-reference.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>LinkedIn advertising: A comprehensive guide<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-plan-smart-how-to-build-a-basic-media-plan\"><span class=\"ez-toc-section\" id=\"Plan_smart_How_to_build_a_basic_media_plan\"><\/span>Plan smart: How to build a basic media plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A common mindset I often see is marketers wanting to be everywhere, believing they can effectively spread $2,000 across multiple channels.\u00a0<\/p>\n<p>Unfortunately, this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach limits your ability to scale or achieve meaningful results. A focused media plan consolidates all your efforts, offering a clear view of each channel\u2019s potential and helping you allocate your budget for maximum impact.<\/p>\n<p>A successful media plan should include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Target audience segmentation and identification.<\/li>\n<li>Clear goals and objectives.<\/li>\n<li>Multichannel strategy.<\/li>\n<li>Budget allocation.<\/li>\n<li>Performance measurement and analysis.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to manage a paid media budget: Allocation, risk and scaling<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-off-the-beaten-path-uncommon-platforms-for-b2bs\"><span class=\"ez-toc-section\" id=\"Off_the_beaten_path_Uncommon_platforms_for_B2Bs\"><\/span>Off the beaten path: Uncommon platforms for B2Bs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With a solid media plan in place, you\u2019re in a great position to try something new, including some of the less mainstream platforms.\u00a0\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-reddit-ads\"><span class=\"ez-toc-section\" id=\"Reddit_Ads\"><\/span>Reddit Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On Reddit, users are not just aimlessly scrolling but actively seeking high-quality advice. <\/p>\n<p>This presents a significant opportunity, as 68% of Redditors are not on LinkedIn, providing access to a large, unique audience.\u00a0<\/p>\n<p>The platform serves as an excellent research resource throughout the B2B buying process, allowing you to engage at every stage:<\/p>\n<ul class=\"wp-block-list\">\n<li>Identifying the problem (awareness).<\/li>\n<li>Exploring solutions (consideration).<\/li>\n<li>Evaluating fit (research).<\/li>\n<li>Confirming a shortlist (advocacy).<\/li>\n<li>Offering community support through praise or critique (retention).<\/li>\n<\/ul>\n<p>To help you get started with advertising on Reddit, I\u2019ve recently written an article detailing various ad formats. Here are a few quick tips to consider:<\/p>\n<ul class=\"wp-block-list\">\n<li>Set up your pixel to see if your target audience is visiting your site and start building remarketing pools.<\/li>\n<li>Find the right subreddits for your niche.<\/li>\n<li>Concerned about ad placement? Review and understand Reddit\u2019s different <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/business.reddithelp.com\/helpcenter\/s\/article\/About-ad-inventory-types\">ad inventory options<\/a> to ensure your ads appear in the right spaces.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>4 Reddit ad formats you need to know<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-youtube-ads\"><span class=\"ez-toc-section\" id=\"YouTube_ads\"><\/span>YouTube ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively.\u00a0<\/p>\n<p>YouTube\u2019s strength is its ability to provide useful and relevant information about your services, guiding potential buyers through their decision-making process. <\/p>\n<p>It also delivers content to users who aren\u2019t actively searching, which is crucial since most buyers are often out of the market.<\/p>\n<p>If you\u2019re looking to test or expand your YouTube advertising efforts, here are some campaign types to consider:<\/p>\n<ul class=\"wp-block-list\">\n<li>For reach, leverage video reach campaigns.<\/li>\n<li>For brand consideration, use video view campaigns.<\/li>\n<li>To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025).<\/li>\n<li>For conversions, Google recommends the tried-and-true power pairing of Performance Max and Search campaigns.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-tiktok\"><span class=\"ez-toc-section\" id=\"TikTok\"><\/span>TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We can\u2019t ignore TikTok, one of the fastest-growing social platforms today.\u00a0<\/p>\n<p>The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. Notably, individuals aged 25 to 34 comprise nearly a quarter of TikTok users in the U.S. in 2024.<\/p>\n<p>To help you get started on this platform, here are two easy steps to consider:<\/p>\n<ul class=\"wp-block-list\">\n<li>Set up custom audiences to re-engage users who have previously visited your site.<\/li>\n<li>Leverage TikTok search ads. This is a major opportunity for B2B marketers. Now, advertisers can pay to appear in TikTok search results. While the intent here leans toward consideration, it\u2019s a unique way to connect with key decision-makers.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>6 areas to address before increasing B2B paid media investment<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-make-the-most-of-your-b2b-paid-media-plan\"><span class=\"ez-toc-section\" id=\"Make_the_most_of_your_B2B_paid_media_plan\"><\/span>Make the most of your B2B paid media plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As B2B marketing continues to evolve, staying ahead means being open to fresh approaches and platforms.\u00a0<\/p>\n<p>Whether it\u2019s leveraging untapped tools like Reddit, YouTube or TikTok or fine-tuning your strategy with a solid media plan, success comes from smart experimentation. The buyers you\u2019re targeting and the ways to reach them are changing.\u00a0<\/p>\n<p>By embracing these new opportunities and staying agile, you\u2019ll be better positioned to engage with your audience and meet your business goals.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-watch-maximizing-your-b2b-paid-media-roi-with-alternative-platforms\"><span class=\"ez-toc-section\" id=\"Watch_Maximizing_your_B2B_paid_media_ROI_with_alternative_platforms\"><\/span>Watch: Maximizing your B2B paid media ROI with alternative platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s my full presentation from SMX Advanced.<\/p>\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"OT_Diversify and conquer_SMXA24 (Copy)\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/957344924?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"><\/iframe><noscript><iframe src=\"https:\/\/player.vimeo.com\/video\/957344924?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"OT_Diversify and conquer_SMXA24 (Copy)\"><\/iframe><\/noscript><\/div>\n<p><script data-minify=\"1\" src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/api\/player.js?ver=1730765473\" data-rocket-defer defer><\/script><\/div>\n<p><\/p>\n<div class=\"about-author\">\n    About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n                        <img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Andrea Cruz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Andrea-Cruz-338x338.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Andrea-Cruz-338x338.jpeg.webp\" alt=\"Andrea Cruz\" width=\"140\" height=\"140\">\n                                            <\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n                            <strong>Andrea Cruz<\/strong>\n                        <\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=andreacruz92&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n                            <\/div>\n<div class=\"col-auto\">\n                                    <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/acruzlopez\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n                                <\/div>\n<\/p><\/div>\n<p>                        Andrea Cruz is a Senior Director of Client Strategy at <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/tinuiti.com\/\">Tinuiti<\/a>. She has a decade plus of experience in driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and more. Beyond paid search and social platforms, Cruz is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing. Originally from Venezuela, Cruz earned a master&#8217;s degree in international business. She has spoken at numerous industry events, including SMX Advanced.                  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/maximizing-your-b2b-paid-media-roi-with-alternative-platforms-447949\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results. In B2B marketing, simply sticking to traditional channels may limit your potential.\u00a0 As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But&#8230;<\/p>\n","protected":false},"author":1,"featured_media":643405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Maximizing-your-B2B-paid-media-ROI-with-alternative-platforms-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[147878,107942,5005],"class_list":["post-643404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-paid-social","tag-ppc","tag-reddit"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=643404"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/643405"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=643404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=643404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=643404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}