{"id":643804,"date":"2024-11-08T16:00:00","date_gmt":"2024-11-08T13:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/"},"modified":"2024-11-08T16:00:00","modified_gmt":"2024-11-08T13:00:00","slug":"how-to-brief-a-content-creator-effectively-for-social-search-marketing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/","title":{"rendered":"#How to brief a content creator effectively for social search marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a259c90ddde3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a259c90ddde3\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Explore_tips_for_crafting_briefs_that_guide_creators_on_SEO_audience_targeting_and_effective_content_production\" >Explore tips for crafting briefs that guide creators on SEO, audience targeting and effective content production.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Setting_the_scene_for_your_creators\" >Setting the scene for your creators<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Search_intent\" >Search intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#User_journey_stage_and_touchpoint_number\" >User journey stage and touchpoint number<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Content_lifecycle\" >Content lifecycle<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Content_expectations\" >Content expectations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#The_basics\" >The basics\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Content_goals_and_targets\" >Content goals and targets\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Content_scripts_content_direction_notes\" >Content scripts \/ content direction notes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Content_creator_briefing_Top_tips\" >Content creator briefing: Top tips<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Start_with_a_clear_content_goal\" >Start with a clear content goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Provide_focus_keywords_but_dont_overload\" >Provide focus keywords, but don\u2019t overload<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Suggest_an_engaging_hook_based_on_search_intent\" >Suggest an engaging hook based on search intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Outline_key_points_to_cover_but_leave_room_for_creativity\" >Outline key points to cover, but leave room for creativity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Define_the_target_audience_clearly\" >Define the target audience clearly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Encourage_visual_elements_that_support_SEO\" >Encourage visual elements that support SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Specify_a_platform-appropriate_tone_of_voice\" >Specify a platform-appropriate tone of voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Set_clear_guidelines_on_content_type_expectations\" >Set clear guidelines on content type expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Emphasize_natural_keyword_use\" >Emphasize natural keyword use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Encourage_feedback_and_open_communication\" >Encourage feedback and open communication<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Next_steps\" >Next steps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Content_description_social_post_copy\" >Content description \/ social post copy\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Hashtags\" >Hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#Search_everywhere_amplification_and_adaptation\" >Search everywhere amplification and adaptation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-brief-a-content-creator-effectively-for-social-search-marketing\/#The_power_of_a_well-crafted_brief_Aligning_strategy_SEO_and_creator_authenticity\" >The power of a well-crafted brief: Aligning strategy, SEO and creator authenticity\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Explore_tips_for_crafting_briefs_that_guide_creators_on_SEO_audience_targeting_and_effective_content_production\"><\/span>Explore tips for crafting briefs that guide creators on SEO, audience targeting and effective content production.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Getting the best out of a content creator partnership for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> search starts with a strong brief.\u00a0<\/p>\n<p>Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone content that lacks SEO impact and falls short of your strategy.<\/p>\n<p>This article covers how a well-crafted brief can help bridge the gap between your marketing vision and the high-performing content you need. <\/p>\n<h2 class=\"wp-block-heading\" id=\"h-setting-the-scene-for-your-creators\"><span class=\"ez-toc-section\" id=\"Setting_the_scene_for_your_creators\"><\/span>Setting the scene for your creators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When working with content creators, it\u2019s important to remember that many are encountering SEO briefs for the first time.\u00a0<\/p>\n<p>Contextualizing the content within a larger strategy can go a long way in helping them understand your objectives and align their work with your needs. Make sure to:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Clarify the overall objective of the content<\/strong> within your brand\u2019s search journey.<\/li>\n<li><strong>Define the role of the content on a platform-specific level<\/strong> to ensure it aligns with the unique audience and purpose of each platform.<\/li>\n<\/ul>\n<p>For example, a piece of content crafted for informational discovery on TikTok is unlikely to serve as effective transactional content later in the journey on a different platform, like your website.\u00a0<\/p>\n<p>By setting clear goals for each content activation, you can determine which platforms best support those objectives and design content accordingly.\u00a0<\/p>\n<p>Completing a search universe analysis is particularly helpful here, allowing you to map out where and how to reach your target audiences.<\/p>\n<p>The first essential elements of a content brief should include:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-search-intent\"><span class=\"ez-toc-section\" id=\"Search_intent\"><\/span>Search intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search intent reflects the underlying purpose behind a user\u2019s query, and understanding this intent is crucial for creating effective content.\u00a0<\/p>\n<p>As you explore the nuances of intent across multiple platforms, aligning content with specific search intents can significantly boost relevance and engagement.\u00a0<\/p>\n<p>By identifying different types of search intent in your briefing process, you can ensure content resonates with users\u2019 needs at each stage of their journey.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-user-journey-stage-and-touchpoint-number\"><span class=\"ez-toc-section\" id=\"User_journey_stage_and_touchpoint_number\"><\/span>User journey stage and touchpoint number<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Identifying your audience\u2019s stage in their journey with your brand or solution is key to tailoring content effectively.<\/p>\n<p>Each stage calls for a unique <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach. Understanding the specific touchpoints can make a significant difference.<\/p>\n<p>The more familiar users are with your brand, the more likely they will progress along the journey.<\/p>\n<p>By mapping out these stages and touchpoints, you can incorporate your findings into the briefing process, helping content creators understand where the audience will likely be in their relationship with your brand.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-content-lifecycle\"><span class=\"ez-toc-section\" id=\"Content_lifecycle\"><\/span>Content lifecycle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content lifecycle refers to the planned duration and evolution of content pieces over time.<\/p>\n<ul class=\"wp-block-list\">\n<li>Is the activation a reactive piece, leveraging a trend that makes timely creation essential?<\/li>\n<li>Is it a seasonal piece that relies on a specific creative foundation?<\/li>\n<li>Or is it a foundational or \u201cevergreen\u201d piece with longevity and recyclability at its core?<\/li>\n<\/ul>\n<p>These are all questions and considerations that you can ask yourself as you begin briefing. When you have the answers, you can set the scene for your creator, informing them:<\/p>\n<ul class=\"wp-block-list\">\n<li>Who the content is for.<\/li>\n<li>Where it will be deployed.<\/li>\n<li>What the content may include (basic suggestions).<\/li>\n<li>Why the content is being produced.<\/li>\n<li>When the content will be published (if seasonal\/reactive).<\/li>\n<\/ul>\n<p>In your brief, include an overview at the top that provides a summary, like the example below:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"696\" height=\"226\" alt=\"Content creation brief - Overview\" class=\"wp-image-448094\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Overview.png.webp 696w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Overview-600x195.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Overview-200x65.png.webp 200w\" data-lazy-sizes=\"(max-width: 696px) 100vw, 696px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Overview.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"696\" height=\"226\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Overview.png.webp\" alt=\"Content creation brief - Overview\" class=\"wp-image-448094\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Overview.png.webp 696w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Overview-600x195.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Overview-200x65.png.webp 200w\" sizes=\"(max-width: 696px) 100vw, 696px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-content-expectations\"><span class=\"ez-toc-section\" id=\"Content_expectations\"><\/span>Content expectations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that the scene is set and your creator understands the basic expectations for the content, it\u2019s time to focus on execution.\u00a0<\/p>\n<p>Set a framework that will help you effectively communicate the necessary information to your content creator partners.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-basics-nbsp\"><span class=\"ez-toc-section\" id=\"The_basics\"><\/span>The basics\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Establish the basic information, almost the housekeeping checks, that will take place for every brief or deliverable you execute. These include:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Project name<\/strong>: The unique name or title that identifies this project, often reflecting its purpose, goal or a specific campaign theme.\u00a0<\/li>\n<li><strong>Client name<\/strong>: The name of the business or individual commissioning the project, serving as the primary source of direction and approval.\u00a0<\/li>\n<li><strong>Stakeholders<\/strong>: Key individuals or groups with a vested interest in the project, including those involved in decision-making, creation and publishing the content.\u00a0<\/li>\n<li><strong>Key deadlines<\/strong>: The specific dates by which drafts or the final content delivery need to be completed and then published, ensuring timely delivery and alignment with other activities.<\/li>\n<li><strong>Legal resources<\/strong>: Documents, guidelines or teams available to ensure all project elements comply with legal standards, brand policies and any necessary contracts.<\/li>\n<li><strong>Style guide \/ brand guides<\/strong>: Share a link to any resource that outlines visual and branding elements \u2013 such as color schemes, logo usage and typography \u2013 to maintain consistent brand representation.<\/li>\n<li><strong>Tone of voice (TOV)<\/strong>: Guidelines for the style and personality of the language used, ensuring that the messaging aligns with the brand\u2019s identity and appeals to the target audience.\u00a0<\/li>\n<li><strong>Related deliverables<\/strong>: Other materials or content pieces linked to the project, such as social posts, videos or blog articles, that contribute to the overall campaign or project objectives.<\/li>\n<\/ul>\n<p><strong>Tip<\/strong><em>: <\/em>Ideally, you will have vetted creators to align your TOV expectations with the creator before you brief them on content.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-content-goals-and-targets-nbsp\"><span class=\"ez-toc-section\" id=\"Content_goals_and_targets\"><\/span>Content goals and targets\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The next step in your framework is to define the content goals and targets, clarifying your expectations for the piece.<\/p>\n<p>You can reference elements from your overview here to reinforce key information for your creator partner. This section of your brief should include the following:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Audience<\/strong>: The persona focus, audience group or demographic that this content should focus on reaching and building a connection with.\u00a0<\/li>\n<li><strong>Content objectives<\/strong>: The primary purpose or goal of the content, such as to inform, entertain, inspire or convert the audience, aligning with the broader strategic goals for the campaign.<\/li>\n<li><strong>KPIs<\/strong>: Measurable metrics set to gauge the project\u2019s success. These should be set at the platform and campaign levels.<\/li>\n<li><strong>Journey phase<\/strong>: The stage in the search journey the content is aimed at, such as awareness, consideration or decision, to ensure relevance and impact from your content.<\/li>\n<li><strong>User-need solved<\/strong>: The specific problem, question or desire of the target audience that the content will address, helping to position the content as valuable and solution-oriented.<\/li>\n<li><strong>Pillar keyword focus and cluster keywords<\/strong>: Specific SEO-researched keywords (mapped to social platforms) that capture the main topics of the content to help users find the content based on relevant queries.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-content-scripts-content-direction-notes\"><span class=\"ez-toc-section\" id=\"Content_scripts_content_direction_notes\"><\/span>Content scripts \/ content direction notes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the administrative aspects of the brief complete, the foundation is set. It\u2019s time for creators to do what they do best: create!\u00a0<\/p>\n<p>When it comes to content direction, the brief should take a \u201chands-off\u201d approach. Instead of providing complete scripts for creators to replicate, embrace their unique creativity.<\/p>\n<p>This is where top-level content direction becomes essential. Rather than dictating every detail, focus on defining the primary themes, tone and objectives (as outlined in the content goals and targets section).\u00a0<\/p>\n<p>This ensures the content aligns with key priorities, like capturing the right brand voice and addressing audience needs, while leaving room for creators to add their authentic touch.<\/p>\n<p>Authenticity is crucial. To truly resonate with your audience and build a meaningful community connection, content must feel natural and fitting for social platforms \u2013 unlike a traditional ad or forced marketing message. You achieve this by leveraging creators\u2019 individual styles and insights.<\/p>\n<p>Finally, maintain an open feedback loop. Encourage creators to ask questions and confirm direction as needed, minimizing revisions and making adjustments as you go.\u00a0<\/p>\n<p>Fostering trust in their expertise strengthens the working relationship and results in organic, impactful social content that drives engagement.<\/p>\n<p>Here is an example of this approach:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"304\" alt=\"Content creation brief - Direction notes\" class=\"wp-image-448096\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes.png.webp 819w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes-600x223.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes-800x297.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes-200x74.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes-768x285.png.webp 768w\" data-lazy-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"304\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes.png.webp\" alt=\"Content creation brief - Direction notes\" class=\"wp-image-448096\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes.png.webp 819w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes-600x223.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes-800x297.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes-200x74.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Direction-notes-768x285.png.webp 768w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\"><figcaption class=\"wp-element-caption\"><em><em>The above direction notes are for a piece within the finance sector. The primary keyword was \u201c60% tax trap,\u201d with related keyword focuses of \u201c\u00a3100K income tax\u201d and \u201cIncome Tax Calculator,\u201d which were shared as suggested in the \u2018Content Goals &amp; Targets\u2019 section of the brief.\u00a0<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-content-creator-briefing-top-tips\"><span class=\"ez-toc-section\" id=\"Content_creator_briefing_Top_tips\"><\/span>Content creator briefing: Top tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-start-with-a-clear-content-goal\"><span class=\"ez-toc-section\" id=\"Start_with_a_clear_content_goal\"><\/span>Start with a clear content goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Establish the main objective of the content within your overview\/summary.\u00a0<\/p>\n<p>Whether the goal is to drive traffic, boost engagement, educate the audience or improve conversions, make sure the creator understands the purpose behind the piece.\u00a0<\/p>\n<p>This will help them align their creative approach with the desired outcome.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-provide-focus-keywords-but-don-t-overload\"><span class=\"ez-toc-section\" id=\"Provide_focus_keywords_but_dont_overload\"><\/span>Provide focus keywords, but don\u2019t overload<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Include your primary keywords (such as \u201c60% tax trap\u201d) and a few related keywords (like \u201c\u00a3100K income tax\u201d and \u201cIncome Tax Calculator\u201d).\u00a0<\/p>\n<p>Mention these in the<em> Content goals and targets<\/em> section of the brief to guide creators on what terms should be emphasized naturally in the content.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-suggest-an-engaging-hook-based-on-search-intent\"><span class=\"ez-toc-section\" id=\"Suggest_an_engaging_hook_based_on_search_intent\"><\/span>Suggest an engaging hook based on search intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Give creators ideas for an attention-grabbing opening that aligns with search intent.\u00a0<\/p>\n<p>A hook like \u201cIf you earn over \u00a3100K, you might be hit by the 60% tax trap\u2026\u201d directly addresses the reader\u2019s problem, meets the needs of the algorithm it was being created for (TikTok) and encourages audiences to keep watching the content.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-outline-key-points-to-cover-but-leave-room-for-creativity\"><span class=\"ez-toc-section\" id=\"Outline_key_points_to_cover_but_leave_room_for_creativity\"><\/span>Outline key points to cover, but leave room for creativity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instead of providing an entire script, outline the essential topics (e.g., what the tax trap is, when it applies and legal ways to avoid it).\u00a0<\/p>\n<p>This gives creators structure while allowing them the freedom to bring their own voice and style to the content.\u00a0<\/p>\n<p>Your key points could be products, questions, a review or features, depending on the specific needs of your content.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-define-the-target-audience-clearly\"><span class=\"ez-toc-section\" id=\"Define_the_target_audience_clearly\"><\/span>Define the target audience clearly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Describe the intended audience in detail. It should align perfectly with the creator\u2019s audience.\u00a0<\/p>\n<p>Include demographics, preferences and any specific concerns related to the topic. The more the creator understands, the better they can tailor the content\u2019s tone and approach.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-encourage-visual-elements-that-support-seo\"><span class=\"ez-toc-section\" id=\"Encourage_visual_elements_that_support_SEO\"><\/span>Encourage visual elements that support SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let creators embrace and include visuals beyond products and service shots, such as screenshots, infographics or on-screen calculators.\u00a0<\/p>\n<p>Visuals can help keep viewers engaged and social search platforms consider engagement metrics in their rankings.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-specify-a-platform-appropriate-tone-of-voice\"><span class=\"ez-toc-section\" id=\"Specify_a_platform-appropriate_tone_of_voice\"><\/span>Specify a platform-appropriate tone of voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For SEO content on social platforms, you need to allow creators to use a tone that matches the platform culture.\u00a0<\/p>\n<p>This may make your brand slightly more casual on a platform like TikTok than your TOV guidelines.\u00a0<\/p>\n<p>When briefing, be clear about how far the TOV can be pushed. This will help creators produce content that resonates with audiences across different channels while aligning with your brand expectations.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-set-clear-guidelines-on-content-type-expectations\"><span class=\"ez-toc-section\" id=\"Set_clear_guidelines_on_content_type_expectations\"><\/span>Set clear guidelines on content type expectations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If it\u2019s video content, recommend a length that suits the platform. For example, short-form is for TikTok and YouTube Shorts, but long-form is for YouTube and traditional SEO.\u00a0<\/p>\n<p>You may opt for images for use on Instagram and Pinterest. Be clear on the expectations here.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-emphasize-natural-keyword-use\"><span class=\"ez-toc-section\" id=\"Emphasize_natural_keyword_use\"><\/span>Emphasize natural keyword use<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remind creators that keyword use should feel natural.\u00a0<\/p>\n<p>Forced keywords can lower content quality and hurt engagement, so encourage them to use phrases that fit naturally within the conversation.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-encourage-feedback-and-open-communication\"><span class=\"ez-toc-section\" id=\"Encourage_feedback_and_open_communication\"><\/span>Encourage feedback and open communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Give creators a clear communication and feedback route to quickly clarify any part of the brief.\u00a0<\/p>\n<p>Open communication ensures everyone stays aligned and helps prevent revisions or misunderstandings.\u00a0<\/p>\n<p>It also encourages a more collaborative relationship, allowing creators to seek input on SEO elements they may not be familiar with at this stage.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-next-steps\"><span class=\"ez-toc-section\" id=\"Next_steps\"><\/span>Next steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your creator partner has submitted their content, and it seems to hit the SEO markers you\u2019ve set while also being engaging for social search platforms. What\u2019s next?<\/p>\n<p>In addition to the great creative work from your creator, the content needs to be supported by search-optimized titles, effective captions and a focused description.<\/p>\n<p>Here\u2019s what you need to do next.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-content-description-social-post-copy-nbsp\"><span class=\"ez-toc-section\" id=\"Content_description_social_post_copy\"><\/span>Content description \/ social post copy\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The main text or message to be used in the content or social post.\u00a0<\/p>\n<p>This should feature a keyword-rich coverage of the content, supporting the visual \/ video elements from the post and amplifying the key message.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-hashtags\"><span class=\"ez-toc-section\" id=\"Hashtags\"><\/span>Hashtags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Specific keywords or phrases prefixed with a \u201c#\u201d help categorize the content and increase its discoverability on a social search platform.\u00a0<\/p>\n<p>Hashtags should be relevant to the topic and audience. For certain campaigns, you may opt to create a branded hashtag.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-search-everywhere-amplification-and-adaptation\"><span class=\"ez-toc-section\" id=\"Search_everywhere_amplification_and_adaptation\"><\/span>Search everywhere amplification and adaptation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Identify opportunities to extend the reach of the content across multiple platforms and channels, adapting it as needed for each one.\u00a0<\/p>\n<p>Planning for content recycling and future use on other platforms now ensures an effective strategy. This could involve:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Reformatting the content for different social media channels.<\/li>\n<li>Extracting key quotes for traditional SEO efforts.<\/li>\n<li>Adjusting the messaging to better align with various audience segments.<\/li>\n<\/ul>\n<p>Here is an example:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"503\" alt=\"Content creation brief - Next steps 1\" class=\"wp-image-448098\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1.png.webp 817w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1-549x338.png.webp 549w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1-800x493.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1-184x113.png.webp 184w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1-768x473.png.webp 768w\" data-lazy-sizes=\"(max-width: 817px) 100vw, 817px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"503\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1.png.webp\" alt=\"Content creation brief - Next steps 1\" class=\"wp-image-448098\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1.png.webp 817w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1-549x338.png.webp 549w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1-800x493.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1-184x113.png.webp 184w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-1-768x473.png.webp 768w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"176\" alt=\"Content creation brief - Next steps 2\" class=\"wp-image-448099\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2.png.webp 806w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2-600x131.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2-800x175.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2-200x44.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2-768x168.png.webp 768w\" data-lazy-sizes=\"(max-width: 806px) 100vw, 806px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"176\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2.png.webp\" alt=\"Content creation brief - Next steps 2\" class=\"wp-image-448099\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2.png.webp 806w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2-600x131.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2-800x175.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2-200x44.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Content-creation-brief-Next-steps-2-768x168.png.webp 768w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\"><figcaption class=\"wp-element-caption\"><em><em>Here, we have taken our creator\u2019s content on their \u201c60% Tax Trap\u201d content, created a long-form, keyword-rich post description and established the key hashtags (including specific platform considerations like #financetok). Finally, we identified an opportunity to recycle this content as a YouTube Short and have provided the necessary adaptations.\u00a0<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-the-power-of-a-well-crafted-brief-aligning-strategy-seo-and-creator-authenticity-nbsp\"><span class=\"ez-toc-section\" id=\"The_power_of_a_well-crafted_brief_Aligning_strategy_SEO_and_creator_authenticity\"><\/span>The power of a well-crafted brief: Aligning strategy, SEO and creator authenticity\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In today\u2019s landscape, where social search platforms are central to brand visibility and audience engagement, briefing content creators is essential for ensuring alignment with brand goals and effectiveness in SEO.<\/p>\n<p>To thrive in this search-driven ecosystem, brands must go beyond basic guidelines and develop robust, tailored briefs. These should support creators in delivering content that reflects the brand\u2019s voice and is optimized for search engines and social impact.<\/p>\n<p>By setting clear objectives, establishing platform-specific expectations and providing a thoughtful balance of guidance and creative freedom, brands can align their strategic vision with the creator\u2019s output.\u00a0<\/p>\n<p>When creators fully understand the \u201cwhat, why, where, when and how\u201d of each project, with SEO and social goals seamlessly integrated into the brief, they are equipped to produce content that is more likely to deliver measurable results.<\/p>\n<p>Ultimately, an effective content briefing process allows brands to tap into each creator\u2019s unique style and authenticity while meeting essential SEO and strategic benchmarks.\u00a0<\/p>\n<p>The outcome? <\/p>\n<p>High-performing content that resonates with audiences, aligns with social-search algorithms and drives meaningful campaign success.<\/p>\n<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Ashley Liddell\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Ashley-Liddell.png\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Ashley-Liddell.png\" alt=\"Ashley Liddell\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Ashley Liddell<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=AshLiddell1250&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ashley-liddell-seo\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tAshley Liddell is the Co-founder and Creative Strategy Director at Deviation, the creator-led search agency. Ashley is a content marketer with a focus on putting \u201csearch\u201d at the heart of holistic marketing strategies. Ashley\u2019s work has focused on the development of a \u2018search everywhere\u2019 proposition, combining the skills developed over the last 5 years of working with global brands, across multiple industries, on their search and digital PR approaches. In 2024, Ashley launched Deviation, an agency that tasks itself with building organic visibility, growing share-of-search and building communities for brands.\u00a0\u00a0\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/brief-content-creator-social-search-marketing-448090\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore tips for crafting briefs that guide creators on SEO, audience targeting and effective content production. Getting the best out of a content creator partnership for social search starts with a strong brief.\u00a0 Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone content that lacks SEO impact and falls&#8230;<\/p>\n","protected":false},"author":1,"featured_media":643805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/How-to-brief-a-content-creator-effectively-for-social-search-marketing-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78072,78070],"class_list":["post-643804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-content","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=643804"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/643805"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=643804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=643804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=643804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}