{"id":643820,"date":"2024-11-07T17:00:00","date_gmt":"2024-11-07T14:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/internal-links-and-seo-best-practices-examples-and-tips\/"},"modified":"2024-11-07T17:00:00","modified_gmt":"2024-11-07T14:00:00","slug":"internal-links-and-seo-best-practices-examples-and-tips","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/","title":{"rendered":"#Internal links and SEO: Best practices, examples and tips"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28c106a34cc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28c106a34cc\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#Improve_user_experience_optimize_navigation_and_increase_engagement_with_an_SEO-friendly_internal_linking_structure\" >Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#Best_practices_for_internal_linking\" >Best practices for internal linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#Effective_copywriting_for_anchor_link_text\" >Effective copywriting for anchor link text<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#Internal_link_anchor_text_checklist\" >Internal link anchor text checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#Ask_yourself_What_would_users_do\" >Ask yourself: What would users do?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#Examples_of_effective_internal_linking\" >Examples of effective internal linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#How_to_audit_your_internal_links\" >How to audit your internal links<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#Internal_link_audit_tools\" >Internal link audit tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#Internal_link_audits_to_run\" >Internal link audits to run<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#How_to_measure_the_impact_of_internal_linking\" >How to measure the impact of internal linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#15_common_internal_linking_practices_to_rethink\" >15 common internal linking practices to rethink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/internal-links-and-seo-best-practices-examples-and-tips\/#Future_trends_in_internal_linking\" >Future trends in internal linking<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Improve_user_experience_optimize_navigation_and_increase_engagement_with_an_SEO-friendly_internal_linking_structure\"><\/span>Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Imagine your website as a garden, with each page being a different planting bed.\u00a0<\/p>\n<p>Internal links are the paths that guide visitors to keep strolling through your garden, leading them on a journey through your landscape to discover new plants and ideas. <\/p>\n<p>Expert gardeners make sure to design lots of clearly marked paths and avoid any dead ends.<\/p>\n<p>Just like with gardens, having lots of paths to all the beautiful content on your site can help improve the user experience while boosting organic search rankings and website engagement.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-internal-linking\"><span class=\"ez-toc-section\" id=\"Best_practices_for_internal_linking\"><\/span>Best practices for internal linking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating an effective internal linking strategy is key to guiding users seamlessly through your site while improving your SEO performance. Below are some guidelines to remember.<\/p>\n<ul class=\"wp-block-list\">\n<li>Create a logical site structure, including URLs and ecommerce categories or folders.<\/li>\n<li>Build a comprehensive library with the most important content for your users.<\/li>\n<li>Link to the most relevant and valuable content users would want to see next.<\/li>\n<li>Write anchor text that\u2019s concise, effective, specific and relevant.<\/li>\n<li>Optimize link placement. Links in content higher on the page are more valuable \u2013 you\u2019re telling users this is the next step.<\/li>\n<li>Optimize navigation in headers, footers, sidebars and breadcrumbs. Include valuable pages customized by topic, intent, category or purpose.<\/li>\n<li>Balance link quantity and distribution.<\/li>\n<li>Use anchor\/jump links to link to a specific section on a page.<\/li>\n<li>Understand how\/when to nofollow, especially for sponsored links.<\/li>\n<li>Set expectations and a process for everyone involved in your SEO\/editorial team.<\/li>\n<li>Make it a habit to update internal links when new content is published.<\/li>\n<li>Audit internal links regularly. Optimize links using info like site searches, multipage sessions, dead clicks from heatmaps and user testing.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-effective-copywriting-for-anchor-link-text\"><span class=\"ez-toc-section\" id=\"Effective_copywriting_for_anchor_link_text\"><\/span>Effective copywriting for anchor link text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-internal-link-anchor-text-checklist\"><span class=\"ez-toc-section\" id=\"Internal_link_anchor_text_checklist\"><\/span>Internal link anchor text checklist<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Good<strong> <\/strong>anchor text should meet the basic criteria of being clear, concise and helpful. It should:<\/p>\n<ul class=\"wp-block-list\">\n<li>Look good on mobile and desktop.<\/li>\n<li>Be easy to click on mobile.<\/li>\n<li>Not compete with the main content.<\/li>\n<li>Make it clear what you can do there.<\/li>\n<li>Not be repetitive or overly optimized.<\/li>\n<li>Include the right keywords.<\/li>\n<li>Avoid ambiguity or cannibalization with other pages.<\/li>\n<li>Be clearly formatted as a link.<\/li>\n<li>Not include generic phrases like \u201cclick here\u201d or \u201cread more.\u201d<\/li>\n<li>Fit naturally in the content flow.<\/li>\n<\/ul>\n<p>Great<strong> <\/strong>anchor text can also take it a step further and must:<\/p>\n<ul class=\"wp-block-list\">\n<li>Compel the user to click with a strong verb, adjective or implied action.<\/li>\n<li>Send the user to the relevant next stage in the learning or buying funnel if they\u2019re ready.<\/li>\n<li>Promise the user the click will be worth it by phrasing it as the answer they\u2019re looking for.<\/li>\n<li>Demonstrate more info is available to prove you\u2019re the expert, even if users don\u2019t click it.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-ask-yourself-what-would-users-do\"><span class=\"ez-toc-section\" id=\"Ask_yourself_What_would_users_do\"><\/span>Ask yourself: What would users do?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re unsure if it counts as good anchor text, read the section and click on the link. Ask yourself: What would users do\/expect? What would I want if I were this user?<\/p>\n<ul class=\"wp-block-list\">\n<li>What if the user clicks this link? Would they expect what comes next?\u00a0<\/li>\n<li>What if the user doesn\u2019t understand this part?<\/li>\n<li>What if the user is ready to move to the next step in the buying funnel?<\/li>\n<li>What if the user is one of the exceptions we mentioned earlier?<\/li>\n<li>What if we can help users self-select into different paths?<\/li>\n<li>What if there\u2019s no logical next step on our site?<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-effective-internal-linking\"><span class=\"ez-toc-section\" id=\"Examples_of_effective_internal_linking\"><\/span>Examples of effective internal linking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consider some link text case studies from a user\u2019s perspective and ideas to optimize it to be clear, specific and helpful.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Instead of: <\/strong><em>Click here\u00a0<\/em><\/li>\n<li><strong>Try:<\/strong> <em>How to choose, Get your free report<\/em>\n<ul class=\"wp-block-list\">\n<li><strong>User<\/strong>: \u201cI know this is a link. Why should I click it?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Instead of: <\/strong><em>Get help\u00a0\u00a0<\/em><\/li>\n<li><strong>Try:<\/strong> <em>Chat with support, Talk to an expert<\/em>\n<ul class=\"wp-block-list\">\n<li><strong>User<\/strong>: \u201cHelp from who? I don\u2019t want to talk to a person; that\u2019s why I\u2019m on your site.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Instead of: <\/strong><em>Buy now\u00a0<\/em><\/li>\n<li><strong>Try:<\/strong> <em>Add to cart, Claim yours now<\/em>\n<ul class=\"wp-block-list\">\n<li><strong>User<\/strong>: \u201cWill I go to checkout next if I click this? What if I\u2019m not done shopping?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Instead of: <\/strong><em>Learn more\u00a0\u00a0<\/em><\/li>\n<li><strong>Try:<\/strong><em> Estimate your cost, Get costs for your state<\/em>\n<ul class=\"wp-block-list\">\n<li><strong>User<\/strong>: \u201cI don\u2019t want to learn more; I want to buy. Why won\u2019t you just give me the price?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Instead of: <\/strong><em>Read reviews\u00a0\u00a0<\/em><\/li>\n<li><strong>Try:<\/strong><em> Search 300+ user reviews, Read reviews (4.5 stars)<\/em>\n<ul class=\"wp-block-list\">\n<li><strong>User<\/strong>: \u201cWhose review is it? Why should I trust it? What can I do with that info?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Instead of: <\/strong><em>Contact us\u00a0<\/em><\/li>\n<li><strong>Try:<\/strong> <em>Get a free quote, Email support<\/em>\n<ul class=\"wp-block-list\">\n<li><strong>User<\/strong>: \u201cHow can I get someone to come help with my problem?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Instead of: <\/strong><em>See if you qualify\u00a0<\/em><\/li>\n<li><strong>Try:<\/strong> <em><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>ly for pre-qualification with 500+ credit, Get your free credit score<\/em>\n<ul class=\"wp-block-list\">\n<li><strong>User<\/strong>: \u201cWhy can\u2019t you tell me if I qualify? If you can\u2019t tell me, I probably don\u2019t qualify.\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Instead of:<\/strong><em><strong> <\/strong>Find out how\u00a0<\/em><\/li>\n<li><strong>Try:<\/strong><em> Compare 13+ options, Find your local pro<\/em>\n<ul class=\"wp-block-list\">\n<li><strong>User<\/strong>: \u201cWhy can\u2019t you show me the answer?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Instead of: <\/strong><em>Get solutions for your needs<\/em><\/li>\n<li><strong>Try:<\/strong> <em>Try the quiz to find your perfect tool, Compare the best picks<\/em>\n<ul class=\"wp-block-list\">\n<li><strong>User<\/strong>: How do you know what I need?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"wp-block-list\">\n<li><strong>Instead of: <\/strong><em>Shop now<\/em><\/li>\n<li><strong>Try:<\/strong> <em>Filter by style, Filter by color\/size, Filter by occasion<\/em>\n<ul class=\"wp-block-list\">\n<li><strong>User<\/strong>: \u201cWhat\u2019s the best way for me to narrow down my options?\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-how-to-audit-your-internal-links\"><span class=\"ez-toc-section\" id=\"How_to_audit_your_internal_links\"><\/span>How to audit your internal links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can run basic internal link audits with free tools or tools you probably already have access to, like Google Analytics and Google Search Console.\u00a0<\/p>\n<p>SEO plugins like Detailed SEO and All In One SEO are great when you need to quickly spot-check any page.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-internal-link-audit-tools\"><span class=\"ez-toc-section\" id=\"Internal_link_audit_tools\"><\/span>Internal link audit tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul class=\"wp-block-list\">\n<li>Ahrefs<\/li>\n<li>Screaming Frog<\/li>\n<li>Search Console<\/li>\n<li>Google Analytics<\/li>\n<li>Plugins like All In One SEO, Detailed, Yoast, Ahrefs, etc.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-internal-link-audits-to-run\"><span class=\"ez-toc-section\" id=\"Internal_link_audits_to_run\"><\/span>Internal link audits to run<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For a basic internal link audit, start by finding broken links and orphan pages without any internal links to help improve crawling. After that, you can work on optimizing links and link text.<\/p>\n<ul class=\"wp-block-list\">\n<li>Identify and fix broken links.<\/li>\n<li>Check for canonical links.<\/li>\n<li>Analyze link distribution.<\/li>\n<li>Export link title text.<\/li>\n<li>Find orphan pages.<\/li>\n<li>Search for internal link opportunities.<\/li>\n<li>Filter for link text cannibalization.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-measure-the-impact-of-internal-linking\"><span class=\"ez-toc-section\" id=\"How_to_measure_the_impact_of_internal_linking\"><\/span>How to measure the impact of internal linking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you\u2019ve nailed your internal linking strategy, training and process, use some common benchmarks to see how well you can maintain linking best practices.<\/p>\n<p>Key metrics to track your internal linking expertise include:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Number of internal links\/backlinks per page:<\/strong> How well you\u2019re linking to your own content.<\/li>\n<li><strong>Pages per session:<\/strong> How many users are clicking an internal link to another page on your site.<\/li>\n<li><strong>Bounce rate \/ Engaged sessions:<\/strong> How many users are vs aren\u2019t interacting with your content.<\/li>\n<li><strong>Orphan pages: <\/strong>How many pages have 0 internal links from other pages on your site.<\/li>\n<li><strong>Page depth:<\/strong> How many clicks it would take for a user to go from the homepage to a given page.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-15-common-internal-linking-practices-to-rethink\"><span class=\"ez-toc-section\" id=\"15_common_internal_linking_practices_to_rethink\"><\/span>15 common internal linking practices to rethink<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As internal linking strategies evolve, many people seek clear-cut answers to common linking questions. <\/p>\n<p>However, like most aspects of SEO, the real answer is often \u201cit depends\u201d or \u201cconsider what\u2019s best for the user.\u201d<\/p>\n<p>Google is aware of outdated linking tricks, so trying to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> the system is unlikely to yield long-term results. <\/p>\n<p>Rather than blindly following the latest trend or strategy, it\u2019s important to understand the rules and remain flexible. <\/p>\n<p>Here are 15 internal linking scenarios that SEOs must address: <\/p>\n<ul class=\"wp-block-list\">\n<li>Use the exact same phrase every time you link to that page.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>That\u2019s a well-known spammy technique that can make your site seem overly optimized for SEO instead of optimized for users.\u00a0<\/li>\n<li><strong>Solution: <\/strong>Include a variety of the top keywords you want the page to rank for and consider different variants and the context on each page.<\/li>\n<\/ul>\n<\/li>\n<li>Link any words that could be relevant to that page, even if they\u2019re not the exact keywords you\u2019re targeting.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>That can cause cannibalization issues if all the linking signals seem the same to Google.<\/li>\n<li><strong>Solution: <\/strong>Consider the targeted keywords for each page and find the most relevant places to link.<\/li>\n<\/ul>\n<\/li>\n<li>Include as many links as possible on each page.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>It\u2019s believed that Google only crawls a certain number of links, roughly 150 total, including your navigation. Adding more links won\u2019t add any extra value.<\/li>\n<li><strong>Solution: <\/strong>Include your most relevant links near the top and make sure your navigation won\u2019t put any page over the link crawl cap.<\/li>\n<\/ul>\n<\/li>\n<li>Never add links at the top of the page. That\u2019s like telling the user they\u2019re on the wrong page when they just got here\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>Some intents are ambiguous and some users may land on the wrong page for what they need.\u00a0<\/li>\n<li><strong>Solution: <\/strong>Help users get to the right place if there\u2019s a chance they need some other answer. Make it clear on both pages who this content is for.<\/li>\n<\/ul>\n<\/li>\n<li>Don\u2019t link to the same page twice on the same page.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>Google doesn\u2019t care about duplicate links to the same page, but it will count toward your link crawl cap.<\/li>\n<li><strong>Solution: <\/strong>Include multiple links to the same page if there\u2019s a good reason.<\/li>\n<\/ul>\n<\/li>\n<li>You can include hidden links and Google will still count it.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>It\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly a bad idea to have content hidden from all or certain users.<\/li>\n<li><strong>Solution: <\/strong>If the link isn\u2019t relevant enough to show users, remove it from your page.<\/li>\n<\/ul>\n<\/li>\n<li>Link copy should be as short as possible.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>Link copy that\u2019s too short might lose its meaning.<\/li>\n<li><strong>Solution: <\/strong>Link copy should be as short as possible, but its intent should be clear. It should also be long enough that it\u2019s easy to click on mobile.<\/li>\n<\/ul>\n<\/li>\n<li>Links to your site should open in a new tab to increase engagement stats.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>Google Analytics doesn\u2019t count engagement if your user is in another tab. And users might not expect to be sent to a different tab for the same browsing journey on a website.<\/li>\n<li><strong>Solution: <\/strong>Present a consistent experience for users and let them control where links open.<\/li>\n<\/ul>\n<\/li>\n<li>Links to external sites should always be nofollow.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>If you don\u2019t want to pass link equity to that site, why are you linking to it at all?<\/li>\n<li><strong>Solution: <\/strong>Only link to external sites that are high quality.<\/li>\n<\/ul>\n<\/li>\n<li>Never include links to external sites. You should only include internal links (links to your own site).\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>Relevant external links help build credibility and trustworthiness for your site, especially in page sources.<\/li>\n<li><strong>Solution: <\/strong>Don\u2019t be selfish with links. It\u2019s OK to link to external sites that are valuable and relevant for users.<\/li>\n<\/ul>\n<\/li>\n<li>Don\u2019t start a sentence with a link.\n<ul class=\"wp-block-list\">\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>Problem:\u00a0<\/strong>Sometimes, the most relevant place for a link is the first few words of the sentence, and rewording it can make it more confusing.<\/span><\/li>\n<li><strong>Solution: <\/strong>Tell your team you can start a sentence with a link, just like you can start a sentence with a preposition.<\/li>\n<\/ul>\n<\/li>\n<li>Don\u2019t include links in headers because it looks weird.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>Users pay more attention to headers, and they often like clicking relevant info in headers.<\/li>\n<li><strong>Solution: <\/strong>Take a look at heatmap data and use links in headers if there\u2019s a good reason.<\/li>\n<\/ul>\n<\/li>\n<li>Don\u2019t include links in specific sections\/pages because it could break the code.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>Users don\u2019t care about code limitations, and neither should you.<\/li>\n<li><strong>Solution: <\/strong>Work with your development or tech SEO to understand the risks and limitations of the current systems and develop a plan to improve linking flexibility.<\/li>\n<\/ul>\n<\/li>\n<li>My team shouldn\u2019t worry about linking. That\u2019s for some other person\/team to worry about.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>If only one person\u2019s responsible for linking, it\u2019ll be harder to find new link opportunities.<\/li>\n<li><strong>Solution: <\/strong>Make sure everyone knows who should be including links and train everyone on best practices.<\/li>\n<\/ul>\n<\/li>\n<li>We don\u2019t have time to add links now. We can just add links later.\n<ul class=\"wp-block-list\">\n<li><strong>Problem: <\/strong>Adding internal links to new content can help it get crawled faster. And no one wants to do more work auditing later.<\/li>\n<li><strong>Solution: <\/strong>Set up a process to add internal links as new content is published or updated.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-future-trends-in-internal-linking\"><span class=\"ez-toc-section\" id=\"Future_trends_in_internal_linking\"><\/span>Future trends in internal linking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As SEO tools continue to advance, I\u2019m hopeful we\u2019ll see more automated suggestions for internal linking directly within CMS platforms. <\/p>\n<p>It would also be valuable to have comparison metrics with competitors \u2013 perhaps an AI-powered link bot that crawls the SERPs for your page\u2019s top keywords and counts the number of internal backlinks competitors have for similar pages. <\/p>\n<p>Ultimately, having a strong grasp of the basic principles of internal linking will help SEOs make the most of these advanced tools in the future.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Roslyn Ayers\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/07\/Roslyn-Ayers.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/07\/Roslyn-Ayers.png.webp\" alt=\"Roslyn Ayers\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Roslyn Ayers<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/roslynayers\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/roslynayersportfolio.wordpress.com\/\">Roslyn Ayers<\/a> is a contributing writer for Search Engine Land. With over a decade of experience in SEO, her subject matter expertise includes everything from finance and tech to ecommerce and education. Her expert analysis has been featured on sites like Bankrate, MSN and Reader&#8217;s Digest. Roslyn is currently an SEO Manager for ValuePenguin by LendingTree.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/internal-links-seo-best-practices-examples-tips-448047\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure. Imagine your website as a garden, with each page being a different planting bed.\u00a0 Internal links are the paths that guide visitors to keep strolling through your garden, leading them on a journey through your landscape to discover new plants and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":643821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Internal-links-for-SEO-Best-practices-FAQs-and-examples.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070,148084],"class_list":["post-643820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo","tag-technical-optimization"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=643820"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/643821"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=643820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=643820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=643820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}