{"id":643911,"date":"2024-11-11T22:44:21","date_gmt":"2024-11-11T19:44:21","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/data-pmax-performance-stable-but-search-cpcs-increasing\/"},"modified":"2024-11-11T22:44:21","modified_gmt":"2024-11-11T19:44:21","slug":"data-pmax-performance-stable-but-search-cpcs-increasing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/data-pmax-performance-stable-but-search-cpcs-increasing\/","title":{"rendered":"#Data: PMax performance stable, but Search CPCs increasing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35ffe9bd26f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35ffe9bd26f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/data-pmax-performance-stable-but-search-cpcs-increasing\/#Google_Ads_PMax_campaigns_had_stable_YoY_ROAS_and_conversion_rates_despite_rising_CPCs_and_CPAs_Optmyzr_study_finds\" >Google Ads&#8217; PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_PMax_campaigns_had_stable_YoY_ROAS_and_conversion_rates_despite_rising_CPCs_and_CPAs_Optmyzr_study_finds\"><\/span>Google Ads&#8217; PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return on ad spend (ROAS) and conversion rates, rising costs cut into those improvements.<\/p>\n<p><strong>The key metrics<\/strong>.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ROAS:<\/strong> Up 1% YoY, from 609.77% in Q3 2023 to 616.36% in Q3 2024<\/li>\n<li><strong>CPA:<\/strong> Up 8% YoY, from $13.92 in Q3 2023 to $15.15 in Q3 2024<\/li>\n<li><strong>CPC:<\/strong> Up 6% YoY, from $0.50 in Q3 2023 to $0.53 in Q3 2024<\/li>\n<li><strong>Conversion Rate:<\/strong> Down 3% YoY, from 3.56% in Q3 2023 to 3.47% in Q3 2024<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"771\" height=\"776\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.16.56.png.webp\" alt=\"Screenshot 2024 11 11 At 17.16.56\" class=\"wp-image-448187\" style=\"width:627px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.16.56.png.webp 771w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.16.56-336x338.png.webp 336w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.16.56-596x600.png.webp 596w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.16.56-112x113.png.webp 112w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.16.56-768x773.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.16.56-95x95.png.webp 95w\" sizes=\"(max-width: 771px) 100vw, 771px\"><\/figure>\n<\/div>\n<p>The data suggests PMax is delivering modest ROAS improvements, but rising CPAs and CPCs are eating into those gains. Conversion rates also slipped year-over-year.<\/p>\n<p>When breaking down the data by campaign type, a more nuanced picture emerges.<\/p>\n<p><strong>Search campaigns<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>ROAS up 2% YoY<\/li>\n<li>CPA down 3% YoY<\/li>\n<li>CPC up 22% YoY<\/li>\n<li>Conversion rate up 21% YoY<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"790\" alt=\"Screenshot 2024 11 11 At 17.17.06\" class=\"wp-image-448188\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.06.png.webp 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.06-326x338.png.webp 326w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.06-579x600.png.webp 579w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.06-109x113.png.webp 109w\" data-lazy-sizes=\"(max-width: 763px) 100vw, 763px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.06.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"790\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.06.png.webp\" alt=\"Screenshot 2024 11 11 At 17.17.06\" class=\"wp-image-448188\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.06.png.webp 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.06-326x338.png.webp 326w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.06-579x600.png.webp 579w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.06-109x113.png.webp 109w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\"><\/figure>\n<\/div>\n<p><strong>Shopping campaigns with PMax:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>ROAS up 4% YoY<\/li>\n<li>CPA down 15% YoY<\/li>\n<li>CPC down 10% YoY<\/li>\n<li>Conversion rate up 5% YoY<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"775\" alt=\"Screenshot 2024 11 11 At 17.17.17\" class=\"wp-image-448191\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17.png.webp 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17-333x338.png.webp 333w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17-591x600.png.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17-111x113.png.webp 111w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17-95x95.png.webp 95w\" data-lazy-sizes=\"(max-width: 763px) 100vw, 763px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"763\" height=\"775\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17.png.webp\" alt=\"Screenshot 2024 11 11 At 17.17.17\" class=\"wp-image-448191\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17.png.webp 763w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17-333x338.png.webp 333w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17-591x600.png.webp 591w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17-111x113.png.webp 111w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.17-95x95.png.webp 95w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\"><\/figure>\n<\/div>\n<p><strong>Shopping campaigns without PMax:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>ROAS up 13% YoY<\/li>\n<li>CPA down 3% YoY<\/li>\n<li>CPC down 10% YoY<\/li>\n<li>Conversion rate down 7% YoY<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"771\" alt=\"Screenshot 2024 11 11 At 17.17.26 1\" class=\"wp-image-448192\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1.png.webp 784w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1-344x338.png.webp 344w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1-610x600.png.webp 610w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1-115x113.png.webp 115w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1-768x755.png.webp 768w\" data-lazy-sizes=\"(max-width: 784px) 100vw, 784px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"771\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1.png.webp\" alt=\"Screenshot 2024 11 11 At 17.17.26 1\" class=\"wp-image-448192\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1.png.webp 784w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1-344x338.png.webp 344w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1-610x600.png.webp 610w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1-115x113.png.webp 115w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.26-1-768x755.png.webp 768w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\"><\/figure>\n<\/div>\n<p>PMax is helping drive ROAS and conversion rate improvements for shopping campaigns, but search campaigns are seeing the biggest conversion rate gains, the data suggests. Meanwhile, shopping campaigns without PMax are delivering the highest ROAS.<\/p>\n<p><strong>What they are saying. <\/strong>\u201cPMax CPCs are about 50% cheaper than search because they factor in visual content,\u201d said Optmyzr Brand Evangelist Navah Hopkins, who shared the data on <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/navahhopkins_q3-2024-vs-2023-ecommerce-data-activity-7261736165135863808-WfIq\/?utm_source=share&amp;utm_medium=member_desktop\">LinkedIn<\/a>. She advised investing in visual creative: <\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIf you\u2019re struggling with the cost of search, visual content tends to be cheaper and can deliver meaningful ROAS and decent CPAs if you layer in great creative and accurate conversion tracking + values.\u201d<\/li>\n<\/ul>\n<p><strong>Impression share effect.<\/strong>  One concerning trend is the growing impact of impression share loss, which could limit the overall effectiveness of these campaigns. Across search and shopping, impression share loss was higher for PMax campaigns compared to non-PMax.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"763\" alt=\"Screenshot 2024 11 11 At 17.17.35\" class=\"wp-image-448189\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35.png.webp 779w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35-345x338.png.webp 345w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35-613x600.png.webp 613w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35-115x113.png.webp 115w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35-768x752.png.webp 768w\" data-lazy-sizes=\"(max-width: 779px) 100vw, 779px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"763\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35.png.webp\" alt=\"Screenshot 2024 11 11 At 17.17.35\" class=\"wp-image-448189\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35.png.webp 779w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35-345x338.png.webp 345w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35-613x600.png.webp 613w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35-115x113.png.webp 115w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-11-at-17.17.35-768x752.png.webp 768w\" sizes=\"auto, (max-width: 779px) 100vw, 779px\"><\/figure>\n<\/div>\n<p><strong>Bottom line.<\/strong> While PMax continues to show modest improvements, rising costs and impression share loss risks eroding those gains. Advertisers may need to closely evaluate the tradeoffs and find the right balance of PMax and other campaign types to optimize performance.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/data-pmax-performance-search-cpcs-448186\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads&#8217; PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds. The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over-year gains in return on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":643912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/google-performance-max.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-643911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=643911"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/643911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/643912"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=643911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=643911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=643911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}