{"id":644123,"date":"2024-11-13T22:17:47","date_gmt":"2024-11-13T19:17:47","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/youtube-unveils-new-tools-to-help-brands-tap-into-creator-content-shorts-ads\/"},"modified":"2024-11-13T22:17:47","modified_gmt":"2024-11-13T19:17:47","slug":"youtube-unveils-new-tools-to-help-brands-tap-into-creator-content-shorts-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/youtube-unveils-new-tools-to-help-brands-tap-into-creator-content-shorts-ads\/","title":{"rendered":"#YouTube unveils new tools to help brands tap into creator content &#038; Shorts ads"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a38310eebee0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a38310eebee0\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/youtube-unveils-new-tools-to-help-brands-tap-into-creator-content-shorts-ads\/#YouTube_is_rolling_out_new_tools_to_help_brands_better_leverage_creator_content_and_its_fast-growing_Shorts_format_to_drive_measurable_business_outcomes\" >YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"YouTube_is_rolling_out_new_tools_to_help_brands_better_leverage_creator_content_and_its_fast-growing_Shorts_format_to_drive_measurable_business_outcomes\"><\/span>YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Format buying controls to customize ad placements, like running a campaign exclusively on Shorts<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"320\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.22.39-320x600.png.webp\" alt=\"Screenshot 2024 11 13 At 18.22.39\" class=\"wp-image-448294\" style=\"width:565px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.22.39-320x600.png.webp 320w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.22.39-180x338.png.webp 180w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.22.39-60x113.png.webp 60w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.22.39.png.webp 451w\" sizes=\"(max-width: 320px) 100vw, 320px\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>New Shorts-specific ad formats like interactive \u201cstickers\u201d and animated image ads<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"600\" alt=\"Screenshot 2024 11 13 At 18.23.06\" class=\"wp-image-448293\" style=\"width:614px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.23.06-343x600.png.webp 343w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.23.06-193x338.png.webp 193w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.23.06-65x113.png.webp 65w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.23.06.png.webp 488w\" data-lazy-sizes=\"(max-width: 343px) 100vw, 343px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.23.06-343x600.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"600\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.23.06-343x600.png.webp\" alt=\"Screenshot 2024 11 13 At 18.23.06\" class=\"wp-image-448293\" style=\"width:614px;height:auto\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.23.06-343x600.png.webp 343w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.23.06-193x338.png.webp 193w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.23.06-65x113.png.webp 65w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.23.06.png.webp 488w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>Expanded data on Shorts viewers to improve targeting and measurement<\/li>\n<li>Streamlined tools for brands to collaborate with creators and feature their content in ads<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"506\" alt=\"Screenshot 2024 11 13 At 18.20.45\" class=\"wp-image-448292\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45-800x506.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45-535x338.png.webp 535w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45-179x113.png.webp 179w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45-768x485.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45.png.webp 1462w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45-800x506.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"506\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45-800x506.png.webp\" alt=\"Screenshot 2024 11 13 At 18.20.45\" class=\"wp-image-448292\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45-800x506.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45-535x338.png.webp 535w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45-179x113.png.webp 179w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45-768x485.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-18.20.45.png.webp 1462w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>Why we care.<\/strong> YouTube\u2019s updates provide more customization, interactivity and measurement capabilities to effectively reach engaged viewers across its growing Shorts format and creator ecosystem.<\/p>\n<p>By investing in these tools and formats, you increase your chance of connecting with your audiences through a mix of traditional, short-form, and creator-led content, maximizing reach and engagement on one of the largest video platforms.<\/p>\n<p><strong>The numbers (as reported by Google):<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>YouTube Shorts now account for 40% of YouTube viewers who don\u2019t use TikTok or Instagram Reels, per a Morgan Stanley survey<\/li>\n<li>Partnership ads featuring creator content can drive up to 20% higher conversions on the Shorts feed compared to advertiser-branded ads, per YouTube internal data.<\/li>\n<\/ul>\n<p><strong>What they are saying. <\/strong>\u201cToday\u2019s announcements are designed to make all of these surfaces more powerful, with a special emphasis on Shorts ads,\u201d YouTube said in its announcement.<\/p>\n<p><strong>Bottom line.<\/strong> YouTube is <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/youtube-brand-engagement-shorts-creators\/\">pulling out the stops<\/a> to help brands make the most of its platform and creator ecosystem, as it vies to cement its position in the intensifying battle for digital video ad budgets.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid Media Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/youtube-new-tools-brands-creator-content-shorts-ads-448289\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube is rolling out new tools to help brands better leverage creator content and its fast-growing Shorts format to drive measurable business outcomes. YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts New Shorts-specific&#8230;<\/p>\n","protected":false},"author":1,"featured_media":644124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/What-YouTube-learned-by-analyzing-over-8000-top-ads.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[107942,49],"class_list":["post-644123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ppc","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=644123"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/644124"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=644123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=644123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=644123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}