{"id":644143,"date":"2024-11-13T20:22:54","date_gmt":"2024-11-13T17:22:54","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/data-q5-dec-25-jan-1-ads-can-pay-off-big-for-brands\/"},"modified":"2024-11-13T20:22:54","modified_gmt":"2024-11-13T17:22:54","slug":"data-q5-dec-25-jan-1-ads-can-pay-off-big-for-brands","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/data-q5-dec-25-jan-1-ads-can-pay-off-big-for-brands\/","title":{"rendered":"#Data: Q5 (Dec. 25- Jan. 1) ads can pay off big for brands"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3219e399478\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3219e399478\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/data-q5-dec-25-jan-1-ads-can-pay-off-big-for-brands\/#Brands_that_maintain_PPC_ads_during_Q5_can_capture_valuable_ad_inventory_at_lower_costs_as_CPCs_drop_and_impressions_surge_study_finds\" >Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Brands_that_maintain_PPC_ads_during_Q5_can_capture_valuable_ad_inventory_at_lower_costs_as_CPCs_drop_and_impressions_surge_study_finds\"><\/span>Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier marketers to scoop up valuable inventory at lower costs. That\u2019s according to a report by Google Ads optimization platform GOA Marketing.<\/p>\n<p><strong>By the numbers:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Q5 (the period from Dec 25 to Jan. 1) saw a 21% increase in Google ad impressions compared to the prior three-week period.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1278\" height=\"1280\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.53.21.png.webp\" alt=\"Screenshot 2024 11 13 At 16.53.21\" class=\"wp-image-448286\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.53.21.png.webp 1278w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.53.21-337x338.png.webp 337w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.53.21-599x600.png.webp 599w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.53.21-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.53.21-768x769.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.53.21-95x95.png.webp 95w\" sizes=\"(max-width: 1278px) 100vw, 1278px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li>CPCs dropped 10% across devices during Q5, creating opportunities for cost savings.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"1260\" alt=\"Screenshot 2024 11 13 At 16.54.26\" class=\"wp-image-448287\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26.png.webp 1258w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26-337x338.png.webp 337w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26-599x600.png.webp 599w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26-768x769.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26-95x95.png.webp 95w\" data-lazy-sizes=\"(max-width: 1258px) 100vw, 1258px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1258\" height=\"1260\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26.png.webp\" alt=\"Screenshot 2024 11 13 At 16.54.26\" class=\"wp-image-448287\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26.png.webp 1258w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26-337x338.png.webp 337w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26-599x600.png.webp 599w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26-113x113.png.webp 113w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26-768x769.png.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Screenshot-2024-11-13-at-16.54.26-95x95.png.webp 95w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li>Mobile and tablet impressions saw the biggest jumps, up 23% and 32% respectively.<\/li>\n<li>The U.S. had a 94% surge in impressions during Q5, while the U.K. saw a 10% increase.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> With many brands pulling back on ads after the holidays, Q5 provides a window for those willing to stay active to capture valuable consumer attention at lower costs. The data shows significant regional differences, so advertisers need to tailor their strategies accordingly.<\/p>\n<p><strong>The big takeaway. <\/strong>\u201cWith lower CPCs, a more aggressive bidding strategy could be effective in capturing additional ad inventory and maximizing reach,\u201d <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pages.goa.marketing\/q5-googleads-playbook\">the report states<\/a> (registration required). But it also cautions brands not to overlook opportunities on tablets and to avoid a one-size-fits-all global <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach.<\/p>\n<p><strong>Bottom line. <\/strong>For brands willing to keep the pedal down after the holiday rush, Q5 appears to offer an underutilized opportunity to drive performance and get a head start on the new year.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/anu-adegbola-2\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Anu Adegbola<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=TheMarketingAnu&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/themarketinganu\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\">Anu Adegbola has been Paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> Editor of Search Engine Land<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> since 2024. She covers<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: 16px;\"> paid search, paid social, retail media, video and more.<\/p>\n<p>In 2008, Anu&#8217;s career started with<\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.<\/span><\/span><\/p>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">Outside editing Search Engine Land article she is the founder of PPC networking event &#8211; PPC Live and host of <\/span><\/span><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">weekly podcast PPCChat Roundup.<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/span><\/div>\n<div><span style=\"color: #212529; font-family: system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Noto Sans, Liberation Sans, Arial, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji;\"><span style=\"font-size: 16px;\">She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/data-q5-ads-pay-for-brands-448284\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands that maintain PPC ads during Q5 can capture valuable ad inventory at lower costs, as CPCs drop and impressions surge, study finds. Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier marketers to scoop up valuable inventory at lower costs. That\u2019s according to a report by&#8230;<\/p>\n","protected":false},"author":1,"featured_media":644144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/SEL-Blog-2024-11-13T165026.344-800x458.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[142591,107942],"class_list":["post-644143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-ads","tag-ppc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=644143"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/644144"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=644143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=644143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=644143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}