{"id":644339,"date":"2024-11-15T18:00:00","date_gmt":"2024-11-15T15:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/page-speed-optimization-everything-you-need-to-know\/"},"modified":"2024-11-15T18:00:00","modified_gmt":"2024-11-15T15:00:00","slug":"page-speed-optimization-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/","title":{"rendered":"#Page speed optimization: Everything you need to know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2d91f2ab170\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d91f2ab170\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#From_enhancing_Core_Web_Vitals_to_reducing_load_times_optimize_your_website_for_speed_and_usability_with_these_tips_and_best_practices\" >From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#The_high_cost_of_slow_websites_Why_speed_matters\" >The high cost of slow websites: Why speed matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#Understanding_Core_Web_Vitals\" >Understanding Core Web Vitals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#Understanding_page_experience\" >Understanding page experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#Where_page_speed_fits_into_page_experience_and_SEO\" >Where page speed fits into page experience and SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#9-step_guide_to_page_speed_optimization\" >9-step guide to page speed optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#1_Minify_coding\" >1. Minify coding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#2_Remove_unused_coding\" >2. Remove unused coding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#3_Caching\" >3. Caching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#4_Optimize_videos_and_images\" >4. Optimize videos and images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#5_Use_lazy_loading\" >5. Use lazy loading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#6_Use_a_content_delivery_network\" >6. Use a content delivery network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#7_Reduce_redirects\" >7. Reduce redirects\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#8_Audit_your_plugins\" >8. Audit your plugins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#9_Upgrade_your_hosting\" >9. Upgrade your hosting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#Tips_to_improve_page_speed_further\" >Tips to improve page speed further<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#Mobile-friendliness\" >Mobile-friendliness\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#Safe_browsing\" >Safe browsing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#Non-intrusive_interstitials\" >Non-intrusive interstitials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#Review_ad_networks\" >Review ad networks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/page-speed-optimization-everything-you-need-to-know\/#Bottom_line\" >Bottom line<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"From_enhancing_Core_Web_Vitals_to_reducing_load_times_optimize_your_website_for_speed_and_usability_with_these_tips_and_best_practices\"><\/span>From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>A fast website isn\u2019t just a nice-to-have, it\u2019s a crucial part of staying competitive online.<\/p>\n<p>This guide covers everything you need to know to boost your page speed and user satisfaction for improved search visibility.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-high-cost-of-slow-websites-why-speed-matters\"><span class=\"ez-toc-section\" id=\"The_high_cost_of_slow_websites_Why_speed_matters\"><\/span>The high cost of slow websites: Why speed matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s Core Web Vitals show that website speed and user experience are intertwined.\u00a0<\/p>\n<p>Users will leave your site if a webpage takes too long to load. That\u2019s nothing new.\u00a0<\/p>\n<p>Google stated years ago that going from a 1 to 5-second load time will result in 90% of users leaving your site without interacting with it.<\/p>\n<p>So, even if your website ranks high on Google, a slow site will impact your performance.<\/p>\n<p>Why? <\/p>\n<p>As user experience declines, people will exit your site without buying your products, reading your content or interacting with it.<\/p>\n<p>That said, speed goes far beyond just user experience impact. Core Web Vitals makes it clear that speed is an essential factor.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-understanding-core-web-vitals\"><span class=\"ez-toc-section\" id=\"Understanding_Core_Web_Vitals\"><\/span>Understanding Core Web Vitals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Core Web Vitals (CWVs) are a set of metrics used to evaluate user experience. They measure the following for both desktop and mobile users:<\/p>\n<ul class=\"wp-block-list\">\n<li>Loading speed.<\/li>\n<li>Page responsiveness.<\/li>\n<li>Visual stability.<\/li>\n<\/ul>\n<p>CWVs were introduced in 2020 to provide user-centric, real-world metrics that SEO professionals and site owners can use to measure usability. <\/p>\n<p>Since its release, we\u2019ve seen quite a few updates, the most important being First Input Delay, which Interaction Next Paint replaced. The main elements of CWVs include:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Largest Contentful Paint (LCP)<\/strong>: Measures the loading performance of a page. LCP accounts for the first 2.5 seconds of a page\u2019s loading.<\/li>\n<li><strong>Cumulative Layout Shift (CLS)<\/strong>: Measures a page\u2019s visual stability.<\/li>\n<li><strong>Interaction to Next Paint (INP)<\/strong>: A way to measure visual feedback delay and its impact on user experience.<\/li>\n<\/ul>\n<p>CWVs work to offer a technical SEO aspect with a focus on page experience and usability.\u00a0<\/p>\n<p>Which element of CWV is most important?<\/p>\n<p>INP is, supposedly, the most important of all CWVs, and I\u2019ve written an entire guide on Optimizing for INP, the new Core Web Vitals metric.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-understanding-page-experience\"><span class=\"ez-toc-section\" id=\"Understanding_page_experience\"><\/span>Understanding page experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Page experience, which includes Core Web Vitals, is not a direct ranking factor, according to Google.\u00a0<\/p>\n<p>Google Search Liaison Danny Sullivan <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/searchliaison\/status\/1753509679198884015?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1753509679198884015%7Ctwgr%5E65b4b03260f62b9b819668ff0fd5da167da6ac41%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-core-web-vitals-search-ranking-factor-36834.html\" target=\"_blank\" rel=\"noopener\">clarified on X<\/a> that while page experience is important, it is not explicitly listed as a ranking factor.\u00a0<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt doesn\u2019t say it\u2019s a ranking factor. Just like the CWV page doesn\u2019t say that \u2018This, along with other. It talks about these things aligning with what we do measure \u201cpage experience aspects, aligns with what our core ranking systems seek to reward.\u2019\u201d<\/p>\n<\/blockquote>\n<p>Does that mean that page speed is no longer important?<\/p>\n<p>No. Speed is important for websites. <\/p>\n<p>Why?<em> <\/em><\/p>\n<p>Search engines aim to offer the best results for search queries.\u00a0<\/p>\n<p>If a site is slow, isn\u2019t responsive or accessible, and doesn\u2019t perform well on mobile, then it may not be the best result to deliver.<\/p>\n<p>Multiple signals make up page experience, including:<\/p>\n<ul class=\"wp-block-list\">\n<li>Core Web Vitals.<\/li>\n<li>Mobile-friendliness.<\/li>\n<li>HTTPS.<\/li>\n<li>Non-intrusive interstitials.<\/li>\n<\/ul>\n<p>Google <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/experience\/page-experience\" target=\"_blank\" rel=\"noopener\">states<\/a>:\u00a0<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWhile page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn\u2019t override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.\u201d<\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\" id=\"h-where-page-speed-fits-into-page-experience-and-seo\"><span class=\"ez-toc-section\" id=\"Where_page_speed_fits_into_page_experience_and_SEO\"><\/span>Where page speed fits into page experience and SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s statement on page experience shows that if everything else is created equal, page experience may improve visibility in the search results.\u00a0<\/p>\n<p>While page experience is certainly not the only thing you want to focus on, it\u2019s one more element in your control to improve your site\u2019s visibility on the SERPs.<\/p>\n<p>Page speed is significant because it impacts Core Web Vitals heavily and will improve all three components. To find areas for improvement, run a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights report<\/a>.\u00a0<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"979\" height=\"529\" alt=\"Diagnosing performance issues\" class=\"wp-image-448324\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues.png.webp 979w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues-600x324.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues-800x432.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues-200x108.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues-768x415.png.webp 768w\" data-lazy-sizes=\"(max-width: 979px) 100vw, 979px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues.png.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"979\" height=\"529\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues.png.webp\" alt=\"Diagnosing performance issues\" class=\"wp-image-448324\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues.png.webp 979w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues-600x324.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues-800x432.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues-200x108.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Diagnosing-performance-issues-768x415.png.webp 768w\" sizes=\"(max-width: 979px) 100vw, 979px\"><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-9-step-guide-to-page-speed-optimization\"><span class=\"ez-toc-section\" id=\"9-step_guide_to_page_speed_optimization\"><\/span>9-step guide to page speed optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re not passing all the scores on CWV, you can follow these steps to optimize your page speed.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-minify-coding\"><span class=\"ez-toc-section\" id=\"1_Minify_coding\"><\/span>1. Minify coding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can optimize CSS, Java<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">Script<\/a> and HTML. Various tools, such as <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/github.com\/kangax\/html-minifier\" target=\"_blank\" rel=\"noopener\">HTMLMinifier<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/github.com\/ben-eb\/cssnano\" target=\"_blank\" rel=\"noopener\">CSSNano<\/a> and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/github.com\/mishoo\/UglifyJS2\" target=\"_blank\" rel=\"noopener\">UglifyJS<\/a>, can help you minify your coding. Minifying means reducing all unnecessary characters.<\/p>\n<p>You can minify CSS, JS and HTML on your own, but using one of the solutions above is much faster and more efficient.<\/p>\n<p>But, after minifying your coding, I recommend:<\/p>\n<ul class=\"wp-block-list\">\n<li>Reviewing multiple pages on the site.<\/li>\n<li>Checking to see if anything broke along the way.<\/li>\n<\/ul>\n<p>Sometimes, when you minify your coding, things will break. Once you\u2019re done with minifying, you can remove unused coding.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-remove-unused-coding\"><span class=\"ez-toc-section\" id=\"2_Remove_unused_coding\"><\/span>2. Remove unused coding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have unused JavaScript or CSS code, remove them. Every little bit helps to reduce file sizes and speed up your site. You can do this in a few ways, but like with minifying, it\u2019s important to analyze your site after removing unused coding.<\/p>\n<p>Google PageSpeed Insights will show you unused coding on your site:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"238\" alt=\"Reduce unused CSS\" class=\"wp-image-448325\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS.png.webp 882w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS-600x162.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS-800x216.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS-200x54.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS-768x207.png.webp 768w\" data-lazy-sizes=\"(max-width: 882px) 100vw, 882px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS.png.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"238\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS.png.webp\" alt=\"Reduce unused CSS\" class=\"wp-image-448325\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS.png.webp 882w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS-600x162.png.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS-800x216.png.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS-200x54.png.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Reduce-unused-CSS-768x207.png.webp 768w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\"><\/figure>\n<\/div>\n<p>You\u2019ll also see unused JavaScript that you can remove, but you need to work with a developer or know what elements may be used on other pages on the site.<\/p>\n<p>Certain WordPress plugins can help you if you\u2019re using the CMS, including:<\/p>\n<ul class=\"wp-block-list\">\n<li>WP Rocket.<\/li>\n<li>Debloat.<\/li>\n<li>Many other caching solutions.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-3-caching\"><span class=\"ez-toc-section\" id=\"3_Caching\"><\/span>3. Caching<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Installing caching on the application level can help.\u00a0<\/p>\n<p>WordPress and most other CMS options have caching plugins that reduce the load on your site\u2019s database and can dramatically improve CWVs.\u00a0<\/p>\n<p>A few of the top caching solutions for WordPress sites are:<\/p>\n<ul class=\"wp-block-list\">\n<li>WP Rocket.<\/li>\n<li>WP Super Cache.<\/li>\n<li>W3 Total Cache.<\/li>\n<\/ul>\n<p>If your site hits a database often, this may be a bottleneck for your site, so something like Memcached may be needed.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-optimize-videos-and-images\"><span class=\"ez-toc-section\" id=\"4_Optimize_videos_and_images\"><\/span>4. Optimize videos and images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A major part of LCP is images and videos.\u00a0<\/p>\n<p>Compressing all image and video files is best. In most cases, GIFs should be replaced by videos.<\/p>\n<p>If your images or videos are large, consider a content delivery network or third-party hosting. You\u2019ll find plenty of useful guides to help you master video and image optimization:<\/p>\n<ul class=\"wp-block-list\">\n<li>Here\u2019s what you need to know about image optimization for SEO<\/li>\n<li>Advanced image SEO: A secret manual<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-5-use-lazy-loading\"><span class=\"ez-toc-section\" id=\"5_Use_lazy_loading\"><\/span>5. Use lazy loading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One way to improve the loading of an image-heavy site is to have asynchronous loading, also called lazy loading, to help speed up your site\u2019s first render. Lazy loading is a bit tricky, but many caching plugins also offer this functionality.<\/p>\n<p>Google Search Central has a guide on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/javascript\/lazy-loading\" target=\"_blank\" rel=\"noopener\">how to fix lazy-loaded content<\/a> to avoid any issues.<\/p>\n<p>If developing for Chrome, you can use the <code>loading=\u201dlazy\u201d<\/code> attribute for images, but you want to ensure they come after the viewport.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-6-use-a-content-delivery-network\"><span class=\"ez-toc-section\" id=\"6_Use_a_content_delivery_network\"><\/span>6. Use a content delivery network<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s recommended to place images, videos, CSS, JavaScript or any static files on a content delivery network (CDN).\u00a0<\/p>\n<p>A CDN is an ultra-optimized network with servers worldwide that hosts your files, improves delivery speed and reduces the load on your site\u2019s server.<\/p>\n<p>Where do you begin?<\/p>\n<p>First, select a CDN, and most will have implementation guides for the CMS that you\u2019re using. Some of the many CDNs available include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Cloudflare.<\/li>\n<li>Amazon CloudFront.<\/li>\n<li>Akamai.<\/li>\n<li>Bunny.<\/li>\n<li>Sucuri.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-7-reduce-redirects-nbsp\"><span class=\"ez-toc-section\" id=\"7_Reduce_redirects\"><\/span>7. Reduce redirects\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your site may have redirects, which are 100% natural in a site\u2019s evolution.\u00a0<\/p>\n<p>However, you should remove any redirect chains where one page redirects to another that redirects because they will impact your site\u2019s speed.<\/p>\n<p>As an SEO expert, I recommend you first get up to speed on how redirects work and why they\u2019re so valuable. You can follow this guide to get started: An SEO\u2019s guide to redirects.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-8-audit-your-plugins\"><span class=\"ez-toc-section\" id=\"8_Audit_your_plugins\"><\/span>8. Audit your plugins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re running a popular CMS, it\u2019s not uncommon to have dozens of plugins installed.\u00a0<\/p>\n<p>You should review all these plugins and replace those that are unused or can be replaced under one plugin. <\/p>\n<p>Start going through each plugin one by one and asking:<\/p>\n<ul class=\"wp-block-list\">\n<li>Do I use this plugin?<\/li>\n<li>Are these plugin features already available in another plugin I use?<\/li>\n<\/ul>\n<p>Reducing the bloat from your plugins will greatly improve page speed.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-9-upgrade-your-hosting\"><span class=\"ez-toc-section\" id=\"9_Upgrade_your_hosting\"><\/span>9. Upgrade your hosting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, if you\u2019ve done everything else and page speed won\u2019t improve, you may want to upgrade hosting.\u00a0<\/p>\n<p>Some hosts have slow older systems, but most will allow you to add more RAM and CPUs to help improve site speed if traffic is causing the server to hang.<\/p>\n<p>If you\u2019re running an Apache or Nginx server, you can install the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/module\" target=\"_blank\" rel=\"noopener\">PageSpeed Module<\/a> on your server. The benefit of this module is that it works on the server level to improve speed, meaning your site\u2019s application will not be altered.<\/p>\n<p><strong>Note<\/strong>: To improve site speed, you may need to work with IT or server administrators to implement some of the changes above.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-tips-to-improve-page-speed-further\"><span class=\"ez-toc-section\" id=\"Tips_to_improve_page_speed_further\"><\/span>Tips to improve page speed further<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On top of just focusing on speed, you want to improve page experience using the tips below.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-mobile-friendliness-nbsp\"><span class=\"ez-toc-section\" id=\"Mobile-friendliness\"><\/span>Mobile-friendliness\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Today, every site needs to be mobile-friendly. Using a responsive design is essential for improving user experience and ensuring accessibility across all devices.<\/p>\n<p>Next, if you follow the speed tips above, you\u2019ll improve mobile site speeds, too.<\/p>\n<p>Finally, consider:<\/p>\n<ul class=\"wp-block-list\">\n<li>Eliminating or reducing pop-ups.<\/li>\n<li>Creating mobile-friendly content with a focus on readability.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-safe-browsing-nbsp\"><span class=\"ez-toc-section\" id=\"Safe_browsing\"><\/span>Safe browsing\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Safe and secure browsing are two elements of a site that you should already be offering. You\u2019ll want to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Run a secure site using HTTPS.<\/li>\n<li>Run security checks on your site.<\/li>\n<li>Scan all uploads to the site for malicious coding, malware, viruses and more.<\/li>\n<\/ul>\n<p>Routine monitoring is also essential. If your site is compromised, Google will quickly flag it and cause many would-be visitors to abandon it.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-non-intrusive-interstitials\"><span class=\"ez-toc-section\" id=\"Non-intrusive_interstitials\"><\/span>Non-intrusive interstitials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Interruptions are never good for user experience, but they may be necessary to generate revenue or add subscribers to your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter. However, you\u2019ll want to do your best to reduce pop-ups and interstitials.<\/p>\n<p>Mobile devices have limited screen space, and if your site has many pop-ups and interstitials, it can make it difficult or impossible to interact with the site, creating a poor page experience.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-review-ad-networks\"><span class=\"ez-toc-section\" id=\"Review_ad_networks\"><\/span>Review ad networks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your site displays ads, it\u2019s important to consider their impact on page experience.\u00a0<\/p>\n<p>Ad networks require you to add code to serve ads, but if the network is slow to load, it can significantly reduce your page speed.<\/p>\n<p>You should review:<\/p>\n<ul class=\"wp-block-list\">\n<li>Ad networks to see the impact they have on your site\u2019s speed.<\/li>\n<li>All plugins or third-party elements on your site that are out of your control.<\/li>\n<\/ul>\n<p>If an ad network, script or service impacts site speed, it will hurt your page experience.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-bottom-line\"><span class=\"ez-toc-section\" id=\"Bottom_line\"><\/span>Bottom line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While page speed\u2019s impact on SEO shouldn\u2019t be the only thing to focus on, it\u2019s an integral part of optimization that is mostly in your control.\u00a0<\/p>\n<p>Using Core Web Vitals as a guide, your site speed and page experience should improve, potentially boosting rankings.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Ludwig Makhyan\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Ludwig.Mahkyan-1.png.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/03\/Ludwig.Mahkyan-1.png.webp\" alt=\"Ludwig Makhyan\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Ludwig Makhyan<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=makhyan&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/makhyan\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tLudwig Makhyan is a contributor for Search Engine Land, covering organic and technical SEO. His background is in web development and digital marketing. Ludwig has over 20 years of experience in website design, coding and promotion. He is the co-founder at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.mazeless.com\/\">MAZELESS<\/a>, an enterprise SEO agency.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/page-speed-optimization-guide-448321\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices. A fast website isn\u2019t just a nice-to-have, it\u2019s a crucial part of staying competitive online. This guide covers everything you need to know to boost your page speed and user satisfaction for improved&#8230;<\/p>\n","protected":false},"author":1,"featured_media":644340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/A-guide-to-page-speed-optimization.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[78070,148084],"class_list":["post-644339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-seo","tag-technical-optimization"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=644339"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/644340"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=644339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=644339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=644339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}