{"id":644568,"date":"2024-11-18T18:00:00","date_gmt":"2024-11-18T15:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/the-future-of-seo-content-is-video-heres-why\/"},"modified":"2024-11-18T18:00:00","modified_gmt":"2024-11-18T15:00:00","slug":"the-future-of-seo-content-is-video-heres-why","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-future-of-seo-content-is-video-heres-why\/","title":{"rendered":"#The future of SEO content is video \u2013 here\u2019s why"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3b01b385f50\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b01b385f50\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-future-of-seo-content-is-video-heres-why\/#Publishing_video_content_with_search-optimized_transcripts_can_lead_to_better_conversions_and_higher_engagement\" >Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-future-of-seo-content-is-video-heres-why\/#Why_%E2%80%98top_of_funnel_thinking_fails_without_a_real_conversion_strategy\" >Why \u2018top of funnel\u2019 thinking fails without a real conversion strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-future-of-seo-content-is-video-heres-why\/#Why_a_video-first_SEO-driven_content_marketing_strategy_is_better\" >Why a video-first SEO-driven content marketing strategy is better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/the-future-of-seo-content-is-video-heres-why\/#Video_requires_less_of_your_subject_matter_experts_time\" >Video requires less of your subject matter expert\u2019s time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/the-future-of-seo-content-is-video-heres-why\/#Potential_to_earn_subscribers_%E2%80%98For_you_page_views_and_recommendations\" >Potential to earn subscribers, \u2018For you\u2019 page views and recommendations\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/the-future-of-seo-content-is-video-heres-why\/#Visitors_are_receiving_more_of_your_message_through_videos\" >Visitors are receiving more of your message through videos\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/the-future-of-seo-content-is-video-heres-why\/#What_does_the_data_have_to_say_about_this\" >What does the data have to say about this?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/the-future-of-seo-content-is-video-heres-why\/#What_does_our_experience_with_customers_have_to_say_about_this\" >What does our experience with customers have to say about this?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/the-future-of-seo-content-is-video-heres-why\/#Videos_can_be_more_easily_repurposed_than_blogs\" >Videos can be more easily repurposed than blogs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Publishing_video_content_with_search-optimized_transcripts_can_lead_to_better_conversions_and_higher_engagement\"><\/span>Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>SEO content often drives traffic but not conversions. <\/p>\n<p>The solution?<\/p>\n<p>A video-first <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach that nurtures leads, builds trust and aligns with a real funnel. <\/p>\n<p>This article explains why video content outperforms blogs and how to make it work for you.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-top-of-funnel-thinking-fails-without-a-real-conversion-strategy\"><span class=\"ez-toc-section\" id=\"Why_%E2%80%98top_of_funnel_thinking_fails_without_a_real_conversion_strategy\"><\/span>Why \u2018top of funnel\u2019 thinking fails without a real conversion strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019ve ever done SEO-driven content marketing for a company, you\u2019ve had this conversation:\u00a0<\/p>\n<p>\u201cI know we\u2019re getting more traffic and that\u2019s great, but it\u2019s not leading to more conversions.\u201d<\/p>\n<p>Most SEOs and content strategists respond that the traffic they are generating is \u201ctop of funnel,\u201d but the truth is that, in actuality, there is no funnel.\u00a0<\/p>\n<p>They are simply targeting a query with the hope that the reader will someday remember this domain the next time they perform related to this topic.<\/p>\n<p>The solution is to align this content with an actual funnel \u2013 not cross our fingers hoping they will remember us after skimming our article seven months earlier.<\/p>\n<p>This leaves two options: nurture those leads through email or <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>.<\/p>\n<p>We opted for the latter.<\/p>\n<p>Through this process, we found a way to streamline content creation, make it more engaging and reconnect with visitors organically \u2013 without relying on paid ads. We call this approach \u201corganic social media retargeting.\u201d<\/p>\n<p>Below, I\u2019ll share the quantitative and qualitative evidence that video is the best way to turn your content briefs into engaging blog posts \u2013 and how to do it effectively.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-why-a-video-first-seo-driven-content-marketing-strategy-is-better\"><span class=\"ez-toc-section\" id=\"Why_a_video-first_SEO-driven_content_marketing_strategy_is_better\"><\/span>Why a video-first SEO-driven content marketing strategy is better<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>TL;DR: <\/strong>When compared with blog-only content, video is better in several ways. Video:<\/p>\n<ul class=\"wp-block-list\">\n<li>Requires less time for the subject matter expert to produce.<\/li>\n<li>Is more likely to entice the visitor to become a social media follower and can be further nurtured down the funnel.<\/li>\n<li>Delivers more of your message \u2013 the visitor is not \u201cskimming it.\u201d<\/li>\n<li>Says more about who you are and does a better job of generating trust.<\/li>\n<li>Is preferred by many over written blogs.<\/li>\n<li>Can be more easily repurposed through other channels.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-video-requires-less-of-your-subject-matter-expert-s-time\"><span class=\"ez-toc-section\" id=\"Video_requires_less_of_your_subject_matter_experts_time\"><\/span>Video requires less of your subject matter expert\u2019s time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A one-hour recording session should yield anywhere from 2 to 6 videos that can be transformed into articles.<\/p>\n<p>We specialize in healthcare marketing, where every piece of content requires medical review, whether it\u2019s written by us or by the client\u2019s team.\u00a0<\/p>\n<p>To start, it can take 15 to 45 minutes for a doctor to review a blog, which they often will put off for weeks, slowing down our work.<\/p>\n<p>This review process is also mentally taxing, much more so than having them talk to a camera for an hour.<\/p>\n<p>One hour of the doctor\u2019s time to shoot video is much less of an ask than 1-2 hours of their time to review and correct a non-expert\u2019s article on a topic.<\/p>\n<p>Switching to video resulted in improved workflows, less tired subject matter experts and more content.<\/p>\n<p><strong><em>Dig deeper: Visual content and SEO: How to use images and videos in 2025<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-potential-to-earn-subscribers-for-you-page-views-and-recommendations-nbsp\"><span class=\"ez-toc-section\" id=\"Potential_to_earn_subscribers_%E2%80%98For_you_page_views_and_recommendations\"><\/span>Potential to earn subscribers, \u2018For you\u2019 page views and recommendations\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When a potential customer finds your article through a Google search, reads it and leaves, there\u2019s little to no chance of reconnecting with them organically.<\/p>\n<p>This klikely happens with over 98% of your blog traffic. But with video, it\u2019s a different story.<\/p>\n<p>When a Google Search brings someone to a blog with an embedded video, and they view that video on YouTube instead of your blog, you have the distinct possibility of turning that person into a subscriber. <\/p>\n<p>It also creates the opportunity to appear on that person\u2019s for you page the next time they visit YouTube.<\/p>\n<p>Essentially, your SEO-driven content marketing efforts have placed them in a funnel where your social media can further nurture them.<\/p>\n<p><strong><em>Dig deeper: Why video is key to building brand identity and engagement<\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 class=\"wp-block-heading\" id=\"h-visitors-are-receiving-more-of-your-message-through-videos-nbsp\"><span class=\"ez-toc-section\" id=\"Visitors_are_receiving_more_of_your_message_through_videos\"><\/span>Visitors are receiving more of your message through videos\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have ever viewed Hotjar recordings of visitors to your website, you\u2019ve likely observed that the vast majority skim the headlines and read a few select paragraphs.<\/p>\n<p>They are almost certainly missing out on information that is important to you to deliver to them.<\/p>\n<p>It isn\u2019t nearly as common for someone to skim a YouTube video.<\/p>\n<p>Once you\u2019ve learned how to capture and keep their attention, they will listen to what you have to say.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-what-does-the-data-have-to-say-about-this\"><span class=\"ez-toc-section\" id=\"What_does_the_data_have_to_say_about_this\"><\/span>What does the data have to say about this?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Our team\u2019s first inclination was to compare the on-time engagement of articles before and after we added videos.<\/p>\n<p>(This article is more about generating fresh content from video, not retrofitting existing blogs with video content, but it is usually the first step we take when transitioning to a video-first strategy.)<\/p>\n<p>The problem with this method is that it does not count for visitors who clicked on the video and viewed the content on YouTube.<\/p>\n<p>We want people to do this since it will increase the likelihood of them subscribing or having us show up on their \u201cFor you\u201d page, but it will skew your average visit duration in GA4.<\/p>\n<p>Our second inclination was to compare the duration of the visits to traffic that came from YouTube to organic search traffic.<\/p>\n<p>Essentially, we are viewing the behavior of someone who has spent 2 to 20 minutes viewing videos on YouTube and seeing how they interacted with the rest of the content on our website.<\/p>\n<p>This is that report from our company\u2019s GA4:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"612\" alt=\"GA4 report - Organic Search vs Organic Video\" class=\"wp-image-448354\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video.jpg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video-600x230.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video-800x306.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video-200x77.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video-768x294.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video-1536x588.jpg 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video.jpg.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"612\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video.jpg.webp\" alt=\"GA4 report - Organic Search vs Organic Video\" class=\"wp-image-448354\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video.jpg.webp 1600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video-600x230.jpg.webp 600w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video-800x306.jpg.webp 800w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video-200x77.jpg.webp 200w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video-768x294.jpg.webp 768w,https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/GA4-report-Organic-Search-vs-Organic-Video-1536x588.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p>As you can see, the average visit from YouTube lasts almost twice as long as a visit from organic search.<\/p>\n<p>My conversations with leads confirm this. Prospects who have viewed video content completely differ from those who have simply visited service pages and blogs.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-what-does-our-experience-with-customers-have-to-say-about-this\"><span class=\"ez-toc-section\" id=\"What_does_our_experience_with_customers_have_to_say_about_this\"><\/span>What does our experience with customers have to say about this?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cIt\u2019s so weird to be actually talking to you right now, I was just watching you on my screen six hours ago.\u201d<\/p>\n<p>\u201cI already know what you guys do and I love it. How much does it cost and if we do work with you, when can we get started?\u201d<\/p>\n<p>\u201cI\u2019ve always seen SEOs and the crypto bros of marketing, but I could tell you\u2019re a straight-shooting Jersey guy that I can trust.\u201d<\/p>\n<p>I can probably give you two dozen quotes from discovery calls over the last two years.\u00a0<\/p>\n<p>This <strong>never<\/strong> happened during calls with people who discovered us through our blog.<\/p>\n<p>Essentially, the undercurrent of \u201cAre you a scammer or someone that has no idea what they\u2019re doing?\u201d dissipates after they\u2019ve spent 25 minutes watching your YouTube videos.<\/p>\n<p>I\u2019ve also seen our pipeline lighten during periods when our video output stopped for one reason or another.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-videos-can-be-more-easily-repurposed-than-blogs\"><span class=\"ez-toc-section\" id=\"Videos_can_be_more_easily_repurposed_than_blogs\"><\/span>Videos can be more easily repurposed than blogs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019m putting content repurposing last for a reason: while most marketers consider it the top benefit of this strategy, it\u2019s not as straightforward as it seems.<\/p>\n<p>It\u2019s not easy to get engagement on a video posted to LinkedIn or Instagram Reels that is meant to be discovered through organic search on Google or YouTube.<\/p>\n<p>It <strong>is<\/strong> possible to find nuggets from your long-form video content that work as standalone short-form content, but the temptation to get lazy and not properly tailor it to the platform is big.<\/p>\n<p>If you will try to repurpose this video for other platforms, great.<\/p>\n<p>But be sure you know what you\u2019re doing. If you do it wrong, you might annoy your audience and hurt the rest of your social media efforts.<\/p>\n<p><strong><em>Dig deeper: A guide to creating social media videos (for search and beyond)<\/em><\/strong><\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Frank Olivo\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Frank-Olivo.jpeg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Frank-Olivo.jpeg.webp\" alt=\"Frank Olivo\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Frank Olivo<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=FrancoOlivo&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/olivofrank\/\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tFrank Olivo is the founder of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/sagapixel.com\/\">Sagapixel<\/a>, a healthcare digital marketing firm that focuses on integrating SEO and social media content for healthcare providers. The firm works with clients ranging from Fortune 500 healthcare brands to local doctor groups.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/video-first-content-448350\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement. SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content outperforms blogs and how to make it work for you. 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