{"id":644704,"date":"2024-11-19T20:00:00","date_gmt":"2024-11-19T17:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content\/"},"modified":"2024-11-19T20:00:00","modified_gmt":"2024-11-19T17:00:00","slug":"google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content\/","title":{"rendered":"#Google site reputation abuse policy now includes first-party involvement or oversight of content"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bc1ba110c1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bc1ba110c1\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content\/#This_policy_is_still_enforced_with_manual_actions_but_Google_confirmed_there_are_algorithms_that_detect_similar_issues\" >This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"This_policy_is_still_enforced_with_manual_actions_but_Google_confirmed_there_are_algorithms_that_detect_similar_issues\"><\/span>This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content to exploit its search rankings. The site reputation abuse policy was announced as part of its large March 2024 core update several months ago.<\/p>\n<p>\u201cWe\u2019re making it clear that using third-party content on a site in an attempt to exploit the site\u2019s ranking signals is a violation of this policy \u2014 regardless of whether there is first-party involvement or oversight of the content,\u201d Chris Nelson on behalf of the Google Search Quality team <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/blog\/2024\/11\/site-reputation-abuse\">wrote<\/a>.<\/p>\n<p><strong>Updated policy<\/strong>. Google has updated its site reputation abuse policy, which is <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#site-reputation\">located over here<\/a>, to now say:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSite reputation abuse is the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site\u2019s ranking signals.\u201d<\/p>\n<\/blockquote>\n<p><strong>Why the change. <\/strong>Google said since launching the policy, they have reviewed situations \u201cvarying degrees of first-party involvement, such as cooperation with white label services, licensing agreements, partial ownership agreements, and other complex business arrangements.\u201d Google added that based on its \u201cnumerous cases\u201d it determined that \u201cno amount of first-party involvement alters the fundamental third-party nature of the content or the unfair, exploitative nature of attempting to take advantage of the host\u2019s sites ranking signals.\u201d<\/p>\n<p>\u201cWe\u2019ve heard very clearly from users that site reputation abuse \u2013 commonly referred to as \u201cparasite SEO\u201d \u2013 leads to a bad search experience for people, and today\u2019s policy update helps to crack down on this behavior. Site owners that are found to be violating this policy will be notified in their Search Console account,\u201d Chris Nelson, Google Search Quality told Search Engine Land.<\/p>\n<p><strong>Enforcement. <\/strong>This site reputation abuse policy is still enforced using manual actions, it is not yet algorithmic.  Google said, \u201cSite owners who receive a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175\">spam manual action<\/a> will be notified through their registered <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/search.google.com\/search-console\/about\">Search Console<\/a> account and can submit a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175\">reconsideration request<\/a>.\u201d <\/p>\n<p>Google had to clarify this when the search company first began enforcement of this policy.<\/p>\n<p>Google added, \u201cit\u2019s important to note that not all third-party content violates this policy.\u201d To see Google\u2019s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies#site-reputation\">spam policies page<\/a> about what is and isn\u2019t site reputation abuse.<\/p>\n<p><strong>Different content from main site. <\/strong>Google also reiterated that it has algorithms that may adjust the ranking of that content by not benefiting from the site-wide signals if it is independent or starkly different from the main content of the site. \u201cBy treating these areas as if they are standalone sites, it better ensures a level playing field, so that sub-sections of sites don\u2019t get a ranking boost just because of the reputation of the main site,\u201d Google added.<\/p>\n<p>Google continued to write in its blog post to say:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cOur efforts to understand differences in sections of sites can lead to traffic changes if sub-sections no longer benefit from <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide\">site-wide signals<\/a>. This doesn\u2019t mean that these sub-sections have somehow been demoted or are in violation of our spam policies. It simply means we\u2019re measuring them independently, even if they are located within a site.\u201d Oh, and just to be clear, this confirms again that Google does use site-wide signals, as Glenn Gabe documented incredibly well <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.gsqi.com\/marketing-blog\/google-site-level-impact-gabeback-machine\/\">over here<\/a>.<\/p>\n<\/blockquote>\n<p><strong>Why we care.<\/strong>\u00a0Many SEO have been complaining about the harm and unfairness that comes from parasite SEO. With so many complaints about the quality of Search results lately, this may help with some of those complaints.<\/p>\n<p>Sometimes this is called Parasite SEO in our industry but not everyone will agree with this policy change. In fact, I suspect many will not be h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>y with this more broad-reaching update to this spam policy.<\/p>\n<\/div>\n<p><\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/searchengineland.com\/images\/authors\/BarrySchwartz-lg.jpg\" alt=\"Barry Schwartz\" width=\"140\" height=\"140\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<div class=\"name\">\n\t\t\t\t\t\t\t<strong>Barry Schwartz<\/strong>\n\t\t\t\t\t\t<\/div>\n<div class=\"row g-2 pt-2\">\n<div class=\"col-auto twitter\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&amp;region=follow_link&amp;screen_name=rustybrick&amp;tw_p=followbutton&amp;variant=2.0\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-x-twitter\"><\/i><\/a>\n\t\t\t\t\t\t\t<\/div>\n<div class=\"col-auto\">\n\t\t\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.linkedin.com\/in\/rustybrick\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<p>\t\t\t\t\t\tBarry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/\" rel=\"nofollow\">RustyBrick<\/a>, a NY based web consulting firm. He also runs <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.seroundtable.com\/\" rel=\"nofollow\">Search Engine Roundtable<\/a>, a popular search blog on very advanced SEM topics.<\/p>\n<p>In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the &#8220;US Search Personality Of The Year,&#8221; you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O&#8217;Clock.<\/p>\n<p>Barry can be followed\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/rustybrick\/\">on X here<\/a>\u00a0and you can learn more about\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.rustybrick.com\/barry\">Barry Schwartz over here<\/a> or on his <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.barryschwartz.org\/\">personal site<\/a>.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content-448432\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues. Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content to exploit its search rankings. The site&#8230;<\/p>\n","protected":false},"author":1,"featured_media":644705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google-penalty-line-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[26293,141362,147868,78070],"class_list":["post-644704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google","tag-google-search-console","tag-google-seo","tag-seo"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=644704"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/644704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/644705"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=644704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=644704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=644704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}